Explore the marketing 4.0 with just 3 slides.Naomasa WARAGAI
Summary of the book of Digital Marketing, Marketing 4.0 by Philip Kotler. To make it easy to grab the overview of the marketing, the summary is provided with a few slides.
Explore the marketing 4.0 with just 3 slides.Naomasa WARAGAI
Summary of the book of Digital Marketing, Marketing 4.0 by Philip Kotler. To make it easy to grab the overview of the marketing, the summary is provided with a few slides.
Read the full post at https://www.fourquadrant.com/gartner-go-to-market-strategy/
Gartner's IT Predictions
Key technology drivers that will impact go to market strategy and tactics include: intelligent things, collecting massive amounts of data, artificial intelligence and machine learning.
Gartner identifies 3 key themes that form the basis for the Top 10 strategic technology trends:
- Intelligent
- Digital
- and Mesh
The technologies noted above are at the front-end of the technology adoption curve but are expected to break out of an emerging state and stand to have substantial disruptive potential across industries.
Read Pragmatic Posts on B2B Marketing - https://www.fourquadrant.com/marketing-resource-blog/
Download Go to Market Templates (FREE) - https://www.fourquadrant.com/marketing-tempates/
View the Go to Market PowerPoint Slide Library - https://www.fourquadrant.com/marketing-slides/
Leverage Proven Go to Market Planning Templates - https://www.fourquadrant.com/products/
Brand Management (strategic Brand Management) is a course designed for marketing students. This also includes small assignments, and class work for students.
Branding and communications workshop 2012Anna Quintero
These are the materials I used to lead a workshop with my friends at Androidzoom (now known as Appszoom). Here you'll find the quickest vision on what Marketing is, and then a deeper detail on branding and communications to foster business growth.
A presentation made on introduction to marketing research by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation highlights briefly the need, the different types and techniques of marketing research.
BUSINESS STUDIES A-LEVELS PRESENTATION.pptxDanKay8
Business Studies unit 1 comprehensive notes for business studies A levels. Upload a presentation to download
Edexcel a2 unit 4a - Making business decisions
Read the full post at https://www.fourquadrant.com/gartner-go-to-market-strategy/
Gartner's IT Predictions
Key technology drivers that will impact go to market strategy and tactics include: intelligent things, collecting massive amounts of data, artificial intelligence and machine learning.
Gartner identifies 3 key themes that form the basis for the Top 10 strategic technology trends:
- Intelligent
- Digital
- and Mesh
The technologies noted above are at the front-end of the technology adoption curve but are expected to break out of an emerging state and stand to have substantial disruptive potential across industries.
Read Pragmatic Posts on B2B Marketing - https://www.fourquadrant.com/marketing-resource-blog/
Download Go to Market Templates (FREE) - https://www.fourquadrant.com/marketing-tempates/
View the Go to Market PowerPoint Slide Library - https://www.fourquadrant.com/marketing-slides/
Leverage Proven Go to Market Planning Templates - https://www.fourquadrant.com/products/
Brand Management (strategic Brand Management) is a course designed for marketing students. This also includes small assignments, and class work for students.
Branding and communications workshop 2012Anna Quintero
These are the materials I used to lead a workshop with my friends at Androidzoom (now known as Appszoom). Here you'll find the quickest vision on what Marketing is, and then a deeper detail on branding and communications to foster business growth.
A presentation made on introduction to marketing research by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation highlights briefly the need, the different types and techniques of marketing research.
BUSINESS STUDIES A-LEVELS PRESENTATION.pptxDanKay8
Business Studies unit 1 comprehensive notes for business studies A levels. Upload a presentation to download
Edexcel a2 unit 4a - Making business decisions
CHAPTER 1: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Marketing and its Traditional Approaches
Lesson 2: Goals of Marketing
Lesson 3: Contemporary Approaches to Marketing
Credits: Principles of Marketing of Dr. Serrano- K-12
The word Market' has been derived from Latin word VlarketTJs' which refers to the method or place of contact between buyers and sellers. Hence, we can say a market is the place where people gather for the purpose of buying and selling of goods and services. For Example : High Street Markets, Malls tec.
Whereas marketing is an activity of creating, promoting, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Perceived Value
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. 1. The age of participation and collaborative marketing 2/44
3. Comparison of marketing 1.0, 2.0 and 3.0 Marketing 1.0 Product-centric Marketing Marketing 2.0 Consumer-oriented Marketing Marketing 3.0 Values-driven Marketing Objective Sell products Satisfy and retain the consumers Make the world a better place Enabling forces Industrial Revolution Information technology New wave technology How companies see the market Mass buyers with physical needs Smarter consumer with mind and heart Whole human with mind. heart, and spirit Key marketing concept Product development Differentiation Values Company marketing guidelines Product specification Corporate and product positioning Corporate mission, vision, and values Value propositions Functional Functional and emotional Functional, emotional, and spiritual Interaction with consumers One-to-many transaction Functional and emotional Many-to-many collaboration 3/44
4. 2. Expressive Social Media 3. Collaborative Social Media 4. The age of globalization paradox and cultural marketing 5. The age of creative society and human spirit marketing 4/44
5. Marketing 3.0: Collaborative, Cultural, and spiritual The Age of Participation and collaborative Marketing The Age of Globalization Paradox and cultural Marketing The Age of Creative Society and Human Spirit Marketing Technology Market Political legal Socio culture Economy 5/44
6. Building Blocks of Marketing 3.0 Building Blocks Why? What to Offer Content Collaborative Marketing Content Cultural Marketing How to offer Spiritual Marketing The Age of Participation (the Stimulus) The Age of Globalization Paradox (the Problem) The Age of Creativity (the Solution) 6/44
7. The Evolution of marketing Concepts Postwar Soaring Turbulent Uncertain One-to-One Financially-Driven 1950s 1960s 1970s 1980s 1990s 2000s 7/44
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10. The future of marketing : Horizontal not vertical The Disciplines of Marketing Product Management Customer Management Brand Management Today’s Marketing Concept The Four Ps (product,price ,place,promotion) STP (segmentation, targeting,and positioning) Brand building Future Marketing Concept Cocreation Communitization Character building 10/44
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13. The 3i Model Brand i ntegrity Brand i dentity Brand i mage Brand Differentiation Positioning 3i 13/44
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15. Values-Based Matrix (VBM) Model Deliver SATISFACTION Realize ASPIRATION Practice COMPASSION Profit Ability Return Ability Sustain Ability Be BETTER DIFFERENTIATE Make a DIFFERENCE MISSION (Why) VISION (What) VALUES (How) Mind Heart Spirit 15/44
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19. Three Characteristics of a Good Mission Business as Unusual Story that Moves People Consumer Empowerment Creating Spreading Realizing 19/44
32. Three stages of addressing social issues in marketing Philanthopy Cause Marketing Socio-Culture Transformation Higher Business Model Alignment Lower Cost, Higher Impact Cultural Spectrum Creativity Spectrum Self-Actualization Basic Needs Vertical Company Empowered Horizontal Consumer Empowered 32/44
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36. MARKETING FOR POVERTY ALLEVIATION The Marketing Model of an SBE No 1 Segmentation Bottom of the Pyramid 2 Targeting High volume communities 3 Positioning Social business enterprise 4 Differentiation Social entrepreneurship 5 Marketing Mix Product Products not Currently Accessible for low-income Customer Price Affordable Promotion Word-of-Mouth Place Community Distribution 6 Selling Sales Force of Social Entrepreneurs 7 Brand Iconic 8 Service No-Frills 9 Process Low-Cost Elements of Marketing Social Business Enterprise Business Model 36/44
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39. Motivations of Different Actors Innovator Propagator Investor Enable Promoter Amplifier Natural resources dependence Current exposure to regulation Increasing potential for regulation Competitive market for talent Low market power in highly competitive market Good environmental track records High brand exposure Big environmental impact 39/44
40. 2. Targeting Communities for Green Marketing Collaboration of Different Actors Niche Mass Promotion Producing Innovator Propagator Investor Initiate the buzz of green products by targeting a niche market of trendsetters Create critical mass by marketing green products the new standard in the mainstream market Create specialty product for a niche market Create fully commercialized product for mass market 40/44
