Millennials: Who are they? What do they like? And how do they differ from previous generations, especially in terms of digital purchasing expectations and behavior? Find out here.
This document provides tips for businesses on how to effectively market to and serve millennial customers. It begins with an introduction to millennial spending habits and preferences shaped by growing up with technology. It then lists 6 general characteristics of millennials: they expect technology to work quickly and easily, are social online and off, want to collaborate, are all about adventure, value corporate values, and expect a customer experience like that depicted in the 1960s TV show The Jetsons. The document provides further details about each characteristic and examples of companies successfully engaging millennial customers. It concludes by emphasizing the importance of sharing customer experiences and focusing on the human element of customer service.
Millennials are driving 10 trends in 2015 including the makers movement, content proliferation, net neutrality, conscious consumption, empowerment of women, and philanthropy. They seek authentic, locally-sourced goods and fight for internet freedom. Millennials also heavily consume online content and research products online. They are health-conscious and influenced by social media to curate idealized images of their lives. Millennials want brands that support good causes and empower women. They also participate in charitable challenges that benefit them socially.
5 trends from the world of social media - the broad view.
1. In-house
2. Content strategy
3. Social shopping and Location based marketing
4. Influencers
5. Social Gaming
Guide | How Jewelry Retailers can Connect with Millennial ShoppersRaymark
The largest generation in history is about to move into its prime spending years. Millennials are going to reshape the jewelry industry; their unique experiences will change consumer behavior, forcing jewelry retailers to examine how they do business for decades to come.
In this exclusive guide, you will learn about:
• Who are the Millennials? And what do they really want?
• Millennial views on luxury
• The impact of social media
• Software tools to reach Millennials
This Blue Paper discusses going beyond traditional demographic segmentation to better understand the behaviors, buying patterns and desires of consumers.
This document provides tips for businesses on how to effectively market to and serve millennial customers. It begins with an introduction to millennial spending habits and preferences shaped by growing up with technology. It then lists 6 general characteristics of millennials: they expect technology to work quickly and easily, are social online and off, want to collaborate, are all about adventure, value corporate values, and expect a customer experience like that depicted in the 1960s TV show The Jetsons. The document provides further details about each characteristic and examples of companies successfully engaging millennial customers. It concludes by emphasizing the importance of sharing customer experiences and focusing on the human element of customer service.
Millennials are driving 10 trends in 2015 including the makers movement, content proliferation, net neutrality, conscious consumption, empowerment of women, and philanthropy. They seek authentic, locally-sourced goods and fight for internet freedom. Millennials also heavily consume online content and research products online. They are health-conscious and influenced by social media to curate idealized images of their lives. Millennials want brands that support good causes and empower women. They also participate in charitable challenges that benefit them socially.
5 trends from the world of social media - the broad view.
1. In-house
2. Content strategy
3. Social shopping and Location based marketing
4. Influencers
5. Social Gaming
Guide | How Jewelry Retailers can Connect with Millennial ShoppersRaymark
The largest generation in history is about to move into its prime spending years. Millennials are going to reshape the jewelry industry; their unique experiences will change consumer behavior, forcing jewelry retailers to examine how they do business for decades to come.
In this exclusive guide, you will learn about:
• Who are the Millennials? And what do they really want?
• Millennial views on luxury
• The impact of social media
• Software tools to reach Millennials
This Blue Paper discusses going beyond traditional demographic segmentation to better understand the behaviors, buying patterns and desires of consumers.
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
For the third part of the LHBS series about young women, we have focused on consumption. While their purchasing power has diminished when compared to older generations, the sheer size of this consumer group is responsible for largescale shifts in culture and consumption, and it is therefore imperative to describe how young women’s attitudes have evolved from previous generations.
This document discusses marketing strategies for reaching the youth demographic in India. It provides insights into the influences on youth consumption, including over 30 major influence groups and more than 80 specific influences. Some of the major influence groups discussed are advertising influence, celebrity influence, and word-of-mouth influence. The document also outlines key fundamentals of youth marketing, such as the importance of relevance, personalization, social currency, and building a brand legacy rather than just awareness. Overall, the document advocates for understanding youth mindsets and cocreating with youth rather than just marketing to them.
1) The document discusses differences in spending habits between boys and girls. Boys spend more on necessities, clothing, and sports, while girls spend more on grooming, socializing activities, and miscellaneous items.
2) It explores factors that fuel consumerism, like social media which enables free advertising, and online shopping platforms that make purchases more convenient.
3) Advertising techniques are examined, like using emotional appeals, attractive offers, and deception to influence purchasing decisions. The "consumer black box" refers to how marketers exploit cognitive biases.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
Myths and truths about reaching millennials through marketingCarousel30
Millennials are a diverse group, not a single demographic. While connected digitally, relationships and experiences are still important to them. They value both technology and real-world needs. Most retail spending still occurs in stores, not just online. Millennials can be loyal customers if brands offer value, quality, and transparency. To reach them, marketers must understand subtleties within this generation rather than rely on stereotypes.
The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
What is multi-generational marketing? Everything. Communicating effectively between generations is essential for doing business in the modern world. Navigating between these generations using each group's most effective strategies without overloading your marketing schedule and budget can be difficult and sensitive. How do you begin to understand the intricacies of these groups? How do you develop a strategy and begin to execute it successfully? We can help. Contact 3Fold Communications today to schedule your Multi-Generational Marketing training session!
This document provides a summary of emerging consumer trends based on insights from LHBS's Inspiration-Hub digital platform. It outlines several shifting consumer behaviors, including more energy drink consumption by parents than childless individuals; consumers trusting smaller food brands more than big brands; average-sized models selling more clothing; millennials exploring less conventional relationship styles; and consumers preferring brands that care about social and environmental issues. The document encourages organizations to track relevant business opportunities by utilizing LHBS's Inspiration-Hub platform to gain customized consumer insights and fuel innovation.
1) The document discusses topics related to marketing, including how corporations target children and influence purchasing behaviors. 2) It explains how companies try to attract customers early in life and maintain loyalty throughout their lifetime for increased profits. 3) Key marketing concepts are outlined, such as identifying, satisfying, and retaining customers, as well as factors that influence brand loyalty.
The document discusses various marketing concepts and strategies used to target consumers, especially children. It explains how companies seek to build brand loyalty from a young age and view consumers as lifetime customers. Some key points are:
1) Companies try to attract young customers and keep them loyal for life through "cradle to grave" branding.
2) Marketing directly targets children's feelings of self-worth and prey on issues like obesity, depression, and financial problems to influence purchases.
3) The goal is to commodify every aspect of people's lives and provide products/services from childhood through retirement.
A strategic instigation on what it takes to craft a male grooming brand in India.
While brands keep see in the micro-picture and sometimes get their strategy right by default rather than by design, heres a way to get things right by design while crafting a grooming brand for men.
Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see.
#Stratalogues #wolfSIGHTS
Millennials, born between 1980-1995, have distinct marketing preferences that focus on authenticity, mobility, and experiences. They spend significant time consuming and creating media online and trust user-generated content from friends over traditional advertising. Effective millennial marketing utilizes influencers, shares behind-the-scenes content on Instagram and Snapchat stories, offers discounts and deals, and creates memorable experiences for sharing on social media. Live video through Facebook is also an impactful way to engage millennials authentically.
This document discusses marketing strategies for different generations. It defines 4 generational groups: the Greatest Generation, Baby Boomers, Generation X, and Millennials. Each group is characterized and calls to action are provided. For example, Millennials prefer instant communication and sharing, while Baby Boomers are most comfortable with email. Commonalities across generations include consuming media for over 35 hours per week and turning to the internet and TV for recipes and entertainment. Questions from the audience are invited at the end.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
Marta soto, juan, víctor, carmen, migueleuvalledorfer
Este documento contiene preguntas y respuestas sobre el Cantar de mio Cid. La primera pregunta explica que el Cantar de mio Cid es una epopeya medieval que narra las hazañas heroicas de Rodrigo Díaz de Vivar. La segunda pregunta discute la autoría del Cantar. Las preguntas siguientes resumen los contenidos de los diferentes cantares o secciones del poema, incluyendo detalles sobre el destierro de El Cid, sus victorias, las bodas de sus hijas y la afrenta de Corpes. Otras preguntas ident
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
For the third part of the LHBS series about young women, we have focused on consumption. While their purchasing power has diminished when compared to older generations, the sheer size of this consumer group is responsible for largescale shifts in culture and consumption, and it is therefore imperative to describe how young women’s attitudes have evolved from previous generations.
This document discusses marketing strategies for reaching the youth demographic in India. It provides insights into the influences on youth consumption, including over 30 major influence groups and more than 80 specific influences. Some of the major influence groups discussed are advertising influence, celebrity influence, and word-of-mouth influence. The document also outlines key fundamentals of youth marketing, such as the importance of relevance, personalization, social currency, and building a brand legacy rather than just awareness. Overall, the document advocates for understanding youth mindsets and cocreating with youth rather than just marketing to them.
1) The document discusses differences in spending habits between boys and girls. Boys spend more on necessities, clothing, and sports, while girls spend more on grooming, socializing activities, and miscellaneous items.
2) It explores factors that fuel consumerism, like social media which enables free advertising, and online shopping platforms that make purchases more convenient.
3) Advertising techniques are examined, like using emotional appeals, attractive offers, and deception to influence purchasing decisions. The "consumer black box" refers to how marketers exploit cognitive biases.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
Myths and truths about reaching millennials through marketingCarousel30
Millennials are a diverse group, not a single demographic. While connected digitally, relationships and experiences are still important to them. They value both technology and real-world needs. Most retail spending still occurs in stores, not just online. Millennials can be loyal customers if brands offer value, quality, and transparency. To reach them, marketers must understand subtleties within this generation rather than rely on stereotypes.
The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
What is multi-generational marketing? Everything. Communicating effectively between generations is essential for doing business in the modern world. Navigating between these generations using each group's most effective strategies without overloading your marketing schedule and budget can be difficult and sensitive. How do you begin to understand the intricacies of these groups? How do you develop a strategy and begin to execute it successfully? We can help. Contact 3Fold Communications today to schedule your Multi-Generational Marketing training session!
This document provides a summary of emerging consumer trends based on insights from LHBS's Inspiration-Hub digital platform. It outlines several shifting consumer behaviors, including more energy drink consumption by parents than childless individuals; consumers trusting smaller food brands more than big brands; average-sized models selling more clothing; millennials exploring less conventional relationship styles; and consumers preferring brands that care about social and environmental issues. The document encourages organizations to track relevant business opportunities by utilizing LHBS's Inspiration-Hub platform to gain customized consumer insights and fuel innovation.
1) The document discusses topics related to marketing, including how corporations target children and influence purchasing behaviors. 2) It explains how companies try to attract customers early in life and maintain loyalty throughout their lifetime for increased profits. 3) Key marketing concepts are outlined, such as identifying, satisfying, and retaining customers, as well as factors that influence brand loyalty.
The document discusses various marketing concepts and strategies used to target consumers, especially children. It explains how companies seek to build brand loyalty from a young age and view consumers as lifetime customers. Some key points are:
1) Companies try to attract young customers and keep them loyal for life through "cradle to grave" branding.
2) Marketing directly targets children's feelings of self-worth and prey on issues like obesity, depression, and financial problems to influence purchases.
3) The goal is to commodify every aspect of people's lives and provide products/services from childhood through retirement.
A strategic instigation on what it takes to craft a male grooming brand in India.
While brands keep see in the micro-picture and sometimes get their strategy right by default rather than by design, heres a way to get things right by design while crafting a grooming brand for men.
Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see.
#Stratalogues #wolfSIGHTS
Millennials, born between 1980-1995, have distinct marketing preferences that focus on authenticity, mobility, and experiences. They spend significant time consuming and creating media online and trust user-generated content from friends over traditional advertising. Effective millennial marketing utilizes influencers, shares behind-the-scenes content on Instagram and Snapchat stories, offers discounts and deals, and creates memorable experiences for sharing on social media. Live video through Facebook is also an impactful way to engage millennials authentically.
This document discusses marketing strategies for different generations. It defines 4 generational groups: the Greatest Generation, Baby Boomers, Generation X, and Millennials. Each group is characterized and calls to action are provided. For example, Millennials prefer instant communication and sharing, while Baby Boomers are most comfortable with email. Commonalities across generations include consuming media for over 35 hours per week and turning to the internet and TV for recipes and entertainment. Questions from the audience are invited at the end.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
Marta soto, juan, víctor, carmen, migueleuvalledorfer
Este documento contiene preguntas y respuestas sobre el Cantar de mio Cid. La primera pregunta explica que el Cantar de mio Cid es una epopeya medieval que narra las hazañas heroicas de Rodrigo Díaz de Vivar. La segunda pregunta discute la autoría del Cantar. Las preguntas siguientes resumen los contenidos de los diferentes cantares o secciones del poema, incluyendo detalles sobre el destierro de El Cid, sus victorias, las bodas de sus hijas y la afrenta de Corpes. Otras preguntas ident
Personal Selling as form of Direct MarketingJea Bengco
Personal selling is an oral presentation to prospective purchasers to make sales. It involves face-to-face communication to help build long-term customer relations. The objectives of personal selling are to create product awareness, interest, and demand while providing information to increase sales volume and reinforce brands. The personal selling process includes prospecting and qualifying potential customers, preparing for sales calls, making a favorable first impression during the presentation, overcoming objections, closing the sale, and following up to maintain customer relations.
El documento describe las características básicas del genoma humano. Explica que el genoma contiene la información genética heredada de nuestros antepasados en forma de ADN almacenado en cromosomas. Esta información determina atributos humanos como el sexo, rasgos físicos y la susceptibilidad a enfermedades. Además, el documento resume el proyecto del Genoma Humano que tuvo como objetivo mapear la secuencia completa del ADN humano.
El documento discute las perspectivas optimistas y pesimistas sobre el futuro de la tecnociencia. Algunos filósofos como Marx predijeron que la tecnología beneficiaría a la sociedad mientras que otros como Heidegger argumentaron que la tecnología altera negativamente la naturaleza. Hoy en día, teóricos como Kurzweil son optimistas sobre que la tecnología mejorará la inteligencia humana, mientras que otros advierten sobre posibles desastres tecnológicos. Tanto los optimistas como pesimistas coinciden en que
Este documento describe los objetivos y enfoques para la enseñanza de ciencias naturales en 2do y 3er grado de primaria. El enfoque principal es proporcionar una formación científica básica a través de la exploración del mundo natural y el desarrollo de habilidades experimentales. Los estándares se centran en el cuerpo humano, los seres vivos y el sistema solar. El papel del docente es considerar al estudiante como el centro del aprendizaje y fomentar su curiosidad a través de actividades prácticas
This document summarizes historical data on seaborne trade, the world merchant fleet, and their correlation to world output and trade from 1996-2015. Some key points discussed include:
- Seaborne trade grew at an average annual rate of 5% before the 2008 crisis and 3% after, totaling a 58% increase from 2003-2015.
- The world merchant fleet doubled in size since 2003 and now consists of over 80,000 vessels, growing at a faster rate than seaborne trade at times which increased the supply/demand gap.
- Seaborne trade, world output, and world trade are correlated and the global economy has entered a phase of more moderate growth around 3-4% annually.
O documento apresenta uma visão geral do Elasticsearch 2.0 e como usá-lo com PHP. As principais seções incluem: (1) visão geral do Elasticsearch, sua arquitetura e uso, (2) desenvolvimento com o Elasticsearch, incluindo indexação, busca e agregações, (3) uso do cliente PHP para interagir com o Elasticsearch, realizando operações como indexação, busca e sugestão.
An overview of rainfall insurance in indiaseoquickbima
Rainfall insurance in India is important for stable agricultural growth and risk management. It provides coverage for farmers when rainfall is below average levels, threatening crop yields. The PRF rainfall index insurance program in the US uses a rainfall index for grids of about 8 square miles to determine insurance payouts. Farmers choose coverage levels and insured acres. Payouts are calculated based on the final rainfall index value compared to the trigger index value. This allows for timely payments without needing individual crop yield information.
Este documento trata sobre un estudio realizado en la Unidad Educativa Santo Domingo de los Colorados sobre los estudiantes que se quedan al supletorio en las asignaturas de Física y Química en los paralelos A, B, E y F del año 2014-2015. Incluye una introducción, planteamiento del problema, objetivos, marco teórico y metodológico. El marco teórico analiza conceptos como norma jurídica, derecho supletorio, evolución de la posesión en el derecho romano
1) Tuberculosis of the knee joint is the third most common site of osteoarticular tuberculosis, accounting for around 10% of skeletal tuberculosis cases.
2) Initial pathology involves hematogenous spread to the synovium or subchondral bone, forming tubercles. Advanced cases involve erosion of joint surfaces and destruction of bones.
3) Clinical features include knee swelling, warmth, effusion, tenderness, and restricted painful movement. Advanced cases develop triple deformity of flexion, adduction, and internal rotation.
María Ángeles Baridon: Métodos de extracción y purificación de ácidos nucleicosBiocientificaSA
Presentación de María de los Ángeles Baridon: "Métodos de extracción y purificación de ácidos nucleicos" en el Curso Básico y Taller de PCR en Tiempo Real. HIGA Rossi La Plata, 22 y 23 de Noviembre, 2012.
Organiza: Laboratorio de Virología y Biología Molecular
H.I.G.A. R. Rossi - La Plata.
Auspicia: Servicio de Docencia e Investigación - HIGA Rossi La Plata y Comunidad Vita - Biocientífica S.A.
This document presents information on protein folding and mechanisms that conserve protein folding. It discusses how chaperones, such as the GroES/GroEL complex, assist in protein folding. The GroES/GroEL complex uses ATP to encapsulate proteins and release them once folded. Chaperones help prevent protein misfolding and aggregation, which can cause diseases. Clinical examples provided include how protein aggregation can lead to diseases like sickle cell anemia, cystic fibrosis, Huntington's, Alzheimer's, and Parkinson's.
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
The Millennial Think Tank for Participants ArCompany
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
Don't Let Your Commercials Look Like A Health TextbookCheryl Faux
Last semester, I took Culture, Race & Media and for our final, we were asked to create something for our industry that related back to the class. I made a pocket guide for agencies filled with tips on how to add more diversity into their work.
The post-World War II generation - What baby boomers want knowConversion Fanatics
Why do so many marketers overlook the buying potential of the baby boomers age group, excluding them in favor of the 25-49 cohort? Research shows that this is a habit that marketers need to break.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
Special thanks to Singapore Economic Development Board for quoting us in one of the featured articles.
ASEAN millennials are fortunate in having been born in the best of times for the SE Asia region. Businesses are adapting their marketing messages and hiring processes to attract their loyalty.
Read more here http://bit.ly/ASEANmillennials
Millennials place greater emphasis on brand loyalty, social media marketing, and environmentally-friendly products than previous generations. They expect ease and convenience in online shopping and purchasing. Peer reviews strongly influence millennial purchasing decisions more than corporate marketing claims. To succeed with millennials, companies must stay current with trends, offer straightforward product information, and engage customers through social media.
Generation X refers to those born between the early 1960s and early 1980s. They are typically more independent and skeptical of marketing than previous generations. When making purchases, Generation X consumers conduct extensive research online and value authentic brands that respect their independence. Effective marketing strategies for this generation involve providing ample product information on multiple platforms, personalized communication through email and direct mail, and avoiding stereotypes. Examples of successes include Miller Lite appealing to Gen X nostalgia and masculinity through packaging updates and sports star endorsements, as well as Dove's Campaign for Real Beauty empowering Gen X women. In contrast, Lifelock's dramatic marketing stunts were an epic failure that damaged the brand's credibility.
The Huffington Post Millennials Are Defining the Workplace.docxoreo10
The Huffington Post
Millennials Are Defining the Workplace
Posted: 08/26/2014 6:03 pm EDT Updated: 08/26/2014 6:59 pm EDT
Millennials lead the pack when it comes to digital influence.
And understandably so. After all, now in their 20s and 30s, these adults have grown up in the
digital era. It comes naturally to them. It is part of their every day. It defines them and they, in
turn, have significant influence on those around them, whether from home, the workplace or the
treadmill.
Social media, of course, are the favored form of communications. With smartphones, tablets and
other digital devices, each tap matters greatly as they share thoughts and concerns or read what
friends and others have to say.
Pew Research calls Millennials "digital natives." In its 2014 report, "Millennials in Adulthood,"
Pew points out that they are:
"the only generation for which these new technologies are not something they've had to adapt to.
Not surprisingly, they are the most avid users.
"They have taken the lead in seizing on the new platforms of the digital era - the internet, mobile
technology, social media - to construct personalized networks of friends, colleagues and affinity
groups."
In what may seem as no more than the blink of an eye, these Millennials are fast becoming the
largest group of employees at companies large and small. Neither idle nor quiet, many of them
are making their mark.
Fast moving through the ranks and exerting greater influence in the workplace, they are now
forcing changes in how to motivate and engage with employees. And you can count on that
continuing for a long, long time.
Ron Alsop, journalist, author and former Wall Street Journal editor, set the tone for how the
Millennials would eventually dominate the workforce in his ground-breaking 2008 book: "The
Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up The Workplace."
Mr. Alsop saw early on that the Millennials would bring a set of values and priorities that
differed significantly from the generations that came before them: Gen X and Baby Boomers.
With the Millennials, he wrote, "employers are facing some of the biggest management
challenges they've ever encountered." http://www.thetrophykids.com
While the earliest assessments of Millennials tended to be very skeptical of this group - quick to
call them coddled and focused on themselves - we now have better insights and see this
generation as having very different expectations of employers than did their predecessors.
Among Millennials, loyalty is hard won, independent thinking is prized, questioning is the norm
and proof is what they are looking for.
Pew adds another very important distinction: Millennials, the research says, are "unmoored from
institutions," or unattached from organizations that have been so important to earlier generations.
This applies to religion, social groups, corporations and politics. Adding to their sense of not
belonging, t ...
Sheldon Anderson argues that advertisements aimed at children should be regulated. He claims some ads are manipulative, unfair, and unethical towards children. Through his research, Anderson changes his view that advertising does negatively impact children. He explains that ads manipulate children through propaganda-like tactics and subliminal messaging to get them to want products. Ads are also unfair as children cannot earn money and are very trusting of claims made in ads. Overall, Anderson concludes regulations are needed to protect children from unsuitable advertising practices.
The document discusses how the foundations of the ultimate customer experience were created in medieval marketplaces over 1,000 years ago, with highly personal interactions, immediate feedback loops, and success depending on word-of-mouth reputation. It argues that while mass media disrupted this for a century, digital technologies are reconnecting businesses to these core marketplace values of personal connections and word of mouth. For companies to succeed with digital customer experience requires adopting a "Medieval Mindset" and overcoming cultural impediments within organizations.
Nita Rollins and Dale Edman present Resource Interactive's latest research from Kelly Mooney's keynote at this year's Shop.org Annual Summit in our November iCitizen Webinar, Recession-Rewired: Leaner times hit home for moms and younger millennials.
Communicating effectively between generations is essential for doing business in the modern world. With new technologies like Facebook, Twitter, and MySpace it's become even more important to understand generational differences. How do you begin to understand the intricacies of these groups? How do you develop a social media strategy and begin to execute it successfully?
The Stylight Guide to German Millennial WomenRazan Sadeq
At STYLIGHT, we are passionate about Millennial Women. We would literally go out of our way to understand what our users crave, in order to create an inspiring pleasant experience on every platform and channel.
Our most recent study aimed to answer some questions about the German Millennial Woman. From her general characteristics and life priorities to her expectations of women's magazines, we got it all covered.
The document discusses how marketing to youth has changed in recent years. Where past generations rebelled against authority and mainstream values, today's youth are less interested in rebellion and more focused on creating solutions to problems. As a result, values-based marketing no longer appeals as strongly to youth, who are more focused on engagement and utility. The document suggests brands connect with youth in the areas of social media, pop culture, and technology by providing shareable content, contributing to their "strategic arsenals" of social tools, and creating experiences for them to discuss.
PHD USA selected seven seniors at The University of Georgia's Grady College of Journalism and Mass Communication to participate in a "creative collective" in which the students undertook media research projects assigned by PHD. In March, the students—aka "The Grady Bunch"—traveled to New York and presented their findings to PHD staffers and their partners.
Similar to Marketing to millennials what you need to know (20)
Visual cues operate on an unconscious level—well, for your visitors, that is. You, on the other hand, can and should be aware of how visual cues influence your visitors' focus.
When it comes to content marketing, very few—if any—marketers get it right 100% of the time. We're all only human, no marketing deities here. But that's not to say we can't aspire to be as on top of our game as possible by learning from other people's mistakes as well as our own.
Beyond testimonials - Using social proof to boost your conversion ratesConversion Fanatics
Social proof is powerful. Big name companies like Amazon, MailChimp, and Wordpress know this well and most other businesses also use some form of social proof on their websites, as social proof "is the marketing tactic for easing the minds of worried customers," says Gregory Ciotti.
The document discusses various ecommerce pricing strategies that can be used, including:
- Setting the right base price that considers costs and competitors
- Using strategies like multiple pricing, anchor pricing, and loss leader pricing to influence customer purchases
- Having a solid understanding of your unique selling proposition and customers to inform pricing
- Testing different strategies like pay what you want, name your price, flat pricing, and personalized pricing depending on your business
The key is finding the right strategy or combination of strategies for your specific business through testing and analytics. Transparency and understanding costs and customers are also important considerations for pricing.
Can exit-intent technology really increase your conversion rates?Conversion Fanatics
The world of online shopping is plagued by the frequent practice of “visitor abandonment,” which occurs when visitors arrive at your site, browse for a bit, but ultimately navigate away without purchasing anything.
Want to increase your conversion rates? Some of the most effective marketing strategies stem from psychology and a deep-seeded understanding of how people think and what makes them tick.
Marketers have really latched onto Pinterest and Instagram as a way to propel “social shopping” and encourage customers to “pin” and share images and videos of the products they use and like.
How to create a customer centric landing page and get more leadsConversion Fanatics
Lead-generation doesn't have to be a tedious, hit-or-miss process. One of the most effective ways to generate high quality leads for your business is to have a highly targeted, well-optimized, customer-centric landing page.
7 cognitive biases that impact conversion rates and how to leverage them to y...Conversion Fanatics
Our brains make mistakes. They judge. They like to take shortcuts, also known as heuristics, to process information more quickly. And our brains are swayed by biased and circumstantial factors.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
2. Millennials: Who are they? What do they like? And how do they differ from previous
generations, especially in terms of digital purchasing expectations and behavior?
First coined in by historians Neil Howe and William Strauss in 1991, the term millennial
represents the cohort of people born between 1980 and 2000 (plus or minus a few
years).
Howe and Strauss chose “millennial” because research for their book Generations, which
was released just eight years into the millennial age, indicated that this generation
would be “drastically different [from] the one before and therefore needed a distinct
name. Plus, the oldest [millennials] would graduate high school in 2000, a date that
loomed large in the 90s.”
3. One of the most significant factors contributing to the uniqueness of this generation
stems from the way millennial children were raised, with much more “structure and
protection” than the generation that precedes it although Howe would argue that all
generations possess distinct attributes (generations are like snowflakes; no two are
exactly alike).
Nevertheless, millennials differ in a number of ways from their mostly Baby Boomer
parents. Plus, they demonstrate some serious purchasing power (presumed to spend
over $200 billion a year, according to some estimates). And as a result of these
differentiating factors, the face of business is changing, and on-the-ball marketers are
adopting strategies that factor in the distinctive behavior, values, and perceptions of the
millennial generation.
4. What Savvy Marketers Need to Know about
Millennials
So, what are some of the stand-out qualities of millennials that marketers should
consider?
5. Millennials are not makin’ it rain
Whether they’re still in college, looking for their first job, getting married, or starting a
family, many millennials are at a point in their lives during which transitions and big
changes are likely to occur.
Consequently, money is often tight for millennials and marketers should take this into
account with their marketing campaigns. For example, marketers could offer free
products or “age-driven discounts” every now and then, similar to how some companies
provide discounts for students, active-duty military, and senior citizens. It’s about
showing empathy and appreciation for the millennial consumer’s age and current stage
of life.
6. Millennials like to exhibit their bragging rights
Millennials are high achievers. They are accustomed to celebrating milestones. They
enjoy receiving praise. And through social media, millennials have a platform to trumpet
their achievements and experiences –from momentous occasions, like getting engaged,
to more mundane activities, like preparing a home-cooked meal—all while garnering
positive feedback from their peers through “likes,” comments, and re-tweets.
From a marketing standpoint, what this means is marketers need to be able to answer
the following question:
What can I do to make millennials want to brag about my offer?
Additionally, millennials typically have one or two preferred social networks that they
engage with more regularly than others. Therefore, marketers should spread their
message across multiple platforms and adopt a more holistic approach with their
campaigns in order to reach as many millennials as possible.
7. Millennials are snap decision-makers
Most marketers are familiar with the concept of the “elevator pitch”—a roughly 30-
second long speech that summarizes your offer and value proposition and gets
customers interested in learning more. Well, the timeframe to grab millennials’ attention
is even shorter—with millennials, it’s an elevator pitch in a two-story building.
8. Elyse Dupre: “Millennials want to know what the product is and how it’s
going to benefit them right away. It’s just the culture we grew up in.
Information has always been just a click away. If a brand can’t answer a
millennial’s question, the millennial will take his or her business
elsewhere.
My brother and I used to say, ‘patience is a waste of time,’ and while it certainly isn’t the
most virtuous saying, it does reflect the want-it-now millennial lifestyle. Brands need to
make sure that their product information is available in all forms—mobile, in-store,
online—so that millennials can access it anytime, anywhere at the drop of a hat.
Also, marketers need to get to the point. If I have to watch a video, create an account,
and wait for an email confirmation, I’m probably going to lose interest.”
9. Millennials’ Marketing Preferences
Recently, NPR hosted a focus group comprised of two dozen Southern Californian
millennials of varying races, genders, ages, and occupations to discuss which brands and
advertisements they liked and disliked.
Below, you’ll find a selection of quotes and a summation of the marketing qualities that
were stressed during the group’s conversation.
10. Top marketing qualities millennials dislike:
When it comes to advertising, there are certain qualities that millennials do not respond
to well—specifically, a lack of authenticity and misrepresentation.
Mamie Young: “One campaign that really turned me off was the Kia campaign with the
hip-hop hamsters. I think they’re trying so hard. And that kind of turns us off because
there’s a lack of authenticity When you want us to buy a car, you’re trying too hard
when you’re putting people in hamster costumes and hip-hop dancing and driving
through neon-light cities. It’s just too much.”
11. Sarah Harburg-Petrick: “I wish they would stop using women as props. Women are not
props, they are not headless. They are people who have feelings, desires and a lot of
cash to spend on goods. So, stop using women as if they are these soulless, shoe-
buying, pink-loving, shrink-it-and-forget-about-it things. It’s so frustrating. A soda
company basically said this is man diet soda, and women can’t apply. It was so
frustrating!”
12. Kenneth Mackins: “I’m super sick of seeing ads with people who are only 5 foot 8
inches to 6 feet tall and weigh, if they’re a woman, 100 pounds, and a man, maybe 150.”
Based on this evidence, in order to appeal to millennials, marketers should avoid using
gimmicks that come across as “trying too hard” and instead foster a more genuine
approach to promoting their brand or offer. Plus, they should be more inclusive in their
casting choices as well as in the messages they deliver and they should stop relying on
antiquated stereotypes to sell their goods.
13. Top marketing qualities millennials enjoy:
Given the qualities that the participants did not enjoy, it’s unsurprising that this group of
millennials preferred those advertisements that conveyed humility, subtlety, and
diversity.
James McOmber: “An Ikea commercial, where they just let a bunch of little cats roam
around Ikea and make themselves comfortable on the furniture. The end was something
like, ‘A place to call home,’ or something about home. I personally just liked it because it
wasn’t too loud or in your face. It kind of just stayed quiet. It was subtle. I like subtle.”
14. Garrett Black: “One of my favorite ads that I’ve seen recently are the [Lipton] Brisk ads:
‘not half bad.’ Because everybody’s trying to throw it in your face and say, ‘This is the
best thing ever, this is great.’ No one just admits, ‘Yeah it’s pretty good and you should
try it.’ That has probably been more effective than anything else, just the complete
undersell.”
15. Amy Sandefur: “I think Cheerios had a great marketing campaign, especially their focus
on homosexual marriages and children and bringing all of that together. And I think that
awareness points to things that are happening socially. I liked that they put out an ad
recently where I couldn’t even tell that the ad was for Cheerios until the end, because
the message was completely different. I think it’s interesting that companies feel social
responsibility to put good things out in the world.”
Millennials don’t want to be hit over the head with a caffeinated sales approach that
relies on hype and buzz words; they want honesty and authenticity. And if a marketing
campaign incorporates a dash of social awareness, then more power to it.
16. The Best Apps for Marketing to
Millennials
Millennials consume content in a big way, and most of their content consumption
occurs via their phone or tablet. A Pew study reports that “mobile devices are the
primary access point to the Internet for more than 50 percent of younger millennials.”
Moreover, an Experian study found that millennials use their phones 14 percent
more than older consumers to engage in activities, such as texting, communicating and
keeping up with their friends and family on social media, and interacting with apps.
17. Justin Christianson, co-founder of Conversion Fanatics: “In market
segments ranging from 18-years-old to 34, be sure you are thinking mobile.
Finding ways to integrate your advertising in a native fashion into mobile
applications and programs will continue to be the key to get in front of the
millennial audience.”
On average, millennials have 21 apps per phone, including apps for games, music, and
social networking. Therefore, considering millennials’ penchant for mobile devices,
marketers should take a “mobile-first” approach to engage with millennials,
“because the technology is an extension of their personalities and something they
interact with on a daily basis.”
18. Furthermore, marketers need to catch millennials’ attention quickly, as millennials
respond better to images and bite-sized portions of text; plus, most of the popular
mobile apps are visual-centric.
Below, you’ll find a list of four of the best apps used for marketing to millennials:
19. Snapchat
Snapchat now includes a range of new features, including Live Stories, Discover, and
most recently, geo-filters, which are location-based in-app stickers that users can select
and add to their snaps in order to tag their current location, event, or activity.
Resonating with millennials’ desire to differentiate their content from that of other
people, tagging has become a popular social media trend, and geo-filters take text-
based tagging to the next level by enabling users to distinguish their content by adding
engaging context to their snaps.
20. Additionally, users have to activate the location service on their phones in order for
Snapchat to discern whether their location falls within the parameters of a particular
geo-filter’s boundaries. This makes each geo-filter somewhat exclusive and content-
sharing becomes even more gratifying for millennials, as geo-filters act as the antidote
to the FOMO (“fear of missing out”) bug.
Furthermore, advertising through sponsored geo-filters works well with millennials
because sponsored geo-filters integrate into the Snapchat user-experience more
organically and less intrusively. Plus, word-of-mouth recommendations are very
powerful with millennials.
21. Tai Tran: “This summer, McDonalds became the first advertiser to create
sponsored Snapchat’s geo-filters. McDonald’s geo-filters blend nicely
with the other geo-filters that users can choose from—when a user is
nearby a McDonald’s, they can now decorate their Snaps with falling
golden fries and a cheeseburger.
22. With McDonalds choosing to advertise through the geo-filters instead of through the
Discover channels, it successfully engages millennials because adding geo-filters to
snaps make the advertisement customizable and personal for each user. In addition,
each time a snap with the geo-filter is sent, the user on the receiving end will also see it,
thus increasing McDonald’s awareness.”
Image Source
23. Twitter
Millennials love Twitter for a number of reasons: Twitter alleviates boredom through
laughter; tweeting about live experiences and events, such as the Oscars, makes them
more fun; and Twitter allows users to document their stories and perspectives in real-
time.
Given these inclinations, marketers should take the actions listed below to more
effectively engage with millennials and use the following examples provided by Aaron
Moy as inspiration:
24. 1. Share funny content when appropriate and relevant: “For example, while ‘5SOS’ may
not be a family term to some of us, Denny’s knew that it stood for 5 Seconds of
Summer, an Australian pop punk band beloved by millennials. They include the
reference in this funny tweet.”
Image Source
25. 2. Use a calendar to keep track of popular events and strategize ways to engage in real-
time: “For example, Trident and other brands quickly generated Tweets in response to
plays at the World Cup.”
Image Source
26. 3. Let millennials interact with your brand while simultaneously sharing information
about themselves: “For example, @MadMen_AMC came up with a sophisticated way for
users to tweet that they would be watching the Mad Men season finale last April: they
enabled users to customize an image of a Mad Men character that stated the user
would be ‘out of office’ during the show.”
Image Source
27. Instagram
More and more, images are becoming a core element of online communication and
Instagram perfectly serves this predilection for visuals. As of September, Instagram
has over 400 million monthly active users, and according to the Pew Institute, “53% of
people aged 18-29, which is the majority of the millennial generation, use Instagram.”
Instagram allows users to brilliantly showcase even mundane experiences in a way that’s
both beautiful and compelling, which taps into millennials’ YOLO (“you only live once”)
mentality, as cheesy as it may sound, and the way they value having experiences over
owning material goods.
One of the most commonly cited tips for marketers trying to reach millennials via
Instagram is to “keep it real.” Matt Britton, founder and CEO of New York-based MRY,
shares the following insights:
28. Matt Britton: “Nobody wants to see an ad on Instagram, period.
Instagram is all about authenticity and telling the world what you are, as
a person or as a brand, one photo at a time. So before posting, ask
yourself whether your photo comes off as authentic or commercialized.
If it doesn’t feel 100 percent real, don’t post it.
This isn’t the channel to re-post your print ads. It’s the channel to tell your brain story
authentically, the same way your customers tell and share their own stories. What does
your brand care about? Where does your brand go? Who does it spend time with?
The mantra of YouthNation for talking on Instagram is ‘show us—don’t tell us.’”
29. Another Instagram best-practice is to optimize the power of “white space” in both your
Instagram captions and bio. Lengthy passages of text discourage users from reading
your information, but by separating your copy with line breaks, you increase users’ level
of attention and engagement.
Image Source
30. Adding line breaks to Instagram captions is a little bit tricky, however. Paul Ramondo of
RamondoMedia lets you in on the secret:
Paul Ramondo: “So how do you do it?
1. Create your desired text, complete with the line breaks/white
space you want.
2. In order for your paragraph to work, you need to remove any
characters, spaces or emojis following your text.
3. Publish the images and BOOM, you now have spaces breaking up your text-
heavy caption—just nobody call the grammar police.”
31. As a final suggestion for marketers trying to reach millennials with Instagram, stay
relevant when it comes to cultural trends. Millennials have been responsible for pop-
culture movements, such as “Throwback Thursday” (#TBT), which spread like wildfire and
subsequently became part of the common vernacular.
So marketers need to remain up-to-date on these types of trends and then leverage
opportunities to demonstrate their brand’s relevance.
32. Vine
While Vine’s level of influence certainly pales in comparison to Twitter and Instagram,
the video app does still hold significant clout with millennials, reaching 14% of the total
digital population in the U.S. And this may seem like some potatoes, but the Vine
community is highly engaged and active, with more than 100 million people watching
Vine videos every month and Vine users sharing 8.333 videos each minute.
Plus, Vine doesn’t limit you to being able to share your videos only on its network; you
can get even more views by sharing your content on Facebook and Twitter as well. So
don’t underestimate the marketing potential that Vine could have for your brand and
offers, especially if you’re targeting younger millennials.
33. Jeff Fromm: “A few ways brands can use Vine include:
1. To show the action
Vine’s format is perfect for showing what’s going on and conveying excitement…An
example includes the San Francisco Giants, which recorded a Vine of the opening pitch
earlier this [year.]
2. To show company culture (and have a little fun)
[Recently], Urban Outfitters used Vine to create a Vine of a god giving a high-five. It
received more than 2,500 ‘likes.’
3. To show your products
Gap used Vine to showcase a new product available in select stores.”
Image Source
34. Another innovative suggestion for how brands can use Vine is to create a DIY video—
whether it’s an overview of a project or just a quick tip. Vines can be much more
engaging compared to a tweet or Facebook post.
Also, marketers can use Vine to give customers a behind-the-scenes peek at the
happenings of their company, thus demonstrating a different side of their brand and a
little something special.
35. Conclusion
The millennial generation is unique—there’s no doubt about it. Millennials have distinct
values, perspectives, goals, and behaviors. According to Forbes, “Millennials rank
inward-focused values like happiness and discovery higher than collective-focused
values that mark the Baby Boomers generation, such as family and practicality.”
Image Source
36. Plus, millennials have distinct buying patterns, which make marketing to millennials a
horse of a different color. But with more than 80 million millennials in the United States
—representing almost one quarter of the entire population—along with the purchasing
power of $200 billion each year, millennials are without a doubt the “most lucrative
market.”
Therefore, marketers need to make millennials a priority. And by learning what makes
this generation tick, marketers can foster a more relevant and relatable connection
between millennials and their brand.