Millennials are now the largest demographic segment in America, surpassing the historically important Baby Boomers and the previous generation, Gen X.
Established brands and marketers have struggled to adjust to ‘millennial marketing’ because the typical approach that worked on older generation isn’t working anymore.
Your event marketing needs to keep up with the millennials, which means using new channels and methods, and a fundamental shift in your thoughts about marketing.
A presentation made by Caroline Baxter at the December meet-up for Brighton Social Media.
Caroline's presentation discusses:
* How ‘Traditional Demographics’ for campaigns are no longer relevant.
* How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
* Where we can look for demographics of the future.
* What metrics we can integrate into campaigns today, to better target the behaviour of purchasers of the future.
Social Media Marketing Presentation at the
- Brighton Social Media Meetup: http://lanyrd.com/2012/brighton-social-media-december-meet-up/
My presentation includes; How ‘Traditional Demographics’ for social media campaigns are no longer relevant.
How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
Where we can look for demographics of the future.
What metrics we can integrate into social media marketing campaigns today, to better target the behaviour of purchasers of the future.
Special thanks to Singapore Economic Development Board for quoting us in one of the featured articles.
ASEAN millennials are fortunate in having been born in the best of times for the SE Asia region. Businesses are adapting their marketing messages and hiring processes to attract their loyalty.
Read more here http://bit.ly/ASEANmillennials
A presentation made by Caroline Baxter at the December meet-up for Brighton Social Media.
Caroline's presentation discusses:
* How ‘Traditional Demographics’ for campaigns are no longer relevant.
* How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
* Where we can look for demographics of the future.
* What metrics we can integrate into campaigns today, to better target the behaviour of purchasers of the future.
Social Media Marketing Presentation at the
- Brighton Social Media Meetup: http://lanyrd.com/2012/brighton-social-media-december-meet-up/
My presentation includes; How ‘Traditional Demographics’ for social media campaigns are no longer relevant.
How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’
Where we can look for demographics of the future.
What metrics we can integrate into social media marketing campaigns today, to better target the behaviour of purchasers of the future.
Special thanks to Singapore Economic Development Board for quoting us in one of the featured articles.
ASEAN millennials are fortunate in having been born in the best of times for the SE Asia region. Businesses are adapting their marketing messages and hiring processes to attract their loyalty.
Read more here http://bit.ly/ASEANmillennials
For the third part of the LHBS series about young women, we have focused on consumption. While their purchasing power has diminished when compared to older generations, the sheer size of this consumer group is responsible for largescale shifts in culture and consumption, and it is therefore imperative to describe how young women’s attitudes have evolved from previous generations.
PUTTING YOUR PLACE ON THE MILLENNIAL MAP (and staying there)TOPOSOPHY
Are you working for a tourism board that’s trying to
figure out its next-gen strategy? Looking to sort the Millennial
myths from the hype? Welcome to Toposophy’s
free guide for destinations and travel brands.
Here, Peter Jordan, Toposophy’s Senior Tourism
Analyst explains the basics of understanding Millennials
and ensuring that your place branding and management
strategy is in tune with this new generation of
consumers.
The transcultural female hybrid green papers vol. 1thegarnercirclepr
The Garner Circle PR launches The Green Papers, an ongoing series of white papers analyzing trends and consumer insights that are driving the future of culture and marketing. The Green Papers is authored by agency executives and senior level management.
The Green Papers, published quarterly, will encapsulate the progressive thinking The Garner Circle PR undertakes. The series launches with Volume One titled, "The Transcultural Female Hybrid" which analyzes and explores this psychographic of cultural blurring.
Many US citizens have come to realize that voting is not the most effective tool for enacting political change and are in search of more effective and impactful political action. One of the most effective ways to take a political or moral stance is to purchase from and invest in companies that share your values while divesting from those that fail to align with your beliefs.
Tianguis Turistico 2014 Presentation: Mexico, Millennial and Luxury TravelRuthanneT
This presentation was given on May 8, 2014 at Tianguis Turistico 2014 in Cancun. It provides data and trends on travel to Mexico, Millennial Travel and Luxury Travel Trends.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
This presentation on generational marketing--understanding the different perspectives, expectations and communication styles of the four generations in the workplace today--was made to the Travel Salem group in Salem, Oregon by Jennifer Larsen Morrow of Creative Company.
Marketing's over-reliance on consumer relevance has led to advertising uniformity. In such a world, it's more important to be different than to be relevant.
As millennials come of age in the workplace, getting them to stick around is becoming a concern. Elements of the employment deal like organizational culture, benefits and working conditions play a critical role in retaining top performers. During this spotlight webinar, millennial branding expert Dan Schawbel will uncover the elements that lead to a clash between generations and how employers can better leverage their programs to meet the needs of the young workers.
During this webinar attendees will hear:
How total rewards contribute to employee motivation
The key factors employees look for in positions and their connection to employee retention
Comparison of workforce generations and its impact on workforce planning
For the third part of the LHBS series about young women, we have focused on consumption. While their purchasing power has diminished when compared to older generations, the sheer size of this consumer group is responsible for largescale shifts in culture and consumption, and it is therefore imperative to describe how young women’s attitudes have evolved from previous generations.
PUTTING YOUR PLACE ON THE MILLENNIAL MAP (and staying there)TOPOSOPHY
Are you working for a tourism board that’s trying to
figure out its next-gen strategy? Looking to sort the Millennial
myths from the hype? Welcome to Toposophy’s
free guide for destinations and travel brands.
Here, Peter Jordan, Toposophy’s Senior Tourism
Analyst explains the basics of understanding Millennials
and ensuring that your place branding and management
strategy is in tune with this new generation of
consumers.
The transcultural female hybrid green papers vol. 1thegarnercirclepr
The Garner Circle PR launches The Green Papers, an ongoing series of white papers analyzing trends and consumer insights that are driving the future of culture and marketing. The Green Papers is authored by agency executives and senior level management.
The Green Papers, published quarterly, will encapsulate the progressive thinking The Garner Circle PR undertakes. The series launches with Volume One titled, "The Transcultural Female Hybrid" which analyzes and explores this psychographic of cultural blurring.
Many US citizens have come to realize that voting is not the most effective tool for enacting political change and are in search of more effective and impactful political action. One of the most effective ways to take a political or moral stance is to purchase from and invest in companies that share your values while divesting from those that fail to align with your beliefs.
Tianguis Turistico 2014 Presentation: Mexico, Millennial and Luxury TravelRuthanneT
This presentation was given on May 8, 2014 at Tianguis Turistico 2014 in Cancun. It provides data and trends on travel to Mexico, Millennial Travel and Luxury Travel Trends.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
This presentation on generational marketing--understanding the different perspectives, expectations and communication styles of the four generations in the workplace today--was made to the Travel Salem group in Salem, Oregon by Jennifer Larsen Morrow of Creative Company.
Marketing's over-reliance on consumer relevance has led to advertising uniformity. In such a world, it's more important to be different than to be relevant.
As millennials come of age in the workplace, getting them to stick around is becoming a concern. Elements of the employment deal like organizational culture, benefits and working conditions play a critical role in retaining top performers. During this spotlight webinar, millennial branding expert Dan Schawbel will uncover the elements that lead to a clash between generations and how employers can better leverage their programs to meet the needs of the young workers.
During this webinar attendees will hear:
How total rewards contribute to employee motivation
The key factors employees look for in positions and their connection to employee retention
Comparison of workforce generations and its impact on workforce planning
Observing trends with the NxtGen at MRS Kids & Youth ResearchInSites on Stage
Observing trends with the NxtGen at MRS Kids & Youth Research, presented by Joeri Van den Bergh (co-author How Cool Brands Stay Hot and GenY expert at InSites Consulting) in the Innovative Methodologies Panel Discussion on Thursday January 29, 2015 in London (UK).
Everyone is trying to tap into the Millennial mind. How can brands ensure they don’t miss the mark? Instead of waiting for Millennials to fall into traditional consumption patterns, firms need to take the time to understand the complex factors that compel them to spend. Learn more at http://cebglobal.com/millennials
The Library Technology Prototyping Service at IllinoisJim Hahn
An overview of the Technology Prototyping Services at the University of Illinois. The service creates efficiencies in library services (e.g. chat software, data visualization web content, mobile app modules) and helps unit libraries roll out new services through design of middleware, APIs and lightweight web-services. An overview of the developed services will be delivered along with discussion of managing, staffing and integrating the work into IT production.
Customer data management - great tool for increasing salesМаксим Остархов
В презентации рассматривается влияние качества данных о клиентах на эффективность маркетинговых кампаний. Данные о клиентах рассматривается как инструмент увеличения эффективности продаж.
jQuery concepts, allowing you to add interactions and animations to your pages adopted by most popular sites on the Internet.Hundreds of plug-ins and function have been developed to extend jQuery's functionality,jqery PPT,Web Development
Volume #1 of a series - this is a general overview of the multicultural consumer in 2015 with a special emphasis on media consumption and the african american youth segment. Upcoming segments on latino an asian millenials,all leading to a deep dive in their technology engagement. Lastly a special segment on Gen X and Boomers.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
Strategy Magazine wrote about the SPC Card study “Pulse of the Canadian Student Shopper” study.
With 1 million+ cardholders aged 14-24 per year, SPC Card - Canada’s leading student loyalty program, enjoys robust and privileged access to young Canadian shoppers.
Communicating effectively between generations is essential for doing business in the modern world. With new technologies like Facebook, Twitter, and MySpace it's become even more important to understand generational differences. How do you begin to understand the intricacies of these groups? How do you develop a social media strategy and begin to execute it successfully?
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
Gen Z Shopping: Designing retail for the constant state of partial attentionFITCH
Meet the most complex yet most critical shopper of all time – Generation Z.
By 2020, today’s 14-19 year olds will be the largest group of consumers worldwide, making up 40% of the US, Europe and BRIC countries, and 10% in the rest of the world. The needs and behaviours of this group will inform not only the next generation of shoppers, but the future of mainstream retail.
So, how do retailers and brand owners engage with a new kind of shopper, who pays less attention but with a sharper and hyper-informed eye? There have been many observations on the lifestyle and digital dexterity of Gen Z (current 14-19 year olds), but until now, their shopping habits have remained unobserved.
In this paper, FITCH not only defines who Gen Z shoppers are, but also clarifies their distinct retail behaviours and offers strategies for retailers to attract them with seamless and highly commercial experiences.
The Benefits of Targeted Insight PlatformsSELFHOOD
Our insight platform provides targeted opinions and voices from the group that will soon be one of the most potent consumer segments in the world. So get ahead of youth trends and up your marketing game. Join Selfhood today!
An insight report. Dive into a new world of youth...Research shows that many of the generalisations about “Youth” beloved by the media are based on hearsay. Young adults are pragmatic, but they’re also
anxious about security – whether this is provided by their parents, a partner, or close friends. They crave real, meaningful human interaction, and prefer a good conversation to wanton hedonism.
Smart Millennials and their Changing Shopping Trends: A Case of Millennial St...IJMTST Journal
Shopping habits among people change with the change in generation. Each generation is characterized by unique habits and preferences. Understanding the changing trends becomes paramount for retailers to suit their business strategies to the new-age customers. On the other hand, reforms in the industry and pressures from competition throws open new vistas for today's retailers. In this connection, a study has been initiated to understand the changing shopping trends among millennials. The chief objective of the study is to find the changing habits of millennials in terms of their online buying, the penetration of smart-phone into their purchase process and their satisfaction towards online purchase. A sample of 135 respondents in Nellore was approached for a survey and after a few rejections; data from a total of 128 respondents was gathered using a structured questionnaire. The data gathered was thoroughly analyzed using statistical tools and the findings were presented. The results of the study state that the new-gen shoppers who are termed as millennials are coming up with unprecedented shopping habits and preferences. Most of the millennials own a smartphone or two which has disrupted the shopping trends in the market. Smart Millennials, the ones who belong to millennial generation and who own a smartphone are ubiquitous. Smartphones have penetrated deep into their personal lives. Smart millenials are welcoming experiments in product delivery and payment methods, spurring online shopping trend. However, there exist a few cases, if not many in which these smart millennials are slurred by a few online retailers by way failed delivery of product ordered. The study concludes that smart millennials are going to make a huge pie of the market in the years ahead and with the changing times comes the need for the retailers to fine-tune business as well.
Where it All Began: The History of Music FestivalsUniverse
A quick lesson in music history to kick off the start of festival season. We're taking a look at where these popular gatherings of music, art and culture began in Part I of this two Part series.
An Unexpected Way to Grow Your Brand's AwarenessUniverse
We're in the age of events being driven by memorable experiences. No longer are organizers limited to selecting from sponsorship packages to capture the attention of their audience. Discover how brands are using after parties to grow awareness, and leave a lasting impression on attendees.
Your Guide to San Francisco's Super Bowl PartiesUniverse
There are going to be some epic Super Bowl parties in San Francisco. To help get you started in your search for the perfect party, we have compiled a list to get you started.
Looking for some event planning inspiration? We've put together a list of 7 great reads for event organizers that are sure to spark some creativity as you plan your next big event.
Social Media has revolutionized the way we communicate and exchange information, posting online can be a great way to grow your personal brand, however as we know not everything is safe for social. We've complied a list of celebrity Twitter mistakes and what you can learn from them.
Planning a successful fundraiser requires being able to successfully manage multiple moving pieces; from establishing a budget to securing donors and everything in between. We've put together a list of seven tips for anyone who might be planning their first fundraiser.
With over 302 million monthly active users, Twitter is one of the best promotional tools for event organizers.
It is important for event organizers to recognize how simple and effective it can be to use Twitter for event promotion.
Here are tips on how to promote your event on Twitter.
Hosting an event requires hours of careful planning and calculating. With so much to do, small details can be overlooked, resulting in disaster on the day of the event.
Universe has put together a list of some common mistakes event planners have told us they made.
Read on to find out how you can avoid them when planning your next event.
With so many events to choose from, it’s becoming increasingly important for organizers to ensure their event is easy to find by the people they are hoping to target.
So how can they do that? Answer: Search Engine Optimization (SEO).
Our 7 tips for event marketing. We recommend these actions for most event organizers we work with.
We hope that these tips help you boost the attendance for your future events.
Data is now the most important aspect of marketing.
The more data you have about your marketing activities the more you can optimize.
It’s not difficult to track your event marketing on Uniiverse (or other services) and can lead to huge increase in tickets sales, or a decrease in how much you have to pay to get those ticket sales.
Start tracking your events right now so you’ll be prepared for the future.
This guide is filled with tips and tricks to help you plan, organize, and market your next event!
From social media (including in-depth guides for Twitter and Facebook) to old-fashioned tactics and the latest event trends this guide is packed with info for eventprofs or those planning on throwing their first event.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. Millennials are now the largest demographic segment in America,
surpassing the historically important Baby Boomers and the
previous generation, Generation X.
Millennials
34%
Other
66%
3. Your event marketing needs to keep up with millennials, which
means using new channels and methods, and a fundamental shift
in your thoughts about marketing.
5. Millennials are confident, tolerant,
entitled and narcissistic.
The most important millennial trait
for event organizers is that they
prefer to collect life-experiences
over material goods.
6. In the last decade, millennials have been called ‘victims of the
economy’ and a 'lost generation' but no scholars or journalists are
denying their demographic significance and huge purchasing
power.
7. According to data from cebglobal.com, millennials have
a total estimated purchasing power of $1.68 trillion dollars, with an
average household income of $60,000.
http://www.executiveboard.com/exbd/marketing-communications/iconoculture/millenials/millennial-mind-infographic/index.page
8. The stereotypical
millennial still lives in their
parents basement, the
victim of bad timing and
student loan debt but the
emerging economy has
given millennials more
economic power than
even 5 years ago.
9. Millennials don’t want to spend their money on traditional
expenses like home ownership or weddings, instead opting to
save money, pay down debt (40% have some amount of credit
card debt), and invest in experiences like vacations, events, and
music festivals.
10. The marketing for events like music festivals has become more
experiential - focusing on the feeling of being at the event, and
the image it conveys to your social circle (an alternative name
for millennials is the ‘selfie generation').
11. FOMO is the anxiety that you are missing an opportunity for social
interaction or new experiences. FOMO rose with the increased
usage of smartphones and social networks.
12. FOMO is a powerful marketing tool that event
organizers can use to encourage attendees to
buy tickets to events, especially events that
their friends are already attending.
13. So what does it mean to market to millennials? In short your
marketing must be:
14. Personal - millennials expect customized marketing messages
that are highly relevant to them, no more ‘one size fits all’
messaging
15. Social - it should be shareable and worth sharing, which means
high quality design and copy
16. Appropriate - millennials want native advertising on smartphones
and social networks, not TV, radio, or banner ads