You've heard about integrated marketing for years but today's reality goes beyond connecting tactics and conducting multi-channel campaigns. What’s happening is a convergence of both online and offline marketing methods as well as a fusion of digital channels and newly evolving opportunities. What's driving it is the rise of Web 2.0, dominated by user generated content, social networking, citizen journalism and growing access to and transparency of content – personal and otherwise. Learn the alchemy behind creating your own marketing fusion in the digital age, how to leverage components to create a whole greater than the sum of its parts, and why you can’t afford to keep online marketing in the silo or out of the mix any longer.
Your CRM for Customer Engagement- Marketing Pain KillerRavi Srinivasan
Guide for customer engagement and communication that explains the sales funnel and the role of CRM in a marketing solution. This document is the effort of Group FiO to educate SMEs about what a CRM needs to do and how FiO CRM can fulfill their requirements.
CRM is customer relationship management and with benefits like strong support and sales department coming from a CRM is direly needed today.
How to Leverage Customer Data to Optimize Your Email Campaign - Wayne CarriganOnline Marketing Summit
How to Leverage Customer Data to Optimize Your Email Campaign
This session will outline an Email optimization framework to help marketers enhance the performance of their emails and email marketing programs. Marketers will hear how to conduct extensive analysis of customers' behaviors as well as leverage this data to form a strong foundation of all online (and offline) campaigns.
* Wayne Carrigan, Executive Vice President, Thindata 1:1
The document discusses measurement and metrics for public relations. It provides examples of key performance indicators (KPIs) that organizations can use to measure objectives like awareness, engagement, message penetration and thought leadership. These include metrics like cost per message communicated, share of positive coverage, and improvement in reputation scores. The document also outlines best practices for developing a measurement plan, including defining goals and benchmarks, selecting appropriate tools, conducting research, analyzing results and taking action.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferencePardot
The document discusses strategies for maximizing results across all touchpoints in a buyer's journey. It emphasizes the importance of:
1) Clearly defining the target market and validating the definition.
2) Combining databases and cleaning data to improve targeting.
3) Identifying priority segments to focus on that will result in the highest number of quality leads.
Digital Marketing Strategy - Canvas for Bruxelles formation trainingDavid Hachez
This document discusses the basics of developing a digital marketing strategy. It begins by defining common digital marketing terms like reach, frequency, cost per thousand, share of voice, gross rating points, and selectivity index. It then discusses key trends in digital marketing for 2013 and provides links to various digital marketing tools and resources that can be used to build the different blocks of an effective digital strategy.
Your CRM for Customer Engagement- Marketing Pain KillerRavi Srinivasan
Guide for customer engagement and communication that explains the sales funnel and the role of CRM in a marketing solution. This document is the effort of Group FiO to educate SMEs about what a CRM needs to do and how FiO CRM can fulfill their requirements.
CRM is customer relationship management and with benefits like strong support and sales department coming from a CRM is direly needed today.
How to Leverage Customer Data to Optimize Your Email Campaign - Wayne CarriganOnline Marketing Summit
How to Leverage Customer Data to Optimize Your Email Campaign
This session will outline an Email optimization framework to help marketers enhance the performance of their emails and email marketing programs. Marketers will hear how to conduct extensive analysis of customers' behaviors as well as leverage this data to form a strong foundation of all online (and offline) campaigns.
* Wayne Carrigan, Executive Vice President, Thindata 1:1
The document discusses measurement and metrics for public relations. It provides examples of key performance indicators (KPIs) that organizations can use to measure objectives like awareness, engagement, message penetration and thought leadership. These include metrics like cost per message communicated, share of positive coverage, and improvement in reputation scores. The document also outlines best practices for developing a measurement plan, including defining goals and benchmarks, selecting appropriate tools, conducting research, analyzing results and taking action.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferencePardot
The document discusses strategies for maximizing results across all touchpoints in a buyer's journey. It emphasizes the importance of:
1) Clearly defining the target market and validating the definition.
2) Combining databases and cleaning data to improve targeting.
3) Identifying priority segments to focus on that will result in the highest number of quality leads.
Digital Marketing Strategy - Canvas for Bruxelles formation trainingDavid Hachez
This document discusses the basics of developing a digital marketing strategy. It begins by defining common digital marketing terms like reach, frequency, cost per thousand, share of voice, gross rating points, and selectivity index. It then discusses key trends in digital marketing for 2013 and provides links to various digital marketing tools and resources that can be used to build the different blocks of an effective digital strategy.
10 Trends That Will Make or Break Your Email Marketing ROI in 2010D&B
The document discusses key trends for email marketers in 2010. It begins with challenges email marketers faced in 2009, including an unsteady economy and resource scarcity. It then outlines 10 trends for 2010: 1) email remains the cornerstone marketing tool; 2) email automation is essential; 3) web analytics can enhance email campaigns; 4) social media is intertwined with email; 5) the importance of mobile marketing; 6) search marketing extends intelligence for email; 7) global reach opportunities; 8) building relevance improves engagement; 9) integrating online marketing messages; and 10) using technology as a competitive advantage. For each trend, the document provides further details and examples.
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...Online Marketing Summit
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Future Success
This keynote focuses on innovative ways to combine new and well-established marketing tools and data to capture the attention, imagination and loyalty of customers. Drawing from real-life case-studies, Scott Jamieson will share leading-edge ways to lift key aspects of multi-channel marketing campaigns.
* Scott Jamieson, Sr. Strategist & General Manager, Thindata 1:1
This presentation shall help you with the basics of the Direct Marketing to boost Revenue. As a management faculty this presentation was prepared for academic purposes having practical insights.
50 chỉ số đo lường - đánh giá hiệu quả Digital Marketing mà bạn cần nắm. Tất nhiên, theo từng nền tảng số khác nhau, trong các chỉ số này, bạn vẫn cần chọn các chỉ số phù hợp tương ứng để đánh giá.
Best Practices and New Practices in Insert MediaVivastream
The document discusses best practices for insert media campaigns, including plan development, testing, creative execution, and performance evaluation. Some key points include:
- Testing new programs, vehicles, formats in strongest months with control groups to reduce variables
- Conducting direct comparisons between test and control groups to ensure statistically valid results
- Evaluating performance of individual programs, vehicles, categories to determine rollout potential
- Employing consistent branding across creative while targeting messages and offers to specific audiences
- Allowing flexibility in response methods like phone numbers, websites, reply cards
- Collaborating closely with media partners on execution and addressing issues promptly
The document discusses marketing signals, which are responses to marketing activity like ad clicks or website visits that provide insights into campaign performance. It introduces the Marketing Signals Framework, which provides a standardized way for marketers to identify and understand the most important signals across different marketing channels and objectives. The framework is represented by the Periodic Table of Marketing Signals, which organizes various signals according to channel, objective, and type of quantification. The document uses an example to demonstrate how marketers can use the framework and periodic table to select the right signals to measure for a particular cross-channel campaign.
The document discusses implementing a multi-channel marketing strategy to improve email marketing performance. A successful multi-channel strategy targets customers across multiple communication channels like email, print, online, and direct mail. It is important to collect customer data to send personalized, relevant messages through the channels customers prefer. Testing different channel combinations can provide insights into the most effective marketing approaches for different customer segments.
eMarketer breakfast - Digital Impact: Two Secrets to Online Marketing SuccesseMarketer
Join Geoff Ramsey (CEO, eMarketer) and Vipin Mayar (EVP, McCann Worldgroup), co-authors of the new book Digital Impact: Two Secrets to Online Marketing Success, as they outline creative approaches for engaging with consumers and share proven techniques for measurement that work for every digital channel. Following the presentation, Geoff & Vipin will take your questions in a relaxed Q & A format.
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Digital Marketing Strategies to Drive Enrollment [BDI Educational Institution...Flightpath Inc
Flightpath partnered with Fairleigh Dickinson University on a multi-channel digital approach to drive overall student enrollments, build a prospect pool for future remarketing, increase enrollments of acceptees, and enhance student life & connections.
This case study, presented by Jon Fox of Flightpath and Jon Wexler of FDU, outlines insights on the overall strategy, platform selection, campaign execution and success measurement.
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
Customer engagement is the process of actively building, nurturing, and managing relationships with customers. Customer engagement can unlock exponential growth for your company. Learn more about how it's done.
This document discusses various online promotion tools for e-marketing, including online advertising using banners, pop-ups, interstitials, and sponsorships; online personal selling using video conferencing and virtual exhibitions; online sales promotion using coupons, sampling, contests and sweepstakes, and premiums; online public relations using forums, newsletters, and online communities; online direct marketing through email marketing, spamming, online shopping channels, and home shopping networks; and using websites for advertising, sales support, customer service, and e-commerce functions.
Fundamentals of Media Planning & BuyingAnuj Sharma
Digital media buying involves paid, owned, and earned content strategies. Paid media through Google and affiliates uses targeting approaches like demographics, geography, behaviors, look-alikes, and retargeting to reach the right audiences. Content is an important owned asset that can be distributed across digital channels and amplified through programmatic platforms to increase exposure to relevant audiences. Programmatic buying allows automated trading of digital media inventory across channels through demand-side platforms.
This document provides an overview of digital marketing best practices. It discusses understanding the customer journey, focusing on various media types including owned, paid and earned media. It also covers best practices for content marketing, marketing automation, information architecture and developing a mobile content strategy. The key recommendations are to understand the customer, focus on compelling content across owned channels, and integrate paid and earned media to drive engagement throughout the customer journey.
How Direct Marketing Applies in a Multichannel Marketing Worldamdia
The document discusses how multichannel marketing is affecting various industries and organizations. It notes that purchase decisions are now collaborative rather than linear, and that brands must be with customers along their journeys. It recommends taking a multichannel approach, using data for targeting, and emphasizing measurement and accountability to improve return on marketing investment. Key performance indicators can help measure business contribution, marketing outcomes, customer satisfaction, behavior, channel promotion, and social media marketing.
The document discusses an upcoming webinar on advanced B2B email marketing techniques. It provides information about the speaker and SalesFUSION, the company hosting the webinar. The webinar will cover topics like email marketing best practices, campaign types, deliverability, and integration with CRM. The goal is to educate attendees on leveraging emerging marketing technologies and applying industry best practices.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
10 Trends That Will Make or Break Your Email Marketing ROI in 2010D&B
The document discusses key trends for email marketers in 2010. It begins with challenges email marketers faced in 2009, including an unsteady economy and resource scarcity. It then outlines 10 trends for 2010: 1) email remains the cornerstone marketing tool; 2) email automation is essential; 3) web analytics can enhance email campaigns; 4) social media is intertwined with email; 5) the importance of mobile marketing; 6) search marketing extends intelligence for email; 7) global reach opportunities; 8) building relevance improves engagement; 9) integrating online marketing messages; and 10) using technology as a competitive advantage. For each trend, the document provides further details and examples.
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...Online Marketing Summit
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Future Success
This keynote focuses on innovative ways to combine new and well-established marketing tools and data to capture the attention, imagination and loyalty of customers. Drawing from real-life case-studies, Scott Jamieson will share leading-edge ways to lift key aspects of multi-channel marketing campaigns.
* Scott Jamieson, Sr. Strategist & General Manager, Thindata 1:1
This presentation shall help you with the basics of the Direct Marketing to boost Revenue. As a management faculty this presentation was prepared for academic purposes having practical insights.
50 chỉ số đo lường - đánh giá hiệu quả Digital Marketing mà bạn cần nắm. Tất nhiên, theo từng nền tảng số khác nhau, trong các chỉ số này, bạn vẫn cần chọn các chỉ số phù hợp tương ứng để đánh giá.
Best Practices and New Practices in Insert MediaVivastream
The document discusses best practices for insert media campaigns, including plan development, testing, creative execution, and performance evaluation. Some key points include:
- Testing new programs, vehicles, formats in strongest months with control groups to reduce variables
- Conducting direct comparisons between test and control groups to ensure statistically valid results
- Evaluating performance of individual programs, vehicles, categories to determine rollout potential
- Employing consistent branding across creative while targeting messages and offers to specific audiences
- Allowing flexibility in response methods like phone numbers, websites, reply cards
- Collaborating closely with media partners on execution and addressing issues promptly
The document discusses marketing signals, which are responses to marketing activity like ad clicks or website visits that provide insights into campaign performance. It introduces the Marketing Signals Framework, which provides a standardized way for marketers to identify and understand the most important signals across different marketing channels and objectives. The framework is represented by the Periodic Table of Marketing Signals, which organizes various signals according to channel, objective, and type of quantification. The document uses an example to demonstrate how marketers can use the framework and periodic table to select the right signals to measure for a particular cross-channel campaign.
The document discusses implementing a multi-channel marketing strategy to improve email marketing performance. A successful multi-channel strategy targets customers across multiple communication channels like email, print, online, and direct mail. It is important to collect customer data to send personalized, relevant messages through the channels customers prefer. Testing different channel combinations can provide insights into the most effective marketing approaches for different customer segments.
eMarketer breakfast - Digital Impact: Two Secrets to Online Marketing SuccesseMarketer
Join Geoff Ramsey (CEO, eMarketer) and Vipin Mayar (EVP, McCann Worldgroup), co-authors of the new book Digital Impact: Two Secrets to Online Marketing Success, as they outline creative approaches for engaging with consumers and share proven techniques for measurement that work for every digital channel. Following the presentation, Geoff & Vipin will take your questions in a relaxed Q & A format.
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Digital Marketing Strategies to Drive Enrollment [BDI Educational Institution...Flightpath Inc
Flightpath partnered with Fairleigh Dickinson University on a multi-channel digital approach to drive overall student enrollments, build a prospect pool for future remarketing, increase enrollments of acceptees, and enhance student life & connections.
This case study, presented by Jon Fox of Flightpath and Jon Wexler of FDU, outlines insights on the overall strategy, platform selection, campaign execution and success measurement.
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
Customer engagement is the process of actively building, nurturing, and managing relationships with customers. Customer engagement can unlock exponential growth for your company. Learn more about how it's done.
This document discusses various online promotion tools for e-marketing, including online advertising using banners, pop-ups, interstitials, and sponsorships; online personal selling using video conferencing and virtual exhibitions; online sales promotion using coupons, sampling, contests and sweepstakes, and premiums; online public relations using forums, newsletters, and online communities; online direct marketing through email marketing, spamming, online shopping channels, and home shopping networks; and using websites for advertising, sales support, customer service, and e-commerce functions.
Fundamentals of Media Planning & BuyingAnuj Sharma
Digital media buying involves paid, owned, and earned content strategies. Paid media through Google and affiliates uses targeting approaches like demographics, geography, behaviors, look-alikes, and retargeting to reach the right audiences. Content is an important owned asset that can be distributed across digital channels and amplified through programmatic platforms to increase exposure to relevant audiences. Programmatic buying allows automated trading of digital media inventory across channels through demand-side platforms.
This document provides an overview of digital marketing best practices. It discusses understanding the customer journey, focusing on various media types including owned, paid and earned media. It also covers best practices for content marketing, marketing automation, information architecture and developing a mobile content strategy. The key recommendations are to understand the customer, focus on compelling content across owned channels, and integrate paid and earned media to drive engagement throughout the customer journey.
How Direct Marketing Applies in a Multichannel Marketing Worldamdia
The document discusses how multichannel marketing is affecting various industries and organizations. It notes that purchase decisions are now collaborative rather than linear, and that brands must be with customers along their journeys. It recommends taking a multichannel approach, using data for targeting, and emphasizing measurement and accountability to improve return on marketing investment. Key performance indicators can help measure business contribution, marketing outcomes, customer satisfaction, behavior, channel promotion, and social media marketing.
The document discusses an upcoming webinar on advanced B2B email marketing techniques. It provides information about the speaker and SalesFUSION, the company hosting the webinar. The webinar will cover topics like email marketing best practices, campaign types, deliverability, and integration with CRM. The goal is to educate attendees on leveraging emerging marketing technologies and applying industry best practices.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
How to Measure and Optimize Your Multi-Channel StrategyBrightFunnel
Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pull in analytics for offline channels? How do you know what content and what channels are working? How do you optimize that mix so that you end up with the best possible results?
Learn best practices from BrightFunnel VP of Marketing, Dayna Rothman!
This document discusses how to increase email relevance through segmentation and targeting. It recommends segmenting the market into distinct groups with similar characteristics or behaviors. Applying targeting techniques like using clickthrough, demographic, and other data allows creating focused messages for each segment. Automating lifecycle messaging ensures delivering the right content at the appropriate time and frequency for each segment. Testing segmentation strategies through A/B testing helps optimize the approach and maximize results.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
The document discusses how affiliates and social media can work together to expand brand reach. It provides 7 ways to do this: 1) Build a brand through social media, 2) Gain followers, 3) Provide valuable and authentic content, 4) Leverage brand and sales messaging, 5) Measure success, 6) Use data, and 7) Trust instincts. Affiliates can help brands by acting as a powerful voice, creating buzz, and driving people to take action like following or purchasing. Social media should be used alongside other channels like SEO, PPC, and affiliates to understand the full customer journey.
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Recruiters must understand basic B2B marketing concepts like creating an editorial calendar, using direct mail campaigns, and implementing lead nurturing. An editorial calendar maps out topics and communications over six months and considers resources, audience interests, and company positioning. Direct mail should include an offer and connect with recipients on a personal level. Guided voicemail marketing provides a cost-effective way to reach prospects through a live or automated calling system. Marketers should test campaigns, survey readers, and segment prospects to improve relevance and response rates.
This document provides an overview of key concepts in marketing communication and promotion. It discusses the role of promotion in informing, persuading, and reminding potential buyers. Promotion strategies aim to use advertising, public relations, sales promotion, and personal selling optimally based on the product life cycle stage, target market, and type of buying decision. The promotional mix combines these tools to reach audiences. Integrated marketing communications coordinates messaging across contact points. Factors like the product, market, and budget influence which promotional tools to employ.
As the digital marketing landscape continues to evolve in 2016, brands require to better suit consumer preferences, adapt to new technologies and preserve their position in a more crowded online marketplace. In my view there is a more urgent need to focus on developing user-centric approaches through data-driven technologies in order to achieve your business objectives.
With an open rate of 11.5% and a clickthrough rate of 2%, we are looking at averages that rival what would be considered above average in regular print-based direct marketing. But the
clickthrough rate does not tell the whole story. Email effectiveness cannot be separated from overall site effectiveness. They’ve got to work together to achieve the desired result. Therefore, every marketer needs to understand where email sits in the overall conversion engine.
Making the Most of your Multi-Channel MarketingMDR
This document discusses how a multi-channel marketing approach can elevate marketing efforts. It finds that using multiple channels like email, digital ads, and social ads together sees higher engagement rates than email alone. Each channel plays a distinct role in building awareness and supporting direct calls to action. Knowing the target audience and decision makers is also important for crafting effective messaging. Testing different ad creatives, images, and specific versus general messaging shows higher performance. Consistency across channels helps build familiarity with the brand. An example customer saw much higher email engagement rates when integrating email with other digital channels.
The document discusses the need for relationship marketing 2.0 strategies for B2B marketing. It outlines key challenges such as generating qualified leads and using multi-channel approaches. It proposes a relationship marketing 2.0 model that focuses on understanding audiences, permission-based marketing, ongoing value-based communications, and turning prospects into buyers through nurturing. An example case study shows how developing thought leadership campaigns around specific themes helped grow a company's qualified lead base over 300% and increase webinar attendance.
Making the Most of Your Multi-Channel MarketingMDR
This document discusses how using a multi-channel marketing approach can elevate marketing efforts. It finds that combining digital ads, email, and social ads increases open and click rates for emails by 20-24% compared to email alone. Each channel plays a unique role in building brand awareness and driving specific calls to action. The document provides tips for marketers on how to effectively implement a multi-channel strategy, including knowing the audience, using smaller focused campaigns, specific messaging, consistent branding, and layering channels to support email. It also shares a case study of a customer that saw great success by fully integrating multiple channels in their promotions.
The document provides information on promotional campaigns, advertising terms, traditional and new media options, search engine marketing, online advertising, social media strategies, email campaigns, and public relations tactics. It discusses reach, frequency, waste, paid search (Pay-Per-Click), organic search (Search Engine Optimization), banner ads, social media participation levels, email list renting, promotions, and PR goals of raising awareness, influencing influencers, and defending at-risk products. It prompts developing an awareness campaign for Canada's Food Guide targeting kids and teens with a big idea, 3 campaign components, appeal/execution type, and tagline/creative.
Karen Talavera discusses crafting lasting relationships through email marketing. She outlines a 5-level framework for an effective email program: foundational, promotional, informational, engagers, and 1-to-1 personal. Foundational programs maintain regular contact, while promotional emails encourage purchases. Informational content builds trust and educates recipients. Engagers involve and entertain through games and surveys. Highly personalized 1-to-1 emails respond to individual behaviors and milestones. Talavera provides examples for each level and urges marketers to strategically plan email series that converse with rather than blast recipients.
Karen Talavera presented on crafting lasting relationships with email marketing. She discussed moving from a broadcast mindset to a more conversational approach through segmentation, personalization, and focusing on serving subscribers first before selling. Talavera outlined a 5-level email program framework including foundational, promotional, informational, engaging, and personal emails. She provided examples for each level and emphasized the importance of strategic planning to map out email campaigns and identify gaps. The presentation focused on nurturing long-term relationships through varied, segmented communication over multiple channels.
Content Marketing Meets Email: 4 Approaches Every Email Program Can Benefit FromSynchronicity Marketing
This document discusses four approaches that email programs can take to incorporate content marketing:
1) Foundational - Regular, predictable communications to maintain relationships with subscribers across a range of topics.
2) Educational - "Lead nurturing" content like tutorials and articles to move prospects through consideration phases.
3) Engaging - Entertaining content like games and contests to build interaction and reward subscribers.
4) Personalized - Highly segmented, triggered messages customized for individual subscribers.
Taking a variety of approaches keeps subscribers engaged without constant promotions and conditions them to interact over time.
Similar to Beyond Integration: Welcome to Marketing Fusion (20)
Understand why personality and authenticity is so important and how to convey it in your email
Avoid Hank’s relationship mistakes with your customers and subscribers; instead foster loyalty and appreciation
Experience a mindset shift in how you approach and deploy email marketing
Secrets to Successful Automated Email Journeys, Series & Sequenced Campaigns ...Synchronicity Marketing
Savvy email marketers are increasingly automating multi-touch email campaigns intentionally sequenced to align with customer journeys and optimize conversion. While most realize an email series will outperform a single-message, figuring out how to map multi-message sequences and branching logic can be easier said than done. I'll present approaches for different types of email series (nurturing, product progression, education, events) and hacks to optimize message flow, offer progression, and content sequencing. If you've been struggling with how to conceptualize and implement advanced multi-touch email campaigns, don't miss this session.
Karen Talavera presented on cultivating lasting relationships through email marketing. She discussed evolving from a broadcast mindset to a conversational one, with segmented messaging tailored to different customer lifecycle stages. Talavera proposed a 5-level email program framework including foundational, promotional, informational, engaging, and personal messages. She provided examples for each level and created a program planning matrix to map existing campaigns and identify gaps to fill. The presentation emphasized the importance of intentional planning, leveraging content and automation, and focusing on a two-way dialogue rather than one-way blasting.
The Top 10 Ways to Grow Your Independent Retail Business with Email Marketing...Synchronicity Marketing
The document provides tips for growing a baby and child retail business using email marketing. It begins with 10 ways to grow a list, such as always building a list through online lightboxes and printed forms. Regular content is emphasized to engage subscribers. Emotional storytelling and customer referrals are also encouraged. Promoting in-person experiences, unique product offerings, seasonal themes, and channel exclusivity are presented as effective email marketing strategies.
It's not your father's email marketing anymore - especially with the latest innovations and opportunities in the channel. Here's what you need to know - and where to invest - for email marketing success in 2015 and beyond!
Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
Contemporary Innovations, Secrets and Strategies to boost email marketing results in 2012 and beyond
Click on the email examples in slides 50 and 53 to see live video/animation.
The document discusses strategies for encouraging online consumer engagement. It emphasizes focusing on the three C's of content, connection, and community. For content, organizations should create and distribute valuable, relevant content to attract and engage audiences. For connection, they should integrate email, social media, mobile and content to maximize distribution and encourage sharing. For community, they should provide spaces online and on their own sites for customers to engage and interact with each other. By focusing on these three areas, organizations can generate more content, connection and community engagement.
Are your email and social media marketing programs working in tandem to create LEVERAGE? If not, learn how to integrate these digital marketing channels to create more visibility online, build your list, develop stronger customer connections, and boost revenue.
What's Old is New Again: 5 Email Best Practices for the Web 3.0 WorldSynchronicity Marketing
Think email is "old school" in online marketing? Check again! Be sure your email marketing programs include these five best practices that many are still lacking. You won't want to skip the fundamentals necessary for using email marketing to maximum advantage in today's fast-evolving digital marketing realm.
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Beyond Integration: Welcome to Marketing Fusion
1. BEYOND INTEGRATION WELCOME TO THE ERA OF MARKETING Karen Talavera, President Synchronicity Marketing Thursday May 21, 2009 FUSION Florida Direct Marketing Association Annual Summit
15. Digital: Three Significant Channels The inbox has morphed. Customers expect new and better ways of communicating with and engaging businesses; anywhere, anytime. Social Mobile @ Email
16. Tri-Messaging Effect Integrated, Personal Channels & Devices Rich Content-Experiences & Conversations; Anywhere, Anytime More Empowered People & Businesses
23. Trade Value, Access & Exclusivity for Permission & Data MARKET – visitors, users, members, buyers BLOGS WEBINARS MICROSITES E-LETTERS RELATIONSHIP CAPITAL WHITE PAPERS MULTICLIENT PROGRAMS MAGAZINES NEWSLETTERS CONFERENCES DIRECTORIES MAGAZINES BUYERS GUIDES TRADE SHOWS CUSTOM PUBLICATIONS LIST RENTAL CONTENT FOR SALE GATED COMMUNITY “ MEMBERSHIP IN EXCHANGE FOR DEMOGRAPHICS” E-MAIL ADDRESSES TRAFFIC
24. Aim for Dialog Marketing A series of centrally-coordinated, intentional communications tailored to audience member consideration paths and sequenced to guide them through the buying cycle
It’s technology-driven and enabled but dynamic and organic. Our best predictions usually don’t match the innovations consumers come up with on their own, and the exponential pace of adoption when a good idea really goes mainstream.<number>
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We’ve been hearing about integrated marketing for years now, but I think it’s only recently become a reality, a reality that goes beyond making connections. What’s really happening is a fusion of both intentional and unintentional impressions, communications, and information. That fusion is taking place as the result of greater transparency between companies and customers, more holistic ways of having customer conversations, the rise of Web 2.0 as it’s called (dominated by User Generated Content and everyone seemingly talking to everyone else about anything and everything they can) which of course carries into social media sites like Facebook, MySpace, LinkedIn, Flicker, and more. Because this is evolving in real time, there’s never been a better time to leverage email. In fact, the great news is how far it’s come in less than a decade, from out of the silo into the very heart of the mix.<number>
So, as advertising channels increasingly grow both more fragmented and more targeted, we see less consumer time and attention given to any one. However, with channel proliferation each channel becomes part of a holistic whole that frames brand and customer perceptions, so the idea is they need to work together, in concert. You can’t afford disconnects between online and offline marketing, nor between the different components within each context.<number>
Another macro-level trend that has accelerated to maturity with the rise of the Internet is that the customer is in control like never before. The traditional gatekeepers aren’t in charge anymore. Gone are the days when editors controlled the ads people saw and the editorial they read. With YouTube, blogs, peer review sites, social networking and the viral nature of pass-along email, your customer is exposed to many more impressions of your company and brand than you can possibly control or influence. So the new challenge for marketers is to stay tuned in to that customer conversation – not just conversations with our customers, but the conversations our customers have with other customers about us. We need to be in a position of service, poised to address problems, needs, and desires. (highlight outer circle points).<number>
So, I see email marketing as the new nexus powering, connecting, pushing and pulling customers and prospects into the many marketing channels and contexts we’ll be operating in. In its early days, it was a great connector between offline direct response like mail, catalog, and phone and it still is. Marketers can leverage multiple channels to gain greater mind share with customers, and of course email can convey information and offers in ways traditional advertising can’t compete with – faster and cheaper than is possible otherwise – which is a huge time advantage marketers now have. What’s really interesting though is how it’s also become the lynchpin of customer contact online. It is still the workhorse powering social media, nudging and alerting members to check in, or transmitting personal messages when a member isn’t actively engaged in a social network. It powers Web site activity, pushing and pulling customers to interact with us online, and by doing so speeds channel migration, streamlines operations and accelerates customer service. And of course, because email has become as ubiquitous a point of contact as the phone, it’s now a primary data element on most customer lists, our online connector to things happening in our offline worlds like events, store openings, mergers, etc.<number><number>
It’s a consumer preferred channel for hearing from companies. Use has been on the rise and is predicted to continue to rise to 2013. Also, consumers prefer it over the phone (2009 sherpa study p. 25). It’s the conduit for enabling and confirming the media use above.
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As you consider how to target your audience through email, it helps to think in terms of the main flavors of segmentation schemes available. First, there are demographic and firmagraphic data elements which categorize groups of people by either consumer or company characteristics. Consumer characteristics are criteria such as age, gender, income and education. Company characteristics are attributes like annual revenue, number of employees, years in business, and industry. Second, there is contextual targeting, which groups individuals by the source of the email address, referring web site, or their general online interests. Third, there are self-reported preferences and interests. Forth, there is behavioral targeting based on past known actions. And finally fifth, there is lifecycle targeting which identifies people at a specific life stage and matches offers or services to their known needs at that stage.<number>
While any of these targeting schemes alone may be satisfactory, the fact is a combination of more than one type of targeting attribute will usually yield the best response. The reason is simple: When you identify your target audience by a blend of personal characteristics, known behaviors, and time and place criteria, you are defining a more specific group which more closely matches your best customer profile. In short, the more specifics you give yourself to work with, the better you are able to pinpoint the people most interested in what you have to offer.<number>
Third, all prospects and eventual customers typically progress through the same lifecycle stages, as illustrated here. Different stages in the lifecycle are logical trigger points for distinct messages. For example, new customers usually need onboarding and education to become familiar with and increase use of planning or networking functions, while loyal customers benefit from more in-depth information, segmented offers, and rewards. And especially inactive or defecting customers are ideal for win-back programs.<number>
Here you can clearly see the types of messaging most relevant to different customer lifecycle stages and how the messaging strategy evolves over time. The key here is relevancy. Know your audience, where they’re at, why they’re at the stage they are, and you’ll know what to say to them that clearly keeps them interested in maintaining communications with you. Fail at this task, and your audience(s) will tune out or worse yet, opt-out of your email.<number>
This is the time to invest in database crunching. Data analysis, modeling, scenario planning and profiling can be incredibly valuable.<number>
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So where is all this heading? If we’re to market “smarter” we need to utilize the Internet to its fullest potential, which means greater individualization and customization of content and communications.<number>
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1) In the world at large, the rate of change is accelerating exponentially. (see notes). This is reflected in the lifecycle of email which has matured in less than a decade. The implications of this broad trend for email marketing are change will be constant and rapid. Best practices will quickly become obsolete. Just when you’ve learned it all, the world will change on you. You’ can’t afford not to keep your finger on the pulse. This is a continuous education challenge, which also means testing to learn and continually improve performance. The bar must be constantly raised just to keep pace with your competition, let alone outpace them. You must proactively stay dialed into this channel; reactivity won’t cut it. And finally, the channel itself will evolve as the technology of the Internet and email-capable devices evolves.2) In the world at large, human communication has been revolutionized in less than a century. When you consider that a little over 100 years ago it could take months for information to reach all parts of the globe, now it takes only hours. We’ve been born into and are living in ongoing revolutionary times when it comes to communication. Today we have digital, global, instant messaging through a variety of channels. The implications for email marketing are that it can no longer be viewed as batch and blast. It’s not one-way, it has effectively become two-way. Any way you cut it, you’ll hear from your customers and your challenge is to listen. If you screw it up, you’ll hear complaints and opt-outs; if you do well, you’ll get response, pass-along and maybe even praise. But if you hear nothing, be alarmed. Silence is deadly but telling. Your customers will be talking, perhaps in other forums like blogs. The unwritten reality is your audience is in control because they control access to the email box. Offend or overwhelm them and you’re out. Which brings me to relevancy – that $64 million word of email. Relevancy will cease to mean better list segmentation and content management, and will become inclusive of temporal and behavioral just-in-time valuable messaging which reaches the right people at the optimal time based on what you know they need and want. One size fits all might still have its place for news and announcements, but marketing will increasingly reach the segment of 1.3) Humanity is increasingly realizing the oneness of the universe. Physics has proven the interconnectedness of everything at the subatomic level with the field of quantum mechanics presenting a model for the complex matrix of life. Science has spotlighted our interconnectedness with the earth with the revelation of man-made global warming and keystone species extinction. We can no longer deny every action has a repercussion - the so-called butterfly effect. This has resulted in new ways of thinking in which we can view things systemically - as matrixed - rather than as separate or compartmentalized. The analogy extends to email. Gone are the days when email should be relegated to the corner cubicles of the online marketing group. Instead, it’s an intrinsic component of both online and offline marketing, the glue which can connect efforts within a media type as well as across media types (online and offline). Yes email can be a channel in itself, but it also empowers social media networks, content distribution (blogs) and drives Web traffic. It must be utilized holistically and leveraged all across marketing rather than simply as a promotional avenue. <number>