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Neuro-Digital-Marketing

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Get to know How and What Role Brain Plays in Online Domain. Factors for consideration and emphasis for Online Businesses. Content Creation to engagement to conversion.

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Neuro-Digital-Marketing

  1. 1. Neuro-Digital Marketing By Amit Sawant
  2. 2. What is Neuro Marketing ? It is the field of marketing research that studies how customer’s brain respond to advertising & other brand related messages by monitoring brainwave activities, Viewing & Skin response. ulima.edu.pe/ciec/cec/neuromarketing
  3. 3. Objectives of Neuromarketing • Identify the Emotional Impact. • Reaction of Customer Behavior. • Understand & satisfy customer expectations.
  4. 4. The Neuro Science Behind Digital Marketing • Rexi founder Dr. Carmen Simon argues that audiences remember about 10 percent of what’s presented. Ten percent! • Marketers need to be relevant and put our best 10 percent forward for those audiences.
  5. 5. Key points to be consider for Nero digital Mktg. 1. Use of Short Text • Attract more eyeballs. • Mobile-friendly. • Potential to go viral & its fun!
  6. 6. 2. Color Contrasts are effective action Drivers
  7. 7. Color plays an important role in brand identity Source:www.wmelgar.com/
  8. 8. 3. Be logical & emotional
  9. 9. Example Groupon Be logical & emotional
  10. 10. 4. Integrate Testimonials & Feedbacks
  11. 11. Brain Triggers for Social Media Mktg. 1. Visuals http://www.socialmediaexaminer.com/improve-social-media-ads-using- brain-science/
  12. 12. 2. Create Motion Motion (without actually moving) activate MIRROR NEURONS that trigger parts of the brain to react as if the event is actually happening.
  13. 13. 3. Create ambiguity Integrating elements of ambiguity, mystery or uncertainty into marketing greatly increases the chances of hooking your audience’s attention.
  14. 14. 4. Neutral Faces Our brains are naturally attracted to faces.
  15. 15. 5. Common Ground Find something that’s dear to consumers hearts and that they’re familiar with. EX. Lufthansa campaign for Indian market. https://www.youtube.com/watch?v=MrYhrZ3ppik
  16. 16. Criticism Some anti-marketing activists, such as Gary Ruskin of Commercial Alert, warns that neuro marketing could ultimately be used to manipulate consumers by playing on their fears or unethically stimulating positive responses. http://blogs.adobe.com/digitalmarketing/personalization/a pplying-brain-science-digital-marketing/
  17. 17. Conclusion With the help of neuro-logical science & studies digital marketers can effectively capture the attention of the Target audience. By Amit Sawant Samit_999@rediffmail.com

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