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Branding Overview


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We often get asked about the branding process, This is the method that we use to go to market. Branding by Famous Discoveries.

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Branding Overview

  1. 1. W IE V ER OV FO UR O R TS EN LI C Branding Services Overview Building Brands From Ideas
  2. 2. Branding Is Often Misunderstood Even Professionals Misunderstand Branding. Branding is NOT • Designs • Products • Advertising • Marketing or PR Branding happens before all of those First you create the brand, then you raise awareness of it Brand Is A Promise A Lifestyle A personality
  3. 3. Then What Is Branding? Branding Is Not Push – It is Pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.
  4. 4. BRANDING IS INTERACTIVE Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Good branding includes: •Clear Concise Messages •It Confirms Your Credibility •Connects Prospects Emotionally •Motivates Buyers To Act Automatically •Cements User Loyalty
  5. 5. Branding Done Well To Be Successful in Branding. Your brand must reside within the hearts and minds of customers, clients, and prospects. Your brand becomes the sum total of their experiences and perceptions that you can influence. You do this by integrating your brand strategies through your company at every point of public contact.
  6. 6. OK, SO HOW IS THIS DONE? Develop A Marketing Strategy And A Marketing Plan Using the right tools to reach customers works
  7. 7. What Marketing Strategy? Strategy is the Thinking and Planning is the Doing . Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts. Your marketing strategy is shaped by your business goals. Your business goals and your marketing strategy should go hand-in-hand.
  8. 8. Components Of A Marketing Strategy •External Marketing Message •Internal Positioning Goal •Short Term Goals and Objectives •Long Term Goals and Objectives
  9. 9. What A Marketing Plan? Myth: Marketing is Not Branding Your marketing plan is how you are going to achieve your marketing goals. It is the application of your strategy. A roadmap that will guide you from one point to another. Most people set out to achieve the "how" without first knowing the "what." This can end up wasting resources for a company, both time and money.
  10. 10. Components Of A Marketing Plan Situation Analysis •Goals •Focus •Culture •Strengths •Weaknesses •Market Share
  11. 11. Components Of A Marketing Plan Analysis of Your Competitors •Products •Price •Distribution •Place
  12. 12. Components Of A Marketing Plan Analysis of Your Customer •Demographics •Price Threshold •Where The Shop •What They Buy
  13. 13. Components Of A Marketing Plan Identification of your 4 P's •Products •Price •Promotion •Place
  14. 14. BRAND ENGAGEMENT Consumer Wants Price Value Style Feel Visibility Availability } { Television Shopping Internet Social Media THE BRAND Press and Placement Retail Catalog Branding Matches The Needs With the Leads
  15. 15. It Goes Like This… Marketing Strategy Implementation Marketing Plan Brand Branding Is Creating A Customer Experience
  16. 16. And Then Like This…
  17. 17. Then Customers Get It + = You Need To Be Where Customers Shop
  18. 18. Branding Over Simplified • Plan • Position • Push
  19. 19. Branding Development Process Famous Discoveries provides you… 1 …with a Marketing Strategy. We evaluate, help define and then focus the goals. 2 …with a Marketing Plan. We evaluate the competitive landscape and chart the course. 3 Implementation of the Plan. With the brand defined, the strategy established and the plan in place it is time to execute. That is Branding in Action
  20. 20. W IE V ER OV FO UR O R TS EN LI C Contact: Bill Barlow +(727) 421-1001 Building Brands From Ideas
  21. 21. This page intentionally left blank for you to imagine this opportunity in action in your company