We're always looking to improve what we do. And, for one reason. To help our clients sell more. We enjoy great success with mid-sized manufacturers looking to grow and exploit existing and new channels. gordon@thinkhighlands.com
2. Journey 2.0
• Every journey starts with a single step. It’s no different when working with
Highlands. Our difference is that how we engage with our clients means
the relationships we enjoy tend to last for a very long time.
• That’s not just because we’re great at what we do – which we are by the
way – but because we provide a fully integrated service that not only helps
map out the strategy but also builds and activates the plan alongside you.
Sales, marketing, digital, social; all what we do for our clients.
• Our methodology is robust, thorough and tested, and intrinsically linked to
our values. Values that our people live and breath, and we bring to
everything we do.
• Our job is to accelerate sales for our clients’ brands.
3. Insight
Do we have sufficient quality information to help us make the best
possible decisions?
Plan
Are we clear about our objectives and can we clearly articulate
how we will achieve them?
Execute
Do we have the right resources in place and are those resources
being effectively managed?
Optimize
Are we measuring success against the defined objectives and
making recommendations on how to improve?
Methodology
4. We are Entrepreneurial.
Even when things are going well, we are never complacent. We are always looking for creative and innovative ways to
exceed expectations.
Collaborative.
We actively engage with all stakeholders to share ideas, thoughts, and challenges. By working together, we achieve the
greatest results for our clients.
Accountable.
We take responsibility for our actions. We share in each other’s successes, and prove how we perform.
Navigators.
Sometimes the road from the drawing board to the consumer is not an easy one. Our ability to deftly maneuver brands
from conception to the consumer is our greatest asset.
Our values are our identity.
Entrepreneurial. Collaborative. Accountable. Navigators.
Every day, everything at Highlands should be done with a “WE CAN” attitude.
Values
5. Methodology
Navigators
Collaborative
Accountable
Entrepreneurial
Insight
Do we have sufficient quality information to help us make the best
possible decisions?
Plan
Are we clear about our objectives and can we clearly articulate
how we will achieve them?
Execute
Do we have the right resources in place and are those resources
being effectively managed?
Optimize
Are we measuring success against the defined objectives and
making recommendations on how to improve?
Values
+
6. Insight
•What is the current situation?
•What is the competitive landscape?
•What markets can you sell into, your
routes to market?
•What is your brand positioning and
perception?
•Who are you selling to and why do
they buy? (Personas)
Plan
•What is the goal, the desired
situation?
•We need to build a roadmap that
integrates all activities.
•We need to build a brand story that
will resonate with your target
audience (s).
•Who are your partners and what do
they require to sell your product?
•Build out your campaigns; what,
when and with whom?
Execute
•Product placement: Ensure your
products are listed with ‘catalog’
owners be they printed or digital
•Create all the content you require to
meet the multiple needs of your
partners.
•Design and create all digital assets
required.
•Design and create all print assets
required
•Drive campaigns as per the plan –
partners, in field, online.
•Build awareness and train partners.
Optimize
•This should be viewed as a continual
improvement process.
•Do we have all the right
measurement tools in place?
•Are we monitoring the right things?
•Do we have an agreed cadence
structure that keeps the right people
informed and updated?
•Is there a willingness to “kill”
projects, or accelerate them
depending on outcomes?
Learn, adapt, re-plan
Methodology
7. Want to know more?
gordon@thinkhighlands.com
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