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Strategy For Direct Marketing Presentation

•
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C
Cheri Marchio

Looking to approach your marketing efforts to get real results? The basics can help make sure your investment will generate more revenues.

BusinessNews & Politics
1 of 16
 
Sound familiar? "Half the money I spend on advertising is wasted; the trouble is I don't know which half."    ` John Wanamaker
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Ready >> Fire >> Aim The opposite of a strategy and implementation plan…
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Direct MarketingTips Remember, nobody is waiting for your message to arrive You need to answer the question that’s always on consumers minds… “What’s in it for me?” (WIIFM) • Speak to their pain, not your promotion • Personalize the message. • Continue the dialogue elsewhere; online with a personalized URL (PURL), and a database driven landing page, on a blog, on your website, within social media • Keep it real, with authentic statements and claims • Follow up quickly.
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The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling. -- Stuart Wilde
Effective Marketing Strategies LEAST EFFECTIVE MOST EFFECTIVE Outreach 1. DIRECT CONTACT AND FOLLOW-UP Outreach Credibility Visibility Credibility Visibility Credibility 2. NETWORKING AND REFERRAL BUILDING 4. WRITING AND PUBLICITY 3. PUBLIC SPEAKING Visibility Visibility 6. ADVERTISING 5. PROMOTIONAL EVENTS Copyright © 2008 • Wings for Business LLC • www.getclientsnow.com
Places you can find AlphaGraphics blog: agconsigliere.wordpress.com twitter: twitter.com/agConsigliere linkedin: cheri-johnson-marchio facebook: Alphagraphics 647 AlphaGraphics White Bear Lake

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Strategy For Direct Marketing Presentation

  • 1.  
  • 2. Sound familiar? "Half the money I spend on advertising is wasted; the trouble is I don't know which half."    ` John Wanamaker
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Ready >> Fire >> Aim The opposite of a strategy and implementation plan…
  • 8.
  • 9.
  • 10. Direct MarketingTips Remember, nobody is waiting for your message to arrive You need to answer the question that’s always on consumers minds… “What’s in it for me?” (WIIFM) • Speak to their pain, not your promotion • Personalize the message. • Continue the dialogue elsewhere; online with a personalized URL (PURL), and a database driven landing page, on a blog, on your website, within social media • Keep it real, with authentic statements and claims • Follow up quickly.
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  • 14. The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling. -- Stuart Wilde
  • 15. Effective Marketing Strategies LEAST EFFECTIVE MOST EFFECTIVE Outreach 1. DIRECT CONTACT AND FOLLOW-UP Outreach Credibility Visibility Credibility Visibility Credibility 2. NETWORKING AND REFERRAL BUILDING 4. WRITING AND PUBLICITY 3. PUBLIC SPEAKING Visibility Visibility 6. ADVERTISING 5. PROMOTIONAL EVENTS Copyright © 2008 • Wings for Business LLC • www.getclientsnow.com
  • 16. Places you can find AlphaGraphics blog: agconsigliere.wordpress.com twitter: twitter.com/agConsigliere linkedin: cheri-johnson-marchio facebook: Alphagraphics 647 AlphaGraphics White Bear Lake