This document defines and provides examples of durable, non-durable, and service products. It also discusses different types of market segmentation for each product category. Non-durable products are consumed quickly and include food, cleaning products, and paper goods. Durable products last 3+ years and include tools, appliances, and electronics. Service products combine a service with a product/good, such as businesses that offer both. The document outlines demographic, geographic, and psychographic segmentation strategies for each product type.

1. S E G M E N T S O F
D U R A B L E , N O N
D U R A B L E
& S E R V I C E
P R O D U C T
A L L E N . V. P H I L I P
M A R AT H A N A S I O S CO L L E G E F O R
A D VA N C E D S T U D I E S K E R A L A , I N D I A .

2. NON DURABLE PRODUCTS
• . Nondurable goods are products that are
consumed or are only useable for a short
period of time because they wear out or
become useless. An example of
nondurable goods are fresh vegetables.
• Examples:
• cleaning products
• food, condiments
• paper products
• fresh vegetables
• personal products

3. MARKET SEGMENTATION
Market
segmentatio
n
Geographic
demographic
phychographic
Behaviorstic

4. MARKET SEGMENTATION IN NON
DURABLE PRODUCTS
• Demographic segmentation
1. Age
2.Gender
3.Family size
4. Income
5.Education
• Geographical segmentation
1. Region
2.Neighborhood
3.Continent
4. Population

5. DURABLE PRODUCTS
• Durable goods are a category of consumer products that do not need
to be purchased frequently because they are made to last for a long
time (usually lasting for three years or more).
Examples:
Machine
Tools
Toys
Appilances
Furniture
Electronics

6. MARKET SEGMENTATION IN DURABLE
PRODUCTS• Psychographic segmentation
1. Social class
2.Life style
3.Motive
• Geographical segmentation
1. Region
2.Neighborhood
3.Continent
4. Population

7. SERVICE PRODUCTS• Service product is when a business offers a service and a product or a good together
as its practice.4 min read
• Service product is when a business offers a service and a product or a good together
as its practice. This is also called service-good mix, and it can refer to many different
types of businesses in all different industries.
• MARKET SEGMENTATION
Demographic
psychographic