4ps of marketing and swot analysis of hsbc bank

1. Presented by
Sri Hari
Priya
Dheeraj
Danny

3. HSBC (Hong Kong and Shanghai Banking Corporation
limited)
It was established in the year 1865
Head quarters at London, united kingdom
It was founded by sir Thomas Sutherland
It was the fifth largest bank in the world
HSBC world head quarters at London

4. Consumer Banking, Investment Banking, Private banking, finance and
Insurance are the services provided by HSBC.
HSBC has around 6,600 offices in 80 countries and territories across Africa,
Asia, Oceania, Europe, North America and South America, and around 60
million customers.
Present Net operating income is 8.5 billions.
It is a key player in re-establishing Hong Kong’s economy after II world
war.
Three-legged strategy
It has kept the tag line as “THE WORLD’S LOCAL BANK”.

5. PRINCIPLE SUBSIDIARIES OF HSBC
• Asia Pacific
• HSBC Bank Armenia
• HSBC Bank Australia Limited
• The Hong kong and Shanghai
Banking Corporation L
• HSBC Bank Malaysia Berhad
• HSBC Japan
• HSBC Korea
• HSBC Bank India
• Europe
• HSBC France
• HSBC Trinkaus und Burkhardt
AG
• HSBC Bank International
Americas
The headquarters of HSBC Brazil
in Curitiba
HSBC Bank USA Inc
HSBC Finance Corporation
HSBC Bank Canada
HSBC Bank Bermuda
Middle East and North Africa
HSBC has maintained its presence
in Beirut, Lebanon ever since
1946, thus the first in the middle
east
HSBC Bank Middle East Ltd
HSBC Bank Egypt SAE
The Saudi British Bank

7. COMPETITORS
• Citi group
• BNP Paribas
• Bank of America
• China bank of construction
• Royal bank of Scotland
• Standard chartered bank
• Bank of Australia
• Deutsche bank

8. To be the leading international Bank in Turkey.
Its aim was to link its huge international size with the close relationships.
As world’s local bank it enables to approach each country uniquely.
World’s local bank

9. Outstanding customer services
Effective and efficient operations
Strong capital and liquidity
Economical lending policy
Technological infrastructure and service packages

10. MARKETING STRATEGY OF
HSBC
“Our purpose is to be where the growth is, connecting customers to
opportunities. We enable businesses to thrive and economies to prosper, helping
people full fill their hopes and dreams and realize their ambitions”.
A network of businesses connecting the world:
it is well positioned to capture international trade and capital flows. its global
reach ranges of services places it in a strong position to serve clients as they
grow from small enterprises into large multinationals
Wealth management and retail with local scale:
They aim to make the most of opportunities arising from social mobility, wealth
creation and long-term demographic changes in its priority growth markets. It
invests in full-scale retail businesses in markets where they can achieve
profitable scale.

11. STP
• Segmentation
Enterprise and individuals who are seeking financial help and advice.
• Targeting
Large enterprisers and rich individual investors.
• Positioning
A global institution which adjusts and adapts to domestic environment.

12. ADVERTISING CAMPAIGN
“Our latest advertising hopes to inspire people to realize their ambitions”
Hsbc has launched one global campaign titled as “Different Values”.
The more you look at the world the more you recognize that what one person values may
be different to the next.

13. Airport advertising
Airport advertising is helping to bring their global network to life and demonstrate the powe
Of international connections.

14. TARGETS
• Aim to achieve a return on equity of more than 10 per cent by 2017, with
momentum for higher returns in the future.
• Aims to grow business revenues faster than operating expenses on an
adjusted basis.
• To maintain a robust, resilient and environmentally sustainable business
in which their customers can have confidence, their employees can take
pride and our communities can trust.
• Delivering these priorities will create value for customers and
shareholders and contribute to the long-term sustainability of HSBC.

15. PRINCIPAL BUSINESS GROUPS AND DIVISIONS
• Commercial Banking
• Global Banking & Markets
• Global Private Banking
• Retail banking and wealth management

16. GLOBAL PRODUCT LINES
HSBC Direct: telephone/online direct banking operation which attracts
customers through mortgages, accounts and savings
HSBC net: is a global service that caters to local business needs by
offering specialized functionality for different regions worldwide
HSBC Advance: it is the group's product aimed at working professionals
HSBC premier: HSBC Premier is the group's premium financial services
product. It has its own Elite Card entitled HSBC Premier World Card.

17. It was the first banknote printed in Thailand

18. PRODUCT MIX:-
HSBC uses hexagon symbol which is one of the world leading brands
for customer experience and CSR.
It represents brand recognition.
HSBC provides full range of services such as personal finance
,investing banking, private banking and credit cards.

19. PRICE:-
Main pricing components of HSBC
I. attract customers to purchase the service.
II. generate revenue for HSBC.
Factors that influence pricing decisions are Profit maximization,
Market-share maximization, Survival, Social considerations, Personal
objectives.
base lending rate is as low as at 0.5%(advantage)
Prepaid scheme gives competitive edge (HSBC)

20. PLACE:-
It serves 60 million customers through 6,600 branches in 80 countries.
Its operations are done in pacific Asia, India, Bangladesh, China, Japan,
Singapore etc.
Customers can access their account 24 hours 7days through internet
banking.

21. PROMOTION
effective communications brings awareness in the market of the service
products offered by HSBC
To gain the attention of customers
To provide additional information and persuade customers to purchase
the product
Mass advertising is done through newspapers, magazines, outdoor
advertising and the internet to promote their company.
Other promotional activities include press releases, posters and
brochures.

22. SWOT ANALYSIS
STRENGHS
Strong brand name and good financial position
Presently in various business groups like commercial banking
,financial services and financial investments and other private
financial institutions.
Diverse customer base to reduce risk
275000 Employees globally

23. WEAKNESSES
US a declining market
Weak retail banking as compared to competitors
Customers were confused with the brand name as they set up many banks
in different countries with different names.

24. OPPORTUNITIES
Expansion in other countries
Diversifying portfolios for customers
Lower interest rates will boost market share
High level of capitalization as a strong position to acquire assets

25. THREATS
Change in govt regulations and financial crisis like recession
Stiff competition from global competitors

26. Q1. What are the risks & benefits of HSBC’S positioning itself as the “world’s local bank ?
HSBC is “world’s local bank.”
This tagline reflects HSBC’s positioning as a globe-spanning financial institution
with a unique focus on serving local markets.
Originally it is the Hong Kong and Shanghai Banking Corporation Limited.
HSBC was established in 1865 to finance the growing trade between China and
the United Kingdom.
It attract to huge customers in different global markets that would also enhance
its financial earnings and ensure its financial success in the banking industry.

27. Evaluate HSBC’s recent business and marketing shift. How do you think its current and camp
And tagline. “HSBC helps you unlock the world’s potential”, resonate with its key consumers
HSBC is known as the “world’s local bank.” This tagline reflects HSBC’s
positioning as a globe-spanning financial institution with a unique focus
on serving local markets.
Originally the Hong Kong and Shanghai Banking Corporation
Limited, HSBC was established in 1865 to finance the growing trade
between
China and the United Kingdom.
It’s now the second largest bank in the world.
its position as the world’s local bank enabled to approach each country
uniquely, blending local knowledge with a worldwide operating
platform.” Ads for the “World’s Local Bank” campaign have represented
the different cultures or people interpret the same events.