Defining marketing @ baba
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Marketing is defined as an organizational function and set of processes for creating and delivering value to customers. Marketing management involves choosing target markets and growing customer relationships through superior customer value. Key concepts in marketing include customer needs, segmentation, offerings, value, and the marketing mix of product, price, place, and promotion. Successful marketing management requires tasks such as developing strategies, gathering customer insights, connecting with customers, and communicating value to create long-term growth.
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How is strategic planning carried out at different levels of the organisation
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The document provides an overview of marketing concepts including defining marketing as a process of creating value for customers and building relationships to capture value in return. It outlines the marketing process and discusses understanding customer needs and the marketplace. It also identifies elements of a customer-driven marketing strategy and different marketing management orientations that guide strategy. Finally, it discusses building customer relationships through customer relationship management.
Fundamentals of marketing
The document discusses key concepts in marketing management for the 21st century. It defines marketing as creating and delivering value for customers to benefit the organization. Marketing management is choosing target markets and growing customer relationships through superior value. The scope of marketing includes what is marketed (goods, services, etc.), who does the marketing (marketers in different markets), and how marketing works through exchange and transactions. The document also outlines concepts like the marketing mix, customer orientation, and tasks of marketing management.
Marketing for the 21st Century
This presentation is about Marketing for the 21st Century, the subject of
Marketing Management. This tells us about the core values and subject matter
or in a net shell i can say that the summery of Marketing Management.
--
Best Regards,
Mohammed Naveed Haider Khawaja
E-Mail: naveedtaji@gmail.com
Blog: http://naveedtaji.blogspot.com
Profile: http://naveedtaji.hi5.com
Quote:
Expect nothing, live frugally on surprise. (Alice Walker)
Chapter 1 Creating And Capturing Customer Value
This document defines marketing and discusses the marketing process. It explains that marketing involves understanding customer needs, designing a customer-driven strategy to deliver value, building relationships, and capturing value from customers. The document also discusses trends like digitalization, globalization, and the importance of ethics. It emphasizes satisfying customer needs over selling and defines key concepts like the marketing mix, segmentation, value propositions, and customer relationship management.
Kotler 01 Basic
This document provides an overview of marketing concepts from a textbook chapter. It defines marketing as managing profitable customer relationships and outlines the five-step marketing process of understanding customers, designing a strategy, implementing programs, building relationships, and capturing value. It also discusses trends like digitalization, globalization, and the need for ethical and socially responsible marketing practices.
Managing Profitable Customer Relationships
This document provides an overview of marketing concepts from a textbook chapter. It defines marketing as managing profitable customer relationships and outlines the five-step marketing process of understanding customers, designing a strategy, implementing programs, building relationships, and capturing value. It also discusses trends like digitalization, globalization, and the need for ethical and socially responsible marketing practices.
Pride2e basic ch01
This document provides an overview of marketing concepts including defining marketing, understanding customers and target markets, the marketing mix of product, price, place, and promotion, satisfying exchange relationships, the marketing environment and concept, managing customer relationships, the importance of marketing management, and the role of marketing in business and society. It discusses key topics such as the evolution of marketing orientation, implementing the marketing concept, relationship marketing and CRM, the components of value, and controlling marketing activities for effectiveness and efficiency.
A Complete Marketing Overview.pdf
Check out the marketing overview to know the fundamentals of marketing. Learn the concepts, types, and importance of marketing.
Visit https://wavexmedia.com/a-descriptive-marketing-overview-concepts-fundamentals-of-marketing/.
Marketing Management
The document provides an overview of key concepts in marketing management. It defines marketing, discusses the new economy and challenges for firms, and covers core concepts like segmentation, the marketing mix, and marketing strategies. The summary explores how marketing satisfies customer needs through exchange and creates value for both customers and organizations.
Introduction to Marketing Management
Marketing is defined as creating, communicating, and delivering value to customers. It involves understanding customer needs and managing customer relationships to benefit the organization. The marketing concept holds that achieving organizational goals depends on knowing customer needs and satisfying them better than competitors. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value. Marketing involves goods, services, experiences, organizations, and ideas. It uses communication, distribution, and service channels to deliver customer value and satisfaction. Firms must consider customer perceptions of value versus cost when developing their value proposition.
Principles Marketing 2011.01
1) Marketing is the process of creating value for customers and building strong customer relationships to capture value in return. It involves understanding customer needs and designing strategies to satisfy them better than competitors.
2) Developing a marketing strategy requires selecting target customer segments and determining the optimal value proposition for each. An integrated marketing program uses the "four Ps" - product, price, promotion, and place - to implement the strategy.
3) Building customer relationships through superior customer value and satisfaction is key. Relationship management tools can be used to deepen engagement and loyalty over the long-term.
Marketing mix and sale promotion
This document provides an overview of marketing mix and sales promotion concepts. It begins with defining key marketing terms like the marketing process, customers, and the 4Ps of marketing mix - product, price, place, and promotion. It then discusses various promotion tools including advertising, public relations, sales promotion, and personal selling. It provides examples of each tool and discusses their advantages and disadvantages. The document aims to explain basic marketing management concepts.
Basics of Marketing Unit_1
Covers basics of marketing, Marketing mix, core marketing concepts, marketing myopia, holistic marketing, New Marketing Realities (As per syllabus of Savitribai Phule Pune University)
Marketing: Managing Profitable Relationships
This document discusses key concepts in marketing including defining marketing as managing profitable customer relationships by creating value for customers and capturing value in return. It outlines the marketing process of understanding customer needs, designing a customer-driven strategy, delivering superior value, building relationships, and earning profits. The document also identifies different marketing management orientations like production, product, and marketing concepts. It emphasizes the importance of the marketing mix and customer relationship management in building long-term customer relationships.
Marketing intro
This document provides an overview of key concepts in marketing, including:
1. It defines marketing as managing profitable customer relationships by attracting new customers and retaining current customers through delivering satisfaction.
2. It outlines the marketing process and explains the importance of understanding customers and the marketplace using concepts like needs, wants, demands, products, value, satisfaction, exchange and relationships.
3. It discusses marketing management orientations like the production, product, selling, and marketing concepts and identifies the marketing mix of product, place, promotion, and price as elements of a customer-driven marketing strategy.
4. It describes customer relationship management and strategies for building lasting relationships like lifetime customer value and share of customer.
Introduction to marketing management-1.pdf
This document defines key marketing terms and concepts. It begins by defining market, marketing, and marketing management. It then provides definitions of marketing from the AMA and Philip Kotler. Marketing management is explained as planning and executing ideas, goods, and services to create value for customers. The goals of marketing are to attract new customers and keep current customers. Several marketing philosophies are outlined, including the production, product, selling, marketing, and societal concepts. The marketing process and core concepts around needs, products, value, exchange, and markets are also summarized.
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Marketing concepts | Kamal Singh
This document provides an overview of marketing concepts and the marketing environment. It begins with definitions of marketing from various scholars such as the American Marketing Association, Philip Kotler, and Peter Drucker. It then discusses the types of marketing including traditional, digital, social, and mobile marketing. Next, it explores the internal and external factors that make up the marketing environment, including customers, competitors, public, suppliers, economic conditions, technology, and government regulations. Environmental scanning techniques like SWOT analysis, PEST analysis, and Porter's Five Forces model are also summarized. The document aims to give the reader a high-level understanding of foundational marketing concepts.
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- 1. Defining Marketing for the 21 st Century
- 3. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
- 4. What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.