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Marketing Concepts: Positioning

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Ashish Nangla
Ashish Nangla

ITM Batch 13B. Introduction to Marketing Gaurav Patel (KH08JUNMBA65) Rakesh D (KH08JUNMBA90) Kunal Banthia (KH08JUNMBA75) Sanjay Singh (KH08JUNMBA95) Sushant Bhirud (KH08JUNMBA105)

EducationBusinessNews & Politics
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Gaurav Patel (KH08JUNMBA65) Rakesh D (KH08JUNMBA90) Kunal Banthia (KH08JUNMBA75) Sanjay Singh (KH08JUNMBA95) Sushant Bhirud (KH08JUNMBA105) Intro. To Marketing : Prof. Anurag Sood
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT ADAG GROUP
[object Object],[object Object],[object Object],[object Object],ABOUT ADAG GROUP
[object Object],[object Object],[object Object],[object Object],GROUP PHILOSOPHY
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GROUP PHILOSOPHY
[object Object],[object Object],[object Object],[object Object],ADAG GROUP COMPANIES
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RELIANCE COMMUNICATION LTD.
Reliance Communications Limited ,[object Object],[object Object],[object Object]
What is BIGTV ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Model ,[object Object],[object Object],[object Object],[object Object]
FEATURES
Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Features ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Features
Features ,[object Object],[object Object],[object Object],[object Object],[object Object]
Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Features
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Features
[object Object],[object Object],Features
Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OFFERS AT ITS BEST
Launch Offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch Offer Or 18 month free (Popular Pack) Max Pack – 158 CH. , Premium Pack -146 CH. & Popular Pack – 133 CH.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch Offer
[object Object],[object Object],[object Object],[object Object],Launch Offer
Subscriptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subscriptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multiple TVs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution & Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DTH Technology
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DTH Compare Locally
DTH Compare Locally ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major Players
[object Object],[object Object],[object Object],[object Object],Market share of DTH All figures are in millions Total 220m HH’s in India with 134m TV Homes
MPEG- 4 Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BIGTV Vs Others BIGTV Advantages BIGTV TATA Sky DISH TV Technology Advanced MPEG-4 Video Tech. MPEG 4 MPEG 2 MPEG 2 Cinema Exclusive Movie Channels 32 6 6 Features Interactive Mosaic channels (Multichannel preview / screen) 12 4-8 4-8 Interactive Mosaic channels by category 7 1-3 5 Favorite channel list(with unlimited channels/list) 8 1(Limit 15 ch) 8 Assign personalized name to favorite list Yes No No Advanced predictive search by Director,Actor,Title,Keywords Yes No No Sort by channel category ,names and numbers Yes Yes Yes Sort channels via Mini-guide Yes No Yes
WHY BIGTV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
WHY BIGTV

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  • 1. Gaurav Patel (KH08JUNMBA65) Rakesh D (KH08JUNMBA90) Kunal Banthia (KH08JUNMBA75) Sanjay Singh (KH08JUNMBA95) Sushant Bhirud (KH08JUNMBA105) Intro. To Marketing : Prof. Anurag Sood
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  • 37. BIGTV Vs Others BIGTV Advantages BIGTV TATA Sky DISH TV Technology Advanced MPEG-4 Video Tech. MPEG 4 MPEG 2 MPEG 2 Cinema Exclusive Movie Channels 32 6 6 Features Interactive Mosaic channels (Multichannel preview / screen) 12 4-8 4-8 Interactive Mosaic channels by category 7 1-3 5 Favorite channel list(with unlimited channels/list) 8 1(Limit 15 ch) 8 Assign personalized name to favorite list Yes No No Advanced predictive search by Director,Actor,Title,Keywords Yes No No Sort by channel category ,names and numbers Yes Yes Yes Sort channels via Mini-guide Yes No Yes
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