Join Geoff Ramsey (CEO, eMarketer) and Vipin Mayar (EVP, McCann Worldgroup), co-authors of the new book Digital Impact: Two Secrets to Online Marketing Success, as they outline creative approaches for engaging with consumers and share proven techniques for measurement that work for every digital channel. Following the presentation, Geoff & Vipin will take your questions in a relaxed Q & A format.
Qualitative Research in Conversion OptimizationAndra Baragan
ย
This presentation is a brief introduction in qualitative research's applicability in conversion optimization.
It also contains two case studies where qualitative research has been used to improve conversion rates.
5 Steps to Convert Website Visitors to Salesbrandon_lake
ย
Marketing expert, Joel Book and Brandon Lake discuss 5 critical steps that will dramatically increase conversions and keep customers engaged before and after the sale.
Qualitative Research in Conversion OptimizationAndra Baragan
ย
This presentation is a brief introduction in qualitative research's applicability in conversion optimization.
It also contains two case studies where qualitative research has been used to improve conversion rates.
5 Steps to Convert Website Visitors to Salesbrandon_lake
ย
Marketing expert, Joel Book and Brandon Lake discuss 5 critical steps that will dramatically increase conversions and keep customers engaged before and after the sale.
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they โreportโ or what they โsayโ they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
Webinar for Credit Union Professionals. Successful case studies for marketing campaigns recruiting new members, on-line banking customers, car and home equity loans, and gen y members
Driving Effectiveness with Talkworthy AdvertisingKeller Fay Group
ย
How can advertisers and marketers deliberately and effectively deliver advertisements that start conversations and drive sales? At the Advertising Research Foundation's Re!Think 2016 conference, Engagement Labs CRO Brad Fay, along with UM's Graeme Hutton and CBS Corp.'s David Poltrack, shared exciting new research that demonstrates how consumersโ conversations and purchases are affected by advertising.
Word of Mouth - A Prescription for a Bad EconomySean Moffitt
ย
The 12 reasons why word of mouth is the tonic for this marketplace and this economy (from Sean Moffitt, Agent Wildfire - Canada's Word of Mouth Experts)
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
ย
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
In this webinar SVP of Marketing Laurie McLachlan was joined by special guests Bryan Mishkin of University Federal Credit Union and Mark Zmarzly of ACTON Marketing for a discussion about what financial institutions can do to acquire new customers.
FEED: The Razorfish Digital Brand Experience Report 2009 Key FindingsRazorfish
ย
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the โpersonโ fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for todayโs marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How โbig dataโ is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
ย
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
How to Turn User Generated Content into Revenue with Ratings and ReviewsFlutterbyBarb
ย
How to Turn User Generated Content into Revenue with Ratings and Reviews via Gigya
This white paper examines three ways brands can start effectively harnessing ratings and reviews to stimulate both new and repeat conversions: 1. Boosting brand awareness and referral traffic 2. Improving long-tail SEO 3. Building a transparent, brand-loyal community
This is a presentation I gave at an Infectious Media breakfast briefing on the challenges and opportunities for ecommerce personalisation.
The content is related to roundtable sessions at Econsultancy's Digital Cream which discussed the challenges businesses faces when planning and implementing personalisation projects. The key learning is that many businesses are paralysed by perceived complexity, unable to prioritise work or generate a clear ROI model.
The key learning in this presentation is that by starting small and using existing data you can make quick wins with ecommerce personalisation and then create a roadmap to plan for the long-term and increase the sophistication.
Thanks
James
eMarketer Webinar: Loyalty MarketingโCreating Stickiness in a Mobile WorldDaniel Caridi
ย
Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.
Jacco valkenburg, โWerk vinden via Facebook, warm en betrokkenโ
Binnen de Jobmarketing vinden veel ontwikkelingen plaats, die essentieel zijn om te delen!
De โJobmarketing Update Conferentieโ is in 2012 de opvolger van de twee voorgaande succesvolle conferenties waar loopbaanprofessionals die werken met jobmarketing elkaar ontmoeten!
Articulo Relacionado con el Modelo de Emprendimiento en Red MER, una prospectiva para adaptar la creaciรณn de una empresa independiente o asilada al modelo de empresa en red o redes empresariales, de los Doctores Hernรกn Gonzรกlez Campo, Carlos;Gรกlvez Albarracรญn, รdgar Juliรกn
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they โreportโ or what they โsayโ they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
Webinar for Credit Union Professionals. Successful case studies for marketing campaigns recruiting new members, on-line banking customers, car and home equity loans, and gen y members
Driving Effectiveness with Talkworthy AdvertisingKeller Fay Group
ย
How can advertisers and marketers deliberately and effectively deliver advertisements that start conversations and drive sales? At the Advertising Research Foundation's Re!Think 2016 conference, Engagement Labs CRO Brad Fay, along with UM's Graeme Hutton and CBS Corp.'s David Poltrack, shared exciting new research that demonstrates how consumersโ conversations and purchases are affected by advertising.
Word of Mouth - A Prescription for a Bad EconomySean Moffitt
ย
The 12 reasons why word of mouth is the tonic for this marketplace and this economy (from Sean Moffitt, Agent Wildfire - Canada's Word of Mouth Experts)
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
ย
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
In this webinar SVP of Marketing Laurie McLachlan was joined by special guests Bryan Mishkin of University Federal Credit Union and Mark Zmarzly of ACTON Marketing for a discussion about what financial institutions can do to acquire new customers.
FEED: The Razorfish Digital Brand Experience Report 2009 Key FindingsRazorfish
ย
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the โpersonโ fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for todayโs marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How โbig dataโ is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
ย
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
How to Turn User Generated Content into Revenue with Ratings and ReviewsFlutterbyBarb
ย
How to Turn User Generated Content into Revenue with Ratings and Reviews via Gigya
This white paper examines three ways brands can start effectively harnessing ratings and reviews to stimulate both new and repeat conversions: 1. Boosting brand awareness and referral traffic 2. Improving long-tail SEO 3. Building a transparent, brand-loyal community
This is a presentation I gave at an Infectious Media breakfast briefing on the challenges and opportunities for ecommerce personalisation.
The content is related to roundtable sessions at Econsultancy's Digital Cream which discussed the challenges businesses faces when planning and implementing personalisation projects. The key learning is that many businesses are paralysed by perceived complexity, unable to prioritise work or generate a clear ROI model.
The key learning in this presentation is that by starting small and using existing data you can make quick wins with ecommerce personalisation and then create a roadmap to plan for the long-term and increase the sophistication.
Thanks
James
eMarketer Webinar: Loyalty MarketingโCreating Stickiness in a Mobile WorldDaniel Caridi
ย
Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.
Jacco valkenburg, โWerk vinden via Facebook, warm en betrokkenโ
Binnen de Jobmarketing vinden veel ontwikkelingen plaats, die essentieel zijn om te delen!
De โJobmarketing Update Conferentieโ is in 2012 de opvolger van de twee voorgaande succesvolle conferenties waar loopbaanprofessionals die werken met jobmarketing elkaar ontmoeten!
Articulo Relacionado con el Modelo de Emprendimiento en Red MER, una prospectiva para adaptar la creaciรณn de una empresa independiente o asilada al modelo de empresa en red o redes empresariales, de los Doctores Hernรกn Gonzรกlez Campo, Carlos;Gรกlvez Albarracรญn, รdgar Juliรกn
Charts from Polygamous Marriage Connections Planning conference, New Orleans October 26 2007. Argues that we need to stop being in the message delivery industry and instead be in the business of creating energy for brands.
Fondsenwerving nieuwe stijl - maak gebruik van de online mogelijkheden!
RainsingResults zorgt dat fondsenwervende organisaties gaan groeien
doordat mensen hen leuk en interessant gaan vinden
en hen willen helpen de wereld beter en mooier te maken
Vaak vragen we aan die mensen of ze daarvoor ook geld willen geven
Vanuit de kracht van je organisatie is nog heel veel te winnen.
Beste Werkgeversonderzoek 2012 - Effectory & VNU Vacature MediaEffectory
ย
Het Beste Werkgeversonderzoek is dit jaar voor de elfde keer uitgevoerd om een objectief oordeel te kunnen vellen over werkgeverschap in Nederland. Ruim 1.700 organisaties hebben in 2012 de kans gehad om deel te nemen aan het onderzoek. Ruim 289.000 respondenten hebben hun mening mogen geven.
MobileMarketing.nl Bureauonderzoek 2014Richard Otto
ย
Nederlands onderzoek nder 178 Nederlandse bureaus over de wijze hoe zij mobile inzetten (Januari 2014). Door Richard Otto (MobileMarketing.nl/ Adformatie)
Sentencia del Tribunal de Justicia - Derecho al olvido - Google SpainIgnacio Santiago Pรฉrez
ย
La Justicia europea da la razรณn a Espaรฑa y considera que cualquier ciudadano tiene derecho a la cancelaciรณn de sus datos personales en buscadores cuando la informaciรณn hacia la que enlacen trate hechos carentes de relevancia pรบblica y supongan una lesiรณn para el afectado. Ver mรกs en http://ignaciosantiago.com/blog/derecho-al-olvido-internet/.
Measuring the Influence of Social MediaBrian Cavoli
ย
by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to โdo it because itโs coolโ, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.
Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.
This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.
Iโd love to hear what you think about these slides and if you have additional ideas to make the story better. Leave a comment, send an email or find me on Twitter (@bcavoli)
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
ย
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014.
McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using โknownโ media costs specific to clients.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
ย
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
Conventional wisdom says that social media is not appropriate for B-to-B marketing โconventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies, are successfully applying social media tools to connect with customers, channel partners and suppliers.
In this seminar, you will learn about:
* Sophisticated applications, such as social networks and customer co-creation.
* B-to-B social media marketing, beyond blogs.
* What innovators are doing to effect results in the B-to-B space.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Planning video investments has never been so complex. Spending on OTT, mobile and social video is increasing at a rapid pace, and marketers have more options than ever as players such as YouTube, Facebook, Snapchat, Roku, Hulu and Twitter vie for video dollars. Watch as eMarketer analysts walk you through todayโs video landscape with our latest forecasts.
eMarketer Webinar: Digital Advertising on Amazon and the DuopolyโWhat It Mean...eMarketer
ย
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazonโwhich has become a giant in its own right. She also examines the reasons why it's still important for brands to work with other platforms and publishers.
eMarketer Webinar: Customer ExperienceโDriving Engagement with Data, Analytic...eMarketer
ย
eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
eMarketer Webinar: Marketing Data ManagementโWhat B2Bs Need to KnoweMarketer
ย
This webinar looks at the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and hygienic and the current state of capabilities for data integration.
Webinar: Social Listening Best Practices from 3 Leading BrandseMarketer
ย
eMarketer moderates a special presentation with social analytics experts from NetBase as they share case studies of prominent industry leaders, highlighting metrics that deliver on brand measurement, customer journey analysis, campaign optimization, influencer marketing, social care and much more.
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
ย
eMarketer is pleased to moderate a special webinar presentation by Sysomos that focuses on the best approach to building a responsive content marketing engine, with examples from brands that have already done it.
eMarketer Webinar: Artificial IntelligenceโFinding Value Beyond the HypeeMarketer
ย
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
eMarketer Webinar: Key Digital Trends for 2018โOur Predictions for What Will ...eMarketer
ย
For a hard-working marketer, what would the new year be without predictions about trends in ad transparency, generational targeting and voice search? Too dreary to even contemplate! So, we present our predictions about these and other digital developments that will matter to marketers in 2018.
eMarketer Webinar: Emailโs Role in Omnichannel MarketingโBeyond the Opens and...eMarketer
ย
Opens and clicks are important metrics to measure how email as a channel is performing, but itโs only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
Marketing AttributionโNew Tech, New Trends, New ThinkingeMarketer
ย
As the mandate for more advanced attribution practices increases, those making the transition struggle to navigate through the sea of technologies, platforms, data sets and strategies necessary for success. Topics in this webinar include: Where marketers stand on the journey toward more advanced attribution methods; What technologies and data sets are required to obtain a cross-platform view; What tips and best practices marketers can follow to ensure greater success.
eMarketer Webinar: B2B MobileโHow to Effectively Reach the Ever-More Mobile B...eMarketer
ย
Buyers use their mobile devices as an extension of their desktop, and they expect the journey across all devices to be seamless. Today, B2B companies are hoping to meet this evolution in device behavior by reframing their mobile strategy in a variety of ways.Topics in this webinar include: How B2B buyers have shifted their behaviors around mobile; What disconnect exists today between buyersโ expectations and the customer experience; Why mobile should no longer be treated as a single channel; More key trends to consider for the year like app development, mobile commerce and sales enablement.
eMarketer Webinar: Customer ExperienceโHow to Navigate the Journey Toward Cus...eMarketer
ย
Every interaction with a consumer is a chance for a brand to surprise and delightโor a missed opportunity to do so. Topics in this webinar include: How marketers are making improvements to the customer experience a priority; The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels; What the realities are today for practitioners looking to reach the ultimate single customer view; How marketers are dealing with a consumer journey thatโs no longer linear.
eMarketer Webinar: Digital Trends in CanadaโWhat You Need to Know for 2017eMarketer
ย
This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Topics in this webinar include: Why investing in data and analytics systems can help marketers better understand todayโs complex buyer journey; How marketers are combating ad blocking, ad fraud and inconsistent viewability metrics; Why brands are ready to allocate more dollars toward immersive technologies like virtual and augmented reality; How marketers are looking at brand publishing and making content marketing a top priority.
B2B PersonalizationโHow to Deliver Custom Experiences to BuyerseMarketer
ย
Crafting custom communications for both an individual buyer and specific accounts is a major pillar of personalization, but executing these strategies isnโt without its challenges. Topics in this webinar include: The critical difference between segmentation and personalization; How B2B marketers use their data to understand their buyers and craft the right message; The effectiveness of targeted marketing, versus a โspray and prayโ approach; How B2B go-toโs like content, email and account-based marketing are influenced by personalization tactics.
eMarketer Webinar: Marketing Technology 2017โItโs More Than Just the StackeMarketer
ย
As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the best-of-breed tech stack has won out; What marketers are trying to get from their tech usage; How marketing technology can support overall digital transformation at brands.
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer
ย
Feeling fuzzy on the latest progress on the cross-device targeting front or hoping to get a pulse on what's in store for 2017? Join eMarketer's Lauren Fisher for her annual look at the changing capabilities and technologies in cross-screen targeting, including: How the cross-device conversation is changing from one of device matching to one of identity matching; why building a richer audience profile that factors in TV and offline data is a must; and an outlook for 2017: Better ad creative, push for measurement integration and more.
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer
ย
With Thanksgiving, Black Friday and Cyber Monday in the rearview, some of the hottest shopping days are over. Join us for a complimentary eMarketer webinar to find out how shoppers behaved between Turkey Day and Cyber Mondayโand what it might mean for the rest of the holiday season. This webinar will be covering: eMarketerโs holiday shopping forecast; how shoppers responded to heavy early discounting by retailers; digital and mobile sales and traffic; key search terms and other digital retail indicators.
eMarketer Webinar: Key Digital Trends for 2017eMarketer
ย
Is your business ready for 2017? How much do you really know about the key challenges that youโll face next year? Join us for a special webinar where we discuss the key trends we expect to happenโand not happenโin the coming year. This is our seventh annual โKey Trendsโ webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!
eMarketer Webinar: Account-Based MarketingโBeyond the HypeeMarketer
ย
Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; Whatโs different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.
eMarketer Webinar: MillennialsโA Moving Target for MarketerseMarketer
ย
Many millennials are now following the traditional paths laid out by generations before themโbuying homes, getting married and having kids. And the transition to a different life stage has implications for how this highly digital generation will use technology in years to come. Key topics include: How many millennials are parents, married, or homeowners; How the digital activity of millennials is evolving as they become serious adults; Key differences between younger and older millennials as users of social media and smartphones; If TV is still a medium where millennials can be reached.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
ย
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
ย
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
ย
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
10. The most commonly used metrics โ CTR/time spent cannot be used by themsleves The industry has not come up with a common definition of engagement that is aligned with brand business results and ROI. Performance measurement online : know the right metrics framework
12. Secret #2 gets at the problem of engagement with digital consumers
13. 4.4% 43% of consumers say they ignore or disregard banner ads more than any other type of ad. Source: AdweekMedia/Harris Poll, October, 2010
14. The classic interruption/disruption model of advertising is waningโฆ We interrupt this program to sell you stuff We interrupt this programming to sell you stuff! โ We need to create experiences , not just sponsor content.โ -- Frank Cooper, CMO, Pepsi โ Advertising is no longer about blasting the most messages to the most people. Instead, itโs about this: Ideas that spread, win.โ --Seth Godin โ Marketers are focusing on creating Magnetic Content โ so entertaining, relevant, informative or useful โ it demands the consumerโs time and attention.โ
23. Is it Fun? Home sales of blenders up 700% since the video series began!
24. Click-Thru Rate Cost Per Lead Cost per Click View-Thrus Reach Interaction Rate Leads Frequency Impressions Share of Voice Downloads Conversion Rate Comment Forward Return Visits Bounce Rate Time on Site Page Views Video Views Registration Rate Time on Page Page CTR Circular Paths Exit Rate Time on Page Page CTR Circular Paths Exit Rate Click-Thru Rate Cost Per Lead Cost per Click View-Thrus Reach Interaction Rate Leads Frequency Impressions Share of Voice Downloads Conversion Rate Comment Forward Return Visits Bounce Rate Time on Site Page Views Video Views Registration Rate How do we optimize traffic? Click-Thru Rate Cost Per Lead Cost per Click View-Thrus Reach Interaction Rate Leads Frequency Impressions Share of Voice Downloads Conversion Rate Comment Forward Return Visits Bounce Rate Time on Site Page Views Video Views Registration Rate Does the media drive high quality traffic? Time on Page Page CTR Circular Paths Exit Rate How do we improve our creative? Click-Thru Rate Cost Per Lead Cost per Click View-Thrus Reach Interaction Rate Leads Frequency Impressions Share of Voice Downloads Conversion Rate Comments Forward Return Visits Bounce Rate Time on Site Page Views Video Views Registration Rate Time on Page Page CTR Circular Paths Exit Rate Click-Thru Rate Cost Per Lead Cost per Click View-Thrus Reach Interaction Rate Leads Frequency Impressions Share of Voice Downloads Conversion Rate Comment Forward Return Visits Bounce Rate Time on Site Page Views Video Views Registration Rate Do we have the right site content? Time on Page Page CTR Circular Paths Exit Rate Click-Thru Rate Cost Per Lead Cost per Click View-Thrus Reach Interaction Rate Leads Frequency Impressions Share of Voice Downloads Conversion Rate Comment Forward Return Visits Bounce Rate Time on Site Page Views Video Views Registration Rate Is site navigation working as intended? Time on Page Page CTR Circular Paths Exit Rate Click-Thru Rate Cost Per Lead Cost per Click View-Thrus Reach Interaction Rate Leads Frequency Impressions Share of Voice Downloads Conversion Rate Comment Forward Return Visits Bounce Rate Time on Site Page Views Video Views Registration Rate Evaluating display ads Time on Page Page CTR Circular Paths Exit Rate Too many metricsโฆ big challenge is deciding the right metric
25. Start with the measurement framework Perceptual & Behavioral Outcomes Financial Outcomes Marketing Investment LINKAGE LINKAGE LINKAGE
26. Key campaign metrics - example Financial/business metrics used to quantify business performance Low level measures related to performance of individual channels Customer/brand activity metrics at the program, segment, and product level ROI Exposure Metrics Strategic Metrics Financial Metrics
27.
28.
29. Engagement Score aligned to the objectives of the content Widgets, Download apps Profiles, Upload pictures Send to friend, Social media Signup, Email, Coupon, WTB Rate, Vote, Add comments Play videos, Demos Content, Pictures HIGHER VALUE LOWER VALUE Engagement Value Continuum Extend ILLUSTRATIVE ENGAGEMENT
30. Illustrative points for engagement Engagement Index Methodology 1 Point 1 Point 1 Point 1 Point 1 Point 2 Points 1 Point 2 Points 3 Points 3 Points 2 Points 3 Points 1 Point 2 Points 2 Points 1 Point 1 Point 2 Points
31. Qualified Engagement and Visit Threshold Qualified Visitors Allows you to determine engagement thresholds Gain in Engagement Below Threshold Do Not Drive Behavior Use Engagement Score and Qualified Visits in your digital measurement
36. Social media spending will continue to skyrocket in 2011 10% of total US online ad spend 33% of display impressions* 17% of display ad dollars** *comScore, 2011 **eMarketer, 2011 It โ s less about buying social media, and more about how you can earn and own it! It โ s all a matter of TRUST Consumers trust each other more than they do marketers
37.
38.
39.
40. โ By listening carefully, we harness social media as an early alert system.. so we can react quicker to issues.โ --Richard Brinhammer, Dell
49. Marketers also believe Social Media is a key driver of brand awareness and affinity, but not so much sales
50. Applying our framework to social media Perceptual & Behavioral Outcomes Financial Outcomes Marketing Investment LINKAGE LINKAGE LINKAGE A โlikeโ is not the end game
51.
52. Once you have the right set of metrics, can you get to ROI? Access to a purchase is required Visibility into Purchase through either Self stated Matching to transaction database Capturing online purchase
53.
54. ROI approach illustrated with an example Consumers Incremental Sales Lift Incremental Revenue Cost ROI Value $1,480,449 5.4 to 1 77,753 $9,457,414 500,000 Profit $8,019,414 Primary goal Acquire new prescriptions Incremental sales from test Sales data obtained from panel Approach Used panels for, incremental prescriptions from site visitors Prescriptions X price Price X margin Loaded costs Profit/costs Unique visitors from site tool
57. Awareness Interest Attitudes Perceptions Pre-purchase info gathering Transaction Display ads create the demand, while search ads capture that demandโฆ 88% of Internet users shop and research online prior to buying --eMarketer, 2011 Not just search engines Opportunity to influence prospects even before they do any research!
58. Online display ads can drive consumer activity โ but you need to measure it! Do a Search Visit Website Purchase Over time Online display ads drive 44% of ultimate online transactions, whereas paid search drives only 27% --C3 Metrics Labs, Jun, 2011
61. Use display ads (โpaid mediaโ) to drive consumers to your Magnetic Content
62. Display landscape becoming increasing complex Integration of many data sources + real time placement + Complex analytics for testing & optimization Premium Publishers The ostrich effect Demographic Psychographic Geographic Behavioral Client
63. Key campaign metrics - example Financial/business metrics used to quantify business performance Low level measures related to performance of individual channels Customer/brand activity metrics at the program, segment, and product level ROI Sales Volume Exposure Metrics Strategic Metrics Financial Metrics
64.
65.
66. 2. The campaign hierarchy must capture all drivers of performance Pricing Targeting Property Placement Creative Concept Creative Technology Creative Concept Version Offer / CTA CPM Contextual Yahoo News Concept 1 Flash Concept 1A Coupon CPC Geo/demographic CNN Sports Concept 2 Video Concept 1B Widget CPA Retargeting Facebook Fashion Concept 3 Rich Media Concept 1C Sweepstake
67. 5. Use modeling to determining attribution and true ROI Total Input Contributions Search contributed 17% of the explained variation in Display ads
68.
69. Believe in the Magic of Engaging and Measuring โ Thank Youโ VIPIN [email_address] TWITTER: @vipinmayar GEOFF [email_address] TWITTER: @geofframsey
Editor's Notes
The web is unique in its ability to brand AND act as a direct response vehicle that can even lead to direct sales. On the web, every computer terminal is a potential point of purchase. The question is: what are your objectives?
When people open an app like Stanley level, they give it their full attention, and often tell others about it.
For additional direction on this slide contact Vipin As part of your pre-work, there are four slides that you need to populate. ย ย This should not take more than half hour ย Campaign KPIs pyramid (Slide 16):โจMap your critical campaignย (slide 2) into the WG metrics pyramid.ย You will notice that the pyramid is divided into three sections (refer to the illustrative pyramid in slide 1) โ 1) Business metrics 11) Marketing metrics and 111) Tactical metrics.ย The definitions of the each of the categories are provided in the illustrative slide.ย Goal is to have you populate each of these areas of the pyramid with your top KPIs.ย The discussion we will have will be around understanding the metrics that are most important to the client โ how much of the focus is driving tactical outcomes versus tru business results.ย And what is a best practices example of balanced metrics across the three areasโจ Performance Upside (Slide 17) : โจ Review the data finance has provided on your past year KPIs and upside achieved.ย Please enter the data for next year and the top 3 or 4 tactics to achieve the upside goal.ย For example, last year you may have achieved 5% upside of the maximum 20% ย in the performance contract.ย In 2011, with all the support from WG resources, you may estimate achieving ย a 10% upside.ย For that, your tactics may require you to a) better set of campaign ideas through the new WG process โจ Calibration (Slide 18) Please provide a calibration of the different elements of the WG offering for both a) currently and b) next year.ย If you have already submitted, please review your submission.ย Even if WG does not provide the service, please do provide your view on itโจ Initiatives : (Slide 19) List any of the critical performance initiatives for next year.ย If you are not sure , leave it blank and we will discuss it during the performance day
For GW, GWโs political blog is a place he can express his opinions and start, engage in related lively political dialogue with his readers and hopefully influence the political views and actions of his audience. GW has Google Ads on the site but he has them there for credibilityโso it doesnโt seem like some rich kidโs blogโand beer money.
Only 8% of Internet users account for 85% of all clicks (comScore)
For additional direction on this slide contact Vipin As part of your pre-work, there are four slides that you need to populate. ย ย This should not take more than half hour ย Campaign KPIs pyramid (Slide 16):โจMap your critical campaignย (slide 2) into the WG metrics pyramid.ย You will notice that the pyramid is divided into three sections (refer to the illustrative pyramid in slide 1) โ 1) Business metrics 11) Marketing metrics and 111) Tactical metrics.ย The definitions of the each of the categories are provided in the illustrative slide.ย Goal is to have you populate each of these areas of the pyramid with your top KPIs.ย The discussion we will have will be around understanding the metrics that are most important to the client โ how much of the focus is driving tactical outcomes versus tru business results.ย And what is a best practices example of balanced metrics across the three areasโจ Performance Upside (Slide 17) : โจ Review the data finance has provided on your past year KPIs and upside achieved.ย Please enter the data for next year and the top 3 or 4 tactics to achieve the upside goal.ย For example, last year you may have achieved 5% upside of the maximum 20% ย in the performance contract.ย In 2011, with all the support from WG resources, you may estimate achieving ย a 10% upside.ย For that, your tactics may require you to a) better set of campaign ideas through the new WG process โจ Calibration (Slide 18) Please provide a calibration of the different elements of the WG offering for both a) currently and b) next year.ย If you have already submitted, please review your submission.ย Even if WG does not provide the service, please do provide your view on itโจ Initiatives : (Slide 19) List any of the critical performance initiatives for next year.ย If you are not sure , leave it blank and we will discuss it during the performance day