What's Old is New Again: 5 Email Best Practices for the Web 3.0 World
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Think email is "old school" in online marketing? Check again! Be sure your email marketing programs include these five best practices that many are still lacking. You won't want to skip the fundamentals necessary for using email marketing to maximum advantage in today's fast-evolving digital marketing realm.
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What's Old is New Again: 5 Email Best Practices for the Web 3.0 World
- 1. THE FIVE ESSENTIAL EMAIL MARKETING BEST PRACTICES YOU NEED TO KNOW FOR SUCCESS IN THE WEB 3.0 WORLD Karen Talavera May 12, 2010 www.synchronicitymarketing.com EMAIL MARKETING SAVVY
- 4. Implications
- 5. In Case You Didn’t Realize . . .
- 7. Permission 1
- 13. Reputation 2
- 14. Reputation & Deliverability Critical
- 19. Segment! 3
- 24. Targeting: The More Specific, the Better
- 40. Measure What Matters 5
- 41. Four Meaningful Email Measures
- 45. Bonus Best Practice: INTEGRATE! 6
- 46. Email More Central Than Ever
- 47. Four Powerful Ways to Leverage Email for Content Distribution
- 52. Integrate with Offline Channels Too |
- 56. Internet Marketing Club Stay Connected Email: [email_address] Web: www.synchronicitymarketing.com Facebook/LinkedIn: Karen Talavera Twitter: http://twitter.com/SyncMarketing Phone: 561.967.9665 THANK YOU, QUESTIONS?
Editor's Notes
- Created triggers: Your “pink spoon” Widgets Calculators Virtual views Model try-on Free trial
- I’d go so far as to call this Spam
- More about them than me
- More about them than me
- Behaviorally-targeted email. They’re paying attention Dynamically customized recommendation
- This is a content leverage strategy – content extension. It’s really social bookmarking, but can get you retweets and viral lift
- In addition to including share to social bookmarking buttons in your email messages, you also want your email list members to be able to find your social media pages on their favorite networks.
- What I love about email and social media is the synergy between the two - how one can grow the other and vice versa.
- God gave us two ears and just one mouth for a reason.