IKEA is a Swedish retail chain that deals in furniture and home decor. It has over 41 countries with a vision of creating a better everyday life for many people. IKEA focuses on vale-driven recruitment and training employees to increase their skills, knowledge, and abilities. Some of IKEA's strategies include low cost leadership, innovative products, effective promotion, and expanding into new markets. Its core competencies are profitability, supply chain management, brand image, social responsibility, and sustainable business practices.

2. IKEA ‘S:-
VISION
MISSION
OBJECTIVES

3. A Sweden based retail chain which
deals in furniture and house decor
items
FORTUNE’s “100 Best Companies
to Work For” list (three
consecutive years)
Has branches in
around 41 countries
Working Mother magazine’s
annual list of the “100 Best
Companies for Working
Mothers” (four consecutive
years)
Training magazine’s annual “Top
100” ranking of companies that
excel at human capital
development (four consecutive
years)
Ranked 20th in 'The World’s Most
Attractive Employers 2011' in the
Universum Awards, an employer
branding event
IKEA - An Introduction

5. Recruitment and Selection
• Value Driven
• “Assemble your future”

6. Increasing Employee’s KSA
• Training
• Compensation

8. Strategies used by IKEA:-
1. Low cost leadership strategy
2. Product strategy
3. Promotion strategy
4. Market development strategy
Core competencies:-
1.Profitability
2.Value chain
3.Brand image
4.Social responsibility
5.Sustainable business model

14. Recommendations:-
1. The selection based of hiring people should be expanded.
2. Promotion of successful mangers from various countries in
order to have cultural similarities.

15. • IKEA’s innovative human resource management practices has helped build a strong
and nurturing culture that promotes diversity and creativity
• In an industry characterized by high turnover, their employee friendly policy has
made IKEA a preferred employer in the retail sector
• Working in line with strategy, its
HRM practices has helped in
sustaining IKEA’s growth
• In many countries, IKEA is the
“Employer of Choice” and globally
IKEA is listed as one of the top 50
most attractive employers in 2010
• IKEA has the distinction of being in
FORTUNE’s “100 Best Companies
to Work For” list for three
consecutive years