Twitter is a powerful promotional tool for event organizers, enabling direct engagement with attendees through hashtags and creative tweets. Organizers should develop a unique, relevant hashtag and create engaging content, including graphics, to increase visibility and engagement. A strategic tweeting schedule is recommended to maintain conversation and build excitement leading up to the event.

1. Promoting Your Event on Twitter

2. Twitter is one of the best promotional tools for
event organizers. Twitter provides the ability to
directly reach end consumers

3. #Hashtags
When creating an event, think about what the official
hashtag should be
Hashtags allow attendees to engage in real-time
conversations taking place about the event.
They also help event organizers to engage with attendees
about updates, changes, or exciting announcements
relating to the event.

4. Your hashtag should be:
– Short, easy to type and search
– Relevant to the event
– Unique and never used before

5. Get creative by tweeting about the event
Get creative and create at least four distinct tweets that can be
tweeted from the day the ticket sales go live until the day of the
event.
This can be done in an automated, timely fashion manner on
platforms like Tweetdeck, Hootsuite, or Buffer.
A good rule of thumb is to tweet once the event launches, three
times between the launch date and day of the event, and once
before the event.
Remember to converse about the event, not sell!
Create Conversations

6. Tweets with graphics get 2x more engagement than those
without graphics
If you’re tweeting about the date and time of the event,
include a graphic of the events poster outlining further
information.
It can broaden your audience, increase engagement, and
ultimately create buzz around your event.
A Picture is Worth 1000 Words