The presentation refers to the integration between operations, Production & Marketing processes.

1. HANAN IFTEKHAR 15076
SALMAN ASLAM 15445

2.  Operations, Production & Marketing
 An important & eminent trio
 Continuous reliance & input by each
 Motive is to keep the process going
 Each performs a different but essential role
 Rapid response from each element is
indispensable

3.  There is always a vehicle & a driver
 Operations is a manual for drivers
 The drivers produce according to the manual.
 Production acts as a puppet.
 The strings are with “Operations”
 Allocation of “Man Power”
 Alignment of resources (Raw Material, Capacity
Building*, Infrastructure) with Demand.

4.  The demand un addressed is the demand
never existed.
 “Operations” must appear to be of a rapid
character.
 Marketing fetches the demand
 Operation materializes its provision
(Logistics, People, Provision of Product)

5.  Your “wish” is my “command”
 Production gives confidence to Marketing.
 Capability of producing
 Meeting the requirement
 Exhibition of performance
 Both are bound my “Operations Manual”

6.  The “center point”
 Key reason of existence of “Process”
 Capable enough to maneuver the “Process”
 Binds the Trio (Operations, Production &
Marketing)

7. Marketing
Customer Operations
Marketing Production

8. OPERATION
MANNUAL
MARKETING PRODUCTION

9.  Operations:
◦ How
◦ When
◦ Whom
◦ Where
◦ What
 Marketing:
◦ Who wants what
◦ When to be delivered
◦ Where to be Delivered
◦ Quality
 Production:
◦ Performing what was told