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Branding Services Overview
Building Brands From Ideas

2.
Branding Is Often Misunderstood
Even Professionals Misunderstand Branding.
Branding is NOT
• Designs
• Products
• Advertising
• Marketing or PR
Branding happens before all of those
First you create the brand, then you raise awareness of it
Brand Is A Promise A Lifestyle A personality

3.
Then What Is Branding?
Branding Is Not Push – It is Pull.
Branding is the expression of the essential truth or
value of an organization, product, or service. It is
communication of characteristics, values, and
attributes that clarify what this particular brand is and
is not.

4.
BRANDING IS INTERACTIVE
Branding is not about getting your target market to
choose you over the competition, but it is about getting
your prospects to see you as the only one that provides
a solution to their problem. Good branding includes:
•Clear Concise Messages
•It Confirms Your Credibility
•Connects Prospects Emotionally
•Motivates Buyers To Act Automatically
•Cements User Loyalty

5.
Branding Done Well
To Be Successful in Branding.
Your brand must reside within the hearts and minds
of customers, clients, and prospects. Your brand
becomes the sum total of their experiences and
perceptions that you can influence.
You do this by integrating your brand strategies
through your company at every point of public
contact.

6.
OK, SO
HOW IS
THIS
DONE?
Develop A
Marketing
Strategy
And A
Marketing
Plan
Using the right tools to reach customers works

7.
What Marketing Strategy?
Strategy is the Thinking and Planning is the
Doing .
Your marketing strategy is an explanation of the
goals you need to achieve with your marketing
efforts. Your marketing strategy is shaped by your
business goals. Your business goals and your
marketing strategy should go hand-in-hand.

8.
Components Of A Marketing Strategy
•External Marketing Message
•Internal Positioning Goal
•Short Term Goals and Objectives
•Long Term Goals and Objectives

9.
What A Marketing Plan?
Myth: Marketing is Not Branding
Your marketing plan is how you are going to achieve
your marketing goals. It is the application of your
strategy. A roadmap that will guide you from one
point to another.
Most people set out to achieve the "how" without
first knowing the "what." This can end up wasting
resources for a company, both time and money.

10.
Components Of A Marketing Plan
Situation Analysis
•Goals
•Focus
•Culture
•Strengths
•Weaknesses
•Market Share

11.
Components Of A Marketing Plan
Analysis of Your Competitors
•Products
•Price
•Distribution
•Place

12.
Components Of A Marketing Plan
Analysis of Your Customer
•Demographics
•Price Threshold
•Where The Shop
•What They Buy

13.
Components Of A Marketing Plan
Identification of your 4 P's
•Products
•Price
•Promotion
•Place

14.
BRAND ENGAGEMENT
Consumer
Wants
Price
Value
Style
Feel
Visibility
Availability
} {
Television
Shopping
Internet
Social Media
THE BRAND
Press and
Placement
Retail
Catalog
Branding Matches The Needs With the Leads

15.
It Goes Like This…
Marketing Strategy
Implementation
Marketing Plan
Brand
Branding Is Creating A Customer Experience

16.
And Then Like This…

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Then Customers Get It
+
=
You Need To Be Where Customers Shop

18.
Branding Over
Simplified
• Plan
• Position
• Push

19.
Branding Development Process
Famous Discoveries provides you…
1
…with a Marketing Strategy. We evaluate,
help define and then focus the goals.
2
…with a Marketing Plan. We evaluate the
competitive landscape and chart the course.
3
Implementation of the Plan. With the
brand defined, the strategy established and
the plan in place it is time to execute.
That is Branding in Action

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Contact:
Bill Barlow
+(727) 421-1001
Bill@BillBarlow.com
Building Brands From Ideas

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for you to imagine this opportunity
in action in your company