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A product
This document discusses the concept of products. It defines a product as anything that can be offered to the market to satisfy a want or need. Products can be tangible goods or intangible services. Products have features and attributes that determine their level and classification. Products can be classified as non-durable, durable, consumer products, or industrial products. A company's product mix consists of the variety of product lines and items they offer. An individual product line contains different variants of a single product used in different areas.
A product
- 1. PRODUCT Presented by: Priyanker Kashyap Safder M A Priyanka Verma
- 2. WHAT IS APRODUCT A product is anything that can offered to market for attention, acquisition ,use, consumption that might satisfy a want or need.
- 3. Product Tangible Intangible Product Product Goods Services
- 4. FEATURES OF PRODUCT Tangibility Associated Intangible Attributes Attributes Features of Product Exchange Customer value Satisfaction
- 5. LEVEL OF PRODUCT Potential Unexpected Feature Product Augmented Luxury Feature Product Expected Product Expected Feature Generic Product Basic Feature Core Basic Product Benefit
- 6. CLASSIFYING PRODUCT Non-Durable Products Soft Drinks, Soaps, etc. Tangible Durable Goods Furniture, Electronics, etc. Services Intangible Appliance Repairs, Legal Advices
- 7. CLASSIFYING PRODUCT Tangible Productsfurther Classified as: Consumer Products Industrial Products
- 8. CONSUMER PRODUCTS Convenience Products o Soft drinks, Magazines, Laundry detergent, etc. Shopping Products o Major appliances, Television, Furniture, Clothing, etc. Specialty Products o Luxury Goods, such as Rolex watches or fine crystal Unsought Products o Life Insurance, Reference books, etc.
- 9. INDUSTRIAL PRODUCTS Materials andParts Raw materials and parts Manufactured materials and parts Capital Items Installation Equipment Suppliers and Business services Maintenance and repair items Operating suppliers
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- 11. PRODUCT MIX The assortmentof products that a company offers to a market Width Length Depth Consistency
- 12. PRODUCT MIX Width –how many different product lines? Length – the number of items in the product mix Depth – The no. of variants offered in a product line Consistency – how closely the product lines are related in usage
- 13. PRODUCT LINE OneProduct But Used in Different Areas. Lamps: • Table • Ceiling • Track • Desk
- 14. PRODUCT MIX Product Line1 Product Line 2 Product Line 3 Table Mobile Phone Bag • Kitchen • 2G • Hand • Dining Room • 3G • Travel • Coffee • Dual Sim • Laptop • Outdoor • Touch Screen • Sports • Conference • Android • Sling • Computer • Windows
- 15. CONCEPTUALIZATION OF PRODUCTMIX WIDTH Tata Tata Tata Tata Motors Steel Tea DTH # of Lines= 4 D Gemini Bus Bars E Tea P T Truck Plates H Car
- 16. PRODUCT MIX EXAMPLE Width (# of Lines)=5 Oral Skin Laundry Foods Tea Care Care Fair & Surf Excel Kissan Brooke Pepsodent Lovely Bond Depth Pond’s Rin Knorr Close-up Lipton Vaseline Wheel Annapurna Length (# of items)=13
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