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Teleconference #3:  Value-Based Relationships and Marketing © Wright Business Institute, Inc. E-mail questions to  [email_address]
Step It Up Competition E-mail questions to  [email_address]
[object Object],[object Object],[object Object],[object Object],[object Object],Step It Up Competition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step It Up Competition
Value-Based Relationships and Marketing E-mail questions to  [email_address]
Today’s Topics ,[object Object],[object Object],[object Object],[object Object]
The Evolution of Business Through Marketing E-mail questions to  [email_address]
[object Object],Businesses Go Through Marketing Development Phases
The Map - Getting To Know Where You Are Initiating Establishing Emerging Differentiating Generating Self-Developing Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
Marketing at the Initiating Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing
Marketing at the Establishing Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing
Marketing at the Emerging Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing
Marketing at the Differentiating Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing
Marketing at the Generating Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing
Marketing at the Self-Developing Phase This ,[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing
Knowing Yourself and Your Dynamic Value E-mail questions to  [email_address]
[object Object],[object Object],[object Object],[object Object],Overview of Dynamic Value “ Dynamic Value” is a phrase coined by Marshall Thurber,  Success Secrets of the 21 st  Century
Product Value Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Dynamic Value” is a phrase coined by Marshall Thurber,  Success Secrets of the 21 st  Century
Dynamic Value Example “ Dynamic Value” is a phrase coined by Marshall Thurber,  Success Secrets of the 21 st  Century
[object Object],[object Object],Identifying Features and Benefits: Yours and Your Competitors’ ,[object Object],[object Object]
Graph Your Features & Benefits
[object Object],[object Object],[object Object],[object Object],[object Object],Mistakes People Make in Calculating Dynamic Value
Introducing Yourself  to Sell E-mail questions to  [email_address]
[object Object],[object Object],[object Object],[object Object],[object Object],Opinions are Formed Sooner than You Think
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Strong Rapport – Being a Trusted Advisor
[object Object],[object Object],Elevator Speech
[object Object],[object Object],[object Object],[object Object],Bumper Stickers and Slogans
American Family Business Accelerator Program Upcoming Teleconferences and Success Activities
Looking Forward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Teleconference #4: Mastering Marketing Tools  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ongoing Support and Involvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Mondelez State of Snacking and Future Trends 2023
 

Am Fam Telecon3 Value Based Relationships And Marketingv2

  • 1. Teleconference #3: Value-Based Relationships and Marketing © Wright Business Institute, Inc. E-mail questions to [email_address]
  • 2. Step It Up Competition E-mail questions to [email_address]
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  • 5. Value-Based Relationships and Marketing E-mail questions to [email_address]
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  • 7. The Evolution of Business Through Marketing E-mail questions to [email_address]
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  • 9. The Map - Getting To Know Where You Are Initiating Establishing Emerging Differentiating Generating Self-Developing Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
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  • 16. Knowing Yourself and Your Dynamic Value E-mail questions to [email_address]
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  • 19. Dynamic Value Example “ Dynamic Value” is a phrase coined by Marshall Thurber, Success Secrets of the 21 st Century
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  • 21. Graph Your Features & Benefits
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  • 23. Introducing Yourself to Sell E-mail questions to [email_address]
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  • 28. American Family Business Accelerator Program Upcoming Teleconferences and Success Activities
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