Many US citizens have come to realize that voting is not the most effective tool for enacting political change and are in search of more effective and impactful political action. One of the most effective ways to take a political or moral stance is to purchase from and invest in companies that share your values while divesting from those that fail to align with your beliefs.

1. ERICK BRIMEN
Conscious
Investing
AN INTRODUCTION

2. WHAT IS
CONSCIOUS
INVESTING?
One of the most effective
ways to take a political
or moral stance is to
purchase from and
invest in companies that
share your values while
divesting from those
that fail to align with
your beliefs. Here are
some ways you can
practice conscious
investing

3. DIVESTIn the 1990s, when apartheid was the talk of the globe, many large corporations took a very
public and firm stance against the legislated separation of the races in South Africa that
resembled Jim Crow in the US South. To try to shake the economy into its senses, many US
investors and corporations pulled of all their money out of South Africa. Although economists
argue about the fiscal effectiveness of this divestment, it is undeniable that the publicity and
public shaming such divestments elicited was instrumental in South Africa's decision to end the
apartheid regime. Boycotts are a cousin of this tactic and have worked wonders in the media.
From the Montgomery Bus Boycotts to modern boycotts of companies who fail to support the
LGBTQ+ movement, boycotts and divestments say with money what words never could.

4. COMMUNITY
Countless studies have demonstrated that today’s young adults, despite their poor
economic prospects, deep debt, and under employment, certainly don’t mind shelling out
extra money to make sure their money ends up in places that align with their morals. From
expensive coffees to farm-to-table ingredients in their foods, young adults’ budgets always
find room to express their ideology. In addition to what people buy, where they buy it also
makes an impact. An NPR story in the summer of 2017 noted that one effective and non-
governmental way to help money concentrated in “rich” areas seep out is for shoppers to
spend money in poorer areas. One of the most effective ways to alleviate poverty and
improve the generalized prosperity of people in poorer regions of the globe is to simply
spend more time and money in those areas. In this way, local entrepreneurs and
economies can grow in a sustainable fashion apart from international aid.

5. Just as important as taking money out of bad
places is putting your money into good places.
Numerous apps and websites are aware that
there is a growing demand among investors to
know about the philosophies and
environmental policies of the places their
money is spent. So, to meet that demand, they
attempt to match up investors with companies
that keep morally similar policies. Places like
Earthfolio and Grow keep details on
companies’ earth friendliness and political
sympathies so that users can make informed
decisions about where their money goes.
VALUES

6. ERICK BRIMEN
I have always purposefully founded and worked with companies that support my
philosophy of unlimited human potential and goal of poverty alleviation. To that end,
our company, NeWay Capital, is a phenomenal place to invest for those who want to
invest in alleviating poverty profitably and sustainably.To see an organization that is
supported by NeWAY Capital and that is working to create a stable ladder out of poverty
for Honduran nationals, visit the homepage for the Institute for Excellence.
ERICKBRIMEN.COM