The document discusses six types of advertisements: 1) Product advertisements promote specific products to potential buyers. 2) Service advertisements create awareness of services. 3) Institutional advertisements promote companies rather than specific products or services. 4) Public relation advertisements build company image and highlight achievements. 5) Financial advertisements target investors and consumers of loans, banking, insurance and mortgages. 6) Public service advertisements inform and educate people on issues rather than selling products or services.

1. Abhishek Maloo
Roll No-01
1. Product Advertisement: Product advertising is the art of building and maintaining product
awareness with potential buyers.
2. Service Advertisement: This type of advertisement is used to create awareness about a service to
its target customers or potential buyers.
IMC
ASSIGNMENT

2. 3. Institutional advertisement: This type of advertisement is used to promote a company rather than
a product or service. Example- Citizen Bank, Coca-Cola, Pepsi etc.
4. Public Relation advertisement: PR is a tool which is used to build image of a company. It
highlights the achievements of the company. When a company went through bad phase,
then PR is used to bring the company in track. Example- Kronwicky, AT & T, Red Bull,
Apple etc.

3. 5. Financial Advertisement: It is the practice of advertising to the investors, loan, banking,
insurance and mortgage consumer. Example- Ally, BOA, SBI Home loan, ING DIRECT
mortgage loan etc.

4. 6. Public Service advertisement: These are primarily designed to inform and educate people rather
than selling a product or service. It creates awareness and change public opinion.
Example- Barnardo’s, Fitness, education, safe sex, etc.