innovation big data open data big pharma business pharmaceutical digital eli lilly open innovation 2007 2004 swot porters bcg pestle distribution regulatory international marketing japanese pharma market japan m&a generics pharma japan-india kyowa lupin eyetalk laico eye care hospital economy of scale cataract aurobindo structure revenue model operations aurolab govindappa venkataswamy india lenses eye care ecosystem bottom of pyramid aravind csr
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