The document discusses the services of a virtual marketing agency that specializes in the food industry. They promise high quality services at lower costs than full-time employees. The agency has experience in integrated marketing strategies, social media, design, public relations, and working with multiple business channels in the food industry. They provide examples of work developing marketing plans and strategies for large food brands.

1. Our Pledge: “Agency Quality, Not Agency Cost”

2. Specializing in
Food Industry For
All Channels

3. Were you disappointed by their lack
of product and industry knowledge;
slow response time; low quality and
promises not kept?
AND:

4. HIGH COSTS…
which dilute the benefit of a program and
drain your bottom line.

5. Uncertainty?
Today’s challenging business environment
makes hiring decisions more difficult.

6. Uncertainty?
Adding staff means additional payouts
and increased costs, but the work still
needs to be done…so what are your
options?

7. Uncertainty?
We invite you to compare the costs between a
full time staff person and using our services.
If you think we are the best alternative…

9.  We’re Virtual
 We use the latest communications
technology:
 Skype
 Webcasts
 Vyew – Virtual Meeting Room
 Gravity Project Management

10. US THEM
Virtual Staff of Professionals
Well-versed in their area of expertise
Pay only for the servicesyou need
Virtual structure means low overhead.
It’s how you save!
Our food focused staff knows your
business, no learning curve to pay for.
We bill at far less than the typical
professional level rate, yet stilldeliver
superior results
We bill at net

11.  Integrated Marketing Communications Strategy
and Execution
 Well-versed in social media
 Web Site Design and “Backroom” Analysis
 Logos, Packaging, Labels, etc
 Traditional Printed Materials – Ads, Brochures,
Signage, etc
 Merchandising Materials
 Turn-key Promotions
 Public Relations…Event and Show Planning
 Media Management and Execution

12. Led strategy and executed tactics for the largest
foodservice company in the country.

13. Four Major Business Channels:
Multi-unit Distributor Channel Brand
Strategies Strategies Strategies Communications
• Menu Ideation • Category •B&I • Merchandising
• New Product Management • College • Web Presence
Rollout • Product • Schools • PR
• R&D Promotion • Contractors • Trade Shows
• Research • Sales • Healthcare • Trade Ads
• Go-to-Market Incentives • Vendors

14. • Developed the Annual Marketing Plan
• Increased product penetration nationally
• Successfully re-positioned the brand:
“WHERE IT COMES FROM MATTERS”
• Developed go-to-market strategies and directed the
integrated marketing communications program.

15. • Directed the marketing communications efforts for a portfolio of nine
brands:
Hunt’s Tomatoes, Hunt’s Catsup, Wesson Oil, J. Hungerford Smith dessert
toppings, LaChoy, Swiss Miss, Orville Redenbachers, Rosarita and Knott’s
Berry Farm.
• Assigned to analyze their business units in order to
develop an umbrella plan to re-allocate assets within the
brand portfolio.

16. • Total graphic revision
• Web site creation
• Promote launch of on-premise single serving dessert line.
• Private label vs brand label analysis for distributor
business

17. • Creation of the fictional Otis Spunkmeyer a legendary baker who used only the world’s
finest ingredients for his baked products. The character soon became a company icon and
was instrumental in revitalizing the brand
• New logo
• Managing a complex national sales meeting: creating the theme: designing the set and
developing the materials for presentation of “Flight 440”
• Creating the web site featuring the Otis character
• Revised the marketing plan
• Creating new themes featuring the Otis character as a draw at trade shows.
• New package design.

18. • Conducted a market assessment study for this new urban
dairy.
• Study identified what fresh cheese products potential
customers would most likely order.

19. • Using ideation, created a new sandwich which featured Wisconsin
Cheese.
• Conducted research regarding the Wisconsin Cheese brand
perception which revealed that a premium price could be placed on
the item if the cheese was identified as being from Wisconsin.