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Product characteristics
What  are the characteristic of products and how do marketers classify products
HOLES.
example
Basic products
Expected products
attributes
characteristics
example
AUGMENTED PRODUCTS
Exceeds
example
Potential products
future
PRODUCT CLASSIFICATION
Durability
&
Tangibility
NON Durable goods
one or few
example
Appropriate
strategy
DURABLE GOODS
many
example
Appropriate
strategy
What  are the characteristic of products and how do marketers classify products
example
Appropriate
strategy
Consumer goods
Convenience goods
frequently
Immediately minimaleffort
STAPLES IMPULSEGOODS EMERGENCY GOODS
Convenience goods are basically of three types
example
Shopping goods
What  are the characteristic of products and how do marketers classify products
Specialty goods
example
Unsought goods
example
Industrial goods
Materials
& parts
Raw materials
Farm Products Natural products
example
Manufactured materials
Component materials Component goods
example
Capital items
installation
example
equipment
example
Supplies and
business service
supplies
Maintenance and Repair item. Operating Supplies.
example
Business services
What  are the characteristic of products and how do marketers classify products
Product characteristic
Product classification
What  are the characteristic of products and how do marketers classify products

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