Slides on classification of products by marketers

1. Product characteristics

3. HOLES.
example

4. Basic products

5. Expected products
attributes
characteristics

6. example

7. AUGMENTED PRODUCTS
Exceeds

8. example

9. Potential products
future

10. PRODUCT CLASSIFICATION

11. Durability
&
Tangibility

12. NON Durable goods
one or few

13. example

14. Appropriate
strategy

15. DURABLE GOODS
many

16. example

17. Appropriate
strategy

19. example

20. Appropriate
strategy

21. Consumer goods

22. Convenience goods
frequently
Immediately minimaleffort

23. STAPLES IMPULSEGOODS EMERGENCY GOODS
Convenience goods are basically of three types
example

24. Shopping goods

26. Specialty goods

27. example

28. Unsought goods

29. example

30. Industrial goods

31. Materials
& parts

32. Raw materials
Farm Products Natural products
example

33. Manufactured materials
Component materials Component goods
example

34. Capital items

35. installation

36. example

37. equipment

38. example

39. Supplies and
business service

40. supplies

41. Maintenance and Repair item. Operating Supplies.
example

42. Business services

44. Product characteristic

45. Product classification