Contemporary Innovations, Secrets and Strategies to boost email marketing results in 2012 and beyond
Click on the email examples in slides 50 and 53 to see live video/animation.
2. Creative: Creating Exceptional Email Marketing Messages: Part 2Vivastream
Creating Exceptional Email Marketing Messages: Part 2 provides best practices for HTML email design. It recommends thinking "in the box" when designing emails by minimizing screens and scrolling. Images and text should be interspersed throughout, with the offer placed above the "fold" in both the subject line and body. Animation should be used minimally and strategically. Images and logos should be made into links. The document also provides tips on optimizing emails for visibility when images may not render and discusses using a mix of text and images in emails.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Infogroup offers email marketing, direct mail, database processing, customer analysis, online lead generation, business data updates, and text messaging services. They design customized email and direct mail campaigns, append additional customer contact information, analyze customer data to identify prospects, create online ads and landing pages to drive leads, and distribute updated business information to their database of partners.
The document provides guidance on creating an effective email marketing program for restaurants. It discusses best practices such as making signups easy, setting clear expectations, promoting across channels, using consistent relevant messaging, and evaluating each email sent. The anatomy of an effective email is then outlined, including tips for the pre-header, header, call to action, body copy, footer, restrictions, and frequency. Common spam triggers and questions to ask before sending are also presented.
Email & Mobile Theatre; Top 10 Tips to Increase Conversions & ROITFM&A
This document provides 10 tips for increasing email marketing conversions and ROI:
1) Send a welcome message to new subscribers to engage them.
2) Segment subscribers and target them with relevant content to improve attention and conversions.
3) Automate content insertion from external sources to save time and resources.
4) Test email campaign elements through A/B or multi-variate testing before wide sends.
5) Send reminders to non-responding subscribers to capture additional revenue.
6) Target cart abandoners to reclaim potentially lost sales.
7) Cross-sell and up-sell additional products to existing customers.
8) Re-engage past customers with incentives to encourage repeat purchases.
This document provides guidance on using Outlook 2003 for sales professionals. It covers how to change the email view to include calendars, tasks and folders; build an email template; follow proper email etiquette; and create an effective filing system. The objectives are to customize the Outlook view, build a template, understand email best practices, and set up a folder structure to stay organized. Specific tips are provided on setting views, building templates, email etiquette rules, and using folders and rules to automatically file emails.
The document provides tips on how to be an email marketing superstar in 2012. It discusses 4 key areas of focus: 1) leveraging welcome programs by extending them, capturing preferences, offering value and cross-selling; 2) learning from triggers used by industries like hair salons and investing in triggered emails; 3) segmenting lists by email engagement into engaged, pending, and lapsed groups and managing each group; and 4) testing behavioral personalization to create a basic data strategy without complex dynamic content. The 5 key takeaways are maximizing welcome programs, using email metrics to demonstrate business impact, prioritizing triggered emails, implementing simple non-responder programs, and starting with behavioral personalization.
2. Creative: Creating Exceptional Email Marketing Messages: Part 2Vivastream
Creating Exceptional Email Marketing Messages: Part 2 provides best practices for HTML email design. It recommends thinking "in the box" when designing emails by minimizing screens and scrolling. Images and text should be interspersed throughout, with the offer placed above the "fold" in both the subject line and body. Animation should be used minimally and strategically. Images and logos should be made into links. The document also provides tips on optimizing emails for visibility when images may not render and discusses using a mix of text and images in emails.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Infogroup offers email marketing, direct mail, database processing, customer analysis, online lead generation, business data updates, and text messaging services. They design customized email and direct mail campaigns, append additional customer contact information, analyze customer data to identify prospects, create online ads and landing pages to drive leads, and distribute updated business information to their database of partners.
The document provides guidance on creating an effective email marketing program for restaurants. It discusses best practices such as making signups easy, setting clear expectations, promoting across channels, using consistent relevant messaging, and evaluating each email sent. The anatomy of an effective email is then outlined, including tips for the pre-header, header, call to action, body copy, footer, restrictions, and frequency. Common spam triggers and questions to ask before sending are also presented.
Email & Mobile Theatre; Top 10 Tips to Increase Conversions & ROITFM&A
This document provides 10 tips for increasing email marketing conversions and ROI:
1) Send a welcome message to new subscribers to engage them.
2) Segment subscribers and target them with relevant content to improve attention and conversions.
3) Automate content insertion from external sources to save time and resources.
4) Test email campaign elements through A/B or multi-variate testing before wide sends.
5) Send reminders to non-responding subscribers to capture additional revenue.
6) Target cart abandoners to reclaim potentially lost sales.
7) Cross-sell and up-sell additional products to existing customers.
8) Re-engage past customers with incentives to encourage repeat purchases.
This document provides guidance on using Outlook 2003 for sales professionals. It covers how to change the email view to include calendars, tasks and folders; build an email template; follow proper email etiquette; and create an effective filing system. The objectives are to customize the Outlook view, build a template, understand email best practices, and set up a folder structure to stay organized. Specific tips are provided on setting views, building templates, email etiquette rules, and using folders and rules to automatically file emails.
The document provides tips on how to be an email marketing superstar in 2012. It discusses 4 key areas of focus: 1) leveraging welcome programs by extending them, capturing preferences, offering value and cross-selling; 2) learning from triggers used by industries like hair salons and investing in triggered emails; 3) segmenting lists by email engagement into engaged, pending, and lapsed groups and managing each group; and 4) testing behavioral personalization to create a basic data strategy without complex dynamic content. The 5 key takeaways are maximizing welcome programs, using email metrics to demonstrate business impact, prioritizing triggered emails, implementing simple non-responder programs, and starting with behavioral personalization.
This document provides an overview of email marketing best practices. It discusses the benefits of email marketing such as being cost effective and measurable. It outlines the two main types of emails - promotional and retention-based. It then describes a 9 step process for executing an effective email campaign, including strategic planning, defining your list, creative execution, integration with other channels, personalization, deployment, interaction handling, reporting, and analysis. Key aspects like list growth, open rates, and split testing are also covered.
This document summarizes a presentation on email marketing best practices. It covers topics like legislation, building an email list, email design types, social media integration, guidelines, testing, and deliverability. Statistics for open and click-through rates in the travel industry are provided. The importance of list segmentation, personalization, day of the week, and link tracking are discussed. Spam filters and what triggers them are also reviewed.
Affiliate marketing involves affiliates referring potential customers to a merchant's website. If those customers perform a desired action like making a purchase, the merchant rewards the affiliate. Tracking software uses unique identifiers and cookies to track referrals and attribute sales or actions to specific affiliates. This allows merchants to correctly compensate affiliates for successful referrals. Affiliate marketing provides an extended sales force for merchants and a way for affiliates to earn commissions through referrals.
Email Subject Lines with Expedia: Icons, urgency and simplicitycloud.IQ
Olly Beckett, Snr Database Marketing Manager at Expedia, kicked off our eCommerce Summit @YourDesk series with this webinar revealing how to best engage people with your subject line. Olly also discussed how to make sure your customers don’t just open and delete your emails. This webinar from Expedia looks at key subject line learnings as well as the importance of using content to ensure the people you drive to your website are the people who are most likely to purchase.
Watch this FREE webinar and learn:
- Subject line tips
- Ideas on how to get the right people to your site
- Optimal email design
Top 10 Things You Need to Know about Email Creativecr8it
Slides From Jordan Ayan of Subscribermail.com s presentation on how email creative can help you succeed in email marketing. Includes emphasis on content, subject line, design, calls-to-action, and much more
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.
2. Creative: Creating Exceptional Email Marketing Messages: Part 1Vivastream
1) Email marketing messages should follow the IEEO model of inviting, engaging, educating or entertaining, and offering. Longer subject lines that provide more specifics can increase open and click rates compared to short, generic subject lines.
2) Formats should be optimized for viewing on multiple devices like desktops, tablets, and smartphones. Single column layouts and horizontal scrolling are better for mobile.
3) Graphic design should support both proper message rendering across email clients and platforms, as well as encouraging responses. Elements like pre-headers, headlines, and call-to-action buttons can help achieve these goals.
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Traction Conf
TractionConf.io 2017. Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this session, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He'll also share actionable insights on email deliverability and demystify the art and science behind ensuring your emails get to the inbox.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, and crafting compelling content and offers. It also emphasizes optimizing the design and layout of emails, following best practices for email sending, and measuring results to improve future campaigns. The overall goal is to expand sales conversations and build loyalty through strategic email communication.
e-style is an email marketing platform that allows users to create highly targeted and personalized email campaigns. Key features include templates, forms, reporting, web tracking, and an address book. Campaigns can be used for communications, promotions, surveys, and more. Creation is simple without HTML knowledge. Reporting provides analytics on opens, clicks, and interactions to optimize future campaigns.
Engaging your Audience with Sponsored InMailLinkedIn
LinkedIn Sponsored InMail is the most direct way to reach prospects by delivering personalized messages straight to their LinkedIn inbox. In this deck, you'll learn how to leverage Sponsored InMail to engage your target audience and generate leads with real-world examples of successful campaigns.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, crafting compelling content and offers, following best practices for email design and frequency, measuring results through metrics like click-through rates and open rates, and maximizing content across other marketing channels. The goal is to expand sales conversations, build loyalty, and generate more leads through strategic and personalized email communications.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
The document discusses email marketing and newsletters, providing tips on how to create effective email campaigns to engage subscribers. It highlights the benefits of using a platform like MailChimp and how to optimize email content, subject lines, and segmentation to improve open and click-through rates. Advice includes keeping content brief, visual, and relevant while measuring success through analytics to continually improve email marketing strategy.
The document provides an agenda for a client summit on email marketing. It includes sessions on the email channel, lifecycle marketing with email, case studies and testing strategies, and industry trends. Case studies will show how template redesigns and A/B testing improved click-through rates and revenue for Alaska Airlines and Salesforce. Testing is key to optimizing creative elements like subject lines, copy length, and calls-to-action. Industry trends include the growth of mobile viewing and need for more subscriber control over communication frequency.
This document provides tips and best practices for email marketing. It discusses segmenting email lists for better targeting of audiences. Some key points discussed include segmenting lists based on demographics, interests, behaviors etc. It also discusses designing email content in a "fold free" approach since the fold can vary across devices. Other topics covered include sending welcome and cart abandonment emails, personalizing content, and choosing an email service provider.
The document discusses best practices for email marketing. It recommends sending a series of welcome emails to new subscribers rather than a single welcome email. This helps increase engagement and improves deliverability. It also suggests personalizing emails using dynamic content tailored to each user's information and interests. Additionally, the document advises treating emails like a conversation rather than a batch broadcast in order to keep communications relevant and focused on the customer. It provides tips on cart abandonment emails, including sending them within an hour of abandonment and focusing on compelling copy and calls to action.
Understand why personality and authenticity is so important and how to convey it in your email
Avoid Hank’s relationship mistakes with your customers and subscribers; instead foster loyalty and appreciation
Experience a mindset shift in how you approach and deploy email marketing
Secrets to Successful Automated Email Journeys, Series & Sequenced Campaigns ...Synchronicity Marketing
Savvy email marketers are increasingly automating multi-touch email campaigns intentionally sequenced to align with customer journeys and optimize conversion. While most realize an email series will outperform a single-message, figuring out how to map multi-message sequences and branching logic can be easier said than done. I'll present approaches for different types of email series (nurturing, product progression, education, events) and hacks to optimize message flow, offer progression, and content sequencing. If you've been struggling with how to conceptualize and implement advanced multi-touch email campaigns, don't miss this session.
This document provides an overview of email marketing best practices. It discusses the benefits of email marketing such as being cost effective and measurable. It outlines the two main types of emails - promotional and retention-based. It then describes a 9 step process for executing an effective email campaign, including strategic planning, defining your list, creative execution, integration with other channels, personalization, deployment, interaction handling, reporting, and analysis. Key aspects like list growth, open rates, and split testing are also covered.
This document summarizes a presentation on email marketing best practices. It covers topics like legislation, building an email list, email design types, social media integration, guidelines, testing, and deliverability. Statistics for open and click-through rates in the travel industry are provided. The importance of list segmentation, personalization, day of the week, and link tracking are discussed. Spam filters and what triggers them are also reviewed.
Affiliate marketing involves affiliates referring potential customers to a merchant's website. If those customers perform a desired action like making a purchase, the merchant rewards the affiliate. Tracking software uses unique identifiers and cookies to track referrals and attribute sales or actions to specific affiliates. This allows merchants to correctly compensate affiliates for successful referrals. Affiliate marketing provides an extended sales force for merchants and a way for affiliates to earn commissions through referrals.
Email Subject Lines with Expedia: Icons, urgency and simplicitycloud.IQ
Olly Beckett, Snr Database Marketing Manager at Expedia, kicked off our eCommerce Summit @YourDesk series with this webinar revealing how to best engage people with your subject line. Olly also discussed how to make sure your customers don’t just open and delete your emails. This webinar from Expedia looks at key subject line learnings as well as the importance of using content to ensure the people you drive to your website are the people who are most likely to purchase.
Watch this FREE webinar and learn:
- Subject line tips
- Ideas on how to get the right people to your site
- Optimal email design
Top 10 Things You Need to Know about Email Creativecr8it
Slides From Jordan Ayan of Subscribermail.com s presentation on how email creative can help you succeed in email marketing. Includes emphasis on content, subject line, design, calls-to-action, and much more
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.
2. Creative: Creating Exceptional Email Marketing Messages: Part 1Vivastream
1) Email marketing messages should follow the IEEO model of inviting, engaging, educating or entertaining, and offering. Longer subject lines that provide more specifics can increase open and click rates compared to short, generic subject lines.
2) Formats should be optimized for viewing on multiple devices like desktops, tablets, and smartphones. Single column layouts and horizontal scrolling are better for mobile.
3) Graphic design should support both proper message rendering across email clients and platforms, as well as encouraging responses. Elements like pre-headers, headlines, and call-to-action buttons can help achieve these goals.
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Traction Conf
TractionConf.io 2017. Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this session, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He'll also share actionable insights on email deliverability and demystify the art and science behind ensuring your emails get to the inbox.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, and crafting compelling content and offers. It also emphasizes optimizing the design and layout of emails, following best practices for email sending, and measuring results to improve future campaigns. The overall goal is to expand sales conversations and build loyalty through strategic email communication.
e-style is an email marketing platform that allows users to create highly targeted and personalized email campaigns. Key features include templates, forms, reporting, web tracking, and an address book. Campaigns can be used for communications, promotions, surveys, and more. Creation is simple without HTML knowledge. Reporting provides analytics on opens, clicks, and interactions to optimize future campaigns.
Engaging your Audience with Sponsored InMailLinkedIn
LinkedIn Sponsored InMail is the most direct way to reach prospects by delivering personalized messages straight to their LinkedIn inbox. In this deck, you'll learn how to leverage Sponsored InMail to engage your target audience and generate leads with real-world examples of successful campaigns.
The document discusses developing an email marketing strategy. It recommends defining objectives for the email campaign, managing contact lists by segmenting into groups like clients and prospects, crafting compelling content and offers, following best practices for email design and frequency, measuring results through metrics like click-through rates and open rates, and maximizing content across other marketing channels. The goal is to expand sales conversations, build loyalty, and generate more leads through strategic and personalized email communications.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
The document discusses email marketing and newsletters, providing tips on how to create effective email campaigns to engage subscribers. It highlights the benefits of using a platform like MailChimp and how to optimize email content, subject lines, and segmentation to improve open and click-through rates. Advice includes keeping content brief, visual, and relevant while measuring success through analytics to continually improve email marketing strategy.
The document provides an agenda for a client summit on email marketing. It includes sessions on the email channel, lifecycle marketing with email, case studies and testing strategies, and industry trends. Case studies will show how template redesigns and A/B testing improved click-through rates and revenue for Alaska Airlines and Salesforce. Testing is key to optimizing creative elements like subject lines, copy length, and calls-to-action. Industry trends include the growth of mobile viewing and need for more subscriber control over communication frequency.
This document provides tips and best practices for email marketing. It discusses segmenting email lists for better targeting of audiences. Some key points discussed include segmenting lists based on demographics, interests, behaviors etc. It also discusses designing email content in a "fold free" approach since the fold can vary across devices. Other topics covered include sending welcome and cart abandonment emails, personalizing content, and choosing an email service provider.
The document discusses best practices for email marketing. It recommends sending a series of welcome emails to new subscribers rather than a single welcome email. This helps increase engagement and improves deliverability. It also suggests personalizing emails using dynamic content tailored to each user's information and interests. Additionally, the document advises treating emails like a conversation rather than a batch broadcast in order to keep communications relevant and focused on the customer. It provides tips on cart abandonment emails, including sending them within an hour of abandonment and focusing on compelling copy and calls to action.
Understand why personality and authenticity is so important and how to convey it in your email
Avoid Hank’s relationship mistakes with your customers and subscribers; instead foster loyalty and appreciation
Experience a mindset shift in how you approach and deploy email marketing
Secrets to Successful Automated Email Journeys, Series & Sequenced Campaigns ...Synchronicity Marketing
Savvy email marketers are increasingly automating multi-touch email campaigns intentionally sequenced to align with customer journeys and optimize conversion. While most realize an email series will outperform a single-message, figuring out how to map multi-message sequences and branching logic can be easier said than done. I'll present approaches for different types of email series (nurturing, product progression, education, events) and hacks to optimize message flow, offer progression, and content sequencing. If you've been struggling with how to conceptualize and implement advanced multi-touch email campaigns, don't miss this session.
Karen Talavera presented on cultivating lasting relationships through email marketing. She discussed evolving from a broadcast mindset to a conversational one, with segmented messaging tailored to different customer lifecycle stages. Talavera proposed a 5-level email program framework including foundational, promotional, informational, engaging, and personal messages. She provided examples for each level and created a program planning matrix to map existing campaigns and identify gaps to fill. The presentation emphasized the importance of intentional planning, leveraging content and automation, and focusing on a two-way dialogue rather than one-way blasting.
Karen Talavera presented on crafting lasting relationships with email marketing. She discussed moving from a broadcast mindset to a more conversational approach through segmentation, personalization, and focusing on serving subscribers first before selling. Talavera outlined a 5-level email program framework including foundational, promotional, informational, engaging, and personal emails. She provided examples for each level and emphasized the importance of strategic planning to map out email campaigns and identify gaps. The presentation focused on nurturing long-term relationships through varied, segmented communication over multiple channels.
The Top 10 Ways to Grow Your Independent Retail Business with Email Marketing...Synchronicity Marketing
The document provides tips for growing a baby and child retail business using email marketing. It begins with 10 ways to grow a list, such as always building a list through online lightboxes and printed forms. Regular content is emphasized to engage subscribers. Emotional storytelling and customer referrals are also encouraged. Promoting in-person experiences, unique product offerings, seasonal themes, and channel exclusivity are presented as effective email marketing strategies.
It's not your father's email marketing anymore - especially with the latest innovations and opportunities in the channel. Here's what you need to know - and where to invest - for email marketing success in 2015 and beyond!
Content Marketing Meets Email: 4 Approaches Every Email Program Can Benefit FromSynchronicity Marketing
This document discusses four approaches that email programs can take to incorporate content marketing:
1) Foundational - Regular, predictable communications to maintain relationships with subscribers across a range of topics.
2) Educational - "Lead nurturing" content like tutorials and articles to move prospects through consideration phases.
3) Engaging - Entertaining content like games and contests to build interaction and reward subscribers.
4) Personalized - Highly segmented, triggered messages customized for individual subscribers.
Taking a variety of approaches keeps subscribers engaged without constant promotions and conditions them to interact over time.
Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
The document discusses strategies for encouraging online consumer engagement. It emphasizes focusing on the three C's of content, connection, and community. For content, organizations should create and distribute valuable, relevant content to attract and engage audiences. For connection, they should integrate email, social media, mobile and content to maximize distribution and encourage sharing. For community, they should provide spaces online and on their own sites for customers to engage and interact with each other. By focusing on these three areas, organizations can generate more content, connection and community engagement.
Are your email and social media marketing programs working in tandem to create LEVERAGE? If not, learn how to integrate these digital marketing channels to create more visibility online, build your list, develop stronger customer connections, and boost revenue.
What's Old is New Again: 5 Email Best Practices for the Web 3.0 WorldSynchronicity Marketing
Think email is "old school" in online marketing? Check again! Be sure your email marketing programs include these five best practices that many are still lacking. You won't want to skip the fundamentals necessary for using email marketing to maximum advantage in today's fast-evolving digital marketing realm.
You've heard about integrated marketing for years but today's reality goes beyond connecting tactics and conducting multi-channel campaigns. What’s happening is a convergence of both online and offline marketing methods as well as a fusion of digital channels and newly evolving opportunities. What's driving it is the rise of Web 2.0, dominated by user generated content, social networking, citizen journalism and growing access to and transparency of content – personal and otherwise. Learn the alchemy behind creating your own marketing fusion in the digital age, how to leverage components to create a whole greater than the sum of its parts, and why you can’t afford to keep online marketing in the silo or out of the mix any longer.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
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1. The NEW New Rules of Email
INNOVATIONS, SECRETS AND
STRATEGIES TO BOOST RESULTS
Florida Direct Marketing Association
March 15, 2012
Karen Talavera, President Synchronicity Marketing
2. Your Speaker: Karen Talavera
• Nationally-recognized email marketing expert,
educator, writer, speaker and consultant
• DMA Email Marketing lead training instructor since 1999
• Member Email Experience Council, Only Influencers
• Top 100 Women in Ecommerce 2012 (WE magazine)
• President and Founder, Synchronicity Marketing
– Founded 2003
– Email Marketing Strategy, Training & Consulting
– Based in south Florida serving clients worldwide
3. Our Agenda
Email Marketing 2012: The NEW New Rules
Welcome Aboard: List Growth & Subscriber Retention
Strategies
Getting the Open: Subject Line Secrets and Lies
Good-bye Vanilla: Content Options and New
Creative Tactics for more flavorful marketing email
10. You’re Probably Already Doing These
Website
Paper (order form, etc.)
Phone (customer orders, etc.)
In Person (POS, check in, etc.)
11. But Are You Using ?
Free consults/
discovery sessions
(strategy sessions,
breakthrough
sessions) immediately
engage and qualify
interest
“Selling by Way of
Serving first”
29. List Growth & Subscriber Retention
Key Takeaways
In summary:
1. Leave no stone unturned
2. WIIFM
3. Set expectations
4. Create comfort
5. Alleviate anxiety (pre-pave the subscriber
experience)
6. Create trust with reassurance, choice and control
32. Average Marketing Email Open Rates
According to Epsilon's Email Trends & Benchmarks Report
33. New Research on Subject Lines
In 2011 Alchemy Worx tested and analyzed common
assumptions about subject lines
Short (< 35 characters) outperform long
Single vs. Multi-proposition
Analyzed 205 million delivered emails across their
entire client base
Total of 646 subject lines examined
Source:
34. Subject Line Length Analysis
The longer the
subject line
the lower the
open rate, but
the higher the
click-to-open
rate
Source:
35. Subject Line Length Findings
Subject Lines (SLs) under 60 or more than 70
characters generate the highest response
Shorter SLs generate higher open rates, an initial measure of
interest, but much lower click-to-open ratios
Longer SLs generate a higher click-to-open ratio, an indication of
ongoing interest and true response
Open and click-to-open rates intersect at about 60-70
characters, a “dead zone” where neither metric is optimized
Source:
36. So if Longer Might Be Better . . .
What Do You Say?
Multiple vs. Single Propositions (topics)
Longer subject lines can accommodate multiple vs. single propositions,
which increase relevancy
Get detailed (about the offer, benefit, or content)
Use length to get specific enough for subscribers to decide how relevant
each message is to them
The more relevant they consider the message, the more likely they are to take
response action beyond the open
Use separators between major points if multi-proposition
37. Single vs. Multi-Proposition
Single – often but not always shorter; longer can work for specificity
Multi – can be short, but at any length must get to the point
v
v
38. Subject Line Key Takeaways
They act as a relevance filter
The more information you can get into the subject line, the higher the
percentage of your relevant target market will open
Length not as much an indicator of response performance as
specificity
Keep them in perspective
With “average” open rates around 22%, the vast majority of email does
not get opened no matter who you are or what you do
39. New Content & Creative Strategies
Innovations and tactics that get them to engage
43. Performance of Triggered Blows
Broadcast Out of the Water!
Triggered email messages can generate 10 times the revenue and
20+ times the profit of broadcast campaigns
44. Customer Email Program Example
Hewlett Packard monthly
newsletter
– HP Newsgram sent to all
registered customers
– Clearly-displayed issue month
and table of contents
– Value-added:
o Free projects
o Interactivity, video
o HP Daily Surprise
o Cross-sells HP products too
45. Other HP Email Message Types
HP deploys a good
mix of newsletter,
sales promotions
(deals), and holiday
greeting emails
47. Apply and Align Messaging to the
Customer Lifecycle
Each stage of the customer lifecycle naturally lends itself to specific
email messages
Use them to shift and direct the dialog
48. Mix it Up
Storyboard your entire email program
Some message frequency and sequencing can be planned,
but allow for triggered
Create a flowchart illustrating message types, timing,
frequency
Don’t be “the friend who only calls when you need
something”
Although accustomed to heavy promotional message volume
from retailers, consumers also want conversation, community,
news and fun
49. Compelling Email Content Ideas
Evolve, supplement or refresh your static HTML or plain text
email with
Animation
Video
Temporally-relevant campaigns
Dynamic Content
Movement and multi-media = more clicks
Time, place and quantity-specific content = greater relevancy
= more clicks
50. Animation
Use minimally
and
strategically
Movement is
eye-catching
Can enable
more content
than static
images
51. Video in Email – Two Approaches
• Link to self- or web-hosted
• Preferred for now due to spam blocking, filtering, image
rendering and streaming video support issues
• Streaming video into inbox
• Video or animation streams into the message over an
open connection to the Internet
• Requires no plug-ins or media players on subscriber end, works with any ESP
• Requires HTML5-based message design
• Current environments supporting video in email:
• Windows Live Mail (Hotmail) (H.264)
• Apple iPad mail client (H.264)
• Blackberry (BOLT 2.1) (OGG Theora)
• Apple iPhone mail client (H.264)
• Apple Mail 4 (H.264)
• Thunderbird (OGG Theora)
• Leading current solution: Liveclicker (www.liveclicker.com)
52. Self- or Web-Hosted Video
Video in email tips:
Alert them that the
email contains video
Subject line and headlines
Put video front and center
Play/pause console should
be visible
Host in your domain or
Host on your YouTube
channel for longer shelf
life
53. Streaming Video into Message
Liveclicker’s Video Email
Express is integrated with
several ESPs
Generates simple HTML
code for inclusion in email
They host and deliver
video content
Style Campaign also
handles video in email
(sans audio)
Example courtesy of StyleCampaign.com
54. Temporally-Relevant Content
Beyond seasonality
and holidays,
leverage major
events, news
But, tread cautiously
or know your
audience
55. Dynamic Content
Big and getting bigger
Content served can be based either on:
database-attributes (i.e. gender)
Aka “custom publishing” in which you predestine certain content for
certain users based on database profile attributes
real-time response behavior (open on mobile)
Use location, time and device to sense what should be served
Aka evolutionary optimization
Not just for email content – can define landing pages
too
56. Time-Based Dynamic Content
Movable Ink’s
technology allows
emails like this one
(to a conference
attendee)
to display live counts
of people attending
the event
To have an offer that
changes by the date
or time
Example courtesy of Movable Ink
57. Other Dynamic Content
Approaches
This retail message
displays
location-specific store
information
Real-time inventory
updates
Time-based offer
updates
Example courtesy of Movable Ink
58. Content Key Takeaways
When it comes to your email program, serve a multi-course
meal, not the same dish over and over again
Greater message variety = less predictability = higher interest
and engagement
Continuity programs create high trust, so some email should come on a
regular schedule (newsletter)
However the unpredictable gets noticed more
Static HTML is fine, but with HTML5 video in email is again
possible
One size-fits-all is out. Triggered and dynamic content will
dominate email of the future
59. Want More NEW Rules of Email?
Join me Wednesday March 28th at 11:00 AM for a
free training call
The NEW Rules of Email
Email Marketing Innovations, Tactics and Secrets
you MUST Know to Generate Sales, Revenue and
Business Growth in 2012 and Beyond
Sign up for call details at
www.synchronicitymarketing.com/newrulesofemai
l
60. Thank You! Questions?
Site and Blog
www.synchronicitymarketing.com
Email: karen@synchronicitymarketing.com
Facebook: www.facebook.com/SynchronicityMarketing
LinkedIn: www.linkedin.com/in/KarenTalavera
Twitter: @SyncMarketing
Phone: 561.967.9665
Editor's Notes
Our roadmap for this seminar begins with an understanding of permission, then moves into a review of the law and how to be in compliance with it. Finally, we ’ll explore the universe of receiving networks for email – largely dominated by the big Internet Service Providers like Google, AOL, Yahoo, Microsoft, and Comcast who establish rules for which email to let into their networks, and which to keep out. But before we get into the intricacies of legal compliance and anti-spam measures, let’s start with understanding – really understanding – what permission is and why it is so paramount to ethical email marketing.
This is the secret… look at your ‘ask’! There ’s a lot of ways to collect email addresses… you need to focus on the best ways to get quality email addresses! -deliverable -accurate -primary
Don ’t forget to ASK for folks email address!!
Leave no email address-gathering opportunity untapped
This was a microsite / landing page from a google adword
On the side of the road, on social sites, etc.
ONGOING, not just an initial bribe!
Increase subscriber acquisition by creating comfort , reducing friction and setting expectations
Don ’t put CAPTCHAs on signup pages if you can help it!
Nice job!
Even utilize typical ‘exit’ mechanisms (e.g. an unsubscribe page) to offer the opportunity to resubscribe. Just keep asking!!
When it comes to message architecture, meaning the building blocks of the message such as header, pre-header, body and footer, the one area that merits discussion in our limited time today is an attribute that has a direct impact on overall campaign performance because it is one of the biggest, if not the biggest, influencers on whether your message is opened and read: the subject line. So, I’m singling out subject lines and addressing these in our second new new rule of email creative.
To begin with, think of all email campaigns as one of two types: either broadcast or triggered. You can usually easily see the difference because broadcast campaigns are the same, or substantially the same, for an entire list while triggered campaigns are specific to an individual action, characteristic, or event. When most marketers begin using email they have a tendency to broadcast the same message to their entire list rather than to respond to specific list member actions or inactions. Certain types of email – a newsletter for example – are appropriate for broadcast since newsletters usually contain information relevant to the entire list. There are, however, many other ways in which email can powerfully be used to speak only to specific segments of your list or individuals on it who are in-market or expressly interested in what you have to offer at a specific time. To realize the full potential of email, you ’ll have to supplement your broadcast-style email with triggered campaigns. So, o successfully use triggered email you first have to understand which opportunities lend themselves to it. Unlike broadcast email, triggered email messages are automated, sent based on external events or actions, rules-based, and unique to steps in a consideration path, to individuals, or both.
Did you know the contribution performance of triggered email routinely outperforms broadcast, life cycle and even targeted messages? In fact, triggered email can generate TEN TIMES the revenue and more than 20 TIMES the profit of a simple broadcast campaign. The reason triggered, or dialog email works so well has everything to do with behavioral targeting. By now you know the better segmented and targeted an audience, the more relevant and specific the offer and message that can be sent. Email timed to known events in a customer ’s lifecycle is more effective than one-to-many broadcast style email campaigns. But when targeting is narrowed down to individual behavior or clickstream data, as this chart from Jupiter Research illustrates, email performance is highest.
Not only can you categorize triggered email campaigns and messages as belonging to one of the five main types you just learned about, you can also map them across a customer lifecycle path like this. In fact, I encourage you to use this as a checklist for creating your own triggered email appropriate to each stage. For example, do you have an email list sign-up available to people who haven ’t purchased yet? If so, do you welcome new subscribers to the list? Do you educate and familiarize them with onboarding messages? Do you email them if they’ve been browsing or shopping online and then abandon before buying? Or, when it comes to your customers, do you thank them with bouncebacks after purchase? Send reminders? Acknowledge their birthdays? This graphic illustrates that there are many specific kinds of triggered email messages appropriate for different stages of the customer lifecycle and that you should be routinely using them across your target audience.
There are two ways to include video in your email – you can show a video console player within the email that links to video hosted on a Web site or YouTube, or you can actually stream video into a message over an open Internet connection.
Their unique advantage is you can crop content from any web page. The one variable they handle is the image tag for their clients. It can render on open or stream on open to make their image content super-relevant. Most of the dynamic content choices (like location) are rules-driven (if responder is in NY, then show this store, etc.) The geo-location is IP-driven, not GIS. Goes down to city level, sometimes lower (neighborhood level) but not street-specific.