This document outlines a SWOT analysis and marketing plan for a furniture business. The SWOT analysis identifies skilled labor, raw material suppliers, and historical craftsmanship as strengths, and high production costs, lack of training/quality standards, and price fluctuations as weaknesses. Opportunities include technical upgrades and international exposure, while threats include losing skilled workers and price competition from imports. The marketing plan sets penetration pricing to gain market share initially before raising prices. It discusses online and customized sales and producing quality, space-saving furniture to meet customer needs and earn profits through e-commerce promotion.

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2. Group member
Ahsan 0018
Usman 0072
Ahmed 0073
Husnain 0202
Marketing Final
Project
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3. ESPRESSO
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4. STRENGTHS
WEAKNESS
OPPERTUNITES
THREATS
SWOT ANALYSIS
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5.  Skilled Labor Force
 Wood seasoning facility centre is available
 Suppliers of raw material are available
 Local tools available
 Strong historical background of craftsmen
STRENGTH
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6.  High cost of production due to high rate of raw material
 Lack of educated, certified and professionally trained, work force
 No Designing facilities available
 Unawareness of any quality control and standards
 Lack of international marketing skills
 Unavailability of ready-to use seasoned wood
 Fluctuating prices of the raw material.
WEAKNESS
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7.  Technical up gradation
 International exhibitions
 International warehouses
 Networking & linkages of cluster players/stakeholders
 Development of consortiums with specified objectives
OPPERTUNITIES
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8.  Migration of trained work forces from the sector.
 Raw material cost increase.
 Import of low price articles from other countries.
 Instable political set up of the country.
THREATS
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9.  Penetration Pricing:
 We are setting a low price to increase sales and market share.
Once market share and market has been captured well then we
will increase the price of our products.
PRICE
STRATEGY
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10.  Marketing strategy has the fundamental goal of increasing sales
and achieving a sustainable competitive advantage.
 We produce some new needy products.
 One to one.
 Online sale through blogs.
 We make things according to customer need or demand. We are
try to serve our people with great folding furniture . We produce
better quality things in order to satisfy our customers.
Marketing strategy
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11. SIZE PRICE (RS)
Small 3,999
Medium 4,999
Large 5,999
PRICE AND
SIZE
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12.  Space saving
 Appealing
 Comfortable
 Easy to move and carry
 Cost affective
 Status Concious
QUALITIES
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13.  We are starting this business because of beautiful interior
furniture which are commonly used.
 We have to earn profit from this business.
 We gave new idea to people about decorations pieces .
 We are promote our business through the way of marketing
through E-Commerce.
 We are produced better quality Products.
 We are trying to discover new things in this field.
Objective
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