The document discusses key trends for email marketers in 2010. It begins with challenges email marketers faced in 2009, including an unsteady economy and resource scarcity. It then outlines 10 trends for 2010: 1) email remains the cornerstone marketing tool; 2) email automation is essential; 3) web analytics can enhance email campaigns; 4) social media is intertwined with email; 5) the importance of mobile marketing; 6) search marketing extends intelligence for email; 7) global reach opportunities; 8) building relevance improves engagement; 9) integrating online marketing messages; and 10) using technology as a competitive advantage. For each trend, the document provides further details and examples.
This is the keynote address that was given at the EEC12 Conference in Hollywood Florida on February 24, 2012.
Description: This keynote presentation will combine Forrester Research data with case studies from leading brands. From spelling out the most effective ways to incorporate social, mobile, and video email into your program to providing future-looking recommendations, this keynote will position your email marketing program for long term success.
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
5 ways to nurture profitable customer relationships via mobile messagingWaterfall
Mobile messaging - SMS, MMS, Voice, Social, Push and Email - is the connective tissue required to create a seamless mobile marketing experience. Whether using mobile web, apps, wallet, location-based services or any other mobile functionality to engage customers, marketers need a data-driven messaging strategy to maximize revenue and reduce cost. This webinar analyzes five strategies marketers can implement right away in order to launch, and increase profit from, an effective mobile messaging strategy.
Participants in the webinar learn how to:
-Integrate mobile messaging with third party software or database systems.
-Modernize messaging for today's tech-savvy customers.
-Personalize content to better engage a target audience.
-Drive interactive conversations focused on inciting customer action.
-Design mobile messaging analytics to facilitate iteration and improvement.
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
How Direct Marketing Applies in a Multichannel Marketing Worldamdia
The document discusses how multichannel marketing is affecting various industries and organizations. It notes that purchase decisions are now collaborative rather than linear, and that brands must be with customers along their journeys. It recommends taking a multichannel approach, using data for targeting, and emphasizing measurement and accountability to improve return on marketing investment. Key performance indicators can help measure business contribution, marketing outcomes, customer satisfaction, behavior, channel promotion, and social media marketing.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
This document provides predictions for B2B marketing trends in 2015 from DirectionGroup. It identifies 10 key trends, including the return of emphasizing good ideas; focusing on high-quality over high-quantity content; using more humanized language; leveraging storytelling; shifting to paid content distribution and native advertising; mobile finally breaking through; expanding sales enablement; exploding marketing technology; increasing use of account-based marketing; and rising importance of visual content and video. The trends reflect an emphasis on content, technology, personalization and data-driven marketing approaches.
This is the keynote address that was given at the EEC12 Conference in Hollywood Florida on February 24, 2012.
Description: This keynote presentation will combine Forrester Research data with case studies from leading brands. From spelling out the most effective ways to incorporate social, mobile, and video email into your program to providing future-looking recommendations, this keynote will position your email marketing program for long term success.
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
5 ways to nurture profitable customer relationships via mobile messagingWaterfall
Mobile messaging - SMS, MMS, Voice, Social, Push and Email - is the connective tissue required to create a seamless mobile marketing experience. Whether using mobile web, apps, wallet, location-based services or any other mobile functionality to engage customers, marketers need a data-driven messaging strategy to maximize revenue and reduce cost. This webinar analyzes five strategies marketers can implement right away in order to launch, and increase profit from, an effective mobile messaging strategy.
Participants in the webinar learn how to:
-Integrate mobile messaging with third party software or database systems.
-Modernize messaging for today's tech-savvy customers.
-Personalize content to better engage a target audience.
-Drive interactive conversations focused on inciting customer action.
-Design mobile messaging analytics to facilitate iteration and improvement.
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
How Direct Marketing Applies in a Multichannel Marketing Worldamdia
The document discusses how multichannel marketing is affecting various industries and organizations. It notes that purchase decisions are now collaborative rather than linear, and that brands must be with customers along their journeys. It recommends taking a multichannel approach, using data for targeting, and emphasizing measurement and accountability to improve return on marketing investment. Key performance indicators can help measure business contribution, marketing outcomes, customer satisfaction, behavior, channel promotion, and social media marketing.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
This document provides predictions for B2B marketing trends in 2015 from DirectionGroup. It identifies 10 key trends, including the return of emphasizing good ideas; focusing on high-quality over high-quantity content; using more humanized language; leveraging storytelling; shifting to paid content distribution and native advertising; mobile finally breaking through; expanding sales enablement; exploding marketing technology; increasing use of account-based marketing; and rising importance of visual content and video. The trends reflect an emphasis on content, technology, personalization and data-driven marketing approaches.
MindFire Webinar- Direct Mail Strategies for New Revenue Growth in 2015camillemarti
MindFire hosted an educational webinar that highlighted the benefits of utilizing direct mail in your marketing campaigns. With data trends showing the continued growth and success of direct mail marketing, you won't want to miss out on this educational opportunity to learn more about this integral area of marketing.
These webinar slides cover:
-Recent trends of direct mail in the marketing industry
-How to open the door to additional revenue from existing direct mail customers
-How Summit Direct Mail has applied their direct marketing expertise for their customers in multiple successful campaigns
The document discusses the growing demand for on-demand and instant delivery services from retailers. It notes that customers have grown accustomed to quick delivery through companies like Amazon Prime and expect the same from other retailers. Retailers can adopt an on-demand model where they offer premium delivery within hours using their existing brick-and-mortar stores as local fulfillment centers. While customers want fast delivery, they often don't want to pay more for it. Retailers must find ways to offer on-demand delivery profitably to better meet customer expectations.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
Drip marketing is a strategy that uses ongoing, relevant communications over long periods of time to build brand awareness and preference. It works like irrigation, providing small amounts of information regularly to cultivate relationships. Drip marketing campaigns typically use a mix of postal mail and email communications sent on a scheduled basis. When done effectively with relevant content, drip marketing has been shown to increase customer loyalty and conversion rates for companies in various industries such as real estate and wine retailers.
The document discusses implementing a multi-channel marketing strategy to improve email marketing performance. A successful multi-channel strategy targets customers across multiple communication channels like email, print, online, and direct mail. It is important to collect customer data to send personalized, relevant messages through the channels customers prefer. Testing different channel combinations can provide insights into the most effective marketing approaches for different customer segments.
Back by popular demand for three years running, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2011 in Boston. Watch email marketers from Turner, StubHub, HauteLook and Joss & Main.
Monetizing Social Media: Proven Strategies for Driving Revenue and New Custom...StrongView
It’s time to turn all the social media marketing talk into business results. In this presentation, you will see in-depth case studies from multiple brands that have successfully leveraged social referral programs to acquire new customers at a lower cost per acquisition (CPA) than any other channel.
Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian
Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers.
The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.
Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.
The document summarizes key findings from the 2020 B2B Content Marketing Trends and Budgets report. It finds that 84% of B2B marketers rate their content marketing as moderately or extremely successful. The most successful 5% are more likely to have a documented content strategy (69% vs 62% in 2018). Top goals for B2B content include brand awareness, education, and lead generation. Half of content is for top-of-funnel awareness, while blog posts and social media are most common content types.
You've heard about integrated marketing for years but today's reality goes beyond connecting tactics and conducting multi-channel campaigns. What’s happening is a convergence of both online and offline marketing methods as well as a fusion of digital channels and newly evolving opportunities. What's driving it is the rise of Web 2.0, dominated by user generated content, social networking, citizen journalism and growing access to and transparency of content – personal and otherwise. Learn the alchemy behind creating your own marketing fusion in the digital age, how to leverage components to create a whole greater than the sum of its parts, and why you can’t afford to keep online marketing in the silo or out of the mix any longer.
Capitalize on These 5 Communication Trends to Boost Email Marketing Effective...Yes Lifecycle Marketing
The ever-evolving media landscape looks nothing like it did just a few years ago. As customer behavior and preferences constantly change, marketers need to be agile in order to provide an optimal brand experience.
In this whitepaper, Yesmail covers five communication trends affecting the way consumers engage with companies. Read it now to learn how:
-Consumers are accessing email anytime, anywhere
-The passive opt-out is avoidable through activation campaigns
-Gmail is a relative newcomer but leader in the email space
How to Multiply the Effects of Your Inbound Marketing ProgramC.Y Wong
This document discusses how to amplify the impact of an inbound marketing program. It explains that while inbound marketing alone can drive some traffic and leads, it is not sufficient as a standalone strategy and must be incorporated into an overall marketing mix to see bottom-line results. The document outlines some common misconceptions about inbound marketing, such as focusing too widely, not reaching decision makers, and facing diminishing returns. It stresses that the right content must be shared in the appropriate places and tailored to prospects' needs at different stages in the buying cycle.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Marketing Trends Seminar: Digital Marketing and the Education MarketMDR
As the industry leader in delivering customer communication that drives engagement and growth, MDR has put together insights to help optimize results from your email marketing and digital advertising efforts. These insights are pulled from an unprecedented dataset of almost 400,000,000 deployed prospecting emails of over 20,000 email campaigns across over 1,300 clients. In addition to email we also pull from over 97 million display advertising impressions of over 580 unique display advertising campaigns.
Here are the key learnings:
Email Marketing
Email Delivery Rate, Open Rate, Click Thru Rate by Industries
Avg. Campaign Size’s Impact on Email Engagement
Opens by Device Type and Industry
Clicks by Device Type and Industry
Total Click and Open Rates by Day of Week
Common Traits of Top Performing Emails
Web Display Advertising
Avg. Ad Click Thru Rates
How Many Impressions Should an Ad Receive for Optimal Engagement?
Ad Design Best Practices
Landing Page Best Practices
Multichannel Marketing: The Key to Expanding RevenueInvoca
This document discusses the importance of multi-channel marketing for businesses. It notes that mobile search and smartphone usage are driving tens of billions of inbound sales calls annually. Customers now expect and demand interactions across multiple channels. Effective multi-channel marketing requires tools for campaign management, advanced analytics, attribution across channels, and expertise in digital channels like web, email, mobile and video. By using a multi-channel approach, marketers can better meet customer expectations, increase spending from multi-channel customers, and improve conversion rates.
This is the slide deck from my talk at the CHA Megashow 2016. These are predictions about the changes to some digital marketing channels in 2016. Let's see if I am right this year. ;-)
Debi Ford is a makeup artist who has worked on many television shows and with celebrities. She provided makeup services for all four broadcast crews covering Election Day 2008 from the Hyatt Chicago hotel, including working with Barack Obama, Joe Biden, Michelle Obama and David Plouffe. Obama commented that he may need concealer since he was tired, but was easy to work with and normal despite what would happen in a few hours. Crew members and clients praised Debi's professionalism and talent.
MindFire Webinar- Direct Mail Strategies for New Revenue Growth in 2015camillemarti
MindFire hosted an educational webinar that highlighted the benefits of utilizing direct mail in your marketing campaigns. With data trends showing the continued growth and success of direct mail marketing, you won't want to miss out on this educational opportunity to learn more about this integral area of marketing.
These webinar slides cover:
-Recent trends of direct mail in the marketing industry
-How to open the door to additional revenue from existing direct mail customers
-How Summit Direct Mail has applied their direct marketing expertise for their customers in multiple successful campaigns
The document discusses the growing demand for on-demand and instant delivery services from retailers. It notes that customers have grown accustomed to quick delivery through companies like Amazon Prime and expect the same from other retailers. Retailers can adopt an on-demand model where they offer premium delivery within hours using their existing brick-and-mortar stores as local fulfillment centers. While customers want fast delivery, they often don't want to pay more for it. Retailers must find ways to offer on-demand delivery profitably to better meet customer expectations.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
Drip marketing is a strategy that uses ongoing, relevant communications over long periods of time to build brand awareness and preference. It works like irrigation, providing small amounts of information regularly to cultivate relationships. Drip marketing campaigns typically use a mix of postal mail and email communications sent on a scheduled basis. When done effectively with relevant content, drip marketing has been shown to increase customer loyalty and conversion rates for companies in various industries such as real estate and wine retailers.
The document discusses implementing a multi-channel marketing strategy to improve email marketing performance. A successful multi-channel strategy targets customers across multiple communication channels like email, print, online, and direct mail. It is important to collect customer data to send personalized, relevant messages through the channels customers prefer. Testing different channel combinations can provide insights into the most effective marketing approaches for different customer segments.
Back by popular demand for three years running, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2011 in Boston. Watch email marketers from Turner, StubHub, HauteLook and Joss & Main.
Monetizing Social Media: Proven Strategies for Driving Revenue and New Custom...StrongView
It’s time to turn all the social media marketing talk into business results. In this presentation, you will see in-depth case studies from multiple brands that have successfully leveraged social referral programs to acquire new customers at a lower cost per acquisition (CPA) than any other channel.
Presented by Bob Barker, VP of Corporate Marketing and Digital Engagement, Alterian
Alterian’s 7th Annual Survey Results Webinar discovered just how ready marketers are to really engage their customers.
The marketing industry is undergoing a dramatic transformation. Set against a backdrop of tight budgets, increased demand for accountability, the explosion in social media and informed, active and connected consumers, marketing is moving from mass communication towards multichannel customer engagement. While consumers are driving this change, marketers also are expecting their service providers to keep up and streamline and connect the services they offer.
Bob Barker presented the survey findings including exclusive insight into the methods and investments that marketers are currently exploring and implementing.
The document summarizes key findings from the 2020 B2B Content Marketing Trends and Budgets report. It finds that 84% of B2B marketers rate their content marketing as moderately or extremely successful. The most successful 5% are more likely to have a documented content strategy (69% vs 62% in 2018). Top goals for B2B content include brand awareness, education, and lead generation. Half of content is for top-of-funnel awareness, while blog posts and social media are most common content types.
You've heard about integrated marketing for years but today's reality goes beyond connecting tactics and conducting multi-channel campaigns. What’s happening is a convergence of both online and offline marketing methods as well as a fusion of digital channels and newly evolving opportunities. What's driving it is the rise of Web 2.0, dominated by user generated content, social networking, citizen journalism and growing access to and transparency of content – personal and otherwise. Learn the alchemy behind creating your own marketing fusion in the digital age, how to leverage components to create a whole greater than the sum of its parts, and why you can’t afford to keep online marketing in the silo or out of the mix any longer.
Capitalize on These 5 Communication Trends to Boost Email Marketing Effective...Yes Lifecycle Marketing
The ever-evolving media landscape looks nothing like it did just a few years ago. As customer behavior and preferences constantly change, marketers need to be agile in order to provide an optimal brand experience.
In this whitepaper, Yesmail covers five communication trends affecting the way consumers engage with companies. Read it now to learn how:
-Consumers are accessing email anytime, anywhere
-The passive opt-out is avoidable through activation campaigns
-Gmail is a relative newcomer but leader in the email space
How to Multiply the Effects of Your Inbound Marketing ProgramC.Y Wong
This document discusses how to amplify the impact of an inbound marketing program. It explains that while inbound marketing alone can drive some traffic and leads, it is not sufficient as a standalone strategy and must be incorporated into an overall marketing mix to see bottom-line results. The document outlines some common misconceptions about inbound marketing, such as focusing too widely, not reaching decision makers, and facing diminishing returns. It stresses that the right content must be shared in the appropriate places and tailored to prospects' needs at different stages in the buying cycle.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Marketing Trends Seminar: Digital Marketing and the Education MarketMDR
As the industry leader in delivering customer communication that drives engagement and growth, MDR has put together insights to help optimize results from your email marketing and digital advertising efforts. These insights are pulled from an unprecedented dataset of almost 400,000,000 deployed prospecting emails of over 20,000 email campaigns across over 1,300 clients. In addition to email we also pull from over 97 million display advertising impressions of over 580 unique display advertising campaigns.
Here are the key learnings:
Email Marketing
Email Delivery Rate, Open Rate, Click Thru Rate by Industries
Avg. Campaign Size’s Impact on Email Engagement
Opens by Device Type and Industry
Clicks by Device Type and Industry
Total Click and Open Rates by Day of Week
Common Traits of Top Performing Emails
Web Display Advertising
Avg. Ad Click Thru Rates
How Many Impressions Should an Ad Receive for Optimal Engagement?
Ad Design Best Practices
Landing Page Best Practices
Multichannel Marketing: The Key to Expanding RevenueInvoca
This document discusses the importance of multi-channel marketing for businesses. It notes that mobile search and smartphone usage are driving tens of billions of inbound sales calls annually. Customers now expect and demand interactions across multiple channels. Effective multi-channel marketing requires tools for campaign management, advanced analytics, attribution across channels, and expertise in digital channels like web, email, mobile and video. By using a multi-channel approach, marketers can better meet customer expectations, increase spending from multi-channel customers, and improve conversion rates.
This is the slide deck from my talk at the CHA Megashow 2016. These are predictions about the changes to some digital marketing channels in 2016. Let's see if I am right this year. ;-)
Debi Ford is a makeup artist who has worked on many television shows and with celebrities. She provided makeup services for all four broadcast crews covering Election Day 2008 from the Hyatt Chicago hotel, including working with Barack Obama, Joe Biden, Michelle Obama and David Plouffe. Obama commented that he may need concealer since he was tired, but was easy to work with and normal despite what would happen in a few hours. Crew members and clients praised Debi's professionalism and talent.
ACE Group, Inc. is a customs broker and freight forwarder located in San Diego, California that has over 50 years of combined import/export experience. They offer a full range of customs brokerage, freight forwarding, warehousing, and logistics services. ACE Group works to automate their clients' import/export processes by integrating inventory and customs software and providing real-time access to shipping information and reports. Since being founded in 2001, ACE Group has received several licenses and certifications allowing them to clear shipments through U.S. ports and serve as a bonded warehouse and carrier. They strive to understand their clients' businesses in order to best ensure compliance with U.S. customs regulations and requirements.
Presentation given to the Springfield, MA City Council in March 2009 related to the Springfield Zoning Modernization Project. The project is a comprehensive revision and overhalu of the City's zoning ordinance.
ACE Group is a customs broker and freight forwarder established in 2001 that has automated their import/export process. They integrate client inventory systems with their customs software to reduce data input errors and improve productivity. Since 2001, they have received various licenses and certifications. ACE Group analyzes shipping information and provides compliance assessments and record keeping support to help clients withstand customs audits.
Instant WordPress is a free and open-source content management system that allows users to easily create blogs and websites without having to install software or write code. It offers drag-and-drop page builders, over 60 themes to customize a site's look, and various plugins that add functionality like contact forms, galleries, and e-commerce. Instant WordPress also automatically updates itself to ensure sites stay secure and compatible with current web standards.
This document discusses key factors for maintaining online commerce customer retention. It covers the 4 C's: conversion, automated channel crossings, cooperative communications with third parties, and clarity of messaging. Retention is increasingly important as ecommerce growth shifts from acquiring new customers to retaining existing ones. Data analytics and personalized messaging are critical to understand customer behavior and increase engagement of high value customers through relevant promotions.
Wow! 2014 was a busy year in the email marketing space! Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) was enough to challenge even the most seasoned email professionals.
So what practices will continue to be impactful in 2015? And what should you prepare for in the New Year?
Attend the webinar and position yourself to capitalize on today’s email trends and find out how to boost your marketing ROI this year. Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Walk away with insight into:
• Digital marketing trends to be ready for in 2015
• How to make conversations with your customers even more personal
• The true value of the “always addressable” customer
• How to prep for the next big thing in email marketing
MyBizPromos provides a platform for multi-channel marketing campaigns combining direct mail, email, digital, mobile, and social media. It offers tools to design personalized and targeted campaigns across these channels to increase engagement and results. Key features include designing direct mail, email, landing pages, mobile offers with QR codes, and social media promotions. The platform aims to help users ignite growth through coordinated multi-channel marketing.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
20130423 e mailmarketing market trends +ma + profilesRon Belt
1) The document summarizes key trends in the email marketing industry from 2011-2016, including increased focus on targeted emails, analytics, and mobile optimization.
2) Social media integration is also a major trend, with Facebook producing the best results. Around half of marketers saw improved performance from combining social and email.
3) The market for email marketing is expected to grow significantly over this period, especially in the Netherlands where spend is forecast to more than double from €177M to €360M.
Developing an Integrated B2B Nurture ProgrammeSilverpop
This document discusses developing integrated nurturing programs for marketing. It addresses 7 key challenges: understanding the shift in power from push to pull marketing; remaining relevant in an increasingly noisy inbox; consolidating marketing data; integrating web forms and email infrastructure; automating lead scoring; creating nurture programs; and collaborating with sales. The document provides details on setting up each component of an effective nurturing program and measuring the results. The overall message is that lead nurturing can accelerate sales opportunities by mapping the right content to buyer needs at each stage of their journey.
The document summarizes 7 key digital trends for 2011 as presented by analysts from eMarketer, Inc. Trend 1 is that apps will continue expanding to new platforms beyond mobile. Trend 2 is the convergence of content consumption across multiple devices. Trend 3 is the increasing importance of location-based services. Trend 4 is the growing allocation of marketing budgets to social media. Trend 5 is the rise of real-time bidding for digital display ads. Trend 6 examines the debate around targeting audiences versus content. Trend 7 looks at intensifying discussions around online privacy.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
The document discusses various aspects of digital and social media marketing. It covers topics like acquiring and engaging users through different digital channels including search engine marketing, mobile marketing, video marketing and social media marketing. It provides details on digital acquisition, effective customer acquisition processes for online businesses, and how to develop a digital acquisition strategy. It also discusses understanding the relationship between content and branding and its impact on sales. Finally, it covers topics like mobile marketing, video marketing and types of marketing videos.
Webinar: 7 Ways Mass Transmit Can Help Your BusinessMass Transmit
Presentation from the webinar "7 Ways Mass Transmit Can Help Your Business". Topics covered include Increasing Customer Insight, Multi-Channel Marketing, Mobile Readiness and Reaching Business Goals.
First Person-Marketing: Designing and planning emails for the individualAdestra
This document discusses first-person marketing and how using customer data and personalized communications can increase engagement and revenue. It provides examples of how tailored email programs that capture customer behavior and preferences throughout can achieve a tenfold increase in revenue per email. The document also emphasizes testing different email strategies and content to maximize metrics like click-through and conversion rates. Building relationships with customers and encouraging ongoing interactions is key to demonstrating industry expertise and reigniting awareness of lapsed customers.
The document discusses various tactics for effective email marketing in 2015, including engagement strategies, mobile email, channel integration, contact strategies, social-email marketing, and email optimization. It provides examples of how companies have successfully implemented these tactics, such as British Airways targeting smartphone users to promote a mobile app and eBay conducting extensive subject line testing. The document also outlines key questions for each tactic and considerations for email marketers.
Is My Digital Marketing Strategy Still Relevant in 2016?Capstrat
Shift and disruption are driving the digital industry. Technology advances continue to be a moving target. Learn how digital marketing continues to evolve, and get tips for refining your digital marketing strategy in 2016.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
Discover the top email marketing trends for 2023-2024, including hyper-personalization, AI-powered automation, and omnichannel integration. Learn how privacy compliance, interactive experiences, and gamification are reshaping email campaigns. Stay ahead with insights on mobile optimization, leveraging user-generated content, and the rise of AMP for Email. Enhance your digital marketing strategy with these cutting-edge trends to boost engagement and ROI.
Outbound Lead Generation Strategies Using Email Outreach Platform.pdfSendEngage
Outbound lead generation refers to the proactive approach of initiating contact with potential customers or clients through various outbound channels such as cold calling, cold emailing, direct mail, and advertising.
Pre Conference: Transforming Your Customer ExperienceVivastream
The document outlines a workshop on transforming customer experience through 4 steps and 49 action items. The workshop will be held on October 12th and 13th, 2013 and presented by Ernan Roman, president of Ernan Roman Direct Marketing, and other speakers from companies like MassMutual and PossibleNOW. The agenda covers using voice of customer insights to drive strategies, creating preference-based customer databases, applying multichannel marketing principles, and increasing the relevance and ROI of online and social media marketing. The overall goal is to help companies achieve consistent double-digit increases in response, revenue, and retention through implementing a 4-step customer experience process guided by voice of customer research.
How to-make-an-excellent-sms-call-to-actionWaterfall
This document discusses best practices for creating effective calls to action (CTAs) in mobile marketing campaigns. It emphasizes that CTAs need to follow compliance regulations, offer clear incentives to users, be written with clarity and avoid confusion, and employ mobile-specific strategies. An effective CTA also needs an understanding of the brand's overall strategy. The document provides examples and case studies to illustrate these points.
Similar to 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 (20)
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
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10 Trends That Will Make or Break Your Email Marketing ROI in 2010
1. Agenda
• Challenges for Email Marketers in 2009
• 10 Trends in 2010
1. Email is the Cornerstone
2. Email Automation as an Essential
3. Web Analytics as an Email Enhancer
4. Social Media Entwined with Email
5. Get Mobile!
6. Search Marketing Extends Email Marketing Intelligence
7. Global Reach Opportunity
8. Building Relevance will Build Engagement
9. Integration of Online Marketing Messaging and Campaigns
10. Marketing Technologies Used as Competitive Advantage
• Q&A
1
2. 2009 Challenges
Email Marketers Faced Extreme Challenges
• Unsteady economy
Longer sales cycles
Less frequent purchases
Fewer dollars spent per sale
Harder to meet revenue goals
• Resource scarcity
People, money, time, bandwidth
2
3. 2009 Challenges
Learning from Past Challenges and Preparing for Challenges Ahead
Challenges to Email Marketing in the Past 12 Months
3
4. Email Marketing 2010
Companies can grow moving into 2010 using
email marketing.
If they know the key trends affecting the market.
Here’s how…
4
5. Trend #1: Email is the Cornerstone
Email is the Most-Used Online Marketing Tool
June 2009 ―Interactive Marketing Channels To Watch In 2009‖
Interactive Marketing Channel Adoption
5
6. Trend #1: Email is the Cornerstone
And It’s the Highest Performing
Online Marketing Tool
80.4%
Source: Datran Media 3rd Annual Marketing & Media Survey Results, 2009
6
7. Trend #1: Email is the Cornerstone
Social Texting
SEM/
PPC SMS
7
8. Trend #2: Email Automation as an Essential
How Marketers Improve the Relevancy of Email Content
8
9. Trend #2: Email Automation as an Essential
Why Automate?
• High ROI
Create it once, send to thousands over and over
Targeted, relevant content without a lot of resources
• Improved conversions and customer experience
Offers that matter tend to convert at higher rates
Recipients love getting content that matters to them
Automated email programs can
generate a 30-70% open rate
9
10. Trend #2: Email Automation as an Essential
• Establish a welcome program
Welcome new subscribers or customers
Fold into a nurture or trigger campaign based on their
subscription preferences
• Develop & maintain a nurture or trigger program
Ongoing offers and/or relevant content with the goal of:
Converting prospects to customers
Retaining & upselling existing customers
10
11. Trend #3: Web Analytics = Email Enhancer
• More and better analytics
from more powerful tech-
nologies are available to
email marketers
• Email marketers are getting
more savvy about mining
Web analytics to diagnose
improvements to email
campaigns
• Analytics are moving to the next level of value:
Enabling action based on data
Platform for managing online marketing
11
12. Trend #3: Web Analytics = Email Enhancer
PPC
Conversions
Website
Social
$$
Analytics
Mobile
12
13. Trend #3: Web Analytics = Email Enhancer
Which of the following would most influence your
decisions to integrate Web analytics data into your
email marketing campaign
activities?
- Forrester Research, Inc., , Integrating Web Analytics with Email
Marketing to Improve Campaign Performance, February, 2009 13
14. Trend #3: Web Analytics = Email Enhancer
• Optimize your site to make sure
your targets can be easily
identified
• Use Website data as a baseline
(and a key informant)
• Track results using more than just click-through,
open rates and response
• Use Website visitor behavior to better
target email 14
15. Trend #4: Social Media Entwined with Email
Marketers are Happy with Social Media’s Influence on Email
15
16. Trend #4: Social Media Entwined with Email
Email is Social, and It’s Not Going Anywhere
16
17. Trend #4: Social Media Entwined with Email
• Expands reach – in between
the email send
• Grows your opt-in list virally
• Increase s response
exponentially
• Establishes online reputation and trust, which
improves email deliverability
…all of which improves results and ROI
17
18. Trend #4: Social Media Entwined with Email
1. Establish your company on a relevant
social site
2. Link across programs
3. Contribute to an existing blog and get others
to contribute to yours
4. Automatic post
and share
18
19. Trend #5: Get Mobile!
• In 2008, U.S. cell phone
subscribers sent and received
on average 357 text messages
per month, compared to
making 204 voice calls a
month.
Source: Nielsen Mobile
• Mobile marketing revenues
are expected to reach $24
billion by 2013, jumping from
just $1.8 billion in 2007.
Source: ABI Research
19
20. Trend #5: Get Mobile!
Intimate
Mobile devices reach people wherever they
are, at any time of day or night, giving a
sense of an intimate communication—―the
message is right here in my pocket.
Urgent
Due to its very nature, mobile messaging
is imbued with a sense of immediacy.
Mobile phones are with most people
almost 24 hours a day.
Relevant
When these messages are received at just the
right time and contain the exact information
the recipient is seeking, there’s an ultimate
sense of relevancy that consumers appreciate.
20
21. Trend #5: Get Mobile!
• Expands reach
Beyond your email opt-in list to
reach new targets, expand
subscriber base
• Extends viral campaigns
Enable and accelerate content
sharing
• Builds customer retention and loyalty
• Acquires customers
• Improves ROI
Low cost to execute
21
22. Trend #5: Get Mobile!
• Offer mobile-only incentives
for opting into SMS or email
alerts
Sign up today for our email alerts on
specials and future discounts,
• Ask prospects to text for a virginmega@virgin.com to opt-in.
a free guide and encourage
email opt-in
• Deliver your email content via
mobile to expand your reach
22
23. Trend #6: SEM Extends Marketing Intelligence
Search Marketing Continues to
Grow and Mature
July 2009 ―US Interactive Marketing Forecast, 2009 To 2014‖
Forecast: US Interactive Marketing Spend, 2009 To 2014
23
24. Trend #6: SEM Extends Marketing Intelligence
The Economy Will Drive
Search Sophistication
• Economy will drive cost
consciousness
“When money is tight, consumers are
constantly looking for deals. And, today,
that means they are going online to search
for better prices, selection and services.”
-eMarketer, Search Marketing Trends: Back to Basics, 2009
• Search volume will increase
“Rising consumer search volume… combined with marketers
expanding use of multi-keyword or long tail phrases means simply that
there are more searches for sale.”
- Forrester Research, Inc., US Interactive Marketing Forecast, 2009 to 2014, July, 2009
24
25. Trend #6: SEM Extends Marketing Intelligence
The Economy Will Drive
Search Sophistication
• Search programs will grow in
sophistication
“Nearly two-thirds of all marketers spend
to manage search programs through
advanced tools or outsources partners –
an indication that search programs are
gaining sophistication.”
- Forrester Research, Inc.,
US Interactive Marketing Forecast, 2009 to 2014, July, 2009
25
26. Trend #6: SEM Extends Marketing Intelligence
• Drive traffic and build opt-in lists
Drive traffic to opt-in points
Convert opt-ins to sales through ongoing email
marketing programs
• Turn search click and conversion rates into
email marketing gold
Segment lists based on campaign/ad groups; analyze
CTR by segment
Incorporate campaign/ad group information into offers to
track recipients who convert again
26
27. Trend #6: SEM Extends Marketing Intelligence
• Use PPC to drive email opt-ins
• Use search data to better target email
• Leverage PPC learning to fold into organic
search results
• Increase investments in
resources (tools and
people) to make
more informed paid
search buys
27
28. Trend #7: Global Reach Opportunity
Slow U.S. Movement into Global Market
Creates Major Opportunities
Ranking the Importance of Transnational Email,
• The US$ has fallen by Organization Size
in value, but U.S.-
made products
(including tech) have
gained in popularity
• China and India
continue to be
major market
opportunities
28
29. Trend #7: Global Reach Opportunity
But marketers should act fast to take advantage
of this opportunity…
Which best describes the importance given email marketing to
recipients outside the country in which your organization is primarily
located?
29
30. Trend #7: Global Reach Opportunity
• Email marketers must get educated about
localization and messaging that resonates with
target foreign audiences
• Marketers must get
up-to-speed on country-
specific spam and
privacy laws
30
31. Trend #7: Global Reach Opportunity
• Marketers will need to spend international
marketing budgets online
Better accountability, more efficient, more agile
• In many markets, email marketing has not reached
the saturation
level that it has in
the U.S.
Companies have
the opportunity to
stand out and be
heard
31
32. Trend #8: Relevance Builds Engagement
• Interruptive marketing
losing ground –
engagement marketing
rising fast
―Engagement marketing is the,
“new age of marketing that
respects the power of the
informed customer and catapults marketing to a
whole new level of effectiveness
and influence.”
“Engagement marketing takes this one giant step further into a
world where customers assert more control… and fully expect
companies to participate in dialogues with them.”
- iMedia, The Rules of Engagement Marketing, March 2009
32
33. Trend #8: Relevance Builds Engagement
• Content relevance continues Has your organization done or does it plan to do
any of these to improve the relevancy of
to be a significantly effective email content?
email marketing tactic
“It„s clear that marketers
consider content
relevancy to be a top
element in terms of
effectiveness and
importance.”
-MarketingSherpa, 2010 Email
Marketing Benchmark Survey
33
34. Trend #8: Relevance Builds Engagement
• Relevance in email delivers
information that is valuable
to prospects
Builds a relationship between
the prospect and your
company
Helps prospects make
informed purchasing decisions
• Relevance boosts deliverability
• Email as the touchstone to create dialog and
engagement
Through personalization
Through transactional emails
34
35. Trend #8: Relevance Builds Engagement
• Develop your rules of engagement
Method for segmenting customers –
e.g. by brand, products purchased,
product affinity, etc.
Set criteria for classifying customers
- e.g. latest product purchased,
average order value
Select the appropriate products
• Empower your prospects/customers; explore
developing an email ―preference center‖
• Employ customized trigger and drip emails
campaigns
35
36. Trend #9: Integrated Messaging & Campaigns
• Multiple touch points across multiple mediums
are now a minimum requirement
“[The Internet] stands as the only medium that consists of multiple
different marketing channels. In
order to have a successful online
marketing campaign, you must
take an integrated approach and
use all of the channels that the
Internet affords you.”
- Clay Schossow, New Media Campaigns
36
37. Trend #9: Integrated Messaging & Campaigns
• Lines between media will continue to blur;
―channels‖ will begin to dissolve
It’s no longer clear, or important, where one screen
begins and another ends
• Symbiotic relationships
will form where competing
interests left off
37
38. Trend #9: Integrated Messaging & Campaigns
• Consistent messaging through a variety of online
mediums helps cut through the clutter
• Various online mediums provide many touch
points to extend email messaging
Particularly at the prospect’s place
of preference and therefore,
greatest point of influence
• Cohesion in online marketing
messaging and goals enables
greater marketing efficiencies
38
39. Trend #9: Integrated Messaging & Campaigns
• Don’t walk…run to create the infrastructure
necessary to take advantage of all available online
mediums
• Create messaging, offers, and
creative that can be leveraged
across multiple mediums
• Leverage data and metrics from one online channel
to inform optimization on other online channels
39
40. Trend #10: Technology as Competitive Advantage
• Marketing technologies
are the new strategic
business tools
“…marketing is gradually
assuming more organiza-
tional leadership…As part
of this shift, CMOs will begin
to buy their own technology,
prioritizing interactive solutions like campaign management,
Web analytics, and email marketing.”
- Forrester Research, Inc., US Interactive Marketing Forecast, 2009 to 2014, July, 2009
40
41. Trend #10: Technology as Competitive Advantage
• With efficiencies gained
through interactive
tools, budget will go to
other investments,
including marketing
technology
“… marketers will allocate
unused advertising dollars
into investments like…marketing-specific technology and IT
staff, in order to further marketing’s strategic influence within
their companies.”
- Forrester Research, Inc., US Interactive Marketing Forecast, 2009 to 2014, July, 2009
41
42. Trend #10: Technology as Competitive Advantage
Integrated online marketing tools…
• Automate and streamline the email marketing
process
Dynamic content
Email triggers
API integration
Templates
• Enable data sharing across multiple
disciplines
Email, search, social, mobile, Web analytics, etc.
42
43. Trend #10: Technology as Competitive Advantage
Integrated online marketing tools…
• Provide deliverability tools
and metrics
Detect, fix and prevent email
delivery issues
• Integrate with databases and
CRM systems
Easily ID qualified leads and automatically route them to
sales reps for immediate follow up
• Uncover which marketing campaigns Produce
the best results at the lowest cost
43
44. Trend #10: Technology as Competitive Advantage
“Interactive trends will redefine your business.”
- Forrester Research, Inc., US Interactive Marketing Forecast, 2009 to 2014, July, 2009
• Survey your marketing technology solution/s
Determine if efficiencies, improvements or
additions are necessary
• Integrate your processes
Two (or three, or four)
heads are better than one
• Break down your silos
Comprehensive data tells
an important story that can
be used to competitive advantage
44
45. 10 Trends in 2010
1. Email is the Cornerstone
2. Email Automation as an Essential
3. Web Analytics as an Email Enhancer
4. Social Media Entwined with Email
5. Get Mobile!
6. Search Marketing Extends Email Marketing
Intelligence
7. Global Reach Opportunity
8. Building Relevance will Build Engagement
9. Integration of Online Marketing Messaging and
Campaigns
10. Marketing Technologies Used as Competitive
Advantage
45
46. Summary
• Online marketing means innovation – innovation
that has a direct impact on business success
• Email is the anchor and core performer of online
marketing initiatives
• Online media boundaries
are dissolving, creating
new opportunities to
engage with your audience
46
47. Q&A
Get the free
ROI Accelerator for Email Marketers guide now:
www.lyris.com/go/roinow
Text EVENTS to LYRIS (59747)
to receive SMS alerts on upcoming events
Twitter hash tag: #Lyris10
Let’s talk about this topic, now and ongoing!
J.D. Peterson
Vice President, Product,
The recording of the presentation will be
Lyris Inc. available via email within one week – be sure to
add Lyris to your “safe senders” list.
47