Thornapple International deals in corporate gifting and established Seduction Las Vegas (SLV), a nail polish brand, in 2014. The document outlines the key responsibilities (KRA's) of an intern tasked with promoting SLV, including understanding the product, developing new accounts, direct sales, and meeting a target of Rs. 20,000 in sales. It describes challenges like unfamiliarity with the area and product, and handling rejections. The intern was able to achieve sales of Rs. 7,500. Research findings showed customer preferences for nail colors based on age and beauty enhancement. Recommendations included targeting elderly customers and providing nail art products and effects. The intern learned about customer interactions, negotiating, and objection

1. PGPMarComm_2014-15

2. BACKGROUND OF THE
ORGANISATION
 Thornapple International deals in corporate gifting
 Seduction Las Vegas (SLV) was established in March 2014, by
Miss. Monisha Gidwani, MD SLV
 SLV is a Nail Paint brand under Thornapple International
 SLV has a team of 15 salesperson and deals with beauty
salons, retailers and individuals in Mumbai
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3. KRA’S
Week 1:
• In-Depth Understanding of the Product
• Understanding the current sales pattern
• Understanding the customer demand
• Working on Sales Pitch
Week 2:
• Servicing & Developing Current & New
Accounts
• Providing Client Satisfaction
• Direct sales
• Putting Product Knowledge to Technical
Use
• Development of Event
Week 3:
• Consumer Behavior Pattern
• Direct Sales Pattern
• Area Analysis
• Season Analysis
Week 4:
• Target Projection
• Sales Project Report
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4. TASKS AND RESPONSIBILITIES
 In-depth understanding of the product
 Promoting the product at various retail outlets, Beauty parlours and
among individuals (in the exhibition)
 Meeting new clients and getting orders
 Delivering the product i.e. SLV Nail Paints
 Decorating the stall for the exhibition
 To meet a target of Rs.20,000
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5. CHALLENGES AND ACHIEVEMENTS
Challenges
 Going to the field for selling nail polishes as I was not familiar with the place
and product
 Unable to convince people to buy the product
 Handling rejections in a positive way
 Unable to handle the situation if the salon I entered was already covered by
another sales person
 Calling prospective customers to the stall during the exhibition i.e. Li’l Flea in
Bandra Reclamation Ground.
Achievements
 Was able to sell goods worth Rs.7500
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6. SUMMARY OF THE RESEARCH
FINDINGS
The findings of my research are as follows:
 Most of the people like using nail paints while others like to
keep it simple
 Women are very much particular about their looks. They think
nail paints enhances their beauty
 People think age is a major factor while deciding the colour of
nail paints as it indicates their age and should buy the shades
accordingly
 People tend to behave sarcastically on seeing an elderly
women wearing a bold nail colour
 Most of the women are unaware of the chemicals being used
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7. RECOMMENDATIONS FOR THE
CATEGORY
 There should be different advertisements with elderly models
or actresses like Rekha, Hemma Malini, Sonali Bindre etc.
 Nail paint companies should also come up with a range of nail
art products.
 They should have nail paints with nail art effect so that
customers don’t have to spend separately on nail art.
 They should also mention the chemicals used for customers as
they deserve to know what they are using.
 They should introduce a lower range of nail paints so as to
reduce the sale of fake & harmful products in the market.
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8. LEARNINGS
 About the harmful chemicals used in Nail polishes
 How to interact with customers
 Customer’s negotiating power
 How to do cold calling
 Customer’s behavior towards a new brand
 Objection handling
 Learnt how to alter the schemes according to the customers
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9. THANKYOU
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