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An Introduction to Marketing.
This document provides an introduction to marketing. It discusses key marketing concepts like demand, supply, and how markets work. It explains that marketing starts with understanding customer needs and the value you offer. Marketing is defined as showing customers what they want. The document then outlines the marketing process, including attracting customers through various channels, defining goals and messages, designing landing pages, analyzing results, and focusing on the customer funnel.
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An Introduction to Marketing.
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- 2. HELLO!I’M POOYAN VAHIDI FINDME @PVAHIDI Marketing manager at AVATECH
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- 4. DEMAND SUPPLY MARKET IS APLACE THAT MEET EACHOTHER &
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- 13. PROBLEM SOLUTION COST /BENEFITDEMAND SUPPLY
- 14. PROBLEM SOLUTION COST /BENEFIT You solve a problem for your CUSTOMERS so you need to UNDERSTAND them first. DEMAND SUPPLY
- 15. SO MARKETING STARTSFROM UNDERSTANDING THE MARKET & THE VALUE THAT YOU OFFER. Business Model Canvas / Lean Canvas Customer Persona / Customer Behavior / Customer Journey Map Market Size SWOT
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- 17. MARKETING IS SHOWING CUSTOMERSTHAT YOU HAVE, WHAT THEY WANT.
- 18. OR NOT TO BLINKTHE GIRL IN DARKNESS
- 19. OK! LETS TALKBUSINESS! HOW TO DO MARKETING?
- 20. PLAN PURCHASE MARKETING EXECUTION MARKETING PERFORMANCE MANAGMENT THIS IS HOWWE EXPLAIN THE PLATFORM
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- 22. ATTRACTAFTER UNDESRTANDING YOURCUSTOMER, YOU COULD DESIGN A COPY AND VISUAL BASED ON HOW THEY ARE. AND OPEN THE CHANNELS FOR THEM.
- 23. GOALS SET THE FOR STRATEGY DEFINETHE VALUE
- 24. CHANNELS THE SOURCES THATGENERATE YOUR BUSINESS TRAFFIC. SEO/SEM CPC EMAIL SOCIAL MEDIA EVENTS DISPLAY AFFILIATE PRINTS T.V CONTENT WORD OF MOUTH E.T.C.
- 25. DEFINE THE MESSAGE. BASED ONWHAT’S YOUR VALUE; AND WHAT’S YOUR CUSTOMERS NEED.
- 26. DESIGN THE LANDING PAGE &CALL TO ACTION Why we need a landing page at all?
- 27. No UTM? Areyou too rich??
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