This guide is filled with tips and tricks to help you plan, organize, and market your next event!
From social media (including in-depth guides for Twitter and Facebook) to old-fashioned tactics and the latest event trends this guide is packed with info for eventprofs or those planning on throwing their first event.
Where it All Began: The History of Music FestivalsUniverse
A quick lesson in music history to kick off the start of festival season. We're taking a look at where these popular gatherings of music, art and culture began in Part I of this two Part series.
This guide is filled with tips and tricks to help you plan, organize, and market your next event!
From social media (including in-depth guides for Twitter and Facebook) to old-fashioned tactics and the latest event trends this guide is packed with info for eventprofs or those planning on throwing their first event.
Where it All Began: The History of Music FestivalsUniverse
A quick lesson in music history to kick off the start of festival season. We're taking a look at where these popular gatherings of music, art and culture began in Part I of this two Part series.
19 Event Trends Shaking Up Group Business & Meetings in 2019Social Tables
Join Social Tables Founder & GM Dan Berger and Event Manager Blog Editor Julius Solaris in a rundown of the coming year’s 19 most important hospitality and event trends.
In this annual and much-anticipated tradition, we’ll break down how meetings and group business are poised to evolve in the year ahead, as well as what these prominent trends and changes mean for the industry at large.
Technology isn’t a choice now—it’s part of event marketing and production across every sector.
Guidebook’s Anna Sawyer and Nicole Duclos from ADMC go over real-life situations where technology has played an integral part in events.
In this presentation:
- Get the most out of gamification: The rules for getting your attendees to network, interact with sponsors/exhibitors, and move throughout the physical space
- Monetize your event: With mobile banner ads, you can offer sponsors a measurable, dynamic way to be seen
- Boost registration and mobile app use: Tips for digital marketing before and during your event
- Impress your boss with metrics: What you can learn about the success of your event from mobile app analytics
On 18 April, Codehouse hosted The Financial Generation Gap – an event that brought experts and brands across the financial services marketing community together to discuss and debate how companies need to change how they market to and service the different generations of customers in today’s world – or risk the gap between what consumers want and what financial services brands offer becoming too wide to cross.
Speakers included:
Oliver Chesher, MD at Galibier
Dr Emmanuel Mogaji,. Lecturer in Advertising and Marketing Communications at University of Greenwich
Aadeel Peerally, chief product officer at WeSwap
Shaun Miller, digital experience consultant at Codehouse
Paul Jarrett, MD at Sonin
How is mobile impacting the group travel experience?Mark Lesiw
Mobile is here. Are you ready?
"94% of people bring at least one mobile device when they take personal vacations." - Expedia.ca
How are you using mobile to improve your traveller experience and add value to your business?
Slides from webinar presented November 6. View the full video recording at:
http://blog.bundlemanager.com/webinar-how-is-mobile-impacting-the-in-trip-group-travel-experience/?s
An Unexpected Way to Grow Your Brand's AwarenessUniverse
We're in the age of events being driven by memorable experiences. No longer are organizers limited to selecting from sponsorship packages to capture the attention of their audience. Discover how brands are using after parties to grow awareness, and leave a lasting impression on attendees.
Your Guide to San Francisco's Super Bowl PartiesUniverse
There are going to be some epic Super Bowl parties in San Francisco. To help get you started in your search for the perfect party, we have compiled a list to get you started.
19 Event Trends Shaking Up Group Business & Meetings in 2019Social Tables
Join Social Tables Founder & GM Dan Berger and Event Manager Blog Editor Julius Solaris in a rundown of the coming year’s 19 most important hospitality and event trends.
In this annual and much-anticipated tradition, we’ll break down how meetings and group business are poised to evolve in the year ahead, as well as what these prominent trends and changes mean for the industry at large.
Technology isn’t a choice now—it’s part of event marketing and production across every sector.
Guidebook’s Anna Sawyer and Nicole Duclos from ADMC go over real-life situations where technology has played an integral part in events.
In this presentation:
- Get the most out of gamification: The rules for getting your attendees to network, interact with sponsors/exhibitors, and move throughout the physical space
- Monetize your event: With mobile banner ads, you can offer sponsors a measurable, dynamic way to be seen
- Boost registration and mobile app use: Tips for digital marketing before and during your event
- Impress your boss with metrics: What you can learn about the success of your event from mobile app analytics
On 18 April, Codehouse hosted The Financial Generation Gap – an event that brought experts and brands across the financial services marketing community together to discuss and debate how companies need to change how they market to and service the different generations of customers in today’s world – or risk the gap between what consumers want and what financial services brands offer becoming too wide to cross.
Speakers included:
Oliver Chesher, MD at Galibier
Dr Emmanuel Mogaji,. Lecturer in Advertising and Marketing Communications at University of Greenwich
Aadeel Peerally, chief product officer at WeSwap
Shaun Miller, digital experience consultant at Codehouse
Paul Jarrett, MD at Sonin
How is mobile impacting the group travel experience?Mark Lesiw
Mobile is here. Are you ready?
"94% of people bring at least one mobile device when they take personal vacations." - Expedia.ca
How are you using mobile to improve your traveller experience and add value to your business?
Slides from webinar presented November 6. View the full video recording at:
http://blog.bundlemanager.com/webinar-how-is-mobile-impacting-the-in-trip-group-travel-experience/?s
An Unexpected Way to Grow Your Brand's AwarenessUniverse
We're in the age of events being driven by memorable experiences. No longer are organizers limited to selecting from sponsorship packages to capture the attention of their audience. Discover how brands are using after parties to grow awareness, and leave a lasting impression on attendees.
Your Guide to San Francisco's Super Bowl PartiesUniverse
There are going to be some epic Super Bowl parties in San Francisco. To help get you started in your search for the perfect party, we have compiled a list to get you started.
Looking for some event planning inspiration? We've put together a list of 7 great reads for event organizers that are sure to spark some creativity as you plan your next big event.
Social Media has revolutionized the way we communicate and exchange information, posting online can be a great way to grow your personal brand, however as we know not everything is safe for social. We've complied a list of celebrity Twitter mistakes and what you can learn from them.
Planning a successful fundraiser requires being able to successfully manage multiple moving pieces; from establishing a budget to securing donors and everything in between. We've put together a list of seven tips for anyone who might be planning their first fundraiser.
With over 302 million monthly active users, Twitter is one of the best promotional tools for event organizers.
It is important for event organizers to recognize how simple and effective it can be to use Twitter for event promotion.
Here are tips on how to promote your event on Twitter.
Hosting an event requires hours of careful planning and calculating. With so much to do, small details can be overlooked, resulting in disaster on the day of the event.
Universe has put together a list of some common mistakes event planners have told us they made.
Read on to find out how you can avoid them when planning your next event.
With so many events to choose from, it’s becoming increasingly important for organizers to ensure their event is easy to find by the people they are hoping to target.
So how can they do that? Answer: Search Engine Optimization (SEO).
Millennials are now the largest demographic segment in America, surpassing the historically important Baby Boomers and the previous generation, Gen X.
Established brands and marketers have struggled to adjust to ‘millennial marketing’ because the typical approach that worked on older generation isn’t working anymore.
Your event marketing needs to keep up with the millennials, which means using new channels and methods, and a fundamental shift in your thoughts about marketing.
Our 7 tips for event marketing. We recommend these actions for most event organizers we work with.
We hope that these tips help you boost the attendance for your future events.
Data is now the most important aspect of marketing.
The more data you have about your marketing activities the more you can optimize.
It’s not difficult to track your event marketing on Uniiverse (or other services) and can lead to huge increase in tickets sales, or a decrease in how much you have to pay to get those ticket sales.
Start tracking your events right now so you’ll be prepared for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance