Slides used in my 3 hour class at theSMPconf

1. Using Social Media to
Build Your Business
Antony Francis

2. Antony Francis
President/Founder, Head of Lettuce Media
• Move.com
– Realtor.com, Professional
Speaker
• Coldwell Banker
NRT, Technology Integration
Consultant
• Real Estate Power
Tools, COO
• Degree in Organizational
Innovations

3. • We are a Social Media company, We are not:
• Advertising agency (most advertising agencies don’t understand a
conversational approach)
• PR firm (they create the message, we deliver it)
• Self proclaimed Social Media “Gurus”

4. • What is Social media?
• Who is it for?
• How can you use it successfully?

5. • What is Social Media?
– Conversation
– Collaboration
– Community
• Who is it for?
• How can you use it successfully?

6. Social Media

9. 1/23/12

16. 1/23/12

18. TwitterFall.com

22. • What is Social Media?
• Who is Social Media for?
Customers
–
– Contemporaries
– Connecting to those you can learn from
– How can you use it successfully?

23. • What is Social media?
• Who is it for?
• How can you use it successfully?

24. • What is Social media?
• Who is it for?
• How can you use it successfully?
•Entertain
•Engage
•Educate

25. What Not to do
• Twitter Vomit
• Selfish Behavior
• Rting yourself
• Don’t tweet about just yourself
• DM when it should be private

26. What to do
• Reference Members
• Promote Events
• Thank people
• Interact
• Have Fun

28. Find your defining moment

34. Using Social Media to Build
your Business
•Define and find your audience.
•Educate, Entertain & Engage.
•Automation in Moderation for Success.

35. Define and Find your Audience
Help
Help
I trust
these guys
with my I Love it But…
Business
and you
should to
Anyone know
Where I can
Find…

36. Critics
http://www.nbrii.com/blog/customer-
@HOLMedia/#Sunshine2012 service-infographic/

37. Critics
http://www.nbrii.com/blog/customer-
@HOLMedia/#Sunshine2012 service-infographic/

39. Define and Find your Audience

41. Define and Find your Audience

42. EDUCATE, ENTERTAIN & ENGAGE

43. Educate, Entertain & Engage
You want them to
learn about you and
your products
Hi, you need to
Buy from me

44. Educate, Entertain & Engage
If you bore
them, they will not
listen

45. Educate, Entertain & Engage
If you ignore
them, they will not
listen

46. Educate, Entertain & Engage
Leave them wanting more!!!

47. What Not to do
• Twitter Vomit
• Selfish Behavior
• RT’ing yourself
• Don’t tweet about just yourself
• DM when it should be private

48. What to do
• Reference people
• Promote Events
• Thank people
• Interact
• Have Fun

49. Educate, Entertain & Engage
•You want them to learn about you
•If you bore them, they will not listen
•If you ignore them, they will not listen
•Leave them wanting more

50. Antony Francis
Twitter: @Antony511
Headoflettuce.com
tony@headoflettuce.com

51. Like us on Facebook

52. Encourage a Tweet
1/23/12