Seeing that 1,000 people opted-in for a SPA discount is more powerful than hearing about why it’s so great. That powerful pull to conform is atthe heart of the Plato’s chariot —there’s the logical (I need to relax with a massage) and the emotional (everyone’s doing it!).
By Amit Sawant
What is Neuro Marketing ?
It is the field of marketing research that studies how
customer’s brain respond to advertising & other brand
related messages by monitoring
brainwave activities, Viewing & Skin response.
Objectives of Neuromarketing
• Identify the Emotional Impact.
• Reaction of Customer Behavior.
• Understand & satisfy customer expectations.
The Neuro Science Behind Digital
• Rexi founder Dr. Carmen Simon argues that
audiences remember about 10 percent of what’s
presented. Ten percent!
• Marketers need to be relevant and put our best 10
percent forward for those audiences.
Key points to be consider for Nero digital Mktg.
1. Use of Short Text
• Attract more eyeballs.
• Potential to go viral & its fun!
2. Color Contrasts are effective action
Color plays an important role in brand
Brain Triggers for Social Media Mktg.
2. Create Motion
Motion (without actually moving) activate
MIRROR NEURONS that trigger parts of the brain
to react as if the event is actually happening.
3. Create ambiguity
Integrating elements of ambiguity, mystery or
uncertainty into marketing greatly increases the
chances of hooking your audience’s attention.
4. Neutral Faces
Our brains are naturally attracted to faces.
5. Common Ground
Find something that’s dear to consumers
hearts and that they’re familiar with.
EX. Lufthansa campaign for Indian market.
Some anti-marketing activists, such as Gary
Ruskin of Commercial Alert, warns that neuro
marketing could ultimately be used to
manipulate consumers by playing on their
fears or unethically stimulating positive
With the help of neuro-logical science & studies
digital marketers can effectively capture the
attention of the Target audience.
By Amit Sawant