5. Entertainment Businesses can offer social currency in the form of branded games, catchy songs or even a hard laugh. It’s
6. Personal Value Social Currency often comes by way and means of fame, status or recognition. Brands can offer social currency of personal value by offering content, rewards, benefits, and opportunities exclusive to its VIPs.
7. Utility Useful social currency often comes in the form of branded utilities such as mobile applications. Its functionality and sharing capabilities make for a mutually beneficial exchange of information between the brand and consumer and between the consumer and their friends.
8. Information Information in the form of knowledge and thought leadership, can be produced in various formats such as video interviews, SlideShare presentations and blog posts. Brands can use this form of social currency to educate or help their customers.
9. Monetary Value Monetary values of social currency are the digital equivalent of the conventional sales promotion or PR activity. So it could be a free taco from Taco Bell or a Foursquare deal or partnership badge.
![Background Social currency is the value of an exchange of information. It increases sense of community, grants access to information and knowledge, shapes identity, and synthesizes status and recognition. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ A funny joke, a stock tip, a funny viral video, or juicy gossip, i.e., "I know something you don't know" - it makes someone look good in a social context and buys respect and admiration.” – socialmediaplayground.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)