The document discusses the evolution of marketing from versions 1.0 to 3.0. Marketing 1.0 was product-centric and focused on mass production and sales. Marketing 2.0 became more consumer-oriented and enabled by new technologies. Marketing 3.0 aims to make the world a better place by aligning business values with social values and enabling collaboration. It emphasizes sustainability, social responsibility and spiritual well-being over short-term financial goals. The document also outlines some of the changes driving this evolution and examples of companies adopting a Marketing 3.0 approach.
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
Neuromarketing: The Future of Better Communications Neuromarketing Examples
Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
Why Does it Matter?
Competitive Marketing landscape.
Impulse buying, confusion in marketplace.
Conventional marketing is disruptive.
Shift to digital, inbound marketing.
Marketing & Advertising need better tools.
De-clutter – Simplify messaging and visuals.
Differentiate – Sharp contrast against competition.
Build brands – Brands are shortcuts to reward.
Adapted from Gemma Calvert, Neurosense, Chair of Applied Neuroimaging, University of Warwick.
Neuromarketing fMRI Example
The ad campaign that created the greatest activity in a certain brain region, generated significantly more calls to a stop-smoking hotline.(Source: Sage Journals, 2012)
Neuromarketing EEG Example
Engaging multiple senses:
Communicates with the old brain, through the use of imagery.
Communicates with the neocortex, by making you wonder if the kid can move objects..
Stimulates the Senses, with epic soundtrack!
Make You Feel It. It’s simply a sweet story.
Neuromarketing Eye-Tracking Example
Decision Paralysis – Less is More
Grocery store displayed 24 varieties of jam, and offered samples.
60% of customers stopped to sample the jams
3% made a purchase
Next day, displayed only 6 jars.
40% customers stopped
30% made a purchase
Study by Sheena Iyengar, Professor at Columbia University.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
Learn more at www.trueimpact.ca
Welcome to Marketing 3.0 World
Have been inspired by the sustainable “Marketing 3.0”, we selected the key parts from the book and various presentations, digested and retold in our own way, for you to enjoy.
Hoping it’ll inspire you to practice “Marketing 3.0” more, as it’s the only way to ‘sustainable’ branding, marketing, and making our world a better place.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
Neuromarketing: The Future of Better Communications Neuromarketing Examples
Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
Why Does it Matter?
Competitive Marketing landscape.
Impulse buying, confusion in marketplace.
Conventional marketing is disruptive.
Shift to digital, inbound marketing.
Marketing & Advertising need better tools.
De-clutter – Simplify messaging and visuals.
Differentiate – Sharp contrast against competition.
Build brands – Brands are shortcuts to reward.
Adapted from Gemma Calvert, Neurosense, Chair of Applied Neuroimaging, University of Warwick.
Neuromarketing fMRI Example
The ad campaign that created the greatest activity in a certain brain region, generated significantly more calls to a stop-smoking hotline.(Source: Sage Journals, 2012)
Neuromarketing EEG Example
Engaging multiple senses:
Communicates with the old brain, through the use of imagery.
Communicates with the neocortex, by making you wonder if the kid can move objects..
Stimulates the Senses, with epic soundtrack!
Make You Feel It. It’s simply a sweet story.
Neuromarketing Eye-Tracking Example
Decision Paralysis – Less is More
Grocery store displayed 24 varieties of jam, and offered samples.
60% of customers stopped to sample the jams
3% made a purchase
Next day, displayed only 6 jars.
40% customers stopped
30% made a purchase
Study by Sheena Iyengar, Professor at Columbia University.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
Learn more at www.trueimpact.ca
Welcome to Marketing 3.0 World
Have been inspired by the sustainable “Marketing 3.0”, we selected the key parts from the book and various presentations, digested and retold in our own way, for you to enjoy.
Hoping it’ll inspire you to practice “Marketing 3.0” more, as it’s the only way to ‘sustainable’ branding, marketing, and making our world a better place.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Marie Laenen
Every entrepreneur should have a killer go-to-market strategy, as their success almost entirely depends on it. Find out how good customer acquisition is vital to your business.
“Impact of Store Atmospheric & Fixtures on Consumer Behavior”VISHWA VARUN
This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of shopper using a Stimulus and response model. In this research, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at Fashion Retail Store in Lucknow, India.
According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Indian shoppers, whereas the time pressure was not approved.
As max is the mass brand it covers middle class and lower middle class consumers, upper middle class go for daily wear clothing’s.
Indian consumers are very much pricing sensitive, too much competition in market, so its assortment planner responsibility to understand the consumer profile of Max consumers and mood.
If consumer don’t find product as per need and taste, they go for another brand.
So right merchandising and trend forecasting .during assortment planning and replenishment ask help for merchandise selection to sale executives of particular region.
Sales people know better regarding old merchandise which is best seller during previous season.
This Report gives you a detailed description of the "Star Bazaar (Andheri Store)" retail strategy, detailed store insights and the key marketing strategies implemented.
Explore the marketing 4.0 with just 3 slides.Naomasa WARAGAI
Summary of the book of Digital Marketing, Marketing 4.0 by Philip Kotler. To make it easy to grab the overview of the marketing, the summary is provided with a few slides.
Get to know How and What Role Brain Plays in Online Domain. Factors for consideration and emphasis for Online Businesses. Content Creation to engagement to conversion.
Marketing in the 21st Century is more challenging vs. 5 years ago due to increased competition and more demanding customers armed with more information and many choices.
The Fundamentals of Trade Marketing
Trade marketing is a form of business-to-business (B2B) marketing, in which companies attempt to market and sell their products to wholesalers, distributors, or retailers, rather than directly to consumers. Profitable trade marketing is contingent on a number of factors, from an awareness of retailer and consumer needs to the ability to formulate innovative and modern sales techniques. What follows are some of the fundamentals of trade marketing practices.
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
The features of the global marketing of luxury products (on the example of lo...diana_vardanyan
Aim - determine the characteristics of global production marketing and develop practical recommendations for the implementation of marketing strategies companies in the global market.
1 part
was studied the international marketing strategies
were identified the features of of the global marketing of luxury products
2 part
was examined the activity of a conglomerate LVMH
was analyzed the market for luxury goods and the competitive environment
3 part
were developed recommendations for the company Louis Vuitton in global marketing
were developed practical recommendations in the global marketing field for companies operating in the sphere of luxury goods
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Marie Laenen
Every entrepreneur should have a killer go-to-market strategy, as their success almost entirely depends on it. Find out how good customer acquisition is vital to your business.
“Impact of Store Atmospheric & Fixtures on Consumer Behavior”VISHWA VARUN
This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of shopper using a Stimulus and response model. In this research, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at Fashion Retail Store in Lucknow, India.
According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Indian shoppers, whereas the time pressure was not approved.
As max is the mass brand it covers middle class and lower middle class consumers, upper middle class go for daily wear clothing’s.
Indian consumers are very much pricing sensitive, too much competition in market, so its assortment planner responsibility to understand the consumer profile of Max consumers and mood.
If consumer don’t find product as per need and taste, they go for another brand.
So right merchandising and trend forecasting .during assortment planning and replenishment ask help for merchandise selection to sale executives of particular region.
Sales people know better regarding old merchandise which is best seller during previous season.
This Report gives you a detailed description of the "Star Bazaar (Andheri Store)" retail strategy, detailed store insights and the key marketing strategies implemented.
Explore the marketing 4.0 with just 3 slides.Naomasa WARAGAI
Summary of the book of Digital Marketing, Marketing 4.0 by Philip Kotler. To make it easy to grab the overview of the marketing, the summary is provided with a few slides.
Get to know How and What Role Brain Plays in Online Domain. Factors for consideration and emphasis for Online Businesses. Content Creation to engagement to conversion.
Marketing in the 21st Century is more challenging vs. 5 years ago due to increased competition and more demanding customers armed with more information and many choices.
The Fundamentals of Trade Marketing
Trade marketing is a form of business-to-business (B2B) marketing, in which companies attempt to market and sell their products to wholesalers, distributors, or retailers, rather than directly to consumers. Profitable trade marketing is contingent on a number of factors, from an awareness of retailer and consumer needs to the ability to formulate innovative and modern sales techniques. What follows are some of the fundamentals of trade marketing practices.
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
The features of the global marketing of luxury products (on the example of lo...diana_vardanyan
Aim - determine the characteristics of global production marketing and develop practical recommendations for the implementation of marketing strategies companies in the global market.
1 part
was studied the international marketing strategies
were identified the features of of the global marketing of luxury products
2 part
was examined the activity of a conglomerate LVMH
was analyzed the market for luxury goods and the competitive environment
3 part
were developed recommendations for the company Louis Vuitton in global marketing
were developed practical recommendations in the global marketing field for companies operating in the sphere of luxury goods
Zarzadzanie i Dowodzenie z wykorzystaniem orientacji procesowej - Sektor pryw...Peter Senkus
Książka: Zarzadzanie i Dowodzenie z wykorzystaniem orientacji procesowej - Sektor prywatny, Sektor Publiczny, Sektor Nonprofit
polecam ją każdemu kto interesuje się zarzadzaniem, można przesledzić w niej wybrane znaczące koncepcje od starozytności - do powstania orientacji procesowej.
Jest to również przewodnik jak wdrazać orientację procesową w organizacjach prywatnych, publicznych i non-profit.
Zastanawiasz się jak bedzie wyggladało zarzadzanie w przyszłosci ... zapraszam.
Wkrótce w wydwnictwie Difin i dobrych ksiegarniach :)
The Challenges for Nigerian agriculture in 21-st centuryPeter Senkus
Modern-day Nigeria has emerged as Africa's largest economy, with 2014 GDP at over 568 billon USD . Thanks to the largest population in Africa and the strongest economy Nigeria is often referred to as the "Giant of Africa". Although oil has been playing the mayor role in the structure of Nigeria’s GDP the economic growth for over the last five years has been driven by growth in agriculture, telecommunications, and services.
Of course economic growth and stability makes Nigeria according to PwC “one of the potential power economies of the world” , but one the country is still facing several challenges economic, social and environmental. The biggest challenge is that according to the The World Factbook strong economic growth have not translated into a significant decline in poverty levels .
The government and President has announced plans to increase transparency, diversify the economy away from oil, improve fiscal management and working to develop stronger public-private partnerships for roads, agriculture, and power. That actions and activities are very positive, but because of significant differences between for example Europe, North America and Africa they should be designed specifically for Nigeria. The actions and activities should be strategically planed and follow latest developments of management and technological revolution like sustainability, knowledge sharing, Internet of things.
The paper presents the challenges and possible scenario for Nigerian agriculture, one of the most dynamic and important sector for Nigerian economy, that produces not only economic output but could be nowadays fundament for welfare society supporting it with food,
Systemy zarządzania w świetle nowych wyzwań: Ewolucja systemów, jakość, środo...Peter Senkus
CAŁA KSIĄŻKA ZA DARMO !!!
Wysokińska-Senkus A., Senkus P., Systemy zarządzania w świetle nowych wyzwań: Ewolucja systemów, jakość, środowisko, ROI Consulting, 2013, ISBN 978-83-64116-00-1
Ksiażka przydatna dla każdego, kto interesuje się zarzadzaniem i systemami zarzadzania.
Mamy jeszcze 2 części :)
Wysokińska-Senkus A., Senkus P., Systemy zarządzania w świetle nowych wyzwań: Bezpieczeństwo, informacja, integracja, model doskonalenia, ROI Consulting, 2013, ISBN 978-83-64116-02-5
Wysokińska-Senkus A., Senkus P., Systemy zarządzania, w świetle badań empirycznych Rekomendacje stosowania, ROI Consulting, 2013, ISBN 9978-83-64116-01-8
chcecie Państwo ... napiszcie e-mail: piotr.senkus@gmail.com
The proces approach Small and Medium Enterprises [SME] development - NigeriaPeter Senkus
The following presentation is an attempt to identify the challenges associated with a dynamically changing environment that are faced by Nigerian government and Nigerian SME sector, to identify practices that allow to create roots to develop efficient, self-sustainable, family driven Small and Medium Enterprises [SME] that would contribute to elimination of most important Nigerian problems and Nigerian development. The following paper presents the concept of application Business Process Management, Business Model Canvas and Value – Added IT Supported Integrated System (VITIS) as the main philosophies in the process of the development the framework for SMES or the SMEs themselves.
Visit http://www.sas.com/baexchange
How can Analytics Drive Customer Values? presented by Franklin So - Regional Analytics Practice, Technologies - SAS Asia Pacific
Eye Care Marketing From Buy One Get One Free to Marketing 5.0.pptxOptical Forum
Presentation Title
Eye Care Marketing: from “Buy One Get One” to Marketing 5.0
Overview
BOGOF or simply put BOGO which are the acronyms for “Buy One Get One Free”, is one of the world’s oldest promotional techniques. It is simple and popular however today’s businesses need to progressively gamify their promotions to stand out against mediocrity and thrive in the modern professional landscape. In this lecture we will discuss with participants marketing in eye care from Marketing 1.0 to Marketing 5.0 and show some of the ideas throughout history as well as the latest ideas that distinguish this field. In the fifty minutes’ session we will also highlight additional required and optional skills to master and succeed in building competitive advantage and sustainable growth using effective eye care marketing strategies.
Presenter
Dr. Gilbert Nacouzi
Biography
Dr. Gilbert Nacouzi
Is an Optometrist by trade and did research in Entrepreneurship.
After completing his Bachelor's Degree in Optometry he studied strategy at Harvard Business School, Boston, USA
An MBA, Master of Business Administration with a concentration in Healthcare Management at Marylhurst University at Portland, Oregon USA
A DBA, Doctorate of Business Administration, and research in Business Administration, at Columbia Southern University, Orange Beach Alabama, USA.
Doctor Nacouzi has more than two decades of experience in working in the retail industry and building healthcare and eye care business models. He is the owner of Optic Nacouzi and he serves as Editor in Chief at Optical Forum Flipbook Magazine.
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Marketing 3.0 (Prof. Dr. Aung Tun Thet)Htet Zan Linn
Marketing 3.0 Seminar facilitated by Prof. Dr. Aung Tun Thet, for 2nd Anniversary of Myanmar B2B Management Magazine. This is held on 13th September 2014, at National Theatre of Yangon, Myanmar.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.
Marketing One Day workshop for Healthcare Providers Social Change UK
This one day marketing workshop for beginners has been designed for healthcare organisations in the UK looking to be more marketing and business focused. This workshop was commissioned by Kent NHS and recieved excellent feedback. For more information on this workshop contact the Social Change team by email: hello@social-change.co.uk or call the office on 01522 837250
Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Prod...DiegoFooter
Want to make a living at permaculture?
We’ll teach you everything you need to know about the black art of marketing.
You’ll learn strategies, tactics, deep insights into consumer psychology, design deconstruction techniques, secrets, lies, and ways to manipulate the right people in the right ways. Marketing isn’t (necessarily) evil, and it’s not what you think it is.
In this 3-hour workshop that will definitely not put you to sleep, we’ll teach you how to use propaganda for good.
Learn more at permaculturevoices.com.
Learning Objectives:
- To Understand What Consumer Behavior Is and the Different Types of Consumers.
- To Understand the Relationship Between Consumer Behavior and the Marketing Concept, the Societal Marketing Concept, as well as Segmentation, Targeting, and Positioning.
- To Understand the Relationship Between Consumer Behavior and Customer Value, Satisfaction, Trust, and Retention.
- To Understand How Marketers are Increasingly Able to Reach Consumers via Social Media and Better Satisfy the Needs and Wants of Consumers.
- To Understand the Makeup and Composition of a Model of Consumer Behavior.
defining marketing for the 21st century
,
what is marketing management
,
definition of marketing
,
marketing orientations/ philosophies / marketing c
,
marketing concept
,
core concepts of marketing
,
new consumer capabilities
,
the product concept
,
relationship between 4ps and 4cs/ and 4 as marketi
Written in 1960, the article revolutionized the thought processes of business managers who were narrowly focused on the products they sold—they were short-sighted or myopic, as Levitt calls it.
It is important to define an industry by asking a simple question—“what business are we in?
To ensure growth, companies must define their business properly based on customer needs and desires. Businesses are actually customer satisfying institutions/entities.
my·o·pi·a
lack of imagination, foresight, or intellectual insight
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Kseniya Leshchenko: Shared development support service model as the way to ma...
Marketing 3.0
1. P e t e r Senkus
A n e t a Senkus
MARKETING
3.0
Applied to agriculture enterprise
Farmer food producer means of production supplier
Kaunas, 18 September 2013
2. …a little bit about us
Piotr Senkus Ph. D. M. Eng.
Poznan University of Life Sciences
• Engineer – agriculture
• Masters – agriculture economics
• Ph.D. in economy (organization and management, marketing);
• Interests in: Sustainability, Process management etc.
• IRCA Lead Auditor, Management Analyst.
: +48.604.645.154; : piotr.senkus@gmail.com
Aneta Wysokioska-Senkus Ph. D.
Poznan University of Life Sciences
• Ph.D. in management (quality management);
• Interests in: Sustainability, management systems etc.
• IRCA Lead Auditor, Management Analyst.
: +48.604.753.457; : aneta.senkus@gmail.com
We appreciate the help of:
EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH
Head Office
Trostbrücke 4
20457 Hamburg, Germany
T. +49 40 43 13 49 0
F. +49 40 43 13 49 49
Email: epea@epea.com
www.epea.com
8. “Within five years.
If you’re in the same business
you are in now (if You do not
change), you’re going to be out
of business.”
Philip Kotler
Change
To the next generation of Marketers who will enhance the social and environmental
contributions of the marketing discipline
9. „... The only constant is …. change”
Heraclitus/Peter F. Drucker
Change
10. “It is not the strongest species
that survive, nor the most
intelligent, but the ones most
responsive to change.”
Charles Robert Darwin
Change
11. “if you do not change you re
dead”
Jack Welsh, former CEO GE
Change
“If change is happening on the outside faster than on the inside the end is in sight.”
Jack Welsh, former CEO GE
12. 0
„We can't solve problems by
using the same kind of thinking
we used when we created
them”
Albert Einstein
Change
21. 3.O. MARKETING
What can be done for “better world”
• Avon - Breast cancer
• General Mills - Better nutrition
• General Motors - Traffic safety
• Home Depot - Habatat for Humanity
• Kraft - Reducing obesity
• Levi Strauss - Preventing AIDS
• Motorola - Reducing solid waste
• Pepsi Cola - Staying active
• Shell - Coastal cleanup
• Petsmart - Animal adoption
• Aleve - Arthritis
• British Airways - Children in need
• Starbucks - Tropical rainforests
• Best Buy - Recycle used electronics
See Philip Kotler and Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley 2005.
22. 3.O. MARKETING
Old philosophy vs. New philosophy
Old philosophy:
“What is good for business is good for society!”
The simple act of profit maximization is good enough.
New philosophy:
“What is good for society is good for business.” (GE)
Every company should figure out not only how to improve its
output but also its outcomes. A food company should improve
nutrition; an energy company should improve energy; a bank
should improve sound savings.
Michael Porter and Michael Kramer, “The Big Idea: Creating Shared Value,” Harvard Business Review, January/February 2011.
23. Comparison of marketing 1.0, 2.0 and 3.0
Marketing 1.0
Product-centric
Marketing
Marketing 2.0
Consumer-oriented
Marketing
Marketing 3.0
Values-driven
Marketing
Objective Sell products Satisfy and retain the
consumers
Make the world a
better place
Enabling forces Industrial Revolution Information
technology
New wave technology
How companies see
the market
Mass buyers with
physical needs
Smarter consumer
with mind and heart
Whole human with
mind, heart, and spirit
Key marketing concept Product development Differentiation Values
Company marketing
guidelines
Product specification Corporate and product
positioning
Corporate mission,
vision, and values
Value propositions Functional Functional and
emotional
Functional, emotional,
and spiritual
Interaction with
consumers
One-to-many
transaction
Functional and
emotional
Many-to-many
collaboration
Source: Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: from products to customers to the human spirit. John Wiley & Sons.
24. Marketing change drivers
• Globalization and Chindia
• Regionalization
• Internet and social media
• Shorter product life cycles
• Commoditization
• Retail transformation
• Environmental concerns
• Consumer empowerment
• Recession and turbulence
• Hypercompetition
• Media proliferation
Source: Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: from products to customers to the human spirit. John Wiley & Sons.
25. Marketing 3.0: Collaborative, Cultural, and Spiritual flows
The Age of Participation and
collaborative Marketing
The Age of Globalization
Paradox and cultural
Marketing
The Age of Creative Society
and Human Spirit
Marketing
Technology
Market
Political
legal
Socio
culture
Economy
Source: Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: from products to customers to the human spirit. John Wiley & Sons.
27. For SC Johnson, creating
sustainable economic value
means helping
communities prosper while
achieving profitable growth
for the company.
Sustaining Values:
SC Johnson Public
Report
We believe our
fundamental
strength lies in our
people.
MIND HEART SPIRIT
Promoting reusable
shopping bags Base of the Pyramid
Mission
Contributing to the community
well –being as well as
sustaining and protecting the
environment
Vision
To be a world leader in
delivering innovative solutions
to meet human needs through
sustainability principles
Values
Sustainability
We create economic value
We strive for environmental
health
We advance social progress
Source: Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: from products to customers to the human spirit. John Wiley & Sons.
S. C. JOHNSON Values-Based Matrix
28. Sources of New Ideas
• Scientists and Engineers
• Motorola and Philips
• Employees
• Whirlpool,
• Shell
• Samsung
• Customers
• Problems in present products
• Dream products
• Enthusiasts
• Other partners in the company network
Source: Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: from products to customers to the human spirit. John Wiley & Sons.
29. Hmm … but …
most agriculture products
…
are not
consumer products
30. The idea of “Brand Within the Brand”
“Ingredient Branding“ or InBranding
Source: Kotler, P., Pfoertsh, W. (2010). Ingredient Branding, Springer.
… does it work for agriculture – film (Meat Without Drugs.mp4)
“It is possible to brand
sand, wheat, beef, bricks, metals, concrete, chemicals, corn
grits, bananas, apples, aspirin, …”
(Sam Hill, How to Brand Sand).
31. You can also … Develop a Memorable Brand Slogan
• BA, “The World’s Favorite Airline”
• American Express, “The Natural Choice”
• AT&T, “The Right Choice”
• Budweiser, “King of Beers”
Source: Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: from products to customers to the human spirit. John Wiley & Sons.
32. Hypothetical Starbucks brand positioning
Consumer
Target
Discerning
Coffee
Drinker
Consumer
Insight
Coffee and the
drinking
experience is often
unsatisfying
Consumer
Need State
Desire for better
coffee and a better
consumption
experience
Competitive
Product Set
Local cafes
Fast food &
convenience shops
Consumer
Takeaway
Starbucks gives me
the richest possible
sensory experience
drinking coffee
Brand Mantra
Rich, Rewarding
Coffee Experience
ContemporaryCaring Thoughtful
colors Logo
Totally integrated system
Stock options / health benefits or baristas
24 hour training of baristas
Triple Filtrated Water
Source: Philip Kotler, 2011
IN OUT
Responsible, locally involved
Convenient, friendly service
33. … can be fundament for
Agriculture Marketing 3.0
35. The basis of C2C
Nutrient metabolisms.
The basis for applying C2C principles & goals
&
36. Principles of the Cradle to Cradle®
design paradigm
WASTE EQUALS FOOD
Nutrients become nutrients again
or
Everything is a resource for something else
USE CURRENT SOLAR INCOME
Renewable sources powered by sun
CELEBRATE DIVERSITY
Biodiversity
Cultural diversity
Conceptual diversity
37. Food production depends on soil.
Soil takes tens of thousands of years to form.
Loss of topsoil
More than half of agricultural soil is lost or seriously degraded
38. Loss of topsoil due to:
Intensive
over-farming
Incineration & landfilling
of nutrients
Urbanization
39. Every year we lose 4000 – 6000 times more humus
… than we build up.
In the European regions it takes 100 to 300 years
to build a Layer of 1 cm of Humus.
25 cm of Humus are needed
to have soil which is fertile enough to be used for food production.
Loss of topsoil
41. • The 2008+ recession has changed consumer behavior forever.
• The Internet Revolution gave the Consumers more power than
ever before.
• To achieve success there is the need to stop using outdated
marketing and realign processes around the stakeholders, not
company.
• To design the better world you have to think as customer
(stakeholder) … not as marketer.
0
Summary
43. Manage the Present
Cut the fat, drop unprofitable products, segments, customers and geographical areas.
Make operational improvements.
Right sizing.
Selectively Forget the Past
Work on new products that are ready.
Move into opportunities.
Exploit nonlinear changes.
Create the Future
Develop a big new strategic intent (an efficient electric car, a cure for cancer…)
A strategic intent will have direction, motivation, and challenge.
http://www.thepinnaclelist.com/
Summary
Make evolution changes
44. The 3.0 Marketing organization characteristics
• They align the interests of all stakeholder groups
• executive salaries are relatively modest
• They operate an open door policy to reach top management
• Their employee compensation and benefits are high for the category; their
employee training is longer; and their employee turnover is lower
• They hire people who are passionate about customers
• They view suppliers as true partners who collaborate in improving
productivity and quality and lowering costs
• They believe that their corporate culture is their greatest asset and primary
source of competitive advantage.
• Their marketing costs are much lower than their peers while customer
satisfaction and retention is much higher.
0
Summary