Data is now the most important aspect of marketing. The more data you have about your marketing activities the more you can optimize. It’s not difficult to track your event marketing on Uniiverse (or other services) and can lead to huge increase in tickets sales, or a decrease in how much you have to pay to get those ticket sales. Start tracking your events right now so you’ll be prepared for the future.  

1. Use Affiliate Links To Track Your
Event Marketing

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Intro
With the rise of the distributed web it has become necessary for event
organizers use multiple channels to promote their events.
It is important to track these channels and measure performance from
transmission to customers buying a ticket.
Affiliate Links are a simple solution to track
the effectiveness of your marketing, allowing
you to see exactly how many ticket sales each
social media post or email leads to. The social ticketing platform

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What are the benefits of tracking your
marketing?
By learning which channels are the most
effective (and have the highest ROI) you can
focus your marketing efforts and budget.
The more data you have about past marketing
actives the better you can plan for your next
event.

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What are Affiliate Links?
Affiliate links are unique URLs (like
uv.rs/1234) that send people to your
event page.
You can generate as many of these links
as you need, and they all go to the same
event page.

5. • Affiliate links are commonly used by promoters to track how many tickets
they are selling.
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• You can download the data after your event to see exactly how many
tickets were sold through each affiliate link

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Using Affiliate Links to Track Marketing
Generate multiple affiliate links and
use a different one in each of your
marketing messages.
To get a general overview, track the
effectiveness of your channels; using
a different affiliate link for social
media and email.

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If you want to get more in depth, use
a separate affiliate link for each
separate marketing message.
Be warned that if you post often on
social media or link to your event in
many different place your list of links
can get unruly.
Create a spreadsheet to keep track of
your links.

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Analyzing Your Links
After your event download the data
and match the links to what you
posted.
One of the first things do is track
which channel drove the most ticket
sales. This is interesting because even
if you had huge engagement on social
media that doesn’t necessarily translate
into ticket sales.

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Use your spreadsheet (you kept good
records right?) to see exactly which
message generated the most sales.
Did posts with images help increase
sales? Or the time of day you posted?
Look for patterns in the data.

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Applying What You’ve Learned
Data is useless with a plan to implement what you’ve learned.
Now that you know exactly how your internet marketing performed you’re
ready to generate more sales.

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Put all of your efforts into the most successful channels, and use the
messaging that drove the most ticket sales.
If you keep tracking data you will gain even more insight into your
marketing.
Keep refining your marketing plan over time until you’ve got a plan that
sells out your event.

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Data is now the most important aspect of marketing.
The more data you have about your marketing activities the more you can
optimize.
It’s not difficult to track your event marketing
on Uniiverse (or other services) and can lead
to huge increase in tickets sales, or a
decrease in how much you have to pay
to get those ticket sales.
Start tracking your events right now so you’ll be
prepared for the future.

13. The Social Ticketing Platform
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