Marketing campaign design for club events 2013
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The document outlines plans for a new city club, including researching the best return on investment areas, building a customer database, and setting goals. It provides a budget breakdown with largest expenses going towards website design, advertising, and a launch event. It also recommends creating dashboards to measure the club's success in areas like bookings, repeat business, and adherence to budgets and sales goals.
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Marketing campaign design for club events 2013
- 5. • Research • Where is the best ROI? • Who am I speaking to? • Build data base • Set goals
- 10. MY CITY CLUB People do business with people they know
- 11. Description Mth 1 Mth 2 Mth 3 Mth 4 Mth 5 Mth 6 Mth 7 Mth 8 Mth 9 Mth 10 Mth 11 Mth 12 Cost website design & development $10,000 Research and data base photogarphy - food & venue $3,000 print collateral design & print $5,000 monthly EDM's $2,400 Launch Event $5,500 Contrators 3,600 Adwords / Facebook PPC 15,000 TOTAL $44,500 Create Dashboards for measuring success • Communications • Bookings per week by type and ROI • Repeat business • Sales Budgets & goals