Cassie Roberts presents strategies for effectively marketing to millennials. She notes that millennials prefer authentic, mobile-focused experiences and content. Specifically, marketers should focus on authentic inbound content shared across mobile platforms like Instagram and Snapchat. Experiences should be documented through user-generated photos and videos to create FOMO. Discounts and exclusive access can incentivize millennial engagement. Authenticity, mobility, and creating memorable experiences are keys to reaching millennials.
Relevance Raises Response - Marshall UniversityATS Mobile
How to Engage and Acquire with Mobile Marketing. Bob Bentz discusses the various aspects of mobile marketing to the business school at Marshall University.
The 7 Key Mobile Marketing Moments According to MobextXiklab Digital
To succeed in this mobile-first marketing era, brand's need to be able to create meaningful content and experiences across the seven key mobile marketing moments.
Introduction to Marketing & Sales panel at the 2012 Cruise Shipping Miami conference. Focuses on mobile & social trends including smartphone adoption, Facebook growth, Foursquare & geolocated promotions, Pinterest, changes to traditional advertising, out of home advertising, Klout/online influencers, and the panel bios.
Relevance Raises Response - Marshall UniversityATS Mobile
How to Engage and Acquire with Mobile Marketing. Bob Bentz discusses the various aspects of mobile marketing to the business school at Marshall University.
The 7 Key Mobile Marketing Moments According to MobextXiklab Digital
To succeed in this mobile-first marketing era, brand's need to be able to create meaningful content and experiences across the seven key mobile marketing moments.
Introduction to Marketing & Sales panel at the 2012 Cruise Shipping Miami conference. Focuses on mobile & social trends including smartphone adoption, Facebook growth, Foursquare & geolocated promotions, Pinterest, changes to traditional advertising, out of home advertising, Klout/online influencers, and the panel bios.
Empower Consumers with Mobile Appliactionssophiekahan
Slides that accompanied presentation on mobile apps for Schulich's Social Media Marketing class. Intended to generate discussion on best apps, worst apps and apps with staying power or legs.
Building a Brand as Consumers Take ControlViget Labs
How are companies maintaining control of their brands as consumers 1) take control of the media they consume and 2) distribute their own messages about brands?
Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials - but have you ever heard a millennial's side of the story? Join us as we present an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!
Want to Drive Millenial Engagement? Turn (Back) to Email _Nick WorthPerformanceIN
There is a rumour amongst marketers that millennials do not read email. StumbleUpon has proven this is not the case. When the content discovery platform saw a drop in visitors to its site, the company noticed there was still a lot of activity and clicks through its emails, particularly among millennials on mobile devices.
A greater focus on email and the delivery of personalised, curated content - tailored to this audience - led StumbleUpon to a 60% open rate and 10% click-through rate. Roughly 70% of that audience is made up of millennials, with 50% accessing via mobile.
Through the StumbleUpon story and the successes of others, Selligent's Nick Worth will prove that millennials are indeed not only reading, but engaging with mobile email. He'll discuss the implications for marketing strategies, providing advice on how to optimise mobile to engage with millennials and how to keep up with the more than 2,000 marketing automation technologies currently available to brands.
Marketing to Millennials and the Significant ROI They Can Bring Your FirmLarry Bodine
Marketing to the Millennials doesn't have to be mysterious. Law firms can no longer afford to overlook or avoid marketing to this often-misunderstood generation. There's real ROI tied to knowing this audience – and now you can discover how to understand and reach them.
Millennials surpassed Baby Boomers as America's largest generation in 2016. The easiest way for a law firm to fail is to NOT understand Millennials, NOT find ways to be relevant or engage to them, and NOT to adapt to their new expectations. They are the largest spending cohort in the US, and they are retaining attorneys.
"Law firms and marketers need to shift and adapt to this reality, instead of waiting for one that won't come true,” says Katie Elfering, a CEB Iconoculture consumer strategist and Forbes' resident expert on Millennials.
What you will discover
- How Millennials search for attorneys.
- How to appeal to this generation, now in their mid-30s and buying cars, homes and insurance.
- What Millennials care about.
- Creating brand messaging to appeal to Digital Natives.
- How today's generation makes purchase decisions.
Our Millennial Presenters from Network Affiliates:
- Emily Frickey, Director of Digital Operations
- Alex Dodge, Account Director
- Kate Stromberg, Marketing Director
Let's be honest, it's a Millennial's world! Learn how to capture more millennial market share and build lasting relationships to keep them loyal to your business and products.
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Jason Mitchell
Millennials are…? Can you answer this question? If not, you will need to if you want to build loyal customers in a millennial's world. Millennials currently account for one fourth of the entire population and $200 billion in annual spending power. They are self-reliant and socially engaged, are tech driven and utilize multiple communication channels and devices, are savvy and price sensitive when shopping, and seek authenticity in what they purchase. Although they can be challenging to engage and retain as customers, they can be very loyal to a brand once engaged. So how do we engage millennials and build them into loyal customers? This panel will discuss techniques you can use to build millennials into returning guests, over and over again.
Empower Consumers with Mobile Appliactionssophiekahan
Slides that accompanied presentation on mobile apps for Schulich's Social Media Marketing class. Intended to generate discussion on best apps, worst apps and apps with staying power or legs.
Building a Brand as Consumers Take ControlViget Labs
How are companies maintaining control of their brands as consumers 1) take control of the media they consume and 2) distribute their own messages about brands?
Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials - but have you ever heard a millennial's side of the story? Join us as we present an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!
Want to Drive Millenial Engagement? Turn (Back) to Email _Nick WorthPerformanceIN
There is a rumour amongst marketers that millennials do not read email. StumbleUpon has proven this is not the case. When the content discovery platform saw a drop in visitors to its site, the company noticed there was still a lot of activity and clicks through its emails, particularly among millennials on mobile devices.
A greater focus on email and the delivery of personalised, curated content - tailored to this audience - led StumbleUpon to a 60% open rate and 10% click-through rate. Roughly 70% of that audience is made up of millennials, with 50% accessing via mobile.
Through the StumbleUpon story and the successes of others, Selligent's Nick Worth will prove that millennials are indeed not only reading, but engaging with mobile email. He'll discuss the implications for marketing strategies, providing advice on how to optimise mobile to engage with millennials and how to keep up with the more than 2,000 marketing automation technologies currently available to brands.
Marketing to Millennials and the Significant ROI They Can Bring Your FirmLarry Bodine
Marketing to the Millennials doesn't have to be mysterious. Law firms can no longer afford to overlook or avoid marketing to this often-misunderstood generation. There's real ROI tied to knowing this audience – and now you can discover how to understand and reach them.
Millennials surpassed Baby Boomers as America's largest generation in 2016. The easiest way for a law firm to fail is to NOT understand Millennials, NOT find ways to be relevant or engage to them, and NOT to adapt to their new expectations. They are the largest spending cohort in the US, and they are retaining attorneys.
"Law firms and marketers need to shift and adapt to this reality, instead of waiting for one that won't come true,” says Katie Elfering, a CEB Iconoculture consumer strategist and Forbes' resident expert on Millennials.
What you will discover
- How Millennials search for attorneys.
- How to appeal to this generation, now in their mid-30s and buying cars, homes and insurance.
- What Millennials care about.
- Creating brand messaging to appeal to Digital Natives.
- How today's generation makes purchase decisions.
Our Millennial Presenters from Network Affiliates:
- Emily Frickey, Director of Digital Operations
- Alex Dodge, Account Director
- Kate Stromberg, Marketing Director
Let's be honest, it's a Millennial's world! Learn how to capture more millennial market share and build lasting relationships to keep them loyal to your business and products.
Nightclub and Bar Convention 2017 - Building Loyal Clients In A Millennial's ...Jason Mitchell
Millennials are…? Can you answer this question? If not, you will need to if you want to build loyal customers in a millennial's world. Millennials currently account for one fourth of the entire population and $200 billion in annual spending power. They are self-reliant and socially engaged, are tech driven and utilize multiple communication channels and devices, are savvy and price sensitive when shopping, and seek authenticity in what they purchase. Although they can be challenging to engage and retain as customers, they can be very loyal to a brand once engaged. So how do we engage millennials and build them into loyal customers? This panel will discuss techniques you can use to build millennials into returning guests, over and over again.
Storytelling - Pirate Skills - Ben SufianiPirate Skills
Once upon a time .. I noticed that no matter how awesome my analytics and campaign setup was .. if the content sucked I could wait for conversions as long as I wanted .. nothing happened. For example, I used to think that with Facebook it's 80% about the targeting and 20% about the actual content of the posts that I promoted. Boy, was I wrong!
Well, it's still true if you have an awful targeting setup, but that's not the case for most of us (at least not for the people who regularly attend the Pirate Skills events ;)). After you have the essentials down, it becomes more and more about the WHY, HOW and WHAT you are saying to your (potential) customers.
That's why storytelling has proven to be one of our best engines of growth. And that's why this time we have partnered up with an amazing storyteller, Suryanshu Rai (https://www.linkedin.com/in/suryanshucg/) founder of the visual effects and motion graphics company Black and Code (http://www.blackandcode.com/). He'll share with us his own framework, which he calls the "Emotion Engine" and teaches us the basics of visual storytelling.
We will also introduce our favorite storytelling framework from Donald Miller book "Building a Story Brand". It helps us every day to clarify our message so that people will actually listen (and convert). We will share his 7 elements of great storytelling to grow your business.
After this meetup, you will never wonder again "What should I be posting today on Facebook, Twitter, Emails, ..???". You'll be full of impactful stories to tell and share, which will touch your audience and make them act.
Cheers,
Ben
______________________________________________
Ben Sufiani
Captain
Pirate Skills
m: +49176-30543705
a: Im Mediapark 5, 50670 Cologne Germany
w: pirateskills.com
e: ben@pirateskills.com
In this presentation, Jason Harris (harrisja) provides tips, tricks and methods for building purpose back in to your corporate storytelling methods across multiple social media channels.
Similar to TAFE 2016 - Marketing to Millennials (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
16. LET’S SEE MY GENERATION ON GOOGLE
• IMAGE SEARCH: MILLENNIAL
17. IN MY SHOES…
To be a millennial is to hear constantly about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to hire you.
20. MILLENNIALS AT WORK
• Want to do something that is challenging
• Many millennials don’t think their skills are utilized
• Want to work for a purpose/cause
• 6 in 10 millennials said a cause is the reason they choose their job
• Want to contribute to the greater good
24. “Millennials were promised that if they followed the American
prescription for success, starting with a college degree, they’d be on a
track to profitable careers and respected roles in American society.”
-www.medium.com
29. WHO’S TO BLAME?
• Heavy researchers—alwayswant to look somethingup and prove the truth
• Natural skeptics—like to find it out ourselves, because we usually can in seconds (even on
the go from our phone)
• Most educatedgeneration–formally and with current resources
35. OUTBOUND MARKETING IS OUT
• Each person absorbs around 2000 outbound marketing messages per
day. What’s our response?
• Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite
radio, NetFlix, Spotify, etc.
• Millennials are most likely to follow these trends
37. INBOUND MARKETING IS IN
Millennials are most loyal to businesses that improve their customers’
lives with informative content.
• “How to” information, especially with video
• Industry buff-thought & leadership expertise
• Often times through non-traditional media channels
39. TACO BELL
• Started millennial “Word of the Day” campaign, to speak
millennials language
• IDEA: People ages 18 to 34 will perk up when hearing or reading
words that could have come from the mouths of their peers, as these
messages warrant comfort and trust.
54. INSTAGRAM ADS
New way to advertise to millennials
• Uses Facebook ad targeting-you’re already starting!
• Huge reach to the millennial market
• Only way to add a link is through a paid ad
60. TEXT MESSAGE MARKETING
• Last minute announcements
• Parking
• Tickets still left!
• Coupons at vendor stands
• Great way to engage a younger audience
61. WHY TEXT WORKS
OFFER MOBILE
BOGO tickets,
CLICK HERE!
www.bit.ly/834
County Fair
63. FIND FRIENDS
• Publish your snap code on website and on other social so people can
find you
64. IDEAS FOR SNAPCHAT
• Post snaps to my “story” so everyone following you sees
• Live for 24 hours
• Show people new event features
• Send out behind-the-scenes photos and videos
• People can post a Snap of themselves at your event and send to you for a deal
• Snapchat them back with a coupon
68. USE VERTICAL VIDEO
• No more vertical video shaming!
• Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
• Snapchat users watch 3 Billion vertical videos daily
• YouTube recently updated its interface to allow for full-screen play
of vertical videos
72. EMOJI MARKETING
They say a picture is worth a thousand words – and emoji are just the
next evolution of communicating!
• Big brands like Oreo & GE are already in!
• Emotion is more effective than text by a factor of 2 to 1
• Include in social media marketing
73. LOOK FOR AN EMOJI CONNECTION
• Use emojis that relate to your brand
• This was retweeted over 150k times!
86. POWER OF POSTING
• For millennials, posting about a cool experience is often cooler than
the cool experience itself!
• What will your event look like on social media?
97. VIDEO MARKETING TO MILLENNIALS
• Include tasteful, intelligent humor—GEICO, Nationwide, etc.
• “Human” stories, things that seem real…or things that are
actually real!—Millennials on your fairgrounds
• Add your videos where millennials are—Snapchat, Instagram,
YouTube