The document discusses an upcoming webinar on advanced B2B email marketing techniques. It provides information about the speaker and SalesFUSION, the company hosting the webinar. The webinar will cover topics like email marketing best practices, campaign types, deliverability, and integration with CRM. The goal is to educate attendees on leveraging emerging marketing technologies and applying industry best practices.
Email marketing presentation delivered at Email Expo in Frankfurt. Presented to a small audience of email marketing interested brands and email marketing experts from attending exhibitors.
Videos are found at www.marketingtelly.com
Email marketing presentation delivered at Email Expo in Frankfurt. Presented to a small audience of email marketing interested brands and email marketing experts from attending exhibitors.
Videos are found at www.marketingtelly.com
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
MindFire Webinar- Direct Mail Strategies for New Revenue Growth in 2015camillemarti
MindFire hosted an educational webinar that highlighted the benefits of utilizing direct mail in your marketing campaigns. With data trends showing the continued growth and success of direct mail marketing, you won't want to miss out on this educational opportunity to learn more about this integral area of marketing.
These webinar slides cover:
-Recent trends of direct mail in the marketing industry
-How to open the door to additional revenue from existing direct mail customers
-How Summit Direct Mail has applied their direct marketing expertise for their customers in multiple successful campaigns
Your CRM for Customer Engagement- Marketing Pain KillerRavi Srinivasan
Guide for customer engagement and communication that explains the sales funnel and the role of CRM in a marketing solution. This document is the effort of Group FiO to educate SMEs about what a CRM needs to do and how FiO CRM can fulfill their requirements.
CRM is customer relationship management and with benefits like strong support and sales department coming from a CRM is direly needed today.
Email Marketing: Best practices, strategia, ROI, linee guida e check-upAdv Media Lab
Come posso incrementare la mia lista? Qual è il metodo migliore per incrementare la deliverability per le mie newsletter? Come posso implementare Facebook nella mia strategia di email marketing? A queste e ad altre domande risponde il contenuto di questo workshop...
You've heard about integrated marketing for years but today's reality goes beyond connecting tactics and conducting multi-channel campaigns. What’s happening is a convergence of both online and offline marketing methods as well as a fusion of digital channels and newly evolving opportunities. What's driving it is the rise of Web 2.0, dominated by user generated content, social networking, citizen journalism and growing access to and transparency of content – personal and otherwise. Learn the alchemy behind creating your own marketing fusion in the digital age, how to leverage components to create a whole greater than the sum of its parts, and why you can’t afford to keep online marketing in the silo or out of the mix any longer.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
Email Marketing Best Practices: Business to Educator Marketing SummitMDR
At our B2E Marketing Summit, customers learned tips and tricks for improving their email marketing including best practices for deliverability, testing, subject lines, design, engagement across channels, and more!
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycle—all while keeping email as the glue that holds marketing channels together.
Download the paper to gain actionable insights, such as:
-How to plan for stages in the customer lifecycle that don’t end in “buy right now”
-The primary challenges marketing executives face that are related to department silos
-Using data to recognize ‘smoke signals’ that indicate consumers are ready to buy
The budget airline space is a competitive one, but the U.K.s airline bmibaby gets sky high results with its clever and strategic email marketing program. Techniques to be showcased include the following: Cutting through inbox clutter with enticing subject lines, Starting the relationship with a memorable welcome email,l Delivering one to one value through transactional emails, Extending your reach through social sharing.
Presentation was given at the Travel Distribution Summit in London, June 17th and 18th, 2010 by Will Schnabel, Silverpop and Marie Clare Dixon, bmibaby.
Marketing Trends Seminar: Digital Marketing and the Education MarketMDR
As the industry leader in delivering customer communication that drives engagement and growth, MDR has put together insights to help optimize results from your email marketing and digital advertising efforts. These insights are pulled from an unprecedented dataset of almost 400,000,000 deployed prospecting emails of over 20,000 email campaigns across over 1,300 clients. In addition to email we also pull from over 97 million display advertising impressions of over 580 unique display advertising campaigns.
Here are the key learnings:
Email Marketing
Email Delivery Rate, Open Rate, Click Thru Rate by Industries
Avg. Campaign Size’s Impact on Email Engagement
Opens by Device Type and Industry
Clicks by Device Type and Industry
Total Click and Open Rates by Day of Week
Common Traits of Top Performing Emails
Web Display Advertising
Avg. Ad Click Thru Rates
How Many Impressions Should an Ad Receive for Optimal Engagement?
Ad Design Best Practices
Landing Page Best Practices
Introduction
Email is one of the oldest forms of digital communication, but its popularity has not waned over the years. With more than 4 billion email users in the world, it still enjoys a user base that surpasses the most popular social media platforms. In 2021, around 319.6 billion emails were sent and received every day all over the world. With that sort of traffic, email becomes an indispensable tool in the arsenal of any digital marketer and/or brand.
With email, marketers and brands can interact with customers on a more intimate level by entering their private space: their inboxes. Additionally, email marketing allows you to own the connection with your customer; you need not worry about algorithms pushing you around.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
MindFire Webinar- Direct Mail Strategies for New Revenue Growth in 2015camillemarti
MindFire hosted an educational webinar that highlighted the benefits of utilizing direct mail in your marketing campaigns. With data trends showing the continued growth and success of direct mail marketing, you won't want to miss out on this educational opportunity to learn more about this integral area of marketing.
These webinar slides cover:
-Recent trends of direct mail in the marketing industry
-How to open the door to additional revenue from existing direct mail customers
-How Summit Direct Mail has applied their direct marketing expertise for their customers in multiple successful campaigns
Your CRM for Customer Engagement- Marketing Pain KillerRavi Srinivasan
Guide for customer engagement and communication that explains the sales funnel and the role of CRM in a marketing solution. This document is the effort of Group FiO to educate SMEs about what a CRM needs to do and how FiO CRM can fulfill their requirements.
CRM is customer relationship management and with benefits like strong support and sales department coming from a CRM is direly needed today.
Email Marketing: Best practices, strategia, ROI, linee guida e check-upAdv Media Lab
Come posso incrementare la mia lista? Qual è il metodo migliore per incrementare la deliverability per le mie newsletter? Come posso implementare Facebook nella mia strategia di email marketing? A queste e ad altre domande risponde il contenuto di questo workshop...
You've heard about integrated marketing for years but today's reality goes beyond connecting tactics and conducting multi-channel campaigns. What’s happening is a convergence of both online and offline marketing methods as well as a fusion of digital channels and newly evolving opportunities. What's driving it is the rise of Web 2.0, dominated by user generated content, social networking, citizen journalism and growing access to and transparency of content – personal and otherwise. Learn the alchemy behind creating your own marketing fusion in the digital age, how to leverage components to create a whole greater than the sum of its parts, and why you can’t afford to keep online marketing in the silo or out of the mix any longer.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
Email Marketing Best Practices: Business to Educator Marketing SummitMDR
At our B2E Marketing Summit, customers learned tips and tricks for improving their email marketing including best practices for deliverability, testing, subject lines, design, engagement across channels, and more!
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycle—all while keeping email as the glue that holds marketing channels together.
Download the paper to gain actionable insights, such as:
-How to plan for stages in the customer lifecycle that don’t end in “buy right now”
-The primary challenges marketing executives face that are related to department silos
-Using data to recognize ‘smoke signals’ that indicate consumers are ready to buy
The budget airline space is a competitive one, but the U.K.s airline bmibaby gets sky high results with its clever and strategic email marketing program. Techniques to be showcased include the following: Cutting through inbox clutter with enticing subject lines, Starting the relationship with a memorable welcome email,l Delivering one to one value through transactional emails, Extending your reach through social sharing.
Presentation was given at the Travel Distribution Summit in London, June 17th and 18th, 2010 by Will Schnabel, Silverpop and Marie Clare Dixon, bmibaby.
Marketing Trends Seminar: Digital Marketing and the Education MarketMDR
As the industry leader in delivering customer communication that drives engagement and growth, MDR has put together insights to help optimize results from your email marketing and digital advertising efforts. These insights are pulled from an unprecedented dataset of almost 400,000,000 deployed prospecting emails of over 20,000 email campaigns across over 1,300 clients. In addition to email we also pull from over 97 million display advertising impressions of over 580 unique display advertising campaigns.
Here are the key learnings:
Email Marketing
Email Delivery Rate, Open Rate, Click Thru Rate by Industries
Avg. Campaign Size’s Impact on Email Engagement
Opens by Device Type and Industry
Clicks by Device Type and Industry
Total Click and Open Rates by Day of Week
Common Traits of Top Performing Emails
Web Display Advertising
Avg. Ad Click Thru Rates
How Many Impressions Should an Ad Receive for Optimal Engagement?
Ad Design Best Practices
Landing Page Best Practices
Introduction
Email is one of the oldest forms of digital communication, but its popularity has not waned over the years. With more than 4 billion email users in the world, it still enjoys a user base that surpasses the most popular social media platforms. In 2021, around 319.6 billion emails were sent and received every day all over the world. With that sort of traffic, email becomes an indispensable tool in the arsenal of any digital marketer and/or brand.
With email, marketers and brands can interact with customers on a more intimate level by entering their private space: their inboxes. Additionally, email marketing allows you to own the connection with your customer; you need not worry about algorithms pushing you around.
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
The effectiveness of email marketing is no secret. Study its strategies and follow it thoroughly if you wish to take your business to a whole new level.
UK ONLY - Our All In One Marketing System is simple but very powerful. 2 steps - Build A List And Market To The List
Call 07800 501715 for a chat to see if it can help you
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
EMAIL 101: MAKING EMAIL WORK FOR YOUR BUSINESS
When it comes to email marketing programs, BKV is in the know. You might even say we wrote the book. After all, we're using email to build brands and bring in profits for Fortune 100 clients. We can show you how to make it work for your business, too.
Webinar topics include:
•History of various channels & current industry statistics
•Importance of eCRM as a component of a holistic approach to Direct Response
•Responsive First approach, strategies (customer acquisition/retention, segmentation, frequency)
•Creating content that drives engagement & testing that optimizes it
•Creating Automated email marketing programs (welcome series, birthday triggers, abandon cart)
•Choosing the right email provider
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.
It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this guide, we define the differences between email blasts, drip emails, and nurture emails and how you can use your automated-marketing solution to subjugate these tasks.
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
Outbound Lead Generation Strategies Using Email Outreach Platform.pdfSendEngage
Outbound lead generation refers to the proactive approach of initiating contact with potential customers or clients through various outbound channels such as cold calling, cold emailing, direct mail, and advertising.
TechZoneLink.blogspot.com is a vibrant hub for all things tech-related, curated by a passionate and knowledgeable blogger. Offering insightful reviews, handy how, and the latest updates in the ever-evolving tech landscape, this site is a go-to destination for tech enthusiasts seeking informed opinions and practical advice. With a knack for simplifying complex tech jargon and a commitment to keeping readers informed, it's a space where innovation meets accessibility. Whether exploring gadget reviews or diving into the intricacies of emerging technologies, visitors can count on finding engaging and valuable content.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Email marketing has long been considered a powerful arm of advertisers with reasonable costs and effectiveness. So what is email marketing? Is this form still effective recently? The article below will answer your questions in detail!Email Marketing is a form of using email (email) to contain information about sales, marketing, and product introduction to a business's potential customer group.
Creating a nurture campaign is never easy, no matter the subject. However, the benefits to your sales pipeline far outweigh the work to get them up and running. By allowing prospects to customize their path through the buyer journey, nurtures enhance your sales processes and reduce the chance of leads disappearing along the way.
Check out the recording https://salesfusion.com/resource/nurture-marketing-back-to-basics/ to learn the following:
-How nurture campaigns will grow your pipeline
-How to create lists for your nurtures
-How to track your nurture campaigns to revenue
Salesfusion makes enterprise-grade marketing accessible to everyone with the only no-fail approach to marketing automation. We know that marketing success depends not just on technology, but also on expertise, processes and people. So we provide our clients a team of marketing experts who are eager to collaborate to achieve your goals. Salesfusion is committed to long-term partnership, providing the tools, support, and advice you need to succeed at every stage of your growth...and at a price point you can afford.
How to Choose the Right Marketing Automation PlatformSalesfusion
SiriusDecisions analyst Jen Horton covers:
1. Top use cases from the SiriusDecisions 2014 marketing automation platform adoption study
2. Emerging trends in the marketing automation marketplace
3. A framework for assessing current process needs and evaluating offerings against your priorities
Aligning sales and marketing isn't just about scheduling more meetings. In this free webinar, marketing master Matt Heinz will discuss eight specific best practices to help your organization accelerate its path toward sales and marketing collaboration nirvana. You will learn how to:
Create a common dashboard of performance metrics
Drive collaboration across all levels of the sales and marketing organization
Handle compensation challenges and opportunities
Develop a regular rhythm of communication across both team and above to management
Email marketing is still an extremely effective way to engage with prospects when campaigns are properly developed and executed. Join Salesfusion's CMO, Kevin Miller, for an on-demand webinar to learn:
-Trends in B2B email marketing
-Vital components of email anatomy
-Tactics for getting through spam filters
-Content strategy for B2B email campaigns
Marketing Automation for Microsoft Dynamics 2013Salesfusion
SalesFUSION webinar - 5 ways marketing automation can help improve Microsoft Dynamics CRM 2013. Preview SalesFUSION's latest release of marketing automation for Dynamics CRM
Presentation from SalesFUSION Lunch and learn program. This presentation focuses on new b2b marketing techniques and technologies that help marketers improve their lead generation capabilities
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
1. 2011 B2B Marketing Masters
Webinar Series
Online Workshop
August 25, 2011
Advanced B2B email
marketing workshop
For the Masses
2. About SalesFUSION
Leading SaaS marketing automation solution
HQ – Atlanta, GA, offices in Philadelphia
Focus on Marketing to Sales integration
Operating in 11 countries
MarketingUnlimited program
Innovative client service model
200+ Clients, 40 Partners
90% Product dev. – customer driven
High growth – 110 new clients in 2010
SalesFUSION’s clients have an average “active life
span” of 2.5 years
3. About the Speaker – Kevin Miller
EVP Marketing Principal at SalesFUSION
18 Years of database marketing, marketing promotions experience
Developed Consumer Promotion Campaigns for
Sony, Toyota, Guinness, Discovery Channel, NASCAR, WWF, TNT
Direct Marketing practitioner
Built and executed over 300 Webinar Campaigns since 1999
Involved with B2B Marketing Automation since inception
Former user of many email & marketing software apps– Constant
Contact, Vertical
Response, Emma, MailChimp, CheetahMail, Unica, NuEdge
Systems, Marketbright
Connect with me on LinkedIn or Follow on Twitter, Follow us on
Facebook
Professional Marketing Philosophy: “Marketing is about results…period.
Without tangible metrics to prove the efficacy of a campaign through the
realization of increased revenue….we are simply throwing darts at a board and
hoping for the best”
4. 7 Deadly sins of email marketing
1. Using an email vendor that affixes “This email sent by “VENDOR
NAME”
2. Call to action is sales brochure or home page
3. Sending attachments or flash
4. Subject lines that include…“Viagara” or “I have unclaimed funds in a
Nigerian Bank for you “…OK just kidding
5. Mass emailing your database a general message more than 3 times in
a month
6. Using the “OH BOY THEY OPENED IT” design philosophy (more on
this later)
7. Sending blast emails from your woefully under-designed CRM email
tool – don’t
8. Giving access to the email tool to sales personnel (that’s really #7
because #4 was a joke)
5. About the Marketing Masters Series
Focused on advanced-level b2b marketing topics
Education on how to best leverage emerging marketing technology
Series based on the industry best-practices and over 200+ companies
Complemented with Live, Public demonstrations of marketing
automation software technology
Guest speakers/industry leaders
Marketing automation technology combines
technology and best practices from virtually all
marketing disciplines and forces the end-user to
become moderately fluent in all aspects of b2b
marketing
6. Today’s Session
Advanced B2B email marketing
B2B email trends worth following
Defining email marketing in 2011 and beyond
The nature of nurture-based campaigns
Back to the basics
Subject line do’s/don’ts
Deliverability & CAN SPAM
Working with email templates/WYSIWYG
Testing, A/B, metrics
Setting up trigger-based campaign
Social media and email marketing
Building a strong call-to-action
Integrating with CRM
Q&A
110% client focused
Dedicated client services
Unlimited training
7. Advanced b2b email marketing
Trade your bullhorn for a multi-tool
Linear messaging replaced with non-
linear, branched, reactive, personalized, relevant communication
Age old adage – right message, right recipient, right time
Combine Trigger-based campaigns, drip-based campaigns, branched
campaigns and multi-step, multi-conditional campaigns
It’s not THAT Hard……it just requires tools and training
In the arms race of software features, we sometimes
build so far ahead of what the majority of our user
community can digest at one time, we render a large
portion of our solutions under-utilized
9. What is b2b email marketing in 2011?
Rapid migration away from low-end email blast tools to nurture-style
campaigns
The Constant Contact Effect = Fatigued Inbox & Overworked
Spam Filters lead to weak messages/campaigns
Focus on delivering content and value in email
Multi-step campaigns designed to “Hold the Reader’s Attention”
Integrated with CRM
Part of a larger communication strategy
Messaging is moving away from “buy me now”….to “I want to teach
you first…and sell you when you’re ready”
Appliance-level SPAM filters (Postini, Barracuda…etc)
will almost immediately interpret “sent by vendor”
domains as Spam and will drop them in a junkmail
folder
10. The changing nature of b2b email - 2011
1. Social Media/Network Adoption: Facebook is approaching 600
million users and Twitter 150 million. Social commerce is about to
explode. Social is simply a game changer.
2. Mobile: Smartphones are expected to outsell PCs for the first time in
2011. Forrester Research is predicting tablet sales in the U.S. will overtake
netbook sales by 2012, and desktop sales by 2015. Mobile is a
platform, not a channel.
3. Social Inbox: Facebook, AOL and other ISPs and email clients are finally
moving toward a multichannel inbox. Email's battle for consumer
mindshare begins moving to the inbox itself.
Source – Email Insider
Email marketers who recognize and act on the changes
that have taken place in the ways their customers choose
to communicate with them and with each other will be in
the best position to adapt their email programs and stay
relevant.
11. Email Campaign Types
Bulk /Broadcast email – Single, linear email with 1 message and 1 call to action sent en
masse to a list or segment.
Drip – Series of pre-built emails sent on calendar dates to groups of people for a specific
reason. Examples are webinar invitations and monthly newsletter. They key is “Calendar
Date”
Trigger- Single email (auto-responder) sent to an individual based on the activation of some
form of trigger. The send date/time is relative to the action or relative to the previous trigger
email
Jupiter Research (in “The ROI of E-mail Relevance”) found that behaviorally-targeted trigger
email campaigns get 30% higher open and click-through rates and three times the conversion
rates of broadcast email
Some report open rates as much as 70% higher than broadcast email
Email marketers who recognize and act on the changes
that have taken place in the ways their customers choose
to communicate with them and with each other will be in
the best position to adapt their email programs and stay
relevant.
12. The Nature of Nurture-based campaigns
Nurture marketing is – a non linear sequence of communications that are initiated by your
prospects through web interaction, form completion or dynamic segmentation
Key Elements of Nurture-based email
Use a combination of trigger/drip/forms/segmentation/profile
Communications are highly relevant and personalized
Emails are typically triggered based on some initial event or change in
profile
Campaign goals
Stay top of mind
Be the vendor of choice when decision time comes
Email marketers who recognize and act on the changes
that have taken place in the ways their customers choose
to communicate with them and with each other will be in
the best position to adapt their email programs and stay
relevant.
13. Back to basics – an email marketing deep dive
Subject Lines
Single biggest driver of open rates
Keep short, simple and decisive
45-65 characters max
Avoid obvious issues – Free, Offer, Expire – or adjectives that are over
the top (Massive, huge)
Avoid Characters in subject lines *&%$@!
In the junk folder
because of the
subject line
14. Back to basics – an email marketing deep dive
Deliverability and CAN SPAM
B2B deliverability is based on your ability to get through Appliance-
level filters – Postini, Barracuda…etc.
Black Listing is not as applicable in B2B – more relevant for public ISP –
AOL, GMAIL….etc.
“Sent on behalf of” email domain is a spam filter death sentence
Once a filter flags an ESP like this as spam….anyone hitting that
filter…even from a different company goes into spam….
This is the Constant Contact Effect
Jeff Kaplan <jeff@thinkstrategies.ccsend.com>; on
behalf of; Jeff Kaplan <jkaplan@thinkstrategies.com>
15. The Constant Contact Effect
• 1 Company uses CC
• Saturates persons at ABC, Inc.
Corporate Spam Filter
Company ABC, Inc.
with email with CCS
domain
• Person flags CCS
domain as spam
• All other companies
using Constant
contact – marketing to
ABC, Inc. no longer
get through
16. Back to basics – an email marketing deep dive
What is SPAM
Requirements of the CAN-SPAM Act
There must be a clear and conspicuous remove function available to the recipient for
30 days after the email was sent. This is also known as an “Opt Out” function.
Implement opt-out requests within 10 business days. Opt-outs must be
communicated to all customer contact points within your company, added to your
suppression lists
Provide a valid physical postal address of the sender so that potential clients or
prospects can mail you their request for opting out. The law requires just a postal
address.
The CAN-SPAM Act requires that you clearly “label” your email as an advertisement.
This is not required for those who have already opted in to receive information from
your company. This requirement is for those non-opted-in clients and for all
prospect emailing campaigns.
You must use a valid sender or header information. The CAN-SPAM Act requires that
both of these fields are not misleading or false in any way.
You must use valid subject information. the Subject line must reflect the intent of
the e-mail message and not be misleading in any way.
17. Back to basics – an email marketing deep dive
Working with HTML Templates
Off the shelf templates – from the ESP
vendor or 3rd-party sources.
Cool vendor -
http://themeforest.net/category/marketin
g/email-templates
Use WYSIWYG editor to modify
Note – some templates (wizard-driven)
can be very restrictive
Most templates are best modified via
tables or CSS
18. Back to basics – an email marketing deep dive
Working with HTML Editors – for non HTML people
Image sizing – know the size of the image you are replacing – re-size
your image before loading into the editor
Adding new content – should be done via adding tables within tables
Get 1-4 good templates created and re-use
Settle on a standard banner
19. Back to basics – an email marketing deep dive
Email Design basics
Main image banner – top
Main text/message body – left
Images/call to action right
Use summary/bullet points
Shoot for attention span of @ 25-35
seconds
Think AdWords landing page design
Images on right because of outlook
preview pane
20. Back to basics – an email marketing deep dive
Email Design basics
Email should be designed with
Outlook preview pane in mind
Unsubscribe comes through
VERY nicely though???
Emails that are image heavy on
left don’t look good in preview
mode
Too many images may scare
people into not opening
This text should have rendered
in the preview pane
22. Back to basics – an email marketing deep dive
Testing before you send
Use a quality Spam rule checking solution against your finished HTML
Review rules on the open-source SpamAssassin
Test against multiple email clients – but stay focused on Outlook
Have an internal seed list – 3-4 people – to give an email sanity check
For larger volume campaigns – consider an A/B Test against subject lines at a
minimum
http://spamassassin.apache.org/tests_3_3_x.html
23. Back to basics – an email marketing deep dive
Social Media and Email
Don’t believe the hype – Social is not replacing email….like everything
else, it is driving change
Email marketing is NOT dead – it’s use is growing exponentially (see
Constant Contact Effect)
Social is another channel into your site
Your site’s purpose in life should be to capture leads
Once leads are captures, we use trigger-based nurture email campaigns
24. Back to basics – an email marketing deep dive
Building a strong call to action
There can be only one
Limit/eliminate links to your website in emails
Use big buttons – include text link underneath
For assets like white papers – use thumbnail images
Assets don’t necessarily require forms if you have the click metrics
If using forms for assets like white papers – use trigger emails to fulfill
Cool tool – www.mycoolbutton.com
Click to download
25. B2B Campaigns – Trigger/nurture based email
There can be only one
Limit/eliminate links to your website in emails
Use big buttons – include text link underneath
For assets like white papers – use thumbnail images
Assets don’t necessarily require forms if you have the click metrics
If using forms for assets like white papers – use trigger emails to fulfill
Cool tool – www.mycoolbutton.com
26. Trigger email results
In b2b – triggers are lower volume but very high open rates
Use triggers to reinforce brand/message
Continually reinforce consistent messages/call to actions
27. Practical Application of Trigger email in B2B
Forms-driven triggers
Marketing Asset Auto-Responder
• Capture email/contact
• Send asset via email
• Trigger email
Link to PDF
Click to see demo
Click to view other
resources
28. Practical Application of Trigger email in B2B
Marketing Asset Auto-Responder with Branched Logic
• Capture email/contact
• Mutliple choice question
• Answer triggers a 3-step
campaign
Email 1 – 0 Trigger days
Email 2 – 5 Trigger days
Email 3 – 14 Trigger days
29. Practical Application of Trigger email in B2B
Implicit action – trigger campaign enrollment
• Lead scoring models behavior
• Behavior = points
• Point value range = group
• Group actions = Trigger
Implicit behavior scoring is a
powerful methodology used to
communicate broad-based
messages to groups of people
based on their overall behavior
30. Practical Application of Trigger email in B2B
CRM/Sales Driven – Field value change/populate triggers
• Trigger campaign enrollment based on concept
of “listening” to designated CRM fields
• Update/Enter of a “listened” field will result in
adding the lead/contact to a single or multi-
step campaign
• Used to offload the act of “tickler” emails from
sales to marketing
• Don’t rely on sales to use follow up tasks in
CRM to nurture leads
• Example – lead status changes from “Open” to
“Nurture” – system auto-enrolls lead into
ongoing campaign
31. Personalization & dynamic content
Good trigger based email
marketing is relevant to the
consumer/prospect
Personalization adds value
to the email.
Dynamic content can be
leveraged to dramatically
improve the personalized
look, feel and message of
the email
32. Before you pull the trigger….
• Get your content in order – trigger campaigns can eat up content
• Create a content map for each trigger campaign
• Consider the length of the campaign vs. timeliness of content
• Don’t throw content out there for the sake of doing so
• Mix in multi-media/channel content – video/social/blog
• All content should still point to the same outcome/call to action
• Planning trigger campaigns should always focus on the goal/call-to-action
Plan + Content/Technology
= Trigger marketing
33. Creating content maps
• Trigger Campaign – Website – White Paper
Website – White Paper A
Email 1 – Send white paper link
Email 2 – 7-trigger days – Offer webinar video
Email 3– 14 -trigger days – Offer – product
brochure
Offer /Form
Demo/Sales
Meeting
Offer /Form
Demo/Sales
Meeting
Offer /Form
Demo/Sales
Meeting
34. Marketing Automation versus ESP
Marketing Automation Platform – Includes all
marketing functions in one app
ESP Application
Email Multichannel Integrated
• Bulk email
• Some social
sharing
Bulk and Drip- Social, PPC, all
All info
connected to
• Metrics
based email channels
CRM • Not tied to
CRM
• Shared IP
• 12-month
Trigger &
Integrated lead
Interconnected solution
Nurture based features within
capture forms
email platform
35. Email Marketing and Lead Management
Revenue loss CRM Systems are
Lower CRM adoption data entry only
Marketing Tools
Weak funnel Marketing data is non-
Not integrated to CRM
existent or not useful
to sales
36. Inside Sales use of trigger campaigns
Website monitoring
Research anonymous
visitors – append with
contacts – enroll in
campaigns
Inside Sales Teams are leveraging new
Pop email alert when
email marketing tools for b2b
high-value activity • Respond to leads with HTML email
occurs – assign task templates
for call • Enroll new suspects in intro nurture
campaigns
• Enroll cold but not dead leads in
If no phone contact
nurture campaigns
made – enroll in
trigger campaign • Increased touch-points with larger
number of suspects
Receive on-going
alerts when lead
returns to
site/responds
37. What does SalesFUSION Offer?
• Email Marketing
• Dashboards • Nurture Marketing
• Linked to CRM • Social Media
oppt. • Online/Offline
• Real-time Marketing
analytics
• Campaign Generate
spend analysis Leads
Revenue Capture
Analysis Leads
• Landing Pages
• Web visitor
tracking
• Feedback loop Track Sales
Route Leads • Lead Scoring
from CRM to
Opportunities • Lead Routing
FUSION CRM
• Real time alerts
38. B2B email marketing and CRM
Provide meaningful info to Sales in CRM, improve user experience
Information in CRM is valuable to sales in prospecting
Change perception from data entry, to value
Fully automated - Allows for better lead lifecycle tracking
39. Thank you!
Q&A
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