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Abhishek Maloo
Roll No-01
1. Product Advertisement: Product advertising is the art of building and maintaining product
awareness with potential buyers.
2. Service Advertisement: This type of advertisement is used to create awareness about a service to
its target customers or potential buyers.
IMC
ASSIGNMENT
3. Institutional advertisement: This type of advertisement is used to promote a company rather than
a product or service. Example- Citizen Bank, Coca-Cola, Pepsi etc.
4. Public Relation advertisement: PR is a tool which is used to build image of a company. It
highlights the achievements of the company. When a company went through bad phase,
then PR is used to bring the company in track. Example- Kronwicky, AT & T, Red Bull,
Apple etc.
5. Financial Advertisement: It is the practice of advertising to the investors, loan, banking,
insurance and mortgage consumer. Example- Ally, BOA, SBI Home loan, ING DIRECT
mortgage loan etc.
6. Public Service advertisement: These are primarily designed to inform and educate people rather
than selling a product or service. It creates awareness and change public opinion.
Example- Barnardo’s, Fitness, education, safe sex, etc.

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Imc assignment

  • 1. Abhishek Maloo Roll No-01 1. Product Advertisement: Product advertising is the art of building and maintaining product awareness with potential buyers. 2. Service Advertisement: This type of advertisement is used to create awareness about a service to its target customers or potential buyers. IMC ASSIGNMENT
  • 2. 3. Institutional advertisement: This type of advertisement is used to promote a company rather than a product or service. Example- Citizen Bank, Coca-Cola, Pepsi etc. 4. Public Relation advertisement: PR is a tool which is used to build image of a company. It highlights the achievements of the company. When a company went through bad phase, then PR is used to bring the company in track. Example- Kronwicky, AT & T, Red Bull, Apple etc.
  • 3. 5. Financial Advertisement: It is the practice of advertising to the investors, loan, banking, insurance and mortgage consumer. Example- Ally, BOA, SBI Home loan, ING DIRECT mortgage loan etc.
  • 4. 6. Public Service advertisement: These are primarily designed to inform and educate people rather than selling a product or service. It creates awareness and change public opinion. Example- Barnardo’s, Fitness, education, safe sex, etc.