Marketing 101 for real estate loan officers. This lesson gives real estate professionals marketing advisement on social media, direct mail, and email marketing.
The Importance of a Powerful Sales Strategy for a StartupSteven Tulman
Learn about the importance of developing and executing a powerful sales strategy so that your startup is positioned for growth and success. This presentation will share some insights into how to start developing your sales process, what to consider, what pitfalls to watch out for, and how to extract the right value prop from your product and service so that it resonates with your target audiences. Everything from making the first sale, to hiring multiple Sales Managers and building out a fully functional Sales Department.
This presentation will focus on the fundamental components of a Sales Strategy for a growing B2B organization. The major components of the session will include:
• Creating the right Value Proposition
• Choosing the best target
• Understand how to reach your partners and customers
• Steps in the Sales Process
• Sales Process tools to help with the close
• Leading the sales team
Sales and marketing professional recognized for the ability to identify the deal opportunity vision and create a business value strategy for the customer
Continually drives 40% of all new deals and 20% and upwards within the existing account base
Understands how to utilize a methodology to manage the sales process, customer relationships, close business, and on-board clients quickly
Established success record as an individual contributor selling Marketing, Finance, SEM, IT related and SAAS services
How To Improve Your Marketing Conversion Using HubSpot AnalyticsHubSpot
Whether it is SEO, social media interactions, or your company blog, you want to make sure that your marketing efforts are yielding leads and customers. Moreover, you want to see which marketing channels are performing well and why. Learn how you can use the HubSpot software to understand what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the conversion of your channels.
This free webinar will cover:
* What Internet marketing metrics to track and how to gather data about your marketing channels
* How to measure the ROI of each lead generation channel
* How to run tests to improve the effectiveness of your lead generation efforts
* How to do closed loop marketing reporting to analyze the entire sales and marketing funnel
What kind of experience do your website visitors really have? Is it a generic, catch-all approach, or a targeted, personalized message? With account-based marketing, maintaining relevance to your target accounts is of critical importance. As part of writing our new eBook, we sat down with Optimizely to discuss personalization options. Now, Optimizely is back with us, helping us go in depth to discover how web personalization can drive ABM.
We’ll show you how to use dynamic signals to segment your hot and cold accounts, then how to personalize an experience with Optimizely technology.
During this Web Clinic, Optimizely’s Takeshi Young and Digital Reach’s Head of Operations Andrew Seidman will cover:
What is web personalization?
How can we create a personalized experience for ABM contacts?
Strategies to track the value of different web experiences.
The Importance of a Powerful Sales Strategy for a StartupSteven Tulman
Learn about the importance of developing and executing a powerful sales strategy so that your startup is positioned for growth and success. This presentation will share some insights into how to start developing your sales process, what to consider, what pitfalls to watch out for, and how to extract the right value prop from your product and service so that it resonates with your target audiences. Everything from making the first sale, to hiring multiple Sales Managers and building out a fully functional Sales Department.
This presentation will focus on the fundamental components of a Sales Strategy for a growing B2B organization. The major components of the session will include:
• Creating the right Value Proposition
• Choosing the best target
• Understand how to reach your partners and customers
• Steps in the Sales Process
• Sales Process tools to help with the close
• Leading the sales team
Sales and marketing professional recognized for the ability to identify the deal opportunity vision and create a business value strategy for the customer
Continually drives 40% of all new deals and 20% and upwards within the existing account base
Understands how to utilize a methodology to manage the sales process, customer relationships, close business, and on-board clients quickly
Established success record as an individual contributor selling Marketing, Finance, SEM, IT related and SAAS services
How To Improve Your Marketing Conversion Using HubSpot AnalyticsHubSpot
Whether it is SEO, social media interactions, or your company blog, you want to make sure that your marketing efforts are yielding leads and customers. Moreover, you want to see which marketing channels are performing well and why. Learn how you can use the HubSpot software to understand what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the conversion of your channels.
This free webinar will cover:
* What Internet marketing metrics to track and how to gather data about your marketing channels
* How to measure the ROI of each lead generation channel
* How to run tests to improve the effectiveness of your lead generation efforts
* How to do closed loop marketing reporting to analyze the entire sales and marketing funnel
What kind of experience do your website visitors really have? Is it a generic, catch-all approach, or a targeted, personalized message? With account-based marketing, maintaining relevance to your target accounts is of critical importance. As part of writing our new eBook, we sat down with Optimizely to discuss personalization options. Now, Optimizely is back with us, helping us go in depth to discover how web personalization can drive ABM.
We’ll show you how to use dynamic signals to segment your hot and cold accounts, then how to personalize an experience with Optimizely technology.
During this Web Clinic, Optimizely’s Takeshi Young and Digital Reach’s Head of Operations Andrew Seidman will cover:
What is web personalization?
How can we create a personalized experience for ABM contacts?
Strategies to track the value of different web experiences.
How To Tie Your Advocacy Program To Retention Rate
with Danielle Camara Sr. Manager, Customer Marketing and Katie Pope, Customer Marketing Specialist at Marketo
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Knock On Wood Communications & Events Marketing Plan - Term ProjectSarvanshu Ahluwalia
Building brands through connected communications, the core objective of the company and core objective for us to re-energizing the brand Knock On Wood.
This report was formulated for developing a marketing plan in order to promote the company for getting new clients. The recommendations are made after an in-depth evaluation of the research conducted and the analysis followed by it. Every approach is evaluated for the objective of formulating a comprehensive marketing plan for the company.
The recommendation made is to have a dynamic presence in social media followed with working with entrepreneurs to build a long lasting fruitful business relationship.
The strategy adopted is to leverage the existing network, promote new clients and increase the aspect of corporate social responsibility.
It is formulated based on the marketing objective i.e. to increase the revenue and acquire new clients for the company.
The tactics for implementing the strategies are inbound marketing, website, customer relationship management, collaborate with freelancers and focus on start-ups.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
Top Tips For Creating Sustainable Customer Advocacy
with David Coates, Director of Customer Marketing at IronMountain
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Maximizing the Value of Your Internet PropertiesAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will dissect what motivates buyers to acquire an online business. I’ll provide practical advice anyone can use to increase the value of their business.
Why law firms should invest in digital marketing and CRM, and how to make sure all partners in the firm are invested in the system.
A talk by Alan Joenn, Marketing Director of independent CRM consultancy Collier Pickard.
Advocacy and Authenticity: The Foundations Of Market PowerInfluitive
Best-selling author and advisor Geoffrey Moore discusses why authenticity and advocacy are important pillars for every modern company’s marketing strategy. He will also dive into his framework for communicating authenticity in the marketplace, and the metrics companies should use to gauge their success.
Getting Started with Advocacy
with Gunil Chung, VP Customer and Executive Programs at Box
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
My presentation for the discussion on PM Talk #02 for Team Leads and Junior PM's http://testers.lviv.ua/index.php?option=com_zoo&task=item&item_id=135&Itemid=7
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
How To Tie Your Advocacy Program To Retention Rate
with Danielle Camara Sr. Manager, Customer Marketing and Katie Pope, Customer Marketing Specialist at Marketo
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Knock On Wood Communications & Events Marketing Plan - Term ProjectSarvanshu Ahluwalia
Building brands through connected communications, the core objective of the company and core objective for us to re-energizing the brand Knock On Wood.
This report was formulated for developing a marketing plan in order to promote the company for getting new clients. The recommendations are made after an in-depth evaluation of the research conducted and the analysis followed by it. Every approach is evaluated for the objective of formulating a comprehensive marketing plan for the company.
The recommendation made is to have a dynamic presence in social media followed with working with entrepreneurs to build a long lasting fruitful business relationship.
The strategy adopted is to leverage the existing network, promote new clients and increase the aspect of corporate social responsibility.
It is formulated based on the marketing objective i.e. to increase the revenue and acquire new clients for the company.
The tactics for implementing the strategies are inbound marketing, website, customer relationship management, collaborate with freelancers and focus on start-ups.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
Top Tips For Creating Sustainable Customer Advocacy
with David Coates, Director of Customer Marketing at IronMountain
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Maximizing the Value of Your Internet PropertiesAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will dissect what motivates buyers to acquire an online business. I’ll provide practical advice anyone can use to increase the value of their business.
Why law firms should invest in digital marketing and CRM, and how to make sure all partners in the firm are invested in the system.
A talk by Alan Joenn, Marketing Director of independent CRM consultancy Collier Pickard.
Advocacy and Authenticity: The Foundations Of Market PowerInfluitive
Best-selling author and advisor Geoffrey Moore discusses why authenticity and advocacy are important pillars for every modern company’s marketing strategy. He will also dive into his framework for communicating authenticity in the marketplace, and the metrics companies should use to gauge their success.
Getting Started with Advocacy
with Gunil Chung, VP Customer and Executive Programs at Box
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
My presentation for the discussion on PM Talk #02 for Team Leads and Junior PM's http://testers.lviv.ua/index.php?option=com_zoo&task=item&item_id=135&Itemid=7
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
The branch network has traditionally been a major source for cross-selling leads. But as more people do their banking online, channel preferences are quickly changing resulting in fewer and smaller branches. The slides from this Truebridge workshop can show you how content marketing creates dialogues with your customers, uncovers their needs, and nets you more sales opportunities.
How to Rapidly Build Your Dream Law Practice Using Social MediaThomas Reidy
Discover the answers to 4 critical questions that will bring you a steady stream of qualified referrals:
1) Why is using “social media” the most cost effective way to build your practice?
2) Where are the clients urgently looking for your services online?
3) How do you position yourself as a highly visible, local legal authority?
4) What is the best way to build your website client conversions?
An overview of the sales lead generation for Business-to-Business (B2B) companies. Describes the goals for lead generation, and the main categories (Inbound and Outbound). Describes the key steps in setting up a lead generation programme. Also provides short overview of Account Based Sales.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
Know why Digital marketing is essential for the growth of your Business. Digital Marketing consists of Social Media Marketing, Social Media Optimization .ijewcjbsdicb
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Slides from a recent presentation I co presented at a school about some of the core things that go into running a business. Adapted from a much longer webinar I wrote some time ago.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
https://www.leadgeneration.media/blog/b/streamline-your-mca-sales-process-with-pre-qualified-leads
Scanning tenants in NYC requires a thorough and compliant approach to ensure you find reliable renters. For a positive rental experience, consider hiring a property management service. Belgium Management LLC specializes in NYC rental property management and tenant relationship management. We prioritize tenant satisfaction, making us a trusted name in New York property management. Our dedicated team ensures tenants feel valued and supported throughout their lease.
MC Heights-Best Construction Company in jhanglaraibfatim009
MC Heights stands as the epitome of excellence in construction within Jhang. With a commitment to unparalleled quality and innovative design, MC Heights redefines urban living in the heart of Jhang. Offering luxurious residential spaces, cutting-edge commercial complexes, and vibrant community areas, MC Heights caters to the diverse needs of modern lifestyles. Our dedication to superior craftsmanship and customer satisfaction ensures that every aspect of MC Heights exceeds expectations, making it the premier choice for those seeking unparalleled sophistication and comfort in Jhang.
Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
It is worth seeing both inside and outside with heart-warming cafes, tasty restaurants and elegant stores… And it is ready to offer a vivacious social life with a warm and cozy space design.
A folding swimming pool and indoor swimming pools, playgrounds, Turkish bath, sauna… It has them all. Everything you need for your well-being and for having a pleasant time will be at your service. You simply need to align the rhythm of life with the rhythm of Referans Bahcesehir.
https://listingturkey.com/property/referans-bahcesehir/
Green Homes, Islamabad Presentation .pdfticktoktips
Green Homes Islamabad offers beautifully designed 5, 8, and 10 Marla homes near the airport and motorway. Enjoy luxury, convenience, and high rental returns in a prime location.
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
Flat available for sale
Location- Tupudana, Ranchi
Savitri enclave
Area- 3BHK
Rate- 4000/sq.ft.
Super Build Up Area-1629 sq.ft.
Build-up area-1253 sq.ft.
Rate- 65lakh16k(approx)
Floor available- Flat available in all floor(G+12)
Balcony- 2
Washroom- 2
Parking - CAR PARKING
Amenities- Joggers track,temple, children's park,gym,banquet hall (5 Lakh)
Possession year (Handover year)- Dec 2025
Outside View from the apartment and flat balcony is very beautiful.
For more information contact AASHIYANA STAR PROPERTIES
7766900371
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Torun Center Residences Istanbul - Listing TurkeyListing Turkey
THERE IS LIFE IN ITS CENTER!
The most energetic spot of the city that will add utterly different pleasures to your life, with a park that will make Istanbul breathe, delighting indoor and outdoor bistros, cafes, restaurants, the brand-new Food Hall concept, where dozens of unique tastes are served together, market area, cinema, theater, fitness club, SPA and event venue...
All the pleasures that will enrich your lives are awaiting you on the most beautiful side of the city, at Torun Center Residences. In Mecidiyeköy, where the heart of Istanbul beats, business, life and entertainment opportunities are located at the exact center, at Torun Center, the most beautiful side of the city.
Penthouse apartments and different styles of flats from 1 + 1 to 4 + 1, from 100 to 425 square meters in a 42-story residence tower, have been designed for those who want to live in the center of magnificence. Torun Center is the redefinition of a better life with specially landscaped floor gardens, apartment options with private balconies, and automatic glass systems equipped with Trickle Ventilation that offers clean air comfort.
Business and life in the same place
Excellent service
Torun Center has many delightful details, from a swimming pool to sunbathing and resting terrace. With 24/7 concierge services, 24/7 security, valet, technical service, closed-circuit camera system (CCTV), central heating and cooling system, it makes your life easier.
Delightful details
The two-story Torun Center Lounge, with its indoor and outdoor seating areas, children's playroom, private dining and TV lounge, promises unforgettable memories to you and your loved ones with its unique Istanbul view.
Neighboring to the most pleasant square of Istanbul
A few steps from the Torun Center Residences, you can reach the city's most modern city square and open the doors of a quality city life. Torun Center Residences brings together on the same project the long-awaited city life for Istanbul and gourmet restaurants, cafes, gym and SPA, and state-of-the-art cinema and Artı Stage, hosting the most famous plays of the season.
Located at the intersection of alternative public transportation options such as the metro and Metrobus, Torun Center comes to the fore as the most accessible office for both sides of Istanbul. With a central location and rich transportation lines, Torun Center offices make life easier for employees and increase productivity.
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...JagadishKR1
Experience unmatched luxury at Elegant Evergreen Homes, offering exquisite 2, 3, and 4 BHK apartments in the serene locality of Yelahanka, Bangalore. These meticulously crafted homes blend modern design with timeless elegance, providing a harmonious living environment. Enjoy top-tier amenities and a prime location, making Elegant Evergreen Homes the ideal choice for discerning homeowners.
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
1. Marketing 101: Growing Your Business
How Cobalt loan officers can implement inexpensive
and efficient marketing tactics to generate new customers.
2. Company Introduction
Bop Design is a full-service marketing communications agency that
understands the challenges of a small business. We provide the
following services:
• Advice on allocating your marketing dollars, focusing on highquality initiatives that maximize ROI and increase visibility
• Strategic, consistent design that connects with your clients,
communicates your unique value proposition, and builds brand
loyalty
• Professional, effective marketing communications that fit within
your budget
• Services include branding, logo design, web design, SEO, and
SEM
Growing Your Business
3. Lead Generation- Loan Officer
• Limited Budget
– Usually between 2% and 10% of revenue
– When starting out, should be closer to 10%
– $10,000 for $100,000 annual revenue
• How do you allocate limited funds?
– Efficiency
– Effectiveness
• Tactics discussed today
– Social Media
– Direct Mail
– Email Marketing
Growing Your Business
4. Social Media Marketing- Loan Officer
•
•
•
•
–
–
•
•
Various platforms to educate and provide solutions
Conversational way
Treats each customer or prospect uniquely
Potential clients
See you doing what you say you do
More inclined to purchase services
Drives traffic to website
Serves a lead generation tool
Growing Your Business
5. Facebook- Loan Officer
• Most used social media platform in the world
• Large segment of customers
• Must balance reach and target
– Broad enough to capture many segments
– Targeted enough to only appeal to ideal customers
• Primary Strategy
– Establish you as a thought leader in the market
– Maintaining a one-on-one personal relationship with clients
– Stay top of mind
Growing Your Business
6. Facebook Tactics
• Featured Client
– Once a week, select a client and feature their success story
– Photo of them with their home, mortgage signing, etc.
– Post their story- what happened? why they needed you? Happy ending.
– “Helping real people like me.”
• Post a Question
– Utilizing Wall or Discussion application
– Thought leader by answering questions
– Jump-start by planting questions
• Information dissemination
– “Content curator”
– Current news on interest rates, real
estate investing, etc.
Growing Your Business
7. LinkedIn- Loan Officer
• Prospective clients will verify legitimacy by checking different sites
• “Facebook for Professionals”
• Helps build credibility
• More B2B leads than B2C
• Reinforces your overall brand
Growing Your Business
8. LinkedIn Tactics
• Company Profile
– Detailed, complete company profile
– Legitimacy purposes
– Connections to website and all employees
• Groups
– Join and participate in group discussions
– Short Sale and Loan Modification Group
– Home Buying Education
– National Loan Modification Group
• Trying to educate and provide solutions
Growing Your Business
9. Other Platforms
• Zillow.com
– Advice section can be utilized as a social network
– People ask questions on home buying, interest rates, etc.
– Mortgage>Refinance, Mortgage>FHA Loans,
Mortgage>Mortgage Types
• SlideShare
– Post any presentations or webinars
– Helps with SEO
– Thought leadership
Growing Your Business
10. Direct Mail Marketing- Loan Officer
• Direct mail can be ineffective by itself
• If target is narrowly defined, and strategy is follow up function or
supporting existing dialogue, can be important component
• Needs to be part of an integrated marketing strategy
• Audience needs to be targeted!! Or you’re just crossing fingers
• As with email, follow up with a call
• List is extremely important- many vendors out there and many ways to
narrow the list to ideal customers
Growing Your Business
11. Email Marketing- Loan Officer
• Email and phone call = Best “one-two” punch for lead generation
• Less expensive than direct mail
• Trackable
– Who opened?
– Who clicked through?
– Who unsubscribed?
• Lead Generation and Nurturing Tactic
• Quality list is critical once again
• Must be part of an integrated marketing strategy
Growing Your Business
12. Growing Your Business
• Select 3-4 tactics to start
• Must complement each other
• Constant ROI Analysis
• Any questions?
Growing Your Business