2. WHAT IS GENRE?
Genre is a way of categorising a particular media text according to its
content and style. Genres have particular characterises also have as
paradigms, that the audience can identify and recognise these
paradigms which can lead to them having expectations as to how the
media will develop.
There are a variety of genres
Horror
Comedy
Crime
Romance
Sci-fi
Animation
Thriller
Historical
And many more
3. GENRE THEORISTS
Daniel Chandler:
Conventional definitions of genres tend to be based on the notion that they
constitute particular convention of content (such as themes or settings) and/or
form (including structure and style) which are shared by the texts which are
regarded as belonging to them.
Steve Neale:
Argues that pleasure is derived from ‘repetition and difference’ there would be
no pleasure without difference. We may derive pleasure from observing how
the conventions of the genre are manipulated. Also we may enjoy the
stretching of a genre in new directions and the consequent shifting of our
expectations.
John Fiske:
Defines genre as ‘attempts to structure some order into the wide range of
texts and meanings that circulate in our culture for the convenience of both
producers and audiences.’
Rick Altman
Argues that genres are usually defined in terms of media language and codes
for example in the western and example is guns and horses.
