The document discusses marketing as both an art and a science. As an art, marketing creates awareness and demand for products, while as a science it involves systematically deciding factors like quality and price. The presentation also compares marketing and selling, noting that marketing involves creating awareness and demand through planning, while selling is the result of awareness and involves pushing products to consumers. Overall, the document presents marketing as a process for understanding customer needs and building brand reputation over time.

1. Presented by : Shivam Kumar

2.  Marketing is an art
Marketing is an art to create an awareness and
demand of certain product.
 Marketing is an science
Marketing is an systematic process in which
we decide the quality, price etc. of product.
SHIVAM KUMAR

3.  The marketing concept holds that the key to
achieving organizational goals consists in
determining the needs & wants of target markets
& delivering the desired satisfaction more
effectively & efficiently than competitors.
SHIVAM KUMAR

4.  “Satisfying needs and wants through an
exchange process” ------
Philip Kotler
SHIVAM KUMAR

5.  “How to create awareness , need of product
and how to reach the product to end user of
consumer is a Marketing process.”----------
Shivam Kumar
SHIVAM KUMAR

6.  Marketing Promotes Product Awareness to
the Public
 Marketing Helps Boost Product Sales
 Marketing Builds Company Reputation
 Marketing create a future path of company
 Marketing to identifying the need of
consumer
SHIVAM KUMAR

7. MARKETING SELLING
Marketing is an border aspect
Marketing create an awareness
of product
Marketing to create an
demand
Marketing is based on pull
strategy to customer
Marketing have to planning
process
Selling is an part of marketing
Selling is result of awareness
Selling comes after create an
demand
Selling is based on push
strategy to a consumer
Selling is selling process of
product
SHIVAM KUMAR

8. MARKETING SELLING
Marketing process is for future
planning
Marketing build goodwill
Marketing process done by
company or organization
Marketing process is for
identifying the demand of
consumer.
Marketing process has to
provide the product on time of
need
Selling is for present process
Selling has no part of goodwill
Selling is mostly done by
retailer
Selling is result of marketing
Selling is process to full fill the
demand
Selling is done after provide an
product by company.
SHIVAM KUMAR