This document discusses marketing strategies for Generation Y. Generation Y, born between 1977-1992, values freedom, meaningful work, friends, and diversity. It is important for companies to understand how to market to this large demographic. Effective strategies for Generation Y include keeping marketing simple, authentic, hip, quick, and sustainable. The document also provides examples of some of Generation Y's most loyal brands and discusses how to build trust and communicate with them through social media and their preferred channels. It emphasizes acting now to connect with this influential generation.

1. Marketing to Generation Y June 4, 2008 Intuit Communities

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19. Thank-you Millennial Leaders http://MillennialLeaders.com http://digiworldhanoi.vn