Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
Kane Partners offers customized company training and presentations on LinkedIn, from the "How To", Building Business, Advanced Settings, Etiquette to purely Informational. Here are a few select slides from a recent presentation with the Philadelphia Business Journal in June 2010. For more detail or for your own presentation please give us a call!
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
Progressive Profiling Strategy: The Power of Incremental DataBen Grossman
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate – and it’s expected consumer databases are even worse.
Progressive profiling is an important strategy for marketers to understand and use across the board – both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. What’s at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brand’s consumers.
Transform your marketing and sales capabilities with Big Data and A.I
1) Why is Customer Data Platform (CDP) ?
Case study: Enhancing the revenue of your restaurant with CDP and mobile app marketing
Question: Why can CDP disrupt business model for restaurant industry (B2C) ?
2) How would CDP work in practice ?
Introducing USPA.tech as logical framework for implementing CDP in practice
How Can a Customer Data Platform Enhance Your Account-Based Marketing Strategy (B2B) ?
3) How can we implement CDP for business?
Introducing the CDP as customer-first marketing platform for all industries (my key idea in this slide)
Kane Partners offers customized company training and presentations on LinkedIn, from the "How To", Building Business, Advanced Settings, Etiquette to purely Informational. Here are a few select slides from a recent presentation with the Philadelphia Business Journal in June 2010. For more detail or for your own presentation please give us a call!
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
Progressive Profiling Strategy: The Power of Incremental DataBen Grossman
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate – and it’s expected consumer databases are even worse.
Progressive profiling is an important strategy for marketers to understand and use across the board – both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. What’s at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brand’s consumers.
Transform your marketing and sales capabilities with Big Data and A.I
1) Why is Customer Data Platform (CDP) ?
Case study: Enhancing the revenue of your restaurant with CDP and mobile app marketing
Question: Why can CDP disrupt business model for restaurant industry (B2C) ?
2) How would CDP work in practice ?
Introducing USPA.tech as logical framework for implementing CDP in practice
How Can a Customer Data Platform Enhance Your Account-Based Marketing Strategy (B2B) ?
3) How can we implement CDP for business?
Introducing the CDP as customer-first marketing platform for all industries (my key idea in this slide)
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
An introduction-level guide on social listening. This class will take you through the a) three elements of social listening; b) the four "action checklist" items to find out what sort of action to take after a social listening activity; and c) what it takes to make social listening work for you and your business.
Please share on Twitter, LinkedIn, and/or Facebook if you found it useful! Free to use, with attribution for non-commercial purposes, no derivatives permitted.
As discovered in Hootsuite’s Trends 2022 report, marketers are planning to spend more on social ads in 2022, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence.
Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only efficient but also the most effective use of marketing spend as it enables you to connect with your audience and reach your business goals on social.
Join our panel session with experts from LinkedIn and Hootsuite to learn how effectively combining paid and organic social strategies together helps you:
Reach your business goals
Connect with and convert your audience
Demonstrate ROI your social strategy
Maximise marketing resource efficiency
Platforms: How Change in Industry is Driving Change in StrategyMarshall Van Alstyne
Presentation at MIT Platform Summit on how economic change in the Internet era parallels change in the Industrial era, but for the opposite reason. This inverts marketing, operations, finance, IT, strategy and innovation.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Discover the future of marketing with our presentation on "Digital Marketing Trends for 2023." Gain insights into cutting-edge strategies, technologies, and consumer behaviors shaping the industry. Stay ahead of the curve and drive your business to success in the digital landscape. Contact Mintsoftech and have best business marketing in 2023.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Andreas Klinger
Everything you need to know about Startup Product Metrics.
This is a slideshare exclusive. The full 8hour workshop deck.
#iCatapult Workshop - 2013-08-12
Links:
http://klinger.io/
http://icatapult.co/
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
A riff on Dave McClure's startup metrics for Pirates redrawn as a Customer Factory Blueprint. You'll learn how to define, measure, and communicate the key levers for traction in your business.
Samsung’s First 90-Days Building a Next-Generation Analytics PlatformCloudera, Inc.
Leveraging in-memory processing for advanced analytics paired with rich data visualization for business intelligence, Samsung is creating a flexible and scalable next-generation analytics platform built on Cloudera Enterprise.
Digital Marketing Report PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Digital Marketing Report PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2wxWyXp
Corresponding article on http://blog.jayare.eu/articles/social-media-marketing.
A presentation about the possibilities of social media, how to use it to generate traffic and increase your online visibility.
You can find the corresponding article on http://blog.jayare.eu/articles/social-media-marketing
Measuring content performance is the compass that guides successful digital marketing endeavors.
It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI.
To do this successfully, you need to understand the metrics behind evaluating a successful customer journey.
Watch Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as we dive into 7 key metrics for measuring content effectiveness that often go overlooked.
You’ll learn:
- The ways to measure your content’s relevancy & depth.
- Engagement metrics you should be paying attention to.
- How to match your key demographics & personas with your tone.
You’ll also learn the ways to measure consumer demand for your content and what your conversion rates can tell you about the quality of your content.
If you’re looking to serve up relevant and compelling content that engages your ideal audience, then this webinar is for you.
View Tony Stagg's presentation from Rio SEO's Local Search Summit about how to get started with attribution and ahve a tracking and measurement methodology in place.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
An introduction-level guide on social listening. This class will take you through the a) three elements of social listening; b) the four "action checklist" items to find out what sort of action to take after a social listening activity; and c) what it takes to make social listening work for you and your business.
Please share on Twitter, LinkedIn, and/or Facebook if you found it useful! Free to use, with attribution for non-commercial purposes, no derivatives permitted.
As discovered in Hootsuite’s Trends 2022 report, marketers are planning to spend more on social ads in 2022, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence.
Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only efficient but also the most effective use of marketing spend as it enables you to connect with your audience and reach your business goals on social.
Join our panel session with experts from LinkedIn and Hootsuite to learn how effectively combining paid and organic social strategies together helps you:
Reach your business goals
Connect with and convert your audience
Demonstrate ROI your social strategy
Maximise marketing resource efficiency
Platforms: How Change in Industry is Driving Change in StrategyMarshall Van Alstyne
Presentation at MIT Platform Summit on how economic change in the Internet era parallels change in the Industrial era, but for the opposite reason. This inverts marketing, operations, finance, IT, strategy and innovation.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Discover the future of marketing with our presentation on "Digital Marketing Trends for 2023." Gain insights into cutting-edge strategies, technologies, and consumer behaviors shaping the industry. Stay ahead of the curve and drive your business to success in the digital landscape. Contact Mintsoftech and have best business marketing in 2023.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Andreas Klinger
Everything you need to know about Startup Product Metrics.
This is a slideshare exclusive. The full 8hour workshop deck.
#iCatapult Workshop - 2013-08-12
Links:
http://klinger.io/
http://icatapult.co/
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
A riff on Dave McClure's startup metrics for Pirates redrawn as a Customer Factory Blueprint. You'll learn how to define, measure, and communicate the key levers for traction in your business.
Samsung’s First 90-Days Building a Next-Generation Analytics PlatformCloudera, Inc.
Leveraging in-memory processing for advanced analytics paired with rich data visualization for business intelligence, Samsung is creating a flexible and scalable next-generation analytics platform built on Cloudera Enterprise.
Digital Marketing Report PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Digital Marketing Report PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2wxWyXp
Corresponding article on http://blog.jayare.eu/articles/social-media-marketing.
A presentation about the possibilities of social media, how to use it to generate traffic and increase your online visibility.
You can find the corresponding article on http://blog.jayare.eu/articles/social-media-marketing
Measuring content performance is the compass that guides successful digital marketing endeavors.
It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI.
To do this successfully, you need to understand the metrics behind evaluating a successful customer journey.
Watch Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as we dive into 7 key metrics for measuring content effectiveness that often go overlooked.
You’ll learn:
- The ways to measure your content’s relevancy & depth.
- Engagement metrics you should be paying attention to.
- How to match your key demographics & personas with your tone.
You’ll also learn the ways to measure consumer demand for your content and what your conversion rates can tell you about the quality of your content.
If you’re looking to serve up relevant and compelling content that engages your ideal audience, then this webinar is for you.
View Tony Stagg's presentation from Rio SEO's Local Search Summit about how to get started with attribution and ahve a tracking and measurement methodology in place.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Beyond Clicks: Online–To–Offline Tracking & Attribution. PRESENTATION: Location Based Optimization (LBO) - The Next SEO - Given by David Shim, @davidshim - Placed, CEO. #SMX #14C
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Beyond Clicks: Online–To–Offline Tracking & Attribution. PRESENTATION: The Holy Grail: Connecting CRM & Analytics Platforms - Given by Michael Wiegand, @mwiegand - Portent, Analytics Architect. #SMX #14C
Moving beyond attribution to omnichannel optimizationIan Thomas
Performing accurate multichannel digital campaign attribution is very hard. This presentation proposes an optimization-based approach to multichannel digital which focuses on outcomes to drive marketing ROI.
Are You Ready for Marketing Attribution?Jeff Sauer
Marketing attribution is all the rage these days. Is it really important, or is attribution just a bunch of BS?
There is so much talk in the market about attribution that it’s a magic bullet, but is it really that special?
This presentation will help you understand attribution modeling is right for your organization and the best place to get started.
This presentation is from Performance Marketing Summit (May 18, 2015 in Boca Raton, FL). Session description: Marketers need the right tools for precise attribution. I will cover some of these platform insights, strategies to further understand channel effectiveness, and tools to optimize campaign management.
Blurring the Lines Between TV and Digital MediaPost
Video is the most effective storytelling medium in the digital world, but even the best marketers can’t escape the challenge of device fragmentation. It’s the one thing holding many advertisers back from successfully telling a holistic brand story and properly attributing conversions.
In truth, the solution to this problem is straightforward — it’s all in the data. As brands embark on their digital transformation and are creating and owning more customer data, how can you apply it and create more media accountability? A common denominator, something that transcends both TV and digital to create the connection between a single user and all of their devices is required. The data exists, the technology is there, a fundamental shift in how we approach video marketing starts now.
How to Architect and Omnichannel Retail Solution to Achieve Real-Time Custome...Hortonworks
Hortonworks and SAS team up to discuss:
*What technology is being used in this Global Retailer use case to collect and synchronize customer data across all channels
*How the Retailer is able to analyze the data in real-time
How they predict and optimize customer interactions to improve sales
*The open source and cloud technologies that are on the horizon
Webinar Sept. 7, 2017
https://hortonworks.com/webinar/architect-omnichannel-retail-solution-achieve-real-time-customer-insights/
Marketing mix or attribution journey towards unified marketing analyticsJoy Joseph
Next-generation MMM is an integrated process that
leverages its understanding of overall demand drivers
(marketing and non-marketing) along with other research
external to MMM measurement to present a holistic
marketing strategy to target growth opportunities. Attribution modeling focuses on understanding the
impact of marketing or, more specifically, media
campaigns on each individual consumer decision or
“conversion.” It is a “bottom-up” approach, measuring
total impact by aggregating up from transaction-specific
impacts. Both MMM and attribution modeling are great for the
purpose they are intended for, with MMM guiding
overall marketing strategy and attribution modeling
guiding tactical campaign performance.
Using Attribution Modeling to Grow Your BusinessRyan Hilliard
Ryan Hilliard, Head of Growth at ROI Revolution, reviews how to leverage attribution modeling to scale your overall business revenue. Avoid pitfalls like simply reassigning sales and ensure you are focused on the bottom line performance. Follow along with an example that can easily be related to your business. Through effective use of attribution modeling and tying it to the customer journey, unlock unprecedented scale for your digital marketing initiatives.
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
Learn Powerful PPC Tactics that Get You Leads
In this presentation, you will learn in detail, 10 tactics you can use to craft a winning PPC strategy that gets results!
Tactic #1: Remarketing
Tactic #2: Provide Opportunities for Soft Conversions
Tactic #3: Attribution Modeling
Tactic #4: Measuring Phone Call Conversions
Tactic #5: Interaction Mining
Tactic #6: Targeting Local Customers Everywhere
Tactic #7: Bid Modifiers
Tactic #8: Device Segmentation
Tactic #9: AdWords Shared Library
Tactic #10: User Engagement Optimization
What is multi-touch point attribution, and which model perfectly defines your customer's buying journey? Read our expert blog to learn more.
https://www.virtueanalytics.com/multi-touch-point-attribution/
Gary Angel, President of Semphonic presented a keynote discussion to the 2010 AIM Conference on the topic of attributing value to leads when the advertiser knows that multiple lead sources contribute to the buying decision.
aimconf.com
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
As far as digital marketing is concerned, attribution is unquestionably one of the major stakes in these last years. Nevertheless, the concept of attribution still seems to be a fuzzy subject. So what exactly is attribution and which model should you choose?
It is in order to answer these questions that a taskforce lead by Facebook dealt with the challenges of attribution.
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Kissmetrics on SlideShare
In this webinar with Ryan Koonce, you’ll learn how to utilize UTM parameters to accurately track your marketing and advertising efforts, and report on them using different attribution models to correctly calculate your cost of acquisition (COA).
Ryan is the founder of SaaS Management Group, a leading growth marketing and analytics consultancy who has founded a number of startups and was a pioneer in viral marketing and landing-page testing and optimization.
In his talk, he wants to teach you how create effective tracking links using explicit UTM parameters instead of Google Auto-Tagging and what you should look out for if you are running Twitter, Facebook, and Google advertising campaigns when calculating an accurate COA.
- What is marketing attribution and why it matters for your business
- Best practices for creating different types of links with UTM parameters
- How common online advertisers (i.e. Google, Facebook, Twitter) attribute the success of their campaigns and what this means for you
- How to build reports to understand attribution and allocate cost data
Planning and launching a Voice of Customer program might seem like a daunting task, but fear not, we have put together a best practice guide to help you launch an effective Voice of Customer program in 2016. Download the full guide at pages.kampyle.com/2016-voc-toolkit
this ebook has basic information on how to make money online through cpa marketing . CPA marketing requires little to no skills. it is also something you can use to make extra money online.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Quantitative Data AnalysisReliability Analysis (Cronbach Alpha) Common Method...2023240532
Quantitative data Analysis
Overview
Reliability Analysis (Cronbach Alpha)
Common Method Bias (Harman Single Factor Test)
Frequency Analysis (Demographic)
Descriptive Analysis
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
3. Pre-Sales KPIs
Actions leading to conversion
AWARENESS
FAMILIARITY
CONSIDERATION
INTENT
Web Channel Traffic
Product searches
Store Visits
Login & Registrations
Contact Requests
POS interactions
App Subscriptions
Social Interactions
4. How Do
User
Decide to
buy?
Web Channel Traffic
Product searches
Store Visits
Login & Registrations
Contact Requests
POS interactions
App Subscriptions
Social Interactions
Actions leading to conversion
6. Touchpoints between User and Business
High
Medium
Low
Campai
gns
Site Site
Search
Product Cart
Product Save
Mailer Social
Media
Media
Television
Radio
POS
Agent,
Dealer,
Live
Store
Mobile
App
Web
Shop/
Dealer
Feedback After
Sales
service
APPS /
Share
Usage /
Repeat
Order
Awareness
Familiarity
Consider-
ation
Intent
Connection
Sale
Relation
After Sales
Service
Evaluation
Contact
Point
Journey
Point
7. Marketing at work
Paid Search
SEO
Banner Ads
Social
Retargetting
Print and TV
In shop
How you spend
$$
How you actually convert
8. HALF OF OUR BUDGETS SPENT ON THE
MARKETING CHANNELS GOES TO DUMP,THE
PROBLEM IS WE DON’T KNOW WHICH HALF.
@Marketing team.
9. Identifying the channels your
user uses to reach you.
In case of ‘multi channel attribution
’ we determine the impact of multipl
e digital marketing channels
(paid search, organic search, email
marketing, direct traffic, referral tra
ffic, display advertising etc) on
conversions. We try to understand
how different digital channels work
together to create conversions and
how the credit for conversions shou
ld be distributed among various ch
annels.
Synchronizing user experience
across devices.
We determine the impact of multiple
devices (Desktop, Tablets, Smart
Phones, Smart TVs etc) on conversi
ons. We try to understand how diffe
rent devices work together to create
conversions and how the credit for
conversions should be distributed a
mong different devices
Taking a complete view of your
user journey online and offline.
We determine the impact of digital
marketing channels on offline
marketing channels and vice versa.
We try to understand how online &
offline campaigns work together to
create conversions and how credit
for conversions should distribute
among different online &
offline marketing channels.
Multi-Channel
Attribution
Cross Device
Attribution
Offline-Online
Attribution
There are three types of Attributions:
Attributions
10. ‘Real World Attribution Model’
Multi-Channel
Attribution
Cross Device
Attribution
Offline-Online
Attribution
Attributions
There are three types of Attributions:
but first let’s implement the above three in order to reach to a real world scenaro
14. 14
Key Challenge
Important questions that marketing teams have to answer are:
CURRENT CHANNELS: Which marketing channels are working better than others?
e.g. are the TV ads as effective as the paid search ads on Google?
WHAT IF SCENARIOS: If there is additional money available to spend, where should
we be investing the additional budget? Should we be investing in Facebook mobile ads?
CURRENT SPEND: Is the marketing spend paying off? Is it driving growth for the
company? Should we be investing more or pulling back on marketing spend?
A
B
C
16. A customer finds your site by clicking one of your AdWords ads. She returns one week later by
clicking over from a social network. That same day, she comes back a third time via one of
your email campaigns, and a few hours later, she returns again directly and makes a purchase.
Hour
1 week In 1 day
www.letsmakepurchase.comPurchase$$
Ex: user purchase journey through Channels
17. Last Interaction attribution model: the last touchpoint—in this case, the Direct channel—would receive 100% of the credit for the
sale.
Last Non-Direct Click attribution model: all direct traffic is ignored, and 100% of the credit for the sale goes to the last channel that
the customer clicked through from before converting—in this case, the Email channel
Last AdWords Click attribution model: the last AdWords click—in this case, the first and only click to the Paid Search channel —
would receive 100% of the credit for the sale
First Interaction attribution model: the first touchpoint—in this case, the Paid Search channel—would receive 100% of the credit for
the sale.
Linear attribution model, each touchpoint in the conversion path—in this case the Paid Search, Social Network, Email,
and Direct channels—would share equal credit (25% each) for the sale.
Time Decay attribution model: the touchpoints closest in time to the sale or conversion get most of the credit. In this particular sale,
the Direct and Email channels would receive the most credit because the customer interacted with them within a few hours of
conversion. The Social Network channel would receive less credit than either the Direct or Email channels. Since the Paid
Search interaction occurred one week earlier, this channel would receive significantly less credit.
Position Based attribution model: 40% credit is assigned to each the first and last interaction, and the remaining 20% credit is
distributed evenly to the middle interactions. In this example, the Paid Search and Direct channels would each receive 40% credit,
while the Social Network and Email channels would each receive 10% credit.
Standard attribution models as you know
20. 20
Define Order of Channel Overrides02
Order of Processing
/ SEM - Branded (Paid Search Branded)
/ SEM - UnBranded (Paid Search UnBranded)
/ SEM - Remarketing
/ SEO - Branded
/ SEO - UnBranded
/ SOCIAL - Paid
/ SOCIAL – Organic
/ SOCIAL - Earned
/ GDN - Remarketing
/ GDN
/ Email
/ DISPLAY - Remarketing
/ DISPLAY
/ VIDEO
/ PROGRAMMATIC Buying
/ OFFLINE - TV
/ OFFLINE – In Shop
/ AFFILIATES
/ REFERRAL
/ DIRECT
/ REFRESH Session
/ INCORRECT Tagging
21. 21
Setup Channels in GA03
Analytics, by default, applied these rules to
create channels and store sessions into the
channels:
https://support.google.com/analytics/answer
/3297892?hl=en
Analytics recognize Organic, Direct and
Referral traffic by default. For campaigns, you
need to send the medium and the source
through UTM parameters included in the
landing URL.
22. 22
Create your defined channels04
Adwords and DoubleClick Campaigns can be tagged automatically,
but for any other campaign you need to add URL parameters:
UTM_source
UTM_medium
UTM_campaign
Ex: http://www.metriplica.com/?utm_source=newsletter&utm_medium=email&utm
_campaign=Courses-2017
If you work with other sources and mediums, or you have made a
mistake with parameters, you can customize the channel
grouping:
a) You can create new channels
b) You can modify rules to send some traffic to the proper channel
(for example, you have tagged your email campaigns with "MAIL"
in the UTM_Medium, and you want to store these sessions inside
"Email" Channel.
23. 23
Create your defined channels05
In the first option (Channel Settings --> Channel Grouping), you will find the panel to modify and
create channels groupings.
It is a very good practice don't touch the Default Channel Grouping. Duplicate it, and make changes
in the new one. In GA you will have the option to select the Channel Grouping that you need.
24. 24
Set your defined order06
Points to remember:
When you define a new channel, you must
give a name, define the rules, and select a
color for the channel.
Order of processing is important for
attributions in case of conflicting or
overlapping rules.
For edition, you have the same options, but
you start from a default rule already applied.
25. 25
Build Custom Attribution Model & Reports07
You may create up to 10 custom attribution models per view. To create a custom attribution
model, decide what attribution model we need:
Then
1. Create new custom model and enter a name for your model.
2. Use the Baseline Model drop-down menu to select the default model you want to use as a
starting point for your custom model. We recommend starting with Time Decay or Position
Based as baseline models and build upon.
3. (Optional) Lookback Window to On to specify any of 1-90 days.
4. (Optional) Adjust credit for impressions to On
5. (Optional) Set Adjust credit based on user engagement to On to distribute credit
proportionally based on engagement metrics.
6. (Optional) Set Apply custom credit rules to On to define conditions that identify
touchpoints in the conversion path according to characteristics such as position (first, last,
middle, assist) and campaign or traffic source type (Campaign, Keyword, and other
dimensions). After defining, specify how these touchpoints will be distributed conversion
credit, relative to others.
7. Click the Save and Apply
26. 26
Attribution Setup and reporting08
Channel definitions will be available in Multi-Channels and Attribution Reports, and Acquisition Reports:
Acquisition Overview
27. 27
Attribution Setup and reporting08
Channel definitions will be available in Multi-Channels and Attribution Reports, and Acquisition Reports:
Assisted Conversions
28. 28
Attribution Setup and reporting08
Channel definitions will be available in Multi-Channels and Attribution Reports, and Acquisition Reports:
Model Comparison Tool
29. 29
Attribution Setup and reporting08
You can select the Custom Channel Groping that you have created previously
30. 30
Test and iterate09
Through continuous testing you can determine the acquisition channels which deserve maximum
credit for conversions in a particular point in time/product life cycle
32. 32
User journey mapping cross devices01
User interacts with your digital assets from
multiple devices and in multiple ways:
1. Same asset different devices ex:
Interacting with website via Mobile and
Desktop
2. Multiple assets Multiple Devices ex:
Interacting with website as well as mobile
app
33. 33
Switching to User ID (vs Client ID)02
Through ‘user-id’, you can create and assign your own ids to track unique users instead of
using the client ids generated by the Google Analytics tracking coding.
User id is simply a unique set of alphanumeric characters (like UD23ddd3432)
assigned to a user so that he/she can be identified across devices/ browsers and over
the course of multiple sessions.
Client id represents a unique device/browser. Whereas a user id represents a unique
user that may interact with your website using multiple devices/browsers.
NOTE: Implementation instructions change if you are using GTM.
34. 34
Implementing User ID03
To implement the User ID, you must be able to
generate your own unique IDs, consistently
assign IDs to users, and include these IDs
wherever you send data to Analytics.
The User ID lets you associate engagement
data from multiple devices and ... Connect
multiple devices, sessions, and engagement
data to the same visitors. ...
Each unique User ID is considered to be
aunique user in Analytics
In simple terms, Mobile SDK needs to be
tweaked, web app tracking code needs change
and Web calls (HITs) need to be tweaked to
send additional ‘User ID’ with each hit as an
identifier.
User ID
35. 35
Setting tracking in GA04
User ID data can only appear in a
dedicated User ID view. To see and analyze
the data collected via User ID in your
tracking code, create User ID views.
User ID view – GA view which collects only
the data related to user ID sessions. In the
case of user ID views, GA calculates unique
users by counting the number of unique
users IDs assigned instead of counting the
number of unique clients IDs assigned.
Non-user ID view – the view which collects
data related to standard sessions. It does
not recognize user ID hits. In case of non-
user ID views (regular views), GA calculates
unique users by counting the number of
unique client IDs assigned to users.
1
2
3
4
36. 36
Setting up tracking in web and app05
Once the user id feature is implemented, GA
combine and report all the hits with same user
id, regardless of the device, the hits come
from. This makes cross device measurement
possible in GA.
You can send user id to Google Analytics by
creating a new custom dimension (with user
scope):
ga(‘set’, ‘dimension2’,userId);
A standard session turns into a user ID session
when a user ID is assigned to a user. This can
happen when a user login in the middle of a
standard web session.
User ID property –
turn on user ID setting in GA property
37. 37
Setting up Session Unification06
In Google analytics, by default collected hits can
be associated with a user ID only in a user ID
session and that too before and during user’s log
in but not after the user has logout.
Session Unification
Session unification allows hits collected before
the User-ID is assigned to be associated with the
ID, so long as the hits are from the session in
which an ID value is assigned for the first time.
When OFF, only data with User-ID explicitly
assigned can be associated.
Add the uid parameter in each hit. So a hit
might look something like this:
http://www.google-
analytics.com/collect?v=1&_v=j16&a=164718749&t=pageview&
_s=1&dl=http%3A%2F%2Fcutroni.com%2F&ul=en-
us&uid=hsjfy4782jduyth6k4
User ID HITS Non- User ID HITS
User ID Sessions Non- User ID Sessions
User ID hits are processed separately from non-
user ID hits.
By default collected hits can be associated with a use
r ID only in a user ID session and but only before and
during user’s login but not after the user has logged
out.
38. 38
Understanding the difference in reports07
User ID data can only appear in a dedicated User ID view. To see and analyze the data
you collect via the User ID in your tracking code, create User ID views in your account and
then understand the difference.
User ID session – It is the session in which a user ID is assigned to a user. User ID
session is a collection of user ID hits but may also include non-user ID hits if the session
unification setting has been turned ON.
Non-user ID session – it is a collection of non-user ID hits. If you are not using the user
ID feature then the non-user ID sessions are simply known as sessions.
Example differences:
1. User ID views only report on the users which triggered the user ID sessions. So,
the number of unique users reported by nonuser ID views are usually more than the
number of unique users reported by user ID views.
2. Revenue in a user ID view is based on users and not sessions.
39. 39
Setup and reporting08
Adding the User-ID to website tracking
Adding a User-ID to the JavaScript code is fairly
easy – it’s a single line.
ga('create', 'UA-XXXX-Y', 'auto');
ga('set', '&uid', {{ USER_ID }});
ga('send', 'pageview');
Adding the User-ID to the Android SDK
t.set("&uid", {{ USER_ID }});
Adding the User-ID to the iOS SDK
[tracker set:@"&uid" value:{{ USER_ID }}];
41. Let’s look at a broader perspective of
a purchase.
The complete purchase cycle is one
transaction regardless of the actions
being performed offline or online by
using one associated user
Mapping ALL events as part of one
transaction helps us mimic an
ecommerce portal and assign each
action a value in the whole purchase
process.
Transaction ID
Upload data via
API or FTP
Transaction ID
matched
User data with
Transaction ID
User purchase journey with business
42. OFFLINE TRACKING
User ids can be set for all of these authentication systems with the help of
measurement protocol but the implementation is not going to be easy.
43. Building Custom Attribution Model & Reports
For all digital touchpoints covered until now, we
have used ’login’ for the user authentication. Other
users’ authentication systems widely used for offline
tracking are:
1. Biometric identification (like retinal scan,
fingerprint scan, iris recognition, voice
recognition, Digital Signatures or Digital
Signage, etc)
2. Punching cards to record attendance (like atten
dance of employees)
3. Wrist bands (like the one used by Disney)
4. Retail loyalty cards (used by many supermarket
chains)
5. Online and offline Coupons
44. + What type of user behavior do you value?
+ Is there an optimal conversion window you are solving for?
+ What does the repeat purchase behavior look like historically?
+ Are there any microConversions defined with engagement type goals, tied to the economic value?
+ Are offline conversions being sent back into GA using Universal Analytics?
Context in making the decisions that will go into a custom attribution model.
The Acquisition channels can be:
1. Digital Marketing Channels (like paid search, organic search, email marketing, direct traffic,
referral traffic, display advertising etc.)
2. Offline Marketing Channels (like radio, TV, Billboard, Magazines, Newspapers etc)
The objective of attribution modelling is to understand the buying behavior of your website visitors:
# Why people buy from your website?
# What happens before they make a purchase?
# What prompted them to make a purchase or complete a predefined goal?
# Which are the most effective acquisition channels for investment.
Building Custom Attribution Model & Reports
46. Identify the channels your user
uses to reach you.
Improving traffic channel tracking
with Marketing channel definitions
and campaign tracking guidelines.
Synchronize user experience
across devices.
Cross device user tracking
capabilities by implementing Visitor
Ids and App Ids
Take a complete view of your
user journey online and offline.
By introducing data mapping
capabilities from various channels
into analytic tool and mapping
important user actions as part of the
user transaction.
Multi-Channel
Tracking
Cross Device
Tracking
Offline-Online
Tracking
Summary
47. Launch
[2 month foundation]
1. Identify initial personas and segments to target per channel.
2. Establish the content needed to support each group (what do you
want to serve up to each segment and persona and to what degree?)
3. Establish rules for serving content (if User X indicated he or she is Y
in user profile then serve up this content) per channel per user task.
Evolution
[9-12 months post launch]
1. Test existing content by running ongoing metrics and audits to see
how consumers interact with the content experience.
2. Identify additional areas, such as enhanced cross-sell, up-sell.
3. Test assumed customer journeys across channels to verify accuracy
and optimize content performance.
Enrichment
[18+ months post launch]
1. Integrate omnichannel for all channels.
2. Leverage new or emerging technologies and techniques.
3. Optimize per business needs, analytics and consumer trends.
Omnichannel Attribution Roadmap