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T R A I N I N G
SOCIAL MEDIA
WHY YOU NEED TO BE
ON FACEBOOK NOW
@Aninspiredyou - @Aidajingram -
copyright - 2014

WHAT WE ARE GOING TO COVER
The Importance of Leveraging your Influence
• How To Generate New Social Media Contacts and opportunities
• Pros and Cons Of Hiring Someone To Manage Your Social Media Platforms
• Strategies To Integrate Social Media Into Your Day and
• Business in 30 Minutes or Less
copyright - 2014

WHY YOU NEED TO BE THERE…
• 85% of all orders from social media come from
FACEBOOK
• 1 billion plus users on Facebook
• Graph Search makes it easy to tap into relationship
selling
• What moves the needle for Millennial is UGC it is
more effective than most of the other types of
content, and is viewed with the greatest respect..
• Online Sales this Christmas rose 21% with a huge
number being done on mobile
devices…accounting for 32% - that was a 45%
increase from the year before…@Aninspiredyou - @Aidajingram -
copyright - 2014

HOW MANY PEOPLE COULD YOU
TOUCH?
copyright - 2014

LEVERAGING YOUR INFLUENCE
What DoYou Already Have?
Asking For Connections (party)
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LEVERAGE YOUR INFLUENCE
Be Responsible With The Opportunity
Having Something To Invite Them Too
Be A Resource on and off-line
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GROWING ORGANICALLY
• Do on-line networking
• Where Do I Belong and What Can I Add
• Stop selling without giving
• Please Stop Promoting Every Little Thing
• Don’t Be A Brag Fest
copyright - 2014

PROS AND CONS OF HIRING SOMEONE
• Pros
• It Takes The Pressure Off Of You
• You Can Have Things Done The Right Way
• You Can Provide Information, But Leaves The Rest To Them
• Growth And Development Of Your Community
• Consistent Representation
• Opportunity To Connect And Serve With More People
• Build Connection
• Spread The Word And Increase Sales
copyright - 2014

CONS OF HIRING SOMEONE
• It’s expensive… social media is a 7 day a week
job… one hour a day at minimum wage is $255 – it
can cost $350-$1,250 a month.
• You don’t know how they are getting your traffic
• Research is required to do a good job
• They can lock you out of your account or take/sell
your customers
• You could reach the wrong audience
• You lose touch with your perspective customers
• Incomplete connections
• Ineffective ad campaign..
copyright - 2014

STRATEGIES TO INTEGRATE SOCIAL
MEDIA INTO YOUR BUSINESS OR YOUR
LIFE IN 30 MINUTES OR LESS
• Develop The Discipline
• Realize The Upside
• Be Patient, But Know When You Need To Change
Directions
• Get Training So You Learn How To Use Your Time
Well
• Have A Plan And A Strategy
• Take Advantage Of Downtime
• Use Your Mobile Phone
copyright - 2014

WHAT CAN YOU DO ON-LINE IN 2
15 MINUTE INCREMENTS
• You can schedule 10 posts in 30 minutes
• You can connect with 10 clients/prospects a day
on Facebook and build your business in a year
easily.
• You can use pictures to tell the success story of your
product and how it works.
copyright - 2014

FACEBOOK IS TURNING INTO A
MARKETPLACE BEFORE OUR EYES
• Things are happening on Facebook that used to
only happen on website
• Sales
• Promotion
• Webinars
• Teaching Sessions can be sold online
• Reviews
• User Generated Content and Promotion
• Ads Are Becoming The Norm, not An Option
copyright - 2014

PLATFORMS
Twitter:
Articles and interaction: If I talk, you should be talking
back… Share other people’s things… Acknowledge,
retweet, and interact…
LinkedIn:
Articles, Conversation, and Groups
YouTube:
Show Me How To DO It, and Do It Quickly
copyright - 2014

YOU HAVE TO USE WHAT YOU
HAVE
• It’s Not A 24/7 Commercial for you and your business
• It’s not where you constantly share trivial things that
don’t make sense and don’t matter
• It’s not A place where you shutdown conversation you
don’t agree with
• It’s not somewhere you can go to whenever you feel like
it
Please remember that Facebook, Twitter, Pinterest,
YouTube, etc., etc. were not created to be free
advertisement vehicles for your company..
They were created to service people and build
community…
copyright - 2014

GET TO THE HEART OF THE ISSUE
• You Have To Know What your Fans, Customers, and
Clients Really Care About
• You Need to Speak in their language
• You Need To Know Them
• You Need To Create A Community….
• You Need To understand How You Serve Them and
Why They Keep Coming Back To You
• Not Everyone Will Talk, But That Doesn’t Mean They
Aren’t Watching & Listening…
• Please To Them… Not Over Them
copyright - 2014

HAVE A START AND A GOAL
• In your business, you have a plan… and a goal… why
should social media be any different…
• You Have to DECIDE TO SHARE GREAT STUFF ALL
THE TIME……
• This Works Especially Well When You Share Things You
Could Sell…And You Share Them For Free…
copyright - 2014

WHY ALL NUMBERS
ARE NOT CREATED EQUAL
It’s All In The Details…..
A Story About Four Business Owners….
1. Mr. 20K Fans …It’s Great Right?
2. Mr. I Have Engagement So I’m Good
3. Mr. Pop Tart – Pop In and Out
4. Mr. Hmmmm
copyright - 2014

FINDING OPPORTUNITIES FOR
GROWTH
Analyze your audience….
Are your likes really people who will sell, share or
admire your brand?
On social media, your first job is to build trust and
mutual admiration – In the beginning you are in the
Prove Me Phase…
copyright - 2014

THIS IS ABOUT A WEEK IN… I STARTED
WITH 397 LIKES AND AN AVERAGE OF
10 ALKING
copyright - 2014

PLATFORMS
•
Instagram:
Help me see myself in it…Show it off… Upload Pictures that
create curiosity or sell
Pinterest:
Show Me What I can do and show me how to do it…
D.I.Y Generation
Facebook
Grab my attention…Let’s Talk…Show Me why I should
care… Show me why I need to pay attention…
Make it quick, I am busy…
copyright - 2014

YOU HAVE TO STUDY AND ANALYZE…
Know what your audience likes….
Figure out why they like it
Do more of what they like and less of
what they don’t…
Look at the numbers….
copyright - 2014

OPPORTUNITIES
• Evaluate what is on your page
• What are you putting out on your page?
• Does your audience need it?
• Why do they need it?
• Is there something better you could put in its place?
If people trust you, they will buy more from you….
If you have no or very little relationship with them, it
will be hard to get them to tie their shoes, let alone
spend money with you….
copyright - 2014

IN SOCIAL MEDIA
• There is no such thing as an overnight success
• Consistency is key… (6000 – to 600 in a week)
• Sign up for what you can really manage…
• Get training and get help….
• Know What You Don’t Know
• Know Who You Can Count On and How They Can
Help
• Don’t Be Afraid of Ads, But Know How To Use
Them… (I highly recommend training for this)
copyright - 2014

SPECIAL OFFERS
• If you are ready to tackle this and you can
honestly put in 30 minutes a day (it doesn’t have
to be all at once) You may want to consider my 6
week Facebook Boot Camp… Weekly Video and
a 30 minute consult with me…
• I do one–on–one training and coaching for a
minimum of 2 hours… for any organization, or
group…So if you want me to come out and
speak to your organization please let me
know…email us at ceo@aninspiredyou.com
copyright - 2014

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