Direct & Indirect Marketing PPT.pptx
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This document compares and contrasts direct and indirect marketing. Direct marketing uses intrusive tactics like telemarketing and direct mail that have low response rates, are costly, and can annoy customers. Indirect marketing focuses on gaining customer trust over time through brand awareness tactics like social media engagement, content marketing, SEO, and word-of-mouth. Both direct and indirect marketing have a place, with direct providing quicker results but indirect building longer-term customer loyalty and recall through trust and information sharing. The best approach uses a mix of both.
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This document discusses direct marketing. It begins by outlining the learning objectives, which are to recognize direct marketing as a communication tool, understand the strategies and tactics involved, demonstrate the use of direct marketing media, and determine the effectiveness of direct marketing. It then defines direct marketing as communicating directly with target customers to generate a response or transaction. Several factors that have contributed to the growth of direct marketing are discussed, including the rise of credit cards, changing consumer behaviors, and technological advances. The role of direct marketing in integrated marketing communications programs is also examined.
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Direct marketing involves communicating with customers through personal channels like mail, email, phone calls and face-to-face interactions to maximize the probability of the intended audience receiving the message. It aims to create value for customers through product creation, communicating that value through personal channels of communication, and delivering value directly. The document then discusses various forms of direct marketing like direct mail, catalogs, telephone marketing, and digital methods like email, mobile, and online marketing.
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Relationship marketing is defined as the ongoing process of identifying, establishing, maintaining, and enhancing successful relationships with customers and stakeholders to meet the objectives of all parties through mutual fulfillment of promises. The key differences between relationship marketing and transactional marketing are that relationship marketing focuses on customer retention with a long-term horizon and high customer focus using communication as a way to build relationships, while transactional marketing focuses on single sales with little customer focus and low customer contact.
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2) Digital marketing spending is growing as customer behavior shifts online, requiring brands to communicate where consumers now engage.
3) Key areas for investment are social media, digital experiences, and maintaining optimized websites that integrate across channels.
4) Unpaid advertising through personal referrals is growing in influence over direct brand messages.
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Social media marketing refers to gaining attention and website traffic through social media sites. The document discusses the scope of social media marketing, limitations of traditional marketing, benefits of social media marketing, strategies used, examples of companies using social media successfully, and the potential for social media marketing in India. It concludes that social media cannot be separated from the online world today and that companies must understand its potential and get ready for this new era of marketing.
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Partnership results from a contract and is governed by the Partnership Act 1932. The partnership is also governed by the general provision of the Indian Contract Act on such matters where the Partnership Act is silent. It is expressly mentioned that the provision of India Contract Act which is not repealed will be applicable on Partnership until and unless such provision is in contrary to any provision of Partnership Act, 1932. The rules of contract regarding the capacity to contract, offer, acceptance etc will also be applicable to the partnership. But the rules regarding the status of minor will be governed by the Partnership Act, 1932 since Section 30 of the Act talks about the position of the minor.
labor legislation .pptx
‘Labour legislation’ is a body of law formed for the working class of people to provide them with legal rights, and also restrict them with rules and regulations. It defines the rights and obligations of the working class. Labour law covers several areas-
Certification of Labour Unions – The Labour Union is issued with a formal document which ensures them the right to represent on behalf of all the labourers. This Union acts as an exclusive bargaining agent.
Collective Bargaining – The workers through their unions put demands before their employers, like the terms of their employment, payment, leave, health and safety policies and the number of working hours.
Labour-Management Relations – The head of any working organisation has to resolve conflict among his labourers because any misunderstanding between his employees will create a downfall in his work progress.
Workplace health and safety – It ensures that the employees are getting a safe environment to work in and are not physically or mentally abused by the work culture because in the end a better environment will only make them work with all their might.
Employment standards – It includes annual holidays, working hours, unfair means of dismissal of labourers, and compensation provided to the labourers who got terminated or have left the job.
TRADE UNION ACT 1926
Trade Unions in India are registered and file annual returns under the Trade Union Act (1926). Statistics on Trade Unions are collected annually by the Labour Bureau of the Ministry of Labour, Government of India. As per the latest data, released for 2012, there were 16,154 trade unions which had a combined membership of 9.18 million (based on returns from 15 States – out of a total of 28 States and 9 Union Territories).[1] The Trade Union movement in India is largely divided along political lines and follows a pre-Independence pattern of overlapping interactions between political parties and unions.[2] The net result of this type of system is debated as it has both advantages and disadvantages. According to the data submitted by various trade unions to the Ministry of Labour and Employment as part of a survey, INTUC with a combined membership of 33.3 million, has emerged as the largest trade union in India as of 2013.[3]
The firm or industry level trade unions are often affiliated to larger Federations. The largest Federations in the country represent labour at the National level and are known as Central Trade Union Organisations (CTUO). As of 2002, when the last Trade Union verification was carried out, there are 12 CTUOs recognised by the Ministry of Labour.
Employee Provident Funds 1952
The Employees' Provident Funds & Miscellaneous Provisions Act was established in 1952 to provide financial security and stability for employees in India upon retirement. The Act requires employers with more than 20 employees to make contributions amounting to 12% of an employee's salary to their provident fund account, as well as pension and insurance funds. Employees can withdraw partial funds for needs like housing or education and full funds upon retirement at age 54. The law aims to help employees save during employment for future financial needs.
Company Act 1956/Types of Company
The Companies Act 1956 was an Act of the Parliament of India, enacted in 1956, which enabled companies to be formed by registration, and set out the responsibilities of companies, their directors and secretaries.[1] It was repealed and replaced by the Companies Act 2013.
The Act was administered by the Government of India through the Ministry of Corporate Affairs and the Offices of Registrar of Companies, Official Liquidators, Public Trustee, Company Law Board, Director of Inspection, etc. The Registrar of Companies (ROC) handles incorporation of new companies and the administration of running companies.
Since its commencement, it was amended many times, in which amendment of 1988, 1990, 1996, 2000 , 2011 & 2013 were notable.
Types of companies
There are 11 types of registrations for a company under the Companies Act 1956.[3]
Private company
Public company
Companies limited by shares
Companies limited by guarantee
Unlimited company
Section 25 company[4]
Government companies
Foreign companies
Holding and subsidiary company
Producer companies
Deemed public company
PARTNERSHIP ACT 1932/ Types of Partner
The Indian Partnership Act or 'Indian Partnership Act' is an Act passed by the Parliament of India in 1932 that regulates partnership firms. Prior to its passage, participation was governed by certain sections of the Indian Contract Act 1872. This Act is governed by the Ministry of Corporate Affairs.
partnership act, 1932 pdf
partnership act, 1932 notes
partnership act 2013
indian partnership act, 1932
partnership act, 1932 bare act
partnership act, 1932 notes pdf
types of contract
The Indian Contract Act, 1872[1] prescribes the law relating to contracts in India and is the key act regulating Indian contract law. The Act is based on the principles of English Common Law. It is applicable to all the states of India. It determines the circumstances in which promises made by the parties to a contract shall be legally binding. Under Section 2(h), the Indian Contract Act defines a contract as an agreement which is enforceable by law.
Consumer Disputes Redressal Agencies
The Consumer Protection Act,1986 (COPRA) was an Act by the Parliament of India elected to protect the interests of consumers in India.It was replaced by the Consumer Protection Act, 2019. It was made for the establishment of consumer councils and other authorities for the settlement of consumer's grievances and matters connected with it. The act was passed in Assembly in October 1986 and came into force on December 24, 1986. The statute on the right was made before this COPRA act 1986.
Consumer Disputes Redressal Agencies
Main article: Consumer Court
District Consumer Disputes Redressal Commission (DCDRC): Also known as the "District Commission" established by the State Government in each district of the State. The State Governments may establish more than one District Forum in a district. It is a district-level court that deals with cases valuing up to ₹10 million (US$130,000).[2][3]
State Consumer Disputes Redressal Commission (SCDRC): Also known as the "State Commission" established by the State Government in the State. It is a state-level court that takes up cases valuing less than ₹100 million (US$1.3 million)[2][3]
National Consumer Disputes Redressal Commission (NCDRC): Established by the Central Government. It deals with matters of more than ₹100 million.[3]
Objectives of the central council
The objectives of the Central Council are to promote and protect the rights of the consumers such as:-
The right to be protected against the marketing of goods and services which are hazardous to life and property.
The right to be informed about the quality, quantity, potency, purity, standard and price of goods or services, as the case may be to protect the consumer against unfair trade practices;
The right to be assured, wherever possible, access to a variety of goods and services at competitive prices ;
The right to be heard and to be assured that consumer's interest will receive due consideration at appropriate forums;
The right to seek redressal against unfair trade practices or restrictive trade practices or unscrupulous exploitation of consumers
The right to consumer education.
CONSUMER PROTECTION ACT
The Consumer Protection Act,1986 (COPRA) was an Act by the Parliament of India elected to protect the interests of consumers in India.It was replaced by the Consumer Protection Act, 2019. It was made for the establishment of consumer councils and other authorities for the settlement of consumer's grievances and matters connected with it. The act was passed in Assembly in October 1986 and came into force on December 24, 1986. The statute on the right was made before this COPRA act 1986.
INDIAN PARTNERSHIP ACT
The Indian Partnership Act or 'Indian Partnership Act' (Indian Partnership Act, 1932) is an Act passed by the Parliament of India in 1932 which regulates partnership firms. Prior to its passage, participation was governed by certain sections of the Indian Contract Act 1872. This Act is governed by the Ministry of Corporate Affairs.
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Direct & Indirect Marketing PPT.pptx
- 3. Direct Marketing V/S Indirect Marketing
- 8. Role of direct Marketing
- 10. Challenges of Direct Marketing Intrusive: Many people find direct marketing annoying and intrusive. This is especially true of telemarketing and door-to-door sales. Low response rates: direct marketing response rates tend to be around 1- 3 per cent. When you reach a consumer who isn't interested in your products of services Competition: It can be hard to make your messages stand out when the recipient receives high number of marketing calls, mails. Cost: Tactics like telemarketing and direct mail may have high financial and resource costs.
- 12. What is indirect marketing? Indirect marketing is marketing focused on first gaining the trust of your potential customers. Its purpose is to grow your brand’s familiarity and nurture prospective customers to eventually buy from you.
- 18. Types of Indirect Marketing (and Why You Should Use Them) • Indirect marketing can come in many forms – even physical things, like branded products. • Take a t-shirt or water bottle with a company’s logo on it. You see it. You register it. Maybe you want one for yourself? Digital examples of indirect marketing include: Social media – engagement. Content marketing (including user-generated content) SEO (Search Engine Optimization) Word-of-mouth and referrals (social proof)
- 19. Greed – “If I buy now, I will have more than the other guy.” Fear – “If I don’t buy now, I will seriously screw up my business.” Altruism – “If I buy now, I’m doing something good for the world.” Envy – “I want to buy now so I can have what he/she/they have.” Pride – “If I buy now, it will make me look good.” Shame – “If I don’t buy now, I’ll look like an idiot.”
- 21. Believe in Good- Moral Appeal
- 22. Envy Approach
- 23. Product oriented- Pride Appeal
- 25. Fear Appeal
- 29. Direct Marketing or Indirect Marketing | Which One is Better? • Remember, direct marketing is all about being aggressive and chasing your customers with sales pitches that may or may not lead to revenue. Indirect marketing is all about connecting with the audience, giving them information, and getting customers come to you. • With direct marketing leading the way, ably supported by indirect marketing, your marketing mix can rake in both prompt results as well as customer loyalty in the long term. Sustainable indirect marketing helps to build brand recall. It ultimately benefits your business.