Consumer Consumables& Consumer Durables
TerminologyConsumer Consumables may be defined either as goods that are immediately consumed in one use or ones that have a lifespan of less than 3 years.Five Products : Dominos				     Pasta Treat				     Bourn Vita-Li’l Champs.				     Quaker Oats.Amul Pro-Biotic.  Product lining is the marketing strategy of offering for sale, several related products.
         Dominos Pizza Mania                                                    Pizza Hut
		Pasta Treat               		             MaggiPazzta
	      Bourn Vita Li’l Champs            Junior Horlicks
		     Quaker Oats			 WeikField White Oats
	          AMUL PROBIOTICKWALITY WALLS
Consumer DurableA durable good or a hard good is a good that does not quickly wear out, or more specifically, one that yields utility over time rather than being completely consumed in one use.Five Products:    Blackberry Storm.
Sony Cybershot.
Philips Shaver.
Whirlpool.
Fasttrack.Mobile PhonesBlack Berry storm 9530	     Samsung Wave 25
MOBILE PHONES
        Sony-DSC-W130 				    Canon Power-Shot A490
Philips Hair clipper QC5015				 Panasonic ER 206 Trimmer,

MARKETING- CONSUMER DURABLES & CONSUMABLES

Editor's Notes

  • #3 For example, a cosmetic company's makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related