Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Product Development, Design, and Market Research for the Permaculture Entrepreneur Presented by Hilary Bromberg & Marty McDonald
Want to make a living at permaculture?
We’ll teach you everything you need to know about the black art of marketing.
You’ll learn strategies, tactics, deep insights into consumer psychology, design deconstruction techniques, secrets, lies, and ways to manipulate the right people in the right ways. Marketing isn’t (necessarily) evil, and it’s not what you think it is.
In this 3-hour workshop that will definitely not put you to sleep, we’ll teach you how to use propaganda for good.
Learn more at permaculturevoices.com.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
Hard Truths: The Children's Society rebrand. Rebrand or refresh Brand Breakfa...CharityComms
Jayne Whitton, marketing, communications and insight director and Minaxi Henegan, head of brand, The Children’s Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
Hard Truths: The Children's Society rebrand. Rebrand or refresh Brand Breakfa...CharityComms
Jayne Whitton, marketing, communications and insight director and Minaxi Henegan, head of brand, The Children’s Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Cancel Culture: You Can Run But You Can't HideFalcon.io
Cancel culture is trending, growing rapidly and marketers, you're the target. Cancel culture is tumultuous and unpredictable and when they strike, the result can be detrimental. That’s why safeguarding your brand is a crucial component for protecting your brand from a crisis. This masterclass comes equipped with a social media action plan and brand message strategy perfect for any marketer, ensuring your brand can withstand a PR nightmare.
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
Hi, I'm Jennifer Nash, also known as The Bespoke PR Maven on LinkedIn. I've been known to challenge the PR industry status quo with my own innovative and mostly disruptive PR tactics to get my clients heard, seen, known, and recognised as thought leaders with expert authority in their industry. I'm also the co-founder of the Global Ignite Vision Awards movement, Spotlight Magazine, which is the only thought leadership magazine hosted on PageSuite is a leading privately owned and self-funded digital, mobile and tablet publishing company. Providing strategic solutions for future focused publishers, aiding them to deliver engaging content through multiple channels, enhancing the end-user experience. Servicing broad global content and publishing markets.
In my Ark & Brook PR Agency, I help SME’s and entrepreneurs’ step by step guiding you and helping you to build your thought leadership in an authentic voice, growing your audience with brand ambassadors, and tinkering to find the best strategy that works for you.
I also know exactly how I've attracted press coverage for companies such as BMW, Imex Elite Standard, PaymentSense, DentFix, Harrow Town Centre Council and The Portman Estate in London - all through building my Publicist Consultancy service.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Branding - Creating a personality for your product!Bettina Grr
What is branding and why is it so important?
During the presentation you will find out how to create a personality for your product, service or company. A brand is the promise you make to your users. Follow these five groundrules to uncover or create your brand:
1. Your brand sets you apart.
2. Your brand is ingrained in all your company.
3. Your brand is who you are.
4. Your brand is the connection to your audience.
5. Your brand gives you loyalty.
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
Content Marketing with Fashion Bloggers by Startup EliteMarkus Biegel
Content Marketing with Fashion Bloggers
From the Digital Strategies for Fashion Brands Series by Startup Elite.
For more presentations and useful information visit our website at www.StartupElite.com
Industry and consumer insights that will help companies form a marketing communications plan while travelers are trapped in a prolonged "dreaming phase", uncertain when they will be able, or willing to travel.
For more information, reach out at www.forestview.eu
Business idea of opening a makeover studio based in Delhi.
Full time makeover program
Cater to particular traditional occasion, formal parties even ,commercial events.
To build a perfect image and keep an attractive appearance.
I was honored to be the featured speaker at many Women in Biz events from coast to coast. This 10 Day Marketing & Launch Strategy was one of my featured talks. Be prepared to work and do each action item at every step! Let me know how things went in the comments!
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Cancel Culture: You Can Run But You Can't HideFalcon.io
Cancel culture is trending, growing rapidly and marketers, you're the target. Cancel culture is tumultuous and unpredictable and when they strike, the result can be detrimental. That’s why safeguarding your brand is a crucial component for protecting your brand from a crisis. This masterclass comes equipped with a social media action plan and brand message strategy perfect for any marketer, ensuring your brand can withstand a PR nightmare.
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
Hi, I'm Jennifer Nash, also known as The Bespoke PR Maven on LinkedIn. I've been known to challenge the PR industry status quo with my own innovative and mostly disruptive PR tactics to get my clients heard, seen, known, and recognised as thought leaders with expert authority in their industry. I'm also the co-founder of the Global Ignite Vision Awards movement, Spotlight Magazine, which is the only thought leadership magazine hosted on PageSuite is a leading privately owned and self-funded digital, mobile and tablet publishing company. Providing strategic solutions for future focused publishers, aiding them to deliver engaging content through multiple channels, enhancing the end-user experience. Servicing broad global content and publishing markets.
In my Ark & Brook PR Agency, I help SME’s and entrepreneurs’ step by step guiding you and helping you to build your thought leadership in an authentic voice, growing your audience with brand ambassadors, and tinkering to find the best strategy that works for you.
I also know exactly how I've attracted press coverage for companies such as BMW, Imex Elite Standard, PaymentSense, DentFix, Harrow Town Centre Council and The Portman Estate in London - all through building my Publicist Consultancy service.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Branding - Creating a personality for your product!Bettina Grr
What is branding and why is it so important?
During the presentation you will find out how to create a personality for your product, service or company. A brand is the promise you make to your users. Follow these five groundrules to uncover or create your brand:
1. Your brand sets you apart.
2. Your brand is ingrained in all your company.
3. Your brand is who you are.
4. Your brand is the connection to your audience.
5. Your brand gives you loyalty.
How Nonprofits Can Utilize Social Media To Do Good Sallie Burnett
Here are 5 social media best practices for nonprofits. Get tips, idea and learn how nonprofits are using social media successfully.
Learn more: https://www.customerinsightgroup.com/marketinglibrary/how-nonprofits-can-utilize-social-media-to-do-good/
Content Marketing with Fashion Bloggers by Startup EliteMarkus Biegel
Content Marketing with Fashion Bloggers
From the Digital Strategies for Fashion Brands Series by Startup Elite.
For more presentations and useful information visit our website at www.StartupElite.com
Industry and consumer insights that will help companies form a marketing communications plan while travelers are trapped in a prolonged "dreaming phase", uncertain when they will be able, or willing to travel.
For more information, reach out at www.forestview.eu
Business idea of opening a makeover studio based in Delhi.
Full time makeover program
Cater to particular traditional occasion, formal parties even ,commercial events.
To build a perfect image and keep an attractive appearance.
I was honored to be the featured speaker at many Women in Biz events from coast to coast. This 10 Day Marketing & Launch Strategy was one of my featured talks. Be prepared to work and do each action item at every step! Let me know how things went in the comments!
Leadership Development Strategy and Strategic Planning: The Chicken and Egg ...Elijah Ezendu
A classical review of relationship between Leadership Development Strategy and Strategic Planning. Failure at one end generates heterogeneous domino effects in the other. Their codependency culminates in Propensity for Assurance.
7-Eleven is number 1 franchising in the world.
This presentation is about supply chain strategy in the 7-Eleven store.
Source: From many source and many presentation
Similar to Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Product Development, Design, and Market Research for the Permaculture Entrepreneur Presented by Hilary Bromberg & Marty McDonald
Trends in user-centric design, interactive marketing, and a view of the agency world from the MBA perspective. Presented April 2007, Haas School of Business, UC Berkeley
Interview with: Agatha Achindu, Founder, Yummy Spoonfuls.
Achindu is a keynote speaker at the marcus evans AmericaPack Summit 2018, in Las Vegas, Nevada, February 22-23.
Lessons from a CPG Startup: How Yummy Spoonfuls is Changing Consumer Behavior...marcus evans Network
Interview with: Agatha Achindu, Founder, Yummy Spoonfuls.
Achindu is a keynote speaker at the marcus evans AmericaPack Summit 2018, in Las Vegas, Nevada, February 22-23.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
Christie communications ncn_building your brand for growth july 2013Mike Dovbish
NCN and NCN Communications Partner Christie Communications present a free educational interactive conference call to provide results-oriented, actionable tools to most effectively build your brand for growth. Join us for dynamic, innovative, proven insights to engage your ecosystem and maximize growth from industry veteran Gillian Christie, Founder & CEO of Christie Communications, who has built iconic brands in the natural products industry and beyond for more than 30 years.
This program is designed for industry leaders and high growth companies with the goal of introducing new communication tools that achieve sales results, reduce marketing results and deepen your engagement with consumers, investors, retailers, brokers, suppliers and more.
This is the full slidedeck of 'the Future of Surveys' Smartees Breakfast session in London on 20 November 2013. The presentation elaborates on how our new approach allows true consumer collaboration in survey research, tapping into context and conversation. Based on eBay and Cloetta client cases, the actual impact of this new survey design is described. Presentation by Katia Pallini (Research Consultant, InSites Consulting) and LIsa Ohlin (Business Director FMCG & Retail, InSites Consulting).
Similar to Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Product Development, Design, and Market Research for the Permaculture Entrepreneur Presented by Hilary Bromberg & Marty McDonald (20)
The Nature of Power - Presented by Erica & Ernie WisnerDiegoFooter
How does our work fit into the larger goals of sustaining life on Earth? Personal global perspectives paired with a sweeping look at how we handle basic energy-transfer problems: heating, cooling, refrigeration, movement.
We explore some solid-state technologies – structures with few moving parts – that perform sophisticated tasks with simple materials. These structures take advantage of natural gradients to allow their inventors to sell shaved ice in pre-industrial deserts, cook sanitary food in a war zone while evading enemy detection, or keep a home comfortable winter and summer using little to no fuel input.
Learn more at permaculturevoices.com.
Stockmanship - Animals Behaving At Their Best - Presented by Bruce MaynardDiegoFooter
Why animals do what they do, eat what they eat and can we change that? Bruce will take you on an entertaining hour of discovery of how much you can change your animals for their benefit and yours. You and your animals will never quite be the same as you experience Stress Free Stockmanship and Self Herding. Be prepared for your diet and epigenetics to be changed in a fun way as you find out how to do that with your animals!
Learn more at permaculturevoices.com.
Design for Humanity: Action to End Poverty - Presented by Stuart Muir WilsonDiegoFooter
Training humanitarian workers in permaculture food and water security, emergency house construction (super adobe) and reporting human rights abuses. Design for Humanity is an international non-profit charity that is founded on the optimistic project outcome and the principles and ethics of permaculture.
Learn more at permaculturevoices.com.
What is Holistic Management? - Presented by Allan SavoryDiegoFooter
Allan Savory, the developer of Holistic Management and co-founder of the Savory Institute, will discuss in depth what it means to manage and make decisions holistically in a way that honors people, profit and planet.
Learn more at permaculturevoices.com.
Managing Water on Your Farm - Presented by Mark ShepardDiegoFooter
Permaculture farmer Mark Shepard, author of the book Restoration Agriculture, will explain water handling on the farm from contour farming, grassy waterways and USDA terraces to Australian-borne keyline design and his modified American Keyline methods. Learn how to keep the water high on your hills where it can benefit the farm.
Learn more at permaculturevoices.com.
The 10 Essentials To Profitable Urban Farming - Presented by Curtis StoneDiegoFooter
Curtis Stone is the owner of Green City Acres, a multi-locational urban farm based out of Kelowna, BC, Canada. In 2014 his farm generated $75,000 in gross sales on 1/3 of an acre, spread over 5 small plots of land that consist of front yards and vacant lots. In this lecture, he will share with you his 10 essentials to profitable urban farming that will help you work less, and make more money at the same time. If you are currently farming, and looking for ways to improve efficiencies on your farm, or just getting started. Attending this talk could save you thousands of dollars and hundreds of hours of time by implementing these steps.
Learn more at permaculturevoices.com.
Shifting the Workload to Your Livestock - Presented by Meg GrzeskiewiczDiegoFooter
Ranching will always be hard work, but it gets much easier when your animals are working for you, instead of the other way around. “Shifting the workload” on your farm requires livestock protocols that are often completely opposite from those of commodity cattle ranching.
This presentation walks my audience through the basics of selecting and breeding, evaluating and culling grass-type beef cattle. The reasons and research behind every recommendation are discussed. All of the strategies I advocate in this presentation have been proven effective on multiple farms I have worked with.
Learn more at permaculturevoices.com.
Alternative Energy for Permaculturists. Choosing the right alternative energy...DiegoFooter
This talk will guide attendees through a decision-making framework on how to design regenerative energy plans in line with the ethics of Permaculture, while working within the confines of what Mother Nature will provide. Attendees will walk away from this talk with the knowledge on how to confidently choose the most appropriate alternative energy solution(s) for a given project.
While solar and wind routinely take center-stage, a handful of other — albeit lesser known — alternative energy technologies exist. Factors to consider are project location, climate, biome, and context (i.e. budget, goals, expectations, etc.). Based on this data, some alternative energy technologies will be deemed as “appropriate,” while others will not. For instance, biomass gasification, as a primary energy source, makes little sense in Phoenix, Arizona. However, it may likely be the primary — or even sole — technology for someone living in Missoula, Montana.
The key to crafting a decentralized, sustainable, and regenerative energy plan, is in knowing the rules of thumb for the major systems, and having a basic understanding of the “constants” in nature, whether that be wind speed profile, energy crop yields, or angles of the sun at different times of the year.
The global transition from fossil fuels to renewable sources of energy will be challenging. Our current economy depletes natural resources and pollutes the environment. It can, however, be designed to provide prosperity and abundance without pollution. And although there is no singular replacement for fossil fuels, a combination of all appropriate technologies, properly applied, can effectively provide energy and fuel to all people and all places on this planet.
Learn more at permaculturevoices.com.
Forest Farming: Seeing the Forest for More Than Just the Trees - Presented by...DiegoFooter
For most of human existence, our sustenance has come from the forest. Trees and forest crops offer a range of incredible plants and fungi that can be called food-medicines, as they both nourish and restore us.
This session offers a conversation about the ways we can both conserve the ,forest while increasing the pallate of useful yields from them. To to this, a farmer must take advantage of the many microclimates and functions trees offer and also possess the long-haul vision of managing a system that develops over lifetimes rather than a single season. Learn from the stories of active forest farmers growing mushrooms, elderberry, paw paw, tree syrups, and integrating animals into their woods, and discuss the ways you can integrate more of your growing within the trees.
Restoration Agriculture Business Models - Presented by Mark Shepard and Kevin...DiegoFooter
Restoration Agriculture Development was spawned out of the energy and inspiration of last year’s Permaculture Voices conference. Mark, Jordan, and Kevin, the co-founders of the company, have assembled a team of designers and business professionals to scale and take advantage of the large opportunity within regenerative agriculture. In this talk, these three agripreneurs will be speaking about the business model for Restoration Agriculture Development, and how each of their skillsets have combined to create a potent team.
Topics will include: regenerative agriculture land investment, the future of Restoration Agriculture, impact investments for regenerative agriculture, community development.
Learn more at permaculturevoices.com.
Turning Your Inspiration Into Action: Creating a Roadmap to Success Presented...DiegoFooter
In this three-hour session we’ll use Cultivated Life Design to connect your experience at PV2, business ideas and enthusiasm to:
-identify a niche you naturally excel at or want to start,
-outline the PATHWAYS in which clients and collaborators find you, the PLATFORM you’re known for and the PACKAGE of goods and services you offer,
-define business success for you and
-make a one year back-casted plan you can actually use.
This will be a tour de force seminar on what you need to know and how you need to feel to take the hardest step of all… the very first one.
This session won’t be a fit for everyone. This is 3 hours of working on your business idea. Come prepared to get down and dirty with your business idea.
Lessons from Value Add Cottage Businesses to Help You Take the Next Step - Pr...DiegoFooter
Taking action…taking the next step…which may be your first or millionth step toward a permaculture centered lifestyle. The concept is to start where you are by creating a value add business that provides a product or service to benefit your community. Examples will be given of small “cottage” type businesses whereby you can learn one or more principles of success. The goal is not to mimic the highlighted business but rather to inspire and focus.
Learn more at permaculturevoices.com.
Pastured Poultry & Guerilla Farm Marketing Presented by Paul GreiveDiegoFooter
Paul Greive, CPA, MBA ditched his desk job in 2013 and has generated more than $500,000 revenue in his first two years farming pastured livestock with a positive net income that supports two families. In this talk, Paul will go into the details of how his family started their pastured poultry farm with no experience and less than $2,000 capital, and also discuss the Guerilla marketing strategies have made Primal Pastures successful in California.
Learn more at permaculturevoices.com.
Plant Propagation for Profit Presented by Jack SpirkoDiegoFooter
While the presentation will focus on plant propagation for a profit from a small/backyard nursery stand point if you want a successful permaculture business you will want to attend this talk.
Within permaculture perennial plants represent an extreme expense and an incredible opportunity.
In this 60 minute presentation Jack Spirko will bring his 20 years of business management, marketing, technology and sales experience to the plant propagation niche.
In this presentation you will learn…
-The 4 “abilities” of any successful business
-Why story based marketing is critical to small business success
-How a 4×8 bed can produce a minimum of 15,000 dollars in plants
-Exploiting niches and creating markets in the plant propagation world
-Two critical things every successful business must create to survive
-The concept of selling appreciating assets and how to clearly market that
-Knowing what to produce and what to resell and how to transition between the two
-Developing local markets with simple tactics and low cost marketing
-Understanding the larger national/international opportunity
Learn more at permaculturevoices.com.
Stalled, Stagnated and Stuck: How to Start designing your Ideal Lifestyle Pre...DiegoFooter
The Cultivated Life Design platform helps individuals create a ruthless clarity of vision through a concise, written and conscious plan for their lives. Instead of choosing a goal and making your lifestyle work around it, design your ideal lifestyle and evaluate if a goal will make your lifestyle a reality.
Zones of Brilliance zeroes in on profitable and productive niches by asking the three most important business questions:
What are my inherent natural gifts?
What am I perennially passionate about?
What pattern of problem do I see that needs solving in my community?
Just like in land design, where these three overlap, we have convergence of function, influence and application… a productive space producing a profitable place.
We’ll finish the session with how to create ten times the value of your ticket price by avoiding the 5 Big PV 2 Mistakes.
At the end of the conference, the bookend session Turning Your Inspiration Into Action: Creating a Roadmap to Success transforms your enthusiasm into a working business model you can start using the very next day.
This session won’t be a fit for everyone, but for those wanting to make rock solid decisions on where their personal “keypoints” are for life and business success this may be the session for you.
Learn more at permaculturevoices.com.
Permatecture: PERMAculture + archiTECTURE - Presented by Stuart Muir WilsonDiegoFooter
Professional development for architects, engineers, builders and owner builders in regenerative architecture. Training, building and designing with rooftop gardens, wall gardens, natural building, passive ventilation and heating, embodied energy, waste management, biogas systems and appropriate technology. Operating in Australia and Mexico.
Learn more at permaculturevoices.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Product Development, Design, and Market Research for the Permaculture Entrepreneur Presented by Hilary Bromberg & Marty McDonald
4. Permaculture Propaganda:
A crash course in marketing,
brand development, product development,
design, and market research
for the permaculture entrepreneur
Marty McDonald / Hilary Bromberg
11. “Why do 85% of new
products and services fail
within six months or fall
significantly short of
forecasted profits?
Believe it or not, the
reasons for failure boil
down to a common,
deceptively simple truth.
Too many marketers don’t
understand how their own
and their consumers’
minds interact.”
14. What is a brand?
• A brand is not the mark or logo, the product,
the service, the company
• Brand = set of attributes that exists in the
heart and the mind of the consumer
18. • Determine what is relevant and compelling about
your brand
• Make certain that communications engage
rationality and emotion
• Tell your story in a way that builds emotional
connections to change attitudes and behavior
How we build brands
37. Massive anxiety and desire for change
PERSONAL
Obesity
Heart Disease
Unemployment
Attention Deficit
Diabetes
Depression
Stress SOCIAL &
ENVIRONMENTAL
Global Warming
Terrorism
Homeownership
Job security
Loss of communityPollution
Natural disasters
Distrust of corporations
Banking crisis
Healthcare
40. > Systems thinking
> Environmental responsibility
> Social responsibility, including fair trade and worker fairness
> Overall health. Physical, emotional, spiritual well-being
> A sense of authenticity and “realness,” simple living
> Impact on local communities, small, independent businesses
> Corporate reputation and ethical responsibility
> Seeking control in an increasingly chaotic world
The conscious consumer cares about
44. The Conscious Foodie
Here’s what they care about:
– Artisanal / heritage / heirloom
– Handmade / craft / DIY / homegrown / indie
– CSA / farmer’s market / food co-op / farm-to-table
– Organic / grass-fed / pastured / grass-finished
– Natural / fresh / sustainable / local
– Unprocessed / whole / real
– Authentic / honest / simple
– Deep / raw / textured / urban rustic
45. At the vanguard of a deep revolutionary shift:
Redefining cultural norms
• Bigger-is-better to small-is-beautiful
• Global brand to local brand
• Imperfect-is-good
• Small farms-as-hotspots, farmers-as-hipsters,
street food-as-fine dining, high unpretentiousness-as-high-
sophistication, traditionalism-as-cool
• Gardens, not lawns. The Gen-Y farmer. The olde-country
aesthetic. Beard revival
• Voluntary and not-quite-so-voluntary simplicity
The Conscious Foodie
62. 1. Replaces the old model of a separate and
controllable external brand image.
2. In the new model, an organization’s
true values replace the external brand
image.
3. It’s all about authenticity and transparency.
68. Creating a new brand
Product idea
Brand platform / research
Bringing the brand to life
Launching the new brand
69. Product development primer
Ready-to-eat differentiates a brand
Ready-to-eat can mean higher margins
Tap into ingredients you already have easy access to
Look for white spaces in the marketplace
Look for trends and countertrends
Tap into history, traditions
Consider velocity
71. The Brand Platform
It’s a document with a number of sections — all
creating a focused portrait of your new brand
The foundation for all marketing materials
Ensures depth and consistency of communication
72. Brand Platform Step 1: Soul-searching
Sit down. Think. Write.
Who are you?
How did you get here?
What are you doing?
Why are you doing it?
What makes it so special?
Who are you doing it for?
Do they really exist?
Why should they care?
What do you want this to be?
74. Positioning: Defines the business you’re in, your competitive
advantage, and your key consumer benefit
Audience needs: What your target audience both needs to have and
would like to have with the company/organizations they engage with
Brand personality: Your core characteristics that meet your
audience needs
Brand promise: Your commitment to your target audience
Brand promise support: Why you can make that commitment
Brand values: The core beliefs by which your company operates
Brand essence: Why you do what you do
Brand Platform Step 2: The Platform
75. Turning a Brand Platform into a Brand
Imagine that your brand is a room, a person, a car, etc.
Develop designs
Think through information and messaging
Mess with people’s heads. Show them something and then take it
away
Make sure that people see and feel what you want them to see and
feel (brand-wise)
Make sure that key information and messaging is processed the
way you want it to be.
76. Market research made really simple
Good research is vital to product success
You don’t have to spend a lot of money to do good research
But it’s really easy to do bad research, even if you do spend
a lot of money
Today’s goal: to help you do smart inexpensive research
77. Amy’s: a $300MM company that hasn’t
spent a dime on research
79. Qualitative research made simple
Present something as close to the actual product as
possible
Go undercover
Observe closely
Don’t ask leading questions
Get to saturation
Apply this process early-stage and later in development
80. Audience psychology
People are creatures of habit
People are afraid of new things
People have little ability to introspect
People react emotionally and rationalize afterwards
People do not (generally) want to “rock the boat” or look foolish in
front of peers
Some people will be contrarian for reasons that have nothing to do
with you and your products
People are most honest when they don’t think they’re being
observed or judged
The conscious foodie is ego-entwined with food, and thrills for
exciting and wonderful new stuff to talk about.
81. How to interpret people’s reactions
Pay attention to who is giving you information
Most people have little ability to discriminate tastes
Look for spontaneous glimmers and moans
Some products are just plain bad, some are too far
behind the times, some are too far ahead of the
times.
82. What to do post-launch
Be nimble. Plan for change.
Listen carefully to feedback. Take it with many grains of
salt.
What do people tell you spontaneously? (positive and
negative)
Repeat sales tell you almost everything you need to know
(but consider velocity)
Use sales data and consumer feedback to inform new
product development.
156. THE NEW AMERICAN YARD
It’s time to take back our yards. For too long, we’ve slaved over the perfect lawn,
the manicured, manufactured lawn. For too long, we’ve held ourselves to an
impossible standard, and denied ourselves the plentiful pleasures of our yards.
It’s time to give our yards a break, and to let them breathe. It’s time to let
them live. We must liberate our yards from the terrors of toxicity and learn to
celebrate the succulence of sustainability, the beauty of bountiful, the thrill
of thriving. For in the slanted orange glimmer of the new morning light we
shall step out into a new yard, and a better yard. Where native species sprout,
and veritable vegetables burst out. We shall raise our hoes, summer our saults,
and wheel our barrows forward. We shall raise claim to the compost, plant our
selves and our families in our yards and discover what greatness can become of
the good old American yard.
So grow forth, fellow green thumbs and partners in horticultitude! It is time to
discover the thriving places. It’s time to start a worm bin and roll out the rain
barrel and inquire into the backyard chickens one street over. It’s time to crank
up the push mower, bite into a juicy homegrown tomato and twiddle our toes
in the cool soft grass. It’s time to feed our soil and ourselves. It is time to grow
the New American Yard.
167. Farmers Market or other retail
Mouth model: sampling is key!
Serve thoughtfully and generously
Signage/education. People love stories.
Signage/brochure concept: break everything down into
steps
Give away brochures, recipes
Surprise and delight people
170. Know that people are busy and distracted, and reaching new
people isn’t easy.
You can accomplish a lot online
Outreach to like-minded folks — online or offline — is highly
effective
Conferences and events — if handled well — can yield a lot
Be wary of all the media vehicles who may try to sell you on
something.
Develop true ambassadors
Signage locally can have a
great impact
172. People don’t spend much time on websites these days, vs social
media
If you’re not doing ecommerce, you can create a beautiful site with
strikingly.com
If you’re doing ecommerce, shopify.com is awesome
You’ll want a presence on FB, Instagram, and Twitter. This is how
many of your customers will want to interact with you
Be yourself on social media.
Relaxed and real.
digital
173. But know that certain things work well on social media: striking
quotes and images
Giveaways (your own stuff or like-minded others’) make people
happy and can build audience.
Remember that your brand needs to extend to your website and
social media
Email newsletters are still relevant.
Mailchimp works great.
Facebook has gotten weird.
Sponsored posts can help
digital
191. Goodness is:
The sheer sensual delight of eating rapturously delicious foods at
their peak
Growing foods with love and care, in a rich terroir, using only organic
methods to ensure the optimal purity and taste
Eating foods that are grown locally, so that everything is harvested at
peak, nothing has to travel very far, and dollars go right back into the
local economy
Supporting the next generation of young farmers and building the
much-needed agrarian renaissance
207. Imagine that brand X is a person. Write a
paragraph or two about that person. What do they
look like? Act like? Do for a living? For fun? What
do they believe in? What’s their personality? Their
cultural background? What do they believe in?
Brand personality and values
209. Positioning
Brand X is a _____________________________________
That ___________________________________________
For ____________________________________________
Because ________________________________________
Business you’re in, competitive advantage,
key benefit, target audience
210. • “For the conscious foodie who needs special food
experiences, Alter Eco is an integrally-oriented,
sustainability-directed food company that discovers
and provides natural foods with deep and unique
stories from locales around the world.”
• “Guayaki yerba mate is a life-changing plant-based
stimulant for people who are alive to themselves
and the world.”
Positioning
