Marketing and society

Marketing & Society
Dr. Pooja
Assistant Professor
Dept. of Commerce
AMPGC, BHU, Varanasi


 Businesses use marketing to make consumers aware of major
changes, such as mergers and transfers in ownership that affect
product offerings or seek to improve quality.
 Government regulations prevent marketers from making false or
misleading claims.
 This allows consumers to make informed decisions without as many
risks as they would face if they had to buy without the benefit of
marketing.
Introduction


 Marketing is the process and through this process business and
organization promote themselves and their products by
communication with potential customers. Marketing promote work
and increase activity for the purpose of welfare of society.
 Marketing is very important for the welfare of society. Marketing helps
to any country to run their economical system easily.
 Business organization spends huge money on marketing to improve
their sales but marketing also benefits as a whole activity.
 Marketing helps to growth properly society and the society’s people.
Marketing gather the power of the economical strength for society
improvement.
What role does marketing play in our
society?


 Adjusting Supply with Demand
Supply and demand is a fundamental concept of economy and this
concept is fulfilled by marketing activity also. The needs and
requirements are fulfilled properly by marketing. At this point, the need
does not increase or decrease abnormally. On the other side, the
condition of demand remains normal.
Thus, marketing make equal the supply with demand and remain the
price at hand and take an important role in developing for societies.
Role of Marketing in Society


 Proper Distribution
It is most important that to consume the product of production because
by this consuming the production will be successful. Distribution for
society is one of the most important things among of all work.
Distribution properly helps to improve living standard of the consumers in
the society after all in the country. Proper distribution of necessary
product to the consumers at the right time does not only satisfy them in
their demand but also brings change in their living standard and their
requirements. Actually, it brings the positive effect in life in the society


 Creating Utility
Marketing is very important in creating utility. It creates time, place and
possession utilities. Transport or vehicle creates place utility, storage or
stock creates time utility, promotional or advertisements create
information or knowledge utility etc. Marketing plays important role in the
society by creating utility.
 Build a Reputation For brand
To survive a company, the only thing that it really needs to focus on is to
create a reputation without flaw. It has become apparent in the past few
decades that consumers will still prefer a business that has no related
controversies.


 Research and Development
Consumers always want new and amazing product. Research and
development helps to do this work properly. It is a most important tool for
growing and improving your business and if the businesses improve then
the society will be improved and then the country will be improved.
 Availability of Products
Society will not get the company’s products in the absence of marketing.
Now, there are hundreds of new products are available in the society
only because of marketing.


 Consuming Unproduced Products
All kinds of goods do not produce in one country. Some goods produce
in other country. Marketing helps to consume this goods that produce in
other country. Goods are supplied by importing from other country by
marketing. At a result, the consumers get chance to consume that kind
of product that does not produce in that country.
 Facilitating Large-scale Production
The demand is increased for new product and expanded the market by
marketing. The organization must produce a lot of goods for fulfilling
expended market demand. As a result, the large production scale gets
the proper chance.


 Employment
Marketing creates many kind of exciting, interesting and challenging
careers opportunity, like personal selling, promotional, transportation of
goods, packaging of product, research and development, product
design, retailing of various goods, management of all works etc.
 Developing Foreign Trade
There is no any country in the world today which can produce of all
commodities they needs. Every country tries to produce their necessary
commodities. Marketing helps the country in developing foreign trade
and create a good opportunity for foreign trading.


 Consumer Satisfaction
Marketing provides the satisfaction to the consumers by simply supplying
information, goods, services, products and supply according to the
consumers demand and taste. Thus, marketing improves the quality of life
and satisfaction of consumers. Consumers feel satisfaction at their heart truly
when they are full of information about their desire product.
 Improving Standard of Living
Marketing helps to provide the right product to the right consumer at the right
time by means of different types of way like advertising, promotional, publicity
and sales promotion. Marketing thus helps to rise in the standard of living of
consumers. Marketing improve the living standard of the society by creating,
raising and maintaining of its responsibility and task


 Better Options For Small Businesses To Expand
For companies, the value of digital marketing lies in selecting your
marketing strategy according to your budget and getting to a broader
audience at a lower price.
A decade ago, the promotion of your products was a job in itself,
particularly for a small business. They had to revert to low-level
approaches with almost zero hope of success.

Marketing and society

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