EVENTS CONCEPT
Stakeholder
From a broad idea that a stakeholder is a person who can affect or will be affected by the event.
The more specific idea that a stakeholder is a person of influence but not directly involved in the work. Clearly, this definition could also include an organisation such as a government.
Getz( 1997) states that stakeholders are those people and groups with a stake in the event and its outcomes, including all groups patrcipating in the event production, sponsors and grant-givers, community representatives and anyone impacted by the event
These stakeholder may include:
Event principal (key person in host organisation or client)
Organising committee
Sponsors, donors
Local community
Local authorities (e.g. Council, emergency services, environmental authority)
Service contractors ( e.g. Staging, cleaning, catering, security)
Suppliers
Performers, entertainers, participants
Spectators, audience
media
Numerous factors need to be considered in developing the event concept
Purpose of the event
Although the purpose is also strongly linked to both the theme and the venue
In some instances defining the purpose is difficult.
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Helping businesses to solve a wicked problem: Getting profits from CX designPeter Bogaards
Presentation held at EuroIA 2012 (27-29 september 2012, Rome).
See also: http://informaat.com/blog/helping-businesses-realize-profits-from-customer-experience-design-2.php
This document provides an overview of an AS Media Studies induction lesson, which includes setting up blogs, reviewing expectations for codes and conventions in teen movies, developing effective opening sequences, exploring different story types and completing a summer project. The lesson also outlines the coursework and exam units for AS Media Studies, which involve producing an opening sequence to a film and evaluating it through a blog, as well as studying TV drama, audiences, institutions and representations.
A presentation given to Intro. to Museum Studies graduate students at Indiana University-Purdue University Indianapolis in October 2014, including two in-class activities.
The document discusses trends in online communication and consumer behavior. It notes that audiences are no longer neatly segmented and can be found online based on shared values rather than demographics. Media has expanded beyond traditional outlets to include many online platforms. Data from these platforms can be mined to better understand audiences and target consumers. The internet is becoming integrated into more devices and daily life through concepts like the "Internet of Things." These trends are fueling economic growth, including significant expansion of internet usage and e-commerce in Portugal.
The document discusses the Open Source Satellite Initiative (OSSI), which aims to develop an open source satellite through collaboration. It proposes that OSSI should pursue a meaningful rather than edgy approach, provide clear leadership and structure to facilitate participation, operate responsibly with a clear vision and goals, engage broadly through various media and events, develop sustainable organizing, credit, and funding systems, and ultimately achieve its goals of spreading ideas.
This resume summarizes Ulrike Schulz's international experience working in new media. She has lived and worked in Berlin, Munich, Vienna, London, and currently works in Singapore. Her experience includes positions in PR, production coordination, social media marketing, and account management. She has a Master's degree from the University of Vienna and launched a successful Twitter campaign to get a job in London that was later featured in The Guardian.
EVENTS CONCEPT
Stakeholder
From a broad idea that a stakeholder is a person who can affect or will be affected by the event.
The more specific idea that a stakeholder is a person of influence but not directly involved in the work. Clearly, this definition could also include an organisation such as a government.
Getz( 1997) states that stakeholders are those people and groups with a stake in the event and its outcomes, including all groups patrcipating in the event production, sponsors and grant-givers, community representatives and anyone impacted by the event
These stakeholder may include:
Event principal (key person in host organisation or client)
Organising committee
Sponsors, donors
Local community
Local authorities (e.g. Council, emergency services, environmental authority)
Service contractors ( e.g. Staging, cleaning, catering, security)
Suppliers
Performers, entertainers, participants
Spectators, audience
media
Numerous factors need to be considered in developing the event concept
Purpose of the event
Although the purpose is also strongly linked to both the theme and the venue
In some instances defining the purpose is difficult.
The Creative Ring is a new, European-wide, technology-supported, experimental community for artists, creative talents and stakeholders working in the Creative Industries. This presentation opened the event #CreativeRing15 on June 23, in Barcelona.
Helping businesses to solve a wicked problem: Getting profits from CX designPeter Bogaards
Presentation held at EuroIA 2012 (27-29 september 2012, Rome).
See also: http://informaat.com/blog/helping-businesses-realize-profits-from-customer-experience-design-2.php
This document provides an overview of an AS Media Studies induction lesson, which includes setting up blogs, reviewing expectations for codes and conventions in teen movies, developing effective opening sequences, exploring different story types and completing a summer project. The lesson also outlines the coursework and exam units for AS Media Studies, which involve producing an opening sequence to a film and evaluating it through a blog, as well as studying TV drama, audiences, institutions and representations.
A presentation given to Intro. to Museum Studies graduate students at Indiana University-Purdue University Indianapolis in October 2014, including two in-class activities.
The document discusses trends in online communication and consumer behavior. It notes that audiences are no longer neatly segmented and can be found online based on shared values rather than demographics. Media has expanded beyond traditional outlets to include many online platforms. Data from these platforms can be mined to better understand audiences and target consumers. The internet is becoming integrated into more devices and daily life through concepts like the "Internet of Things." These trends are fueling economic growth, including significant expansion of internet usage and e-commerce in Portugal.
The document discusses the Open Source Satellite Initiative (OSSI), which aims to develop an open source satellite through collaboration. It proposes that OSSI should pursue a meaningful rather than edgy approach, provide clear leadership and structure to facilitate participation, operate responsibly with a clear vision and goals, engage broadly through various media and events, develop sustainable organizing, credit, and funding systems, and ultimately achieve its goals of spreading ideas.
This resume summarizes Ulrike Schulz's international experience working in new media. She has lived and worked in Berlin, Munich, Vienna, London, and currently works in Singapore. Her experience includes positions in PR, production coordination, social media marketing, and account management. She has a Master's degree from the University of Vienna and launched a successful Twitter campaign to get a job in London that was later featured in The Guardian.
The document discusses digital engagement and making museums more relevant and engaging through digital strategies. It provides an introduction to key concepts around understanding an organization's identity and values, engaging audiences both online and offline, and using tools like the Digital Engagement Framework and Social Engagement Tool to create engagement strategies. The document also discusses how museums can act as change agents by embracing new technologies and digital storytelling to have conversations with audiences and become more distributed and connected institutions.
This document discusses Universal Design for Learning (UDL) and how Web 2.0 tools can support its three principles of multiple means of engagement, representation, and expression. It provides examples of several free Web 2.0 tools that meet UDL criteria by allowing flexible learning solutions and collaboration. These include Wallwisher for online corkboards, Glogster for multimedia presentations, and Piratepad for shared document editing. Contact information is given for further resources on UDL and Web 2.0 tools.
1. A multi-modal is an interactive learning device that combines different modes such as movies, images, artifacts and activities to engage students in historical inquiry.
2. Mighty multi-modals are multi in mode, appropriate for the curriculum, save teachers time, and develop students' digital literacy skills without requiring advanced technology.
3. Various apps and tools can be used to create interactive timelines, infographics, videos and other multi-modal formats to bring history to life for students.
Social Media in Ministry and The MarketplaceMusicademy
Seminar by Marie Page of Musicademy on the use of social media in ministry and the marketplace.
For more information and to download Marie's 90 page e-book on Facebook Marketing go to http://www.musicademy.com/store/uk/smarter-facebook-marketing-guide.html
Sign up here for over 40 free lessons from Musicademy
http://bit.ly/12S4iPP
Presented at CYTO 2014 in Ft. Lauderdale, FL, USA May 19, 2014. Focused on methods used to enhance exposure of shared resource laboratories (or core facilities) by means of increased participation in social media activities.
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In April 2016, Jessica Clark delivered this presentation on her research into the impact of emerging forms of media as a Senior Fellow at the Media Impact Project at USC Annenberg's Norman Lear Center.
This document provides an overview of key topics covered in a BTEC First Award exam for Digital Media Sectors and Audiences. It discusses media language, the differences between analogue and digital media, the production process, and understanding audience research methods. The key points covered include defining media language concepts like MuSCLE, explaining how analogue signals differ from digital binary code conversion, and describing primary, secondary, quantitative, and qualitative research approaches.
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The document provides information for freshers joining the Media and Communication course at Coventry University. It outlines highlights of the city of Coventry including arts, culture, sports, and nearby attractions. It also summarizes fresher week events and what the course offers students including opportunities for international experience, employability modules, and no extra costs. Popular careers in media and communications are also listed such as journalism, marketing, public relations, television and film production, and digital technology development. Students are encouraged to make the most of support and opportunities at the university.
This document provides an overview of social media for public relations purposes. It discusses why social media is important for brands, key social media platforms like Facebook, Twitter, Pinterest and YouTube. It also summarizes a typical day at a social media agency, creative social media campaigns from brands, and concludes with tips and a blogging challenge.
The document provides an overview and agenda for an interactive communication course taking place from October 14 to December 10, 2011. The course will introduce students to how digital technology challenges traditional business and communication models. It will consist of 8 assignments, feedback, and 10 hours per week of self-study. Students will communicate through Ning, YouTube, and other channels. The final exam will involve developing a digital marketing campaign for 2012, defining the audience, strategy, and overcoming challenges. To get started, students are instructed to register on the course Ning site and submit their first assignment by October 21st.
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On August 7th and 8th 2010, The Loft in London/Soho hosted an unprecedented innovative workshop: the first 24hr non-stop Thinking Hotel business model prototyping workshop.
This document discusses key factors to consider when creating a media plan, including target markets, budget, competition, messaging, media mix, seasonality, tie-ins, and flexibility. It outlines two main processes in media planning: defining media strategy and selecting/buying media vehicles. Overall, the document provides an overview of important objectives, strategies, and considerations for effective media planning.
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This document provides an overview of the introductory lesson to a GCSE Media Studies course. It outlines the learning intentions of introducing the course and expectations. It discusses what media are and provides examples. It previews the structure of the course which includes an exam and controlled assessments focusing on topics like advertising and practical production. Students are given tasks to understand their own media use and are provided resources to support independent learning outside of lessons.
This document discusses the importance of marketing for open source projects. It begins by introducing different tracers that existed with varying levels of popularity, using this as an example of how marketing can impact awareness and usage of a project. The document then defines marketing as promoting and distributing an idea to gain attention and resources. It acknowledges common reasons why marketing may not occur for open source projects and argues that good marketing does not happen by accident. Finally, it provides an overview of various marketing tools for open source like documentation, blog posts, videos, conferences and emphasizing community-building. The key message is that marketing is necessary to capture attention for a project in an environment with many options and that everything a project does can be a form of marketing
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1. A multi-modal is an interactive learning device that combines different modes such as movies, images, artifacts and activities to engage students in historical inquiry.
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5. NT live facts
• filmed in high definition
• broadcast via satellite
• 500 venues (cinema’s / movie theatres)
• in 22 countries
• Shown in UK, Europe, USA, Canada, South
Africa and Australia/New Zealand
• £ 50 UK pound sterling (€ 59) Live Ticket
• £ 15 UK pound sterling (€ 18) Cinema ticket
Tuesday, January 22, 13
6. u s ?
t to
v a n
re le
th is
y is
w h
Tuesday, January 22, 13
7. content delivery tools. They include any meeting
or event with at least one group of face-to-face Be
what is a hybrid event?
participants that digitally connects with partici-
pants in another or multiple locations.
On
ven
• C
m
• C
a
• V
• C
m
• T
a
• I
Bu
On
allo
of a
cou
to a
The best hybrid events create unique experi- a tw
Tuesday, January 22, 13
8. learner outcomes
1.Discover why hybrid events are relevant and
define the opportunities and benefits for your
organization
2.Learn about the building blocks and new
communication functions available in hybrid events
Tuesday, January 22, 13
9. learner outcomes
3.Become familiar with engagement techniques can
be used with the technology options available.
4.Be ready to plan your next hybrid meeting after
having discovered the Hybrid Event Process that
comes directly from researching and analyzing the
most successful hybrid events.
Tuesday, January 22, 13
10. about the research
Looked at hybrid events from six different angles:
• production
• technology
• attendee experience
• design & preparing content
• team
• preparing & training speakers
+ Hybrid Meeting
Tuesday, January 22, 13
11. about the research
Talked to smart people who said smart
things: 1,794 Survey respondents and
37 interviews.
Tuesday, January 22, 13
13. research team
US and European based Research team
led by Interactive Meeting Technology,
LLC in the US.
Samuel J. Smith Rosa Garriga Jenise Fryatt Richard John Ruud Janssen
Tuesday, January 22, 13
15. would you like to…?
• Reach more delegates (face-to-face plus online)
• Allow virtual delegates to participate alone
or in small groups
• Provide new content delivery & communication options
• Connect multiple events that occur concurrently
or at different times or locations
• Extend the reach of your message by repurposing
event content
• Including people who could not otherwise attend
(busy executives, global attendees)
Tuesday, January 22, 13
16. what you can expect
Why? opportunities & benefits
What? building blocks & case study
How? formats; tech; engagement
When? process
Tuesday, January 22, 13
17. what’s expected of you
• Become more involved in the content development,
• Develop creativity in designing events,
• Concentrate on objectives and strategy,
• Learn how to strategically ask questions when selecting and
applying technology
• Develop new planning skills.
Tuesday, January 22, 13
22. different spaces, you can start recombining the building blocks of
your hybrid event. Here are some commonly used configurations
what are your building blocks
for hybrid events.
Legend
space types communication connection
= Face to face event
= realtime 1 way broadcast stream
= realtime 2 way communication
Som
= Pod event watc
= on demand broadcast stream
four
= near realtime
This
= Studio event insu
can’
= Online individual “live
vide
pods
(whe
Tuesday, January 22, 13
23. different spaces, you can start recombining the building blocks of
your hybrid event. Here are some commonly used configurations
what are your building blocks
for hybrid events.
Legend
space types communication connection
= Face to face event
= realtime 1 way broadcast stream
= realtime 2 way communication
Som
= Pod event watc
= on demand broadcast stream
four
= near realtime
This
= Studio event insu
can’
= Online individual “live
vide
pods
(whe
Tuesday, January 22, 13
24. different spaces, you can start recombining the building blocks of
your hybrid event. Here are some commonly used configurations
what are your building blocks
for hybrid events.
Legend
space types communication connection
= Face to face event
= realtime 1 way broadcast stream
= realtime 2 way communication
Som
= Pod event watc
= on demand broadcast stream
four
= near realtime
This
= Studio event insu
can’
= Online individual “live
vide
pods
(whe
Tuesday, January 22, 13
25. where are your attendees
at home in pods
onsite
http://www.flickr.com/photos/oddysseey/5051881806/sizes/l/in/photostream/
http://www.flickr.com/photos/reallyboring/6010493725/sizes/o/in/photostream/
Tuesday, January 22, 13
26. hybrid mission possible
+ Hybrid Meetings Case Study: eBay
io n
i ss
eBay: Hybrid
Across Borders
communications for eBay.
ila rm
That department created a structure for the weekly meetings
im
that employees liked—one that allowed them to put faces to names
s
and get a live, team-oriented experience that provided updates on
When Pierre Omidyar started eBay in 1995, he said he wanted to important company business.
a
“create an efficient market where regular people could compete Though the ETB originally began as a way for management to
at
with big business.” Seventeen years later, eBay has become big update teams, the format has evolved to one that is less hierarchical
business, with 90 million users and more than US$9 billion in and more discussion-oriented. Participants from the various offices
k
revenue a year. interact and ask questions in real time. Davies establishes an
oo
As with any company’s rapid expansion, there were bound agenda and plans for each meeting several months in advance.
to be growing pains. And, because of a major restructuring, “We currently have 14 offices in 13 different countries around
l
eBay experienced a problem many large companies encounter: Europe,” he notes. “It’s growing all the time as eBay grows.
t’s
The multinational Internet corporation needed to find a way for Last month, we added our recently acquired business in Turkey,
colleagues in 14 offices in 13 European countries to interact with Gittigidiyor.”
e
and see and hear their leaders talk about business strategy on a The timing and frequency of the event has flexed around
l
regular basis. the needs of the business. When the need to connect the wider
Enter the European Team Brief (ETB), developed by regional team was at its strongest, the briefing occurred at 10
communications specialists at the company in 2008. The first a.m. Mondays. Company leaders liked how ETB could be used
briefs were limited to weekly emails with embedded video. to set the tempo and tone for the week. Scheduling the meeting on
But after a year, the team introduced Web conferencing on Monday, a day when most people in the European offices avoid
a shoestring budget. The 14 offices had a one-hour, live, travel, also resulted in greater attendance. Recently, ETB meetings
joint meeting each week using Microsoft Office Suite. And have moved to a monthly frequency, with occasional ad hoc
slowly the meeting evolved into today’s HD (high-definition) meetings, reflecting a decision by the company to increase its local
videoconference solution. market focus.
Participants in the weekly, multi-office hybrid meeting now The ETB is marketed to European employees through email
Tuesday, January 22, 13 interact both face-to-face (in large designated areas within their invitations and follow-up summaries.
28. How To Guide CHAPTER 1:
Introducing Benefits to Meeting Professionals
Hybrid Meetings
Hybrid events create new opportunities for meeting planners to:
+ Hybrid Meeting • Become more involved in the content development,
• Develop creativity in designing events,
What is a Hybrid Meeting? Hybrid meetings inte- • Concentrate on objectives and strategy,
• Learn how to strategically ask questions when selecting
grate technology with traditional event practices and applying technology and
to create new types of attendee experiences and • Develop additional project management and planning skills.
content delivery tools. They include any meeting
or event with at least one group of face-to-face Benefits to Onsite Planners
Onsite planners who work for conference centers and other event
participants that digitally connects with partici- venues can expand their client offerings to:
pants in another or multiple locations. • Centralized booking of conference rooms across
multiple properties for hybrid meetings,
• Centralized audiovisual technology ordering
How-to Guide:
and support across multiple properties,
Table of Contents • Videoconference facilities on multiple properties,
• Centralized ordering of food and beverage across
Hybrid Meetings CHAPTER 1: INTRODUCING HYBRID MEETINGS (PG 2)
- What is a Hybrid Meeting? multiple properties,
- Discovering the Benefits of Hybrid Meetings • Temporary staffing support across multiple properties
By Jenise Fryatt, Rosa Garriga, Ruud Janssen, and cities and
1. Benefits to Meeting Professionals
CMM, Richard John and Samuel J. Smith 2. Benefits to Onsite Planners • Internet bandwidth support.
- Building Blocks of Hybrid Events
1. Spaces
2. Audience Building Blocks of Hybrid Events
3. Configurations One of the greatest advantages of hybrid events is that they
4. Technology allow meeting professionals to reconfigure the building blocks
- Format Types of an event. For example, instead of having a single venue, you
- Role of Communication in Live and Hybrid Events
could have four or five regional sites. Instead of flying attendees
INTRODUCTION CHAPTER 2: HYBRID EVENT PROCESS (PG 7) to a single city for a half-day conference, you can invite them to
- Introduction The best hybrid events create unique experi- a two-hour conference at restaurants in their cities.
Hybrid is the breakout star of the - Strategy
1. Define Meeting Objectives ences for different types of participants in differ- Technology enables hybrid events to work across time and
meeting industry, an emerging event type that re- 2. Consider External Factors
3. Develop a Budget
ent places. Combining functionalities of face-to- space. Before getting engaged with the technological options and
requirements, it’s critical to understand the basic building blocks of
quires meeting professionals to stretch their creativity, strategizing, 4. Measure Success face events and those of virtual meetings into hybrid events.
execution and measurement and integrate technology with tradi- 5. Analyze Your Audience
6. Outline Your Event Execution Strategy hybrid events enables meeting planners to have
Spaces. Hybrid attendees aren’t limited to a single room or venue.
tional live events to create new types of experiences and content - Pre-Production a much broader spectrum of options to engage
1. Pre-Event Marketing
They can participate online at the hotel, at a regional site or on the
delivery tools. Nowhere in the history of meetings have we seen 2. Content Design delegates. It’s important to become familiar with beach. Presenters and facilitators can be spread across time and
such an explosion of so many different formats and applications 3. Digital Communications space as well. Here are the most common spaces.
4. Speaker Selection and Briefing the components of hybrid events before you • A hybrid event is a gathering of at least one group of face-to-face
of new technology. 5. Engagement think and conceptualize available options. participants that digitally connects with participants in another
6. Key Hybrid Team Roles
or multiple locations.
Microsoft, eBay and Thrivent Financial are just a few of the 7. Security and Data Privacy
8. Security and Data Privacy Discovering the Benefits of Hybrid Meetings • A virtual event is a gathering of participants in multiple
companies that have realized the value of the hybrid meetings—to 9. Metrics and Reporting Meetings deliver value when participants do something locations who connect by some form of technology (phone,
increase sales, improve performance and grow attendance. How- - Onsite (buy a product/service, become more efficient, learn a skill or video, computer).
- Post-Event • A face-to-face event is a gathering of individuals in the
procedure) as a result of having attended. Hybrid events
ever, only a fraction of meeting professionals take advantage of all same location.
CHAPTER 3: SUCCESSFUL HYBRID EVENT MODELS (PG 10) are no different in that sense from live events. They give you
that technology has to offer. Many interviewed for MPI’s research - Thrivent Financial opportunities for adding value in the following ways. • A pod event (also referred to as a pod) is a gathering of
- eBay individuals in one location linked to an event in a separate
into hybrid events don’t have experience using the model, but - Nike
• Reaching more delegates (face-to-face plus virtual)
• Allowing virtual delegates to participate alone location.
those who do are more likely to exceed objectives. - SAP
or in small groups • A studio event is a gathering that includes a space for content
- SAE
- Theater • Providing new content delivery and communication production that is distributed to an online or pod audience.
So, we present this How-to Guide, based on author experi- - Sports options
ence, a survey of 1,794 meeting professionals and delegates and - Politics
• Connecting multiple events that occur concurrently Audiences. When you link audiences in vastly different locations,
- Open Source you need to consider their different needs and experiences. Here
37 in-depth interviews with meeting professionals who have con- or at different times or locations
CHAPTER 4: RESOURCES (PG 11) • Extending the reach of your message by repurposing are the most common audience types.
ducted hybrid events and delegates who have experienced them. - Definitions event content • The face-to-face audience of a hybrid event can be small or
- Useful Online Articles Related to Hybrid Events large. Its needs are the same as the needs for any face-to-face
This guide gives you the tools you need to implement your own - Ideas, Inspiration for Hybrid Events
• Including people who could not otherwise attend
(busy executives, global attendees) event, but there are new aspects to consider. Will the virtual
hybrid event in two sections: one theoretical, one practical. - Hybrid Event Pre-Production and Production Tools
audience interact with the face-to-face audience? Often
- Remote Audience Engagement Tools Attend hybrid events as a virtual participant prior to
creating one for your own organization and seek the face-to-face participants pay more to attend. Keep this in mind
Hybrid Meetings: How-To Guide | Page 1
advice of peers who are experienced in the medium. to ensure that other elements of the event don’t negatively
affect the face-to-face experience.
Hybrid Meetings: How-To Guide | Page 2
Today’s technology has made it much more affordable to set up Another hybrid format uses a studio to create and broadcast con-
• The Pod audience experiences two types of events The simplest form of hybrid event takes the content already two-way communications between pods and remote sites. This tent. The face-to-face delegates attend in small groups in remote
simultaneously: the face-to-face meeting and the remote being captured and streams it to individuals who are watching allows attendees to actively contribute to the content and the pods watching the broadcast. These attendees then have the
experience that they watch streamed. Consider how much sessions online. It’s one-way communication from your event to dialogue. Equally important, speakers from one pod can present chance to ask the speaker questions or give feedback.
autonomy each pod has in relation to the event(s) they’re participants that view the event remotely. to the live event, or do callouts to the pods to get their perspec-
connected to, whether or not the pods can communicate
tives on specific topics. This format is much more engaging for Studio + 2 way pods
with other pods or with the main event space, what technology Live Main + virtual participants the pod participants but requires two-way streams from the
will produce the most glitch-free experience and what
everyone will do in case of technology failure. live event to the pods for both audio and video. As soon as you
• Remember that individuals attending online can disconnect introduce two-way communication, the level of complexity and
when and if they want to. So keep their attention top-of-mind. coordination goes up significantly.
Configurations. When you move the audience and speakers to Main + 2 way pods
different spaces, you can start recombining the building blocks of
your hybrid event. Here are some commonly used configurations
for hybrid events.
Legend
space types communication connection
= Face to face event
= realtime 1 way broadcast stream
= realtime 2 way communication
Some of your virtual viewers may get together in groups and
= Pod event watch the event together. Here, pods “watch” the content in
= on demand broadcast stream
four groups; each has its own “live event” in other locations.
= near realtime
This technique is often used when room capacity at live events is
= Studio event insufficient, or when you want to connect groups of people who
can’t travel, and thus gather remotely in pods to have their own
= Online individual “live events” in other locations. You capture the essence of the
video and audio onsite at the live event and stream it out to the
pods. They can watch it live or live with a delay or time-shifted This can then also be combined with pods and individual virtual
(when it is convenient in their time zone or program). participants.
Format Types It’s also possible to combine elements from the above formats. Studio + 2 way pods + virtual participants
Traditionally, we have speakers and attendees in the same venue. Main + 1 way pods You can have a live event, a number of pods and individual
You have staging and production equipment in place for your participants.
general (plenary) sessions.
Main + 1 way pods + virtual participants
Live Main Event
Hybrid Meetings: How-To Guide | Page 3
Hybrid Meetings: How-To Guide | Page 4
Tuesday, January 22, 13
29. nts The simplest form of hybrid event takes the content already
format examples
he remote being captured and streams it to individuals who are watching
how much sessions online. It’s one-way communication from your event to
t(s) they’re participants that view the event remotely.
mmunicate
what technology Live Main + virtual participants
d what
n disconnect
on top-of-mind.
d speakers to
uilding blocks of
d configurations
connection
way broadcast stream
way communication
Some of your virtual viewers may get together in groups and
watch the event together. Here, pods “watch” the content in
d broadcast stream
four groups; each has its own “live event” in other locations.
Tuesday, January 22, 13 This technique is often used when room capacity at live events is
30. video and audio onsite at the live event and stream it out to the
pods. They can watch it live or live with a delay or time-shifted
format examples
(when it is convenient in their time zone or program).
he same venue. Main + 1 way pods
ace for your
Tuesday, January 22, 13
31. Studio
the pod participants but requires two-way streams from the
live event to the pods for both audio and video. As soon as you
format examples
introduce two-way communication, the level of complexity and
coordination goes up significantly.
Main + 2 way pods
This can
participan
Tuesday, January 22, 13 It’s also possible to combine elements from the above formats.
32. It’s also possible to combine elements from the above formats. Studio + 2 way
format examples
You can have a live event, a number of pods and individual
participants.
Main + 1 way pods + virtual participants
Tuesday, January 22, 13
33. fordable to set up Another hybrid format uses a studio to create and broadcast con-
emote sites. This tent. The face-to-face delegates attend in small groups in remote
content and the
ne pod can present
get their perspec-
format examples
pods watching the broadcast. These attendees then have the
chance to ask the speaker questions or give feedback.
ore engaging for Studio + 2 way pods
eams from the
o. As soon as you
of complexity and
Tuesday, January 22, 13 This can then also be combined with pods and individual virtual
34. format examples
This can then also be combined with pods and individual virtual
participants.
ove formats. Studio + 2 way pods + virtual participants
individual
Tuesday, January 22, 13
35. Alternatively you can have independent events that are intercon- Technology. T
format examples
nected during which each pod has its own programming and events. Your
connects with other pods for joint sessions. you allocate r
• Production
and/or stud
Equal pods • Streaming
it on a serv
and provid
• Online atte
and login a
element su
online com
• You need st
This may c
• Videoconfe
and video
minimizing
Role of Comm
The role of co
across multip
creates a diffe
for content d
communicati
on the next p
they are relev
Dispersio
locations crea
Tuesday, January 22, 13 building face-
37. VIRTUAL STUDIO IN GENERAL SESSION
Connection for Remote Attendees
Tuesday, January 22, 13
38. EXCLUSIVE INTERVIEWS
Speakers, Senior Leaders and Content Providers
Tuesday, January 22, 13
39. MAKE IT PERSONAL
Workbook for Hybrid Attendees
Tuesday, January 22, 13
40. BUILD A COMMUNITY
Chat Session Moderators Made Conversation Lively
Tuesday, January 22, 13
41. The presentation styles require
certain specific skills in terms of
talking to the camera and being
comfortable around a camera.
Richard Davies, eBay Europe
Tuesday, January 22, 13
42. TEAMS AND PEOPLE
Which roles do you consider to be of most importance for a Hybrid Event Team?
Production Director
Creative Director
Technical Director
Digital Strategist
Consultant
Virtual Emcee
Meeting Planner
Marketing Manager
Educator
Important Unsure Not Important
Tuesday, January 22, 13
43. For examples, refer to Chapter 3. remote participant networking and team building.
Your building blocks can be configured in many different
ways. Keep your audience, spaces and objectives forefront, as
these factors will help guide your hybrid strategy. In Chapter 2,
technology
you’ll find the steps for developing and executing your hybrid
events strategy.
See next page.
Hybrid Meetings: How-To Guide | Page 5
Tuesday, January 22, 13
44. Function Why it is relevant?
communication
function of
Tuesday, January 22, 13
46. opportunities & benefits
Expand your offerings to:
• Centralized booking capabilities
• Video conference facilities on site
• Internet bandwidth support
Tuesday, January 22, 13
47. 3 things you can do tomorrow
NT Live image credit = http://d19rwafe7w9ltb.cloudfront.net/sites/all/libraries/files/styles/730x398-homepage_orig/public/images/ntlive_poster.jpg
Tuesday, January 22, 13
48. 1) visit a hybrid event
NT Live image credit = http://d19rwafe7w9ltb.cloudfront.net/sites/all/libraries/files/styles/730x398-homepage_orig/public/images/ntlive_poster.jpg
Tuesday, January 22, 13
49. 2) plan a (mini) hybrid event
Tuesday, January 22, 13
50. 3) download the HowTo guide
+ Hybrid Meeting
CHAPTER 1:
Introducing Benefits to Meeting Professionals
Hybrid Meetings
Hybrid events create new opportunities for meeting planners to:
• Become more involved in the content development,
• Develop creativity in designing events,
What is a Hybrid Meeting? Hybrid meetings inte- • Concentrate on objectives and strategy,
• Learn how to strategically ask questions when selecting
grate technology with traditional event practices and applying technology and
to create new types of attendee experiences and • Develop additional project management and planning skills.
content delivery tools. They include any meeting
or event with at least one group of face-to-face Benefits to Onsite Planners
Onsite planners who work for conference centers and other event
participants that digitally connects with partici- venues can expand their client offerings to:
pants in another or multiple locations. • Centralized booking of conference rooms across
How-to Guide: Table of Contents
multiple properties for hybrid meetings,
• Centralized audiovisual technology ordering
Hybrid Meetings CHAPTER 1: INTRODUCING HYBRID MEETINGS (PG 2) and support across multiple properties,
- What is a Hybrid Meeting? • Videoconference facilities on multiple properties,
- Discovering the Benefits of Hybrid Meetings • Centralized ordering of food and beverage across
By Jenise Fryatt, Rosa Garriga, Ruud Janssen, multiple properties,
1. Benefits to Meeting Professionals
CMM, Richard John and Samuel J. Smith 2. Benefits to Onsite Planners • Temporary staffing support across multiple properties
- Building Blocks of Hybrid Events and cities and
1. Spaces • Internet bandwidth support.
2. Audience
3. Configurations Building Blocks of Hybrid Events
4. Technology One of the greatest advantages of hybrid events is that they
- Format Types allow meeting professionals to reconfigure the building blocks
- Role of Communication in Live and Hybrid Events of an event. For example, instead of having a single venue, you
could have four or five regional sites. Instead of flying attendees
INTRODUCTION CHAPTER 2: HYBRID EVENT PROCESS (PG 7) to a single city for a half-day conference, you can invite them to
- Introduction The best hybrid events create unique experi-
Hybrid is the breakout star of the
a two-hour conference at restaurants in their cities.
- Strategy
1. Define Meeting Objectives
ences for different types of participants in differ- Technology enables hybrid events to work across time and
meeting industry, an emerging event type that re- 2. Consider External Factors
3. Develop a Budget
ent places. Combining functionalities of face-to- space. Before getting engaged with the technological options and
requirements, it’s critical to understand the basic building blocks of
quires meeting professionals to stretch their creativity, strategizing, face events and those of virtual meetings into hybrid events.
4. Measure Success
5. Analyze Your Audience hybrid events enables meeting planners to have
execution and measurement and integrate technology with tradi- Spaces. Hybrid attendees aren’t limited to a single room or venue.
6. Outline Your Event Execution Strategy a much broader spectrum of options to engage They can participate online at the hotel, at a regional site or on the
tional live events to create new types of experiences and content - Pre-Production
delegates. It’s important to become familiar with beach. Presenters and facilitators can be spread across time and
1. Pre-Event Marketing space as well. Here are the most common spaces.
delivery tools. Nowhere in the history of meetings have we seen 2. Content Design the components of hybrid events before you • A hybrid event is a gathering of at least one group of face-to-face
such an explosion of so many different formats and applications 3. Digital Communications think and conceptualize available options. participants that digitally connects with participants in another
4. Speaker Selection and Briefing or multiple locations.
of new technology. 5. Engagement • A virtual event is a gathering of participants in multiple
6. Key Hybrid Team Roles Discovering the Benefits of Hybrid Meetings
Meetings deliver value when participants do something locations who connect by some form of technology (phone,
Microsoft, eBay and Thrivent Financial are just a few of the 7. Security and Data Privacy video, computer).
8. Security and Data Privacy (buy a product/service, become more efficient, learn a skill or
• A face-to-face event is a gathering of individuals in the
companies that have realized the value of the hybrid meetings—to 9. Metrics and Reporting procedure) as a result of having attended. Hybrid events
same location.
- Onsite are no different in that sense from live events. They give you
increase sales, improve performance and grow attendance. How- - Post-Event opportunities for adding value in the following ways. • A pod event (also referred to as a pod) is a gathering of
• Reaching more delegates (face-to-face plus virtual) individuals in one location linked to an event in a separate
ever, only a fraction of meeting professionals take advantage of all CHAPTER 3: SUCCESSFUL HYBRID EVENT MODELS (PG 10) location.
• Allowing virtual delegates to participate alone
that technology has to offer. Many interviewed for MPI’s research - Thrivent Financial or in small groups • A studio event is a gathering that includes a space for content
- eBay • Providing new content delivery and communication production that is distributed to an online or pod audience.
into hybrid events don’t have experience using the model, but - Nike options
- SAP • Connecting multiple events that occur concurrently Audiences. When you link audiences in vastly different locations,
those who do are more likely to exceed objectives. you need to consider their different needs and experiences. Here
- SAE or at different times or locations
- Theater • Extending the reach of your message by repurposing are the most common audience types.
So, we present this How-to Guide, based on author experi- - Sports event content • The face-to-face audience of a hybrid event can be small or
- Politics • Including people who could not otherwise attend large. Its needs are the same as the needs for any face-to-face
ence, a survey of 1,794 meeting professionals and delegates and event, but there are new aspects to consider. Will the virtual
- Open Source (busy executives, global attendees)
37 in-depth interviews with meeting professionals who have con- Attend hybrid events as a virtual participant prior to audience interact with the face-to-face audience? Often
CHAPTER 4: RESOURCES (PG 11) face-to-face participants pay more to attend. Keep this in mind
creating one for your own organization and seek the
ducted hybrid events and delegates who have experienced them. - Definitions advice of peers who are experienced in the medium. to ensure that other elements of the event don’t negatively
- Useful Online Articles Related to Hybrid Events affect the face-to-face experience.
This guide gives you the tools you need to implement your own - Ideas, Inspiration for Hybrid Events
hybrid event in two sections: one theoretical, one practical. - Hybrid Event Pre-Production and Production Tools Hybrid Meetings: How-To Guide | Page 2
- Remote Audience Engagement Tools
Hybrid Meetings: How-To Guide | Page 1
Today’s technology has made it much more affordable to set up Another hybrid format uses a studio to create and broadcast con-
two-way communications between pods and remote sites. This tent. The face-to-face delegates attend in small groups in remote
allows attendees to actively contribute to the content and the pods watching the broadcast. These attendees then have the
• The Pod audience experiences two types of events The simplest form of hybrid event takes the content already dialogue. Equally important, speakers from one pod can present chance to ask the speaker questions or give feedback.
simultaneously: the face-to-face meeting and the remote being captured and streams it to individuals who are watching to the live event, or do callouts to the pods to get their perspec-
experience that they watch streamed. Consider how much sessions online. It’s one-way communication from your event to tives on specific topics. This format is much more engaging for Studio + 2 way pods
autonomy each pod has in relation to the event(s) they’re participants that view the event remotely. the pod participants but requires two-way streams from the
connected to, whether or not the pods can communicate live event to the pods for both audio and video. As soon as you
with other pods or with the main event space, what technology introduce two-way communication, the level of complexity and
Live Main + virtual participants coordination goes up significantly.
will produce the most glitch-free experience and what
everyone will do in case of technology failure.
• Remember that individuals attending online can disconnect Main + 2 way pods
when and if they want to. So keep their attention top-of-mind.
Configurations. When you move the audience and speakers to
different spaces, you can start recombining the building blocks of
your hybrid event. Here are some commonly used configurations
for hybrid events.
Legend
space types communication connection
= Face to face event
= realtime 1 way broadcast stream
= realtime 2 way communication
Some of your virtual viewers may get together in groups and
= Pod event watch the event together. Here, pods “watch” the content in
= on demand broadcast stream
four groups; each has its own “live event” in other locations. This can then also be combined with pods and individual virtual
This technique is often used when room capacity at live events is participants.
= near realtime
= Studio event insufficient, or when you want to connect groups of people who
It’s also possible to combine elements from the above formats. Studio + 2 way pods + virtual participants
can’t travel, and thus gather remotely in pods to have their own
You can have a live event, a number of pods and individual
= Online individual “live events” in other locations. You capture the essence of the
participants.
video and audio onsite at the live event and stream it out to the
pods. They can watch it live or live with a delay or time-shifted
(when it is convenient in their time zone or program). Main + 1 way pods + virtual participants
Format Types
Traditionally, we have speakers and attendees in the same venue. Main + 1 way pods
You have staging and production equipment in place for your
general (plenary) sessions.
Live Main Event
Hybrid Meetings: How-To Guide | Page 4
Tuesday, January 22, 13 Hybrid Meetings: How-To Guide | Page 3
51. learner outcomes
1.Discover why hybrid events are relevant and
define the opportunities and benefits for your
organization
2.Learn about the building blocks and new
communication functions available in hybrid events
Tuesday, January 22, 13
52. learner outcomes
3.Become familiar with engagement techniques can
be used with the technology options available.
4.Be ready to plan your next hybrid meeting after
having discovered the Hybrid Event Process that
comes directly from researching and analyzing the
most successful hybrid events.
Tuesday, January 22, 13
53. MPI Hybrid Chocolate tasting
How To roadmap
co-facilitated by
Filip Schrooyen - Chococonsult
Ruud Janssen - TNOC .ch
Tuesday, January 22, 13