How to write a marketing plan
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The document outlines steps for writing an effective marketing plan to improve business profits. It recommends starting by thoroughly understanding customers, including their demographics, needs, and how they find information. The plan should define SMART objectives and choose appropriate marketing channels. Progress should be monitored against objectives, with tests of effectiveness and changes made as needed. The overall goal is to develop a profitable and resilient business strategy.
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AMA Baltimore - Building Your Content Marketing Plan
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How to make the most of your small marketing budget
How to make the most of your small marketing budget
How To Amp Up The Lead Generation Power Of Your White Papers
How To Amp Up The Lead Generation Power Of Your White Papers
Developing a marketing plan that delivers low budget and high impact marketing
Developing a marketing plan that delivers low budget and high impact marketing
Key Strategies for Marketing & Developing Business for Your Firm
Key Strategies for Marketing & Developing Business for Your Firm
How to write a marketing plan
- 1. “How To Write A Marketing Plan To Improve Your Profits”
- 2. Nikki Mattei Marketing Consultant • Ex-Marketing Director • Small Business Owner • B2B • B2C
- 3. Why Write A Marketing Plan? • Fail to plan, plan to fail • Measure your success • Justify your spend
- 4. How Do You Start A Marketing Plan? YOUR CUSTOMERS!
- 5. Really Understand Your Customer – B2B • Gender • Job Title • Market Niche/Industry sector • Geographical location
- 6. Really Understand Your Customer – B2B • Female • HR Manager • Marketing • London
- 7. Really Understand Your Customer – B2C • Gender • Age • Style • Geographical location • Aspirations
- 8. Really Understand Your Customer – B2C • Male • 30-40 • Likes designer brands • Brighton • Family, house
- 9. Answer Their Buying Needs • What’s their problem? • What are their aspirations? • What is their motivation? YOU ARE THE SOLUTION!
- 10. How Do They Find Info & Communicate? • B2B or B2C • Age • Gender
- 11. SMART Objectives • Specific • Measurable • Achievable • Realistic • Time related
- 12. Choose Your Marketing Channels • Advertising – Onpage and online • Direct marketing – Print, email, phone • Website - Essential • Social Media – Twitter, Facebook, LinkedIn, blogging • PR – off and online • Face-to-face events
- 13. Monitor and Analyse • Measure against your objectives • Always test • Make changes • Check your ROI
- 14. With Our Compliments A copy of our Free Guide “5 Essential Strategies For Building A More Profitable, More Resilient Business”
- 15. 4SM Offers You • Small business owners and specialist experts • Profit improvement strategies • Marketing strategy • Financial management • Business mentoring
- 16. Nikki Mattei Marketing Consultant Nikki.Mattei@4SightManagement.co.uk 07814 504755 www.4sightmanagement.co.uk