An Introduction to Marketing.
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Avatech workshop for introduction to Marketing
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An Introduction to Marketing.
- 2. HELLO!I’M POOYAN VAHIDI FIND ME @PVAHIDI Marketing manager at AVATECH
- 4. DEMAND SUPPLY MARKET IS A PLACE THAT MEET EACHOTHER &
- 10. PROBLEM
- 11. PROBLEM SOLUTION
- 13. PROBLEM SOLUTION COST / BENEFITDEMAND SUPPLY
- 14. PROBLEM SOLUTION COST / BENEFIT You solve a problem for your CUSTOMERS so you need to UNDERSTAND them first. DEMAND SUPPLY
- 15. SO MARKETING STARTS FROM UNDERSTANDING THE MARKET & THE VALUE THAT YOU OFFER. Business Model Canvas / Lean Canvas Customer Persona / Customer Behavior / Customer Journey Map Market Size SWOT
- 17. MARKETING IS SHOWING CUSTOMERS THAT YOU HAVE, WHAT THEY WANT.
- 18. OR NOT TO BLINK THE GIRL IN DARKNESS
- 19. OK! LETS TALK BUSINESS! HOW TO DO MARKETING?
- 20. PLAN PURCHASE MARKETING EXECUTION MARKETING PERFORMANCE MANAGMENT THIS IS HOW WE EXPLAIN THE PLATFORM
- 21. ATTRACT
- 22. ATTRACTAFTER UNDESRTANDING YOUR CUSTOMER, YOU COULD DESIGN A COPY AND VISUAL BASED ON HOW THEY ARE. AND OPEN THE CHANNELS FOR THEM.
- 23. GOALS SET THE FOR STRATEGY DEFINE THE VALUE
- 24. CHANNELS THE SOURCES THAT GENERATE YOUR BUSINESS TRAFFIC. SEO/SEM CPC EMAIL SOCIAL MEDIA EVENTS DISPLAY AFFILIATE PRINTS T.V CONTENT WORD OF MOUTH E.T.C.
- 25. DEFINE THE MESSAGE. BASED ON WHAT’S YOUR VALUE; AND WHAT’S YOUR CUSTOMERS NEED.
- 26. DESIGN THE LANDING PAGE & CALL TO ACTION Why we need a landing page at all?
- 27. No UTM? Are you too rich??