This document provides an introduction to marketing concepts including definitions of marketing, marketing management, and the marketing mix. It defines marketing as "a social process by which individual groups obtain what they need and want through creating offerings and exchanging products and services of value with others." The marketing mix elements of product, price, place, and promotion are explained in further detail. Branding, packaging, labeling, and pricing strategies are also summarized. The document concludes with brief descriptions of advertising, personal selling, sales promotion, and public relations as tools used in a promotion mix.